5 Ways to Make More Money as a Photographer
Beyond the Image Podcast
Last week we hosted our annual photo marketing roundtable here at The Hive Studios in Phoenix, Arizona. At this event, a handful of creative professionals (photographers and videographers) sat around together to discuss ideas, strategies, complications and breakthroughs in their business as business owners. Through the course of this discussion - there were 5 main areas that were brought up as important means to generate additional and predictable revenue as a creative professional. Connect with me https://jamespatrick.com/
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Is Peerspace Going to Get Too Expensive?
Beyond the Image Podcast
Peerspace is a brokerage site used for short-term rentals for photo shoots, video productions, events, podcasts, meetings and the like. Historically, Peerspace made their revenue by taking a percentage off of every single booking done through their website. However, recently Peerspace has instituted a bidding system which allows location managers to pay to have their spaces ranked higher in the site's search algorithm. What will this do for renters? What will this do for location managers? Short answer; things are likely to get more expensive for everyone. https://jamespatrick.com/
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Biggest Marketing Mistake Photographers Make
Beyond the Image Podcast
There is one mistake that I've seen photographers, videographers and creatives make over the course of my 20+ year career. This mistake is often what separate photographers who build sustainable and thriving businesses versus those who continue to have peaks and valleys and often find themselves struggling to bring in new business. For those in Arizona - we are hosting a photo marketing roundtable on May 22nd at The Hive Studios in Phoeninx, Arizona. RSVP at
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Why Photographers are Toxic
Beyond the Image Podcast
Let's face it - if you expand the timeline long enough - you're going to find there is quite a fair amount of toxicity within the photography community. From jealousy to envy to downright aggressive competition - no one is immune from it. So let's break down the actual sources behind the toxic traits of so many creatives and how we can navigate it better as a community. https://jamespatrick.com/
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Biggest Mistakes Photographers Make in Lighting Subjects
Beyond the Image Podcast
I want to be clear, right off the top, that I have personally made every single one of these mistakes myself in my 20+ year career. The goal is not to shame photograpehrs for making the mistakes that all of us have made - but to shed light (that is a well-placed pun) on these misconcepts, misunderstandings and mistakes so that we can continue to learn and improve on our craft as creative professionals. https://jamespatrick.com/
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You Bid Too Low, Now What?
Beyond the Image Podcast
You were asked by a client to bid on a project and either intentionally or unintentionally they did not give you all of the information you need to accurate prepare an estimate that fully reflects your services and value. Bluntly - you underbid. So what do you do? In this episode of the Beyond the Image podcast, host James Patrick deconstructs how to prevent this scenario from happening to begin with as well as suggestions on how to navigate it with clients should the situation arise. https://jamespatrick.com/
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Stop Chasing THESE TYPES of Clients
Beyond the Image Podcast
Photographers - there are two types of clients we need to STOP chasing. Clients who don't have money. Clients who don't want to spend money. Instead - let's focus on how we find clients who do have the purchasing power and purchasing assets to support our creative endeavors. https://jamespatrick.com/
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Why Your Social Media Sucks
Beyond the Image Podcast
Social media was never particularly easy - but it sure was a lot simpler. The way to achieve engagement has completely shifted (and we've lost count how many times that has happened). In this episode of the Beyond the Image podcast - we dive into what needs to happen on your social channels now based upon how audiences are consuming content. https://jamespatrick.com/
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Make Better Photo Bids & Proposals
Beyond the Image Podcast
If all you are sending a prospective client is an estimate sheet - then you are drastically under-selling yourself as a creative. In this episode of the Beyond the Image podcast - I dive into my strategy for crafting and desgining well curated proposals that I send to clients when bidding. https://jamespatrick.com/
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Should Photographers Niche?
Beyond the Image Podcast
In today's episode we answer the question "should photographers niche?" YUP! Yup they absolutely should! In this episode of Beyond the Image, host James Patrick dives into why photographers should carve out their specialty and unique selling proposition as well as unpacking the biggest fear they have when it comes to niching down. If I niche down, then I won't get hired for other work again! The reality is - that simply is not true! https://jamespatrick.com/
info_outlineTune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid.
So much of what we see in the health and fitness space, whether it’s personal trainers, coaches, gym owners, is the idea that “I have to fix my marketing, I have to really get aggressive” while simultaneously trying quick fix solutions or a strategy that may have worked for someone else.
Shannon has a rich history working with health and fitness professionals to help them bolster up their business and bring in more clients in a very authentic and effective way.
“You have to commit to finding time to work on your business, not just in your business.”
IN THIS EPISODE
- Shannon’s background and how she got to where she is today.
- Why it’s important to go outside your industry to learn what is really working.
- Connecting with people on a deep level in your own way and why you need to be doing this!
- Finding time to do the work and how this will be the only way to bring change.
- Having a firm foundation.
- Determining your target market and deciding what group of people speaks to you.
- Determine your what - the #1 benefit you provide and how to portray this correctly.
- Articulating your why
- Specificity and shifting into an abundance mindset.
- The right way to respond to consumer demand.
- Three boxes of innovation and what they are in detail.
1 - Linear
2 - Leap frog thinking
3 - Selectively forgetting the past
- Why consistency is important and specific ways to stay consistent.
- You need a no-barrier entry offer!
- Sales cycle vs. sales funnel and why sales cycles are important, especially in playing the long game.
- Leaning into the digital world and using it for your benefit.
- Not all is loss if someone says no right away.
- Value - you can’t give away too much!
- Pricing correctly and learning to make money in your sleep.
- The 3 mandatory self promotion strategies Shannon recommends.
“Marketing doesn’t get you clients, it just gets you awareness.”
Connect with Shannon
Website: www.shannonfable.com
Instagram: @sfable
Facebook: Shannon Fable
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For more, visit jamespatrick.com