Carl-Gould-#70secondCEO-You Know What Youre Selling But Do You Know What The Owner is Buying Part 1
Carl Gould #70secondCEO
You Know What You’re Selling, But Do You Know What The Owner is Buying? Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. The 4 Entities of the Sale, so now let’s think about this, we talked about this earlier, you know what you’re selling, but do you know what the owner is buying? You can’t give this enough credence, is that people purchase in their own image. If I’m going to wear casual clothes and not buy a suit. Understanding what kind of guy or gal or what kind of purchaser your consumer IS,...
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Carl Gould-#70secondCEO-Post Relevant Content For Your Clientele That is TIMELESS
Carl Gould #70secondCEO
Post Relevant Content For Your Clientele That is TIMELESS Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. In your messaging you need 2 things, you need: TIMELINESS and.. TIMELESSNESS. Let’s take the TIMELESSNESS first. So, in your messaging, you want to have the core foundation, foundational communications that are relevant to your clientele forever. So, business wisdom and personal wisdom and messages match the seasons and match the holidays and the rhythms of life at certain...
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Carl-Gould-#70secondCEO-How Do We Judge Value
Carl Gould #70secondCEO
How do we judge value? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. We’re talking about increasing your fees. Now wouldn’t that be nice? Just take your prices and charge more? And you’ll just make more money. Isn’t that great? Well, you know what, it’s actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well, guess what? People judge your quality based on your fees. Think about it, I asked you the...
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Carl-Gould-#70secondCEO-What Will Your Customer PAY for
Carl Gould #70secondCEO
What will your customer PAY for? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they’re teaching or what they’ve learned, it’s important to you. Right, it’s valuable to you. But I’ll tell you what, my daughter, my 10-year-old is not going to pay or travel to go and see Warren Buffett. She already...
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Carl Gould-#70secondCEO-Whats Important to your CUSTOMER
Carl Gould #70secondCEO
What's Important to your CUSTOMER? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Because people place value on the intangibles and they place value on some of the other benefits and features that these brands offer. They are luxury brands for a reason because they are brilliant at (they are brilliant at) connecting with their customer and having a great customer experience. And that’s a lot of why they are so successful at doing that. So I need to warn you, here’s the first lesson in the obnoxious offer, ok? Many of you...
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Carl-Gould-#70secondCEO-The Problem-Solving Engine Part 2
Carl Gould #70secondCEO
The Problem Solving Engine Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, the Problem Solving Engine will punish you dearly in coaching. And so, what has gotten you to this point today, being a really rock star consultant, and solution provider, will get in the way of you being a successful coach. It is a totally different set of skills. You call yourself a coach but do you really have those skills? Now some of you may have done some training already. My challenge to you though is, that when you're working...
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Carl Gould-#70secondCEO-The Problem Solving Engine Part 1
Carl Gould #70secondCEO
The Problem Solving Engine Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You call yourself a business coach, but are you really? You know the skill of coaching is one of the hardest skills to develop over time because it can’t be about your agenda, you can’t direct somebody and you have no control over what they do! So, there’s a certain skill set to draw the resources and the answers out of somebody in such a way that they believe they were the ones that came up with the answer. Yet they credit you with...
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Carl-Gould-#70secondCEO-Focus and Reframe for Success
Carl Gould #70secondCEO
Focus and Reframe for Success Hi Everyone, Carl Gould here your #70secondCEO, just a little over one minute of investment every day for a lifetime of result. You know there are plenty of things I do that I love. I love my work, I love what I do, how I do it, and who I get to do it with. But there are also some things I don’t enjoy doing, I’m starting to think now, what can I focus on that will make me jump up and down with exuberance? For the things that I don’t care to do with the things that aren’t, you know first on my list. Got me thinking. How about you? What are some things that...
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Carl-Gould-#70secondCEO-Getting Others to Perform - Empower Them
Carl Gould #70secondCEO
Getting Others to Perform - Empower Them Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You need to get others to perform at a high level. That means you have to empower them, that means you have to coach them, guide them, and mentor them. So let me give you a couple of statistics here to play around with a couple of formulas for how you spend your time. Alright, you are gonna take on in Stage 3 here, is “How well do you get others to perform at a high level?” So I'm gonna give you a little time management formula called...
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Carl-Gould-#70secondCEO-Making Your Voice STAND out
Carl Gould #70secondCEO
Making Your Voice STAND out Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Remember the story about the March of the Penguins? We thought it was a penguin movie in the beginning but what it really was was a dating movie. Our stars, the first penguin in the beginning, in the first scene, turns the corner, now he's one of a dozen; turns the corner again, now he's in a colony of 10,000. Our penguin, our Star Penguin, we don't see him for the rest of the movie and we don't know how he does. In the beginning, there was no...
info_outlineThe last mile of delivery, how do you get it right? You might be surprised at the stores that have. Carl discusses shopping experience and logistics in this episode.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
I think what Walmart and Target very specifically did well, was they expanded in two specific areas, the first area they expanded was their online shopping experience and the second thing they did was same day pick up and curbside pick up at their stores, those were two very good pivots for those retailers. So, the experience at Target and at Walmart are still good there, still positive. Walmart you can go there you can get anything and you can save money doing it. Target similar there’s slightly more upscale versions so they appeal to a certain segment, so that is very refreshing. They have done a good job of responding to what their customers want. Now if Walmart is trying to become another Amazon and I think that’s a smart play for them because they have the ability to do that, Target won’t get there but what they can do is they can win on service. So, if their curbside pick up, same day delivery Target has done a good job of figuring out the last mile, right. The last mile of delivery something Amazon still struggles with, Walmart still struggles with, Target has done a good job. If they continue along that path and can keep the convenience side high, the high touch side well, they’ll emerge very profitably from the pandemic.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.