#211: Dr. Roxie Mooney: The Highest Path to Profit is Co-Ideation
Healthcare Entrepreneur Academy Podcast
Release Date: 09/30/2021
Healthcare Entrepreneur Academy Podcast
OVERVIEW: Life is life. It's not just work. Mridu Parikh is a productivity coach, best-selling author of Accomplish It, founder of Life is Organized, and host of the Productivity on Purpose Podcast. In today's episode, Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Mridu to exchange a myriad of best practices on how to live a happier life by maintaining a steady work-life balance. Ready your notepads because this episode is filled with timeless, life-changing insights you would want to remember. EPISODE...
info_outlineHealthcare Entrepreneur Academy Podcast
OVERVIEW: “A company can't produce income without assets. So protecting assets is critical to the survival of every company.” – Hendrith Vanlon Smith Jr Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about Asset Protection and decreasing the risk of being involved in a lawsuit. In this episode, Jason shares real-world scenarios faced by successful but unprepared individuals as well as relevant advice to avoid getting caught up in a similar situation. Tune in until the end to find out who won our special...
info_outlineHealthcare Entrepreneur Academy Podcast
OVERVIEW: “The job isn't to catch up to the status quo; the job is to invent the status quo.” – Seth Godin Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about creating tribes, communities, and movements to help your business thrive. In this episode, Jason shares some of his takeaways from Seth Godin's book entitled “Tribes,” and encourages us to challenge the status quo and become the leaders we were born to be. EPISODE HIGHLIGHTS: Jason has been studying how to create a tribe for #HealthcareBoss...
info_outlineHealthcare Entrepreneur Academy Podcast
OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Guy Friedman, CEO and Co-Founder at SteadyMD and HigherNext. In this episode, Guy shares the story of how he built his businesses from the ground up, the rationale behind each process, and how virtual care has contributed to the massive change in our healthcare system. Tune in to learn more about the greatest instrument he's wielded since childhood: his mindset. EPISODE HIGHLIGHTS: Guy grew up questioning things and thinking of new innovative...
info_outlineHealthcare Entrepreneur Academy Podcast
OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the importance of staying organized and shares what he's learned after years of running a business. He also discusses a great software tool that will help you manage your projects, team, and communications more efficiently. EPISODE HIGHLIGHTS: Making mental to-do lists, using sticky notes, or keeping track of tasks through a calendar is fine, but having a systematized way to handle everything that needs to get done for your business is an absolute...
info_outlineHealthcare Entrepreneur Academy Podcast
OVERVIEW: Wherever the art of medicine is loved, there is also a love for humanity.” – Hippocrates Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks with Hilary Bricken, Partner and Attorney, and Ethan Minkin, Attorney with Harris Bricken, an international law firm. Hilary and Ethan discuss the legalities of psychedelics and ketamine. They also highlight the value of entrepreneurship for moving psychedelic efficacy and advocacy forward. EPISODE HIGHLIGHTS Ethan started his law career in 1999...
info_outlineHealthcare Entrepreneur Academy Podcast
OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about creating a roadmap to becoming financially free through pseudo-passive income. He weighs in on three methods to do this. He also presents the advantages of owning a business - especially a medical practice - as one of the most effective methods for achieving financial gains using pseudo-passive income. EPISODE HIGHLIGHTS: There’s no such thing as passive income because you always need to do initial legwork and research. Jason...
info_outlineHealthcare Entrepreneur Academy Podcast
OVERVIEW: “Play by the rules, but be ferocious.” – Phil Knight Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, relives the discussion about a widely-requested topic of Medical Directors. Do you need a Medical Director? How do you find a Medical Director? How much should you pay a Medical Director? Tune into this episode as Jason dives deep into each of these questions. EPISODE HIGHLIGHTS A Medical Director’s role would include overviewing everything clinical-related in your practice, such as protocols,...
info_outlineHealthcare Entrepreneur Academy Podcast
“Burnout is a byproduct of a dysfunctional work environment.” – Joy Energy Time OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, dives deep into the world of high achievers, their struggles, and the game-changing solutions to overcome burnout. Dr. Sharon Grossman is a psychologist, coach, and author specializing in helping high achievers transform from exhausted to extraordinary. With over 19 years of experience, she has worked with physicians, entrepreneurs, and nurses, guiding them to regain...
info_outlineHealthcare Entrepreneur Academy Podcast
OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the value of high-level masterminds with entrepreneurs who are crushing it. He recorded this episode while in Mexico, where he was attending a five-day mastermind event with Russell Brunson, the co-founder of the software company ClickFunnels. Jason highlights the importance of learning from others so you can follow their path to build a successful business. EPISODE HIGHLIGHTS: When you attend a high-level mastermind, you can network with...
info_outlineOVERVIEW:
Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Dr. Roxie Mooney, CEO and Healthcare Commercialization Strategist for Legacy DNA. Roxie is the author of “How Health Innovators Maximize Market Success” and the host of the Health Innovators podcast. She shares advice for entrepreneurs looking to bring innovation to the market. She also offers tips for digital marketing and podcasting, including why every B2B should host a podcast.
EPISODE HIGHLIGHTS:
- Roxie’s great-grandfather was a pharmacist who had three different pharmacies in New Orleans, but she credits her grandmother—who worked as an Avon saleswoman for 27 years—for shaping her entrepreneurial spirit and path.
- Roxie has a bachelor’s degree in communication, a master’s in leadership, and a doctorate in business administration with a marketing specialization. Her doctorate thesis was on the commercialization of technology and innovation in healthcare.
- She started Legacy DNA in 2010 as a healthcare marketing agency.
- Roxie highlights the advantages of investing in digital marketing/sales channels and the challenges of working virtually.
- 95% of innovations that are brought to market fail to reach an adequate level of customer adoption or financial ROI.
- You must test and validate your business solution. Validate research and customer discovery are mission-critical.
- Roxie dives into the five “co’s” of product co-creation: co-ideation, co-evaluation, co-design, co-test, and co-launch.
- Her doctoral research prepared her for the process of writing her book, and she turned her book into an interactive workbook with digital content.
- Content marketing is important for developing credibility and authority, particularly when you interview influencers.
- Be customer-obsessed versus product or service obsessed.
- Podcasts are a way to cultivate relationships and deliver value before selling a product prospective clients may or may not need.
- Roxie talks about the frameworks and resources she developed for early adoption, co-creation, pivoting, and piloting.
- Entrepreneurs tend to get consumed by their businesses. Make time for family and take care of yourselves.
3 KEY POINTS:
- Test and validate your business idea. Even though a problem may exist, this doesn’t necessarily mean you can build a viable business model. It’s mission-critical to conduct validation research and customer discovery.
- A podcast is a trifecta of market research, content marketing, and sales.
- Roxie’s tips for creating podcast content and staying consistent include hiring a third party to help you get started, finding the right mix of influencer episodes and sales episodes, and forgoing vanity metrics.
TWEETABLE QUOTES:
“At the end of the day, I really do want to help people.” - Dr. Roxie Mooney
“It’s not about volume, it’s about quality.” - Dr. Roxie Mooney
“Consistency is key to be successful.” - Dr. Roxie Mooney
CONNECT WITH JASON DUPRAT:
LinkedIn | Facebook | Instagram | Youtube | Facebook Group
RESOURCES:
- Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
- Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
- Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea