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027 Business Storytelling: Your Mess Is NOT Your Message

Strategic Storytelling

Release Date: 10/10/2021

036 Why Power Stories Deliver More Clients Than Power Words show art 036 Why Power Stories Deliver More Clients Than Power Words

Strategic Storytelling

Many copywriting guides give you a set of "power words" to jazz up your copy. . 

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035 How To Add A Holiday Theme To Your 035 How To Add A Holiday Theme To Your "Story That Sells"

Strategic Storytelling

You run a small service-based business and you want to recognize the holidays. The big brands (such as cola drinks, sportswear, and beer) share heart-warming stories with universal impact. You need stories that resonate with prospective clients and reinforce your personal brand. This episode tells you exactly how to do this...with some general holiday marketing tips at the very end. 

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034 How To Use Made-Up Stories For Your Real Business show art 034 How To Use Made-Up Stories For Your Real Business

Strategic Storytelling

Can you use made-up stories to market your real business?

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033 Bragging 101: Build Your Personal Brand With Strategic Storytelling show art 033 Bragging 101: Build Your Personal Brand With Strategic Storytelling

Strategic Storytelling

Many service business owners lose clients every day because they're held back by fears like ...

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032 032 "You've got a great story, but will it sell?"

Strategic Storytelling

Entrepreneurs and small business owners often believe stories just help entertain and captivate your audience. That's true, but stories do a lot more...if you have the right story.

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031 Cool Business Storytelling Lessons From Some Very Uncool Music show art 031 Cool Business Storytelling Lessons From Some Very Uncool Music

Strategic Storytelling

Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that you might do better to take lessons from old-time country-and-western songs. 

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031 Cool Business Storytelling Lessons From Some Very Uncool Music show art 031 Cool Business Storytelling Lessons From Some Very Uncool Music

Strategic Storytelling

Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that you might do better to take lessons from old-time country-and-western songs. 

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030 Can This Personality Quirk Become Your Personal Brand?  show art 030 Can This Personality Quirk Become Your Personal Brand?

Strategic Storytelling

If you're the least bit unconventional, you may get adviced to brand as a maverick, renegade or rebel. t 

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029 Halloween Website Marketing Tips: Lose the ghosts that haunt your website & scare your sales  show art 029 Halloween Website Marketing Tips: Lose the ghosts that haunt your website & scare your sales

Strategic Storytelling

With Halloween coming, I remember when my website resembled a haunted house more than a friendly place to welcome clients.

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028 How To Tell An Origin Story That Leads To Clients & Sales show art 028 How To Tell An Origin Story That Leads To Clients & Sales

Strategic Storytelling

Entrepreneurs, solopreneurs, and small business owners often get advised, "Tell the origin story for your business." 

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More Episodes

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." 

This is awful advice for marketing. The original "mess to message" comes from psychologists, who meant, "Your mistakes are telling you something! You need to stop and pay attention."

They didn't mean, "Make your mess your business message." 

They weren't thinking of entrepreneurs.

This episode shows how sharing your mess can backfire as well as how well-chosen personal stories can support your growth. I refer to a book, The Road Trip, that's especially effective.  

If you liked this episode, be sure to visit my kindle book on Amazon - Grow Your Business One Story At A Time. Stop by my website and say hello!