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#211: Dr. Roxie Mooney: The Highest Path to Profit is Co-Ideation

Healthcare Entrepreneur Academy Podcast

Release Date: 09/30/2021

#350: When Should you Discharge an Angry Customer? show art #350: When Should you Discharge an Angry Customer?

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast talks about the best way to manage irrational and overly demanding customers. EPISODE HIGHLIGHTS: When you own a business, complaints are something you can't escape. There are ways you can manage angry customers while maintaining the integrity of your company.  Be empathetic and listen to what unsatisfied customers are saying. Put yourself in their shoes and really listen to the core reason behind their complaint.  Unhappy customers are louder than happy...

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#349: From Pharmacy to Agency: How David Lu Changed His Trajectory with Video Production show art #349: From Pharmacy to Agency: How David Lu Changed His Trajectory with Video Production

Healthcare Entrepreneur Academy Podcast

OVERVIEW: “We're not competitor-obsessed, we're customer-obsessed. We start with what the customer needs and we work backwards.” — Jeff Bezos Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with David Lu, Founder of Axon Video Strategy. In this episode, David shares how he combined his years of Pharmacy experience, passion for Business, and for Video Production expertise to build his value-driven career today. We also learn what separates a regular skill from an in-demand, client-centric service. Tune in to...

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#348: 7 Tips for Mitigating Data Breaches & Hacks show art #348: 7 Tips for Mitigating Data Breaches & Hacks

Healthcare Entrepreneur Academy Podcast

OVERVIEW Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about why your business should get cybersecurity insurance and different ways to mitigate risks regarding your business' data being hacked or stolen.  EPISODE HIGHLIGHTS: Are you taking the right security measures when protecting yourself and your business' data? The recent attack on SolarWinds Orion software is one of the greatest US cybersecurity breaches and affected close to 18,000 companies. The breach led to massive data compromises in big corporations,...

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#347: The Importance of the KISS Principle show art #347: The Importance of the KISS Principle

Healthcare Entrepreneur Academy Podcast

OVERVIEW: “Keep it simple, stupid!” – A design principle noted by the U.S. Navy Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about keeping your business “Simple.” Jason shares one of the most common traps new business owners fall into – chasing “Shiny Objects” or feeling the need to be “Extraordinary.” You don't need to do extraordinary things to achieve extraordinary results, and in this episode, Jason explains why. Tune in until the end to hear about Jason's new rank-topping book! EPISODE...

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#346: How to Build Strategic Relationships and Manage Referrals Partners to Grow Your Business with Amelia Roberts show art #346: How to Build Strategic Relationships and Manage Referrals Partners to Grow Your Business with Amelia Roberts

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Be clear on what problem you can solve, and people will listen. Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Amelia Roberts, Visibility Strategist, Relationships Facilitator, and the Founder of Solutions by Amelia. When it comes to Entrepreneurship and Marketing, Amelia's passion is second to none. On this episode, she gives us a glimpse of her years of experience in building clients’ businesses, discussing a wide variety of concepts, best practices, and personal anecdotes. EPISODE HIGHLIGHTS ...

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#345: Automating Business Processes with Workflow, Tools and AI to Improve Efficiency show art #345: Automating Business Processes with Workflow, Tools and AI to Improve Efficiency

Healthcare Entrepreneur Academy Podcast

OVERVIEW: “Efficiency is doing better what is already being done.” – Peter Drucker Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the importance of systems and processes. In business, every single second of every single team member counts, so in this episode, Jason teaches us how to streamline workflows and maximize efficiency and productivity through automation, software, and A.I. tools.  EPISODE HIGHLIGHTS: All businesses run on a series of workflows, wherein much of what our team members or we do is...

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#344: The Importance of Unique Criteria and Headhunting Your Manager show art #344: The Importance of Unique Criteria and Headhunting Your Manager

Healthcare Entrepreneur Academy Podcast

OVERVIEW: “People are not your most important asset. The right people are.” – Jim Collins Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the best practices when hiring for managerial roles. In this episode, Jason recalls his experiences with recent mis-hires, his key takeaways to avoid potential hiring mistakes, and red flags to consider when screening applicants. EPISODE HIGHLIGHTS: Jason recently had mis-hires for the marketing director position of his business. He's since learned from these...

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#343: How to Lead, Succeed and Gain Influence Through Communication with Shelly O'Donovan show art #343: How to Lead, Succeed and Gain Influence Through Communication with Shelly O'Donovan

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Communication is 7% Words 38% Tone of Voice 55% Body Language Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Shelly O'Donovan, CEO of Authentic Influence Group, with certifications in Body Language Training and the Big 5 Personalities. In this episode, Shelly reveals commonly overlooked communication practices and advice on getting better at conveying our true selves. Tune in to learn secrets used by politicians and other communication experts.   EPISODE HIGHLIGHTS: Shelly went from politics to...

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#342: Understanding The Bell Curve of Entrepreneurship show art #342: Understanding The Bell Curve of Entrepreneurship

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Challenges are gifts that force us to search for a new center of gravity. Don't fight them. Just find a new way to stand.” – Oprah Winfrey. Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Realities of Entrepreneurship through the "Bell Curve of Entrepreneurship." In this episode, Jason shares his advice on how to deal with frustration as a business owner, a challenge he has faced lately in his business, and how he overcome that situation.   EPISODE HIGHLIGHTS: Bell Curve of...

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#341: How to Use the Value Ladder to Scale Your Business From Free to Premium show art #341: How to Use the Value Ladder to Scale Your Business From Free to Premium

Healthcare Entrepreneur Academy Podcast

OVERVIEW: "When the customer comes first, the customer will last." - Robert Half   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Value Ladder, a vital strategy to scale your business. In this episode, Jason shares the importance of the Value Ladder, how it can increase Customer Lifetime Value, and the examples of services included in his Value Ladder.    EPISODE HIGHLIGHTS: Jason enumerates various products and services that are part of his Value Ladder. The Value Ladder consists of...

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OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Dr. Roxie Mooney, CEO and Healthcare Commercialization Strategist for Legacy DNA. Roxie is the author of “How Health Innovators Maximize Market Success” and the host of the Health Innovators podcast. She shares advice for entrepreneurs looking to bring innovation to the market. She also offers tips for digital marketing and podcasting, including why every B2B should host a podcast.      

 

EPISODE HIGHLIGHTS:

  • Roxie’s great-grandfather was a pharmacist who had three different pharmacies in New Orleans, but she credits her grandmother—who worked as an Avon saleswoman for 27 years—for shaping her entrepreneurial spirit and path. 
  • Roxie has a bachelor’s degree in communication, a master’s in leadership, and a doctorate in business administration with a marketing specialization. Her doctorate thesis was on the commercialization of technology and innovation in healthcare.
  • She started Legacy DNA in 2010 as a healthcare marketing agency.
  • Roxie highlights the advantages of investing in digital marketing/sales channels and the challenges of working virtually.
  • 95% of innovations that are brought to market fail to reach an adequate level of customer adoption or financial ROI.
  • You must test and validate your business solution. Validate research and customer discovery are mission-critical.
  • Roxie dives into the five “co’s” of product co-creation: co-ideation, co-evaluation, co-design, co-test, and co-launch.
  • Her doctoral research prepared her for the process of writing her book, and she turned her book into an interactive workbook with digital content.
  • Content marketing is important for developing credibility and authority, particularly when you interview influencers. 
  • Be customer-obsessed versus product or service obsessed. 
  • Podcasts are a way to cultivate relationships and deliver value before selling a product prospective clients may or may not need.
  • Roxie talks about the frameworks and resources she developed for early adoption, co-creation, pivoting, and piloting.
  • Entrepreneurs tend to get consumed by their businesses. Make time for family and take care of yourselves.

3 KEY POINTS:

  1. Test and validate your business idea. Even though a problem may exist, this doesn’t necessarily mean you can build a viable business model. It’s mission-critical to conduct validation research and customer discovery. 
  2. A podcast is a trifecta of market research, content marketing, and sales.
  3. Roxie’s tips for creating podcast content and staying consistent include hiring a third party to help you get started, finding the right mix of influencer episodes and sales episodes, and forgoing vanity metrics.

TWEETABLE QUOTES:

“At the end of the day, I really do want to help people.” - Dr. Roxie Mooney

“It’s not about volume, it’s about quality.” - Dr. Roxie Mooney

“Consistency is key to be successful.” - Dr. Roxie Mooney

 

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

 

RESOURCES:

  • Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
  • Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
  • Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea