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027 Business Storytelling: Your Mess Is NOT Your Message

Strategic Storytelling

Release Date: 10/10/2021

071 Building A Community By Telling Stories With Alex Hillman of Indy Hall show art 071 Building A Community By Telling Stories With Alex Hillman of Indy Hall

Strategic Storytelling

Many organizations are still struggling to rebuild community after the pandemic forced everyone apart. Alex Hillman is the founder of Indy Hall, one of the first coworking spaces in Philadelphia. He had to answer the question, "How do you keep a space-based community together when the space goes away?"  In this episode, Alex shares stories that show why Indy Hall coworking is far more than a piece of real estate.  He shows how the community helps members find their way, grow and change.  Around 28:40, he shares some advice on choosing the best stories to tell - not necessarily...

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070 The 5-Step Story Behind A Successful Small Business Blog show art 070 The 5-Step Story Behind A Successful Small Business Blog

Strategic Storytelling

Thinking of starting or growing a blog? This episode breaks down the steps - which are not what most marketers will tell you. You'll save a lot of time (and enjoy a more successful blog) when you stop and ask just a few extra questions. To discover your marketing archetype (which helps you create a blog consistent with your marketing style), download this free report -  

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069 Small Business Branding: Your Brand Is Not Your Beach Towel show art 069 Small Business Branding: Your Brand Is Not Your Beach Towel

Strategic Storytelling

Branding consultants and courses often try to learn from big-name consumer products , such as beer and cola drinks.   Small service-based businesses run into trouble when they try to copy the big guys - like a petite female competing with big, muscular power lifters in a weight training class. Big brands wear their brands like beach towels. Small business branding starts when you take off the towel. This episode uses a fun summer metaphor to highlight the difference between large and small business branding...and why your whole approach to branding has to be different. Learn more...

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068 A Story A Day To Grow Your Business - With Ellen Finkelstein show art 068 A Story A Day To Grow Your Business - With Ellen Finkelstein

Strategic Storytelling

Ellen Finkelstein uses email marketing to grow her list. She sends out emails every day - 7 days per week - and each email begins with a story from her own everyday life.  Ellen is what I'd call a That means her promise is, "I'm just like you. If I can do it, you can do it." She uses stories to build profitable relationships with her very large,  responsive list.  In this episode you'll discover Ellen's system for... ...choosing which stories to include in her emails ...finding stories when nothing seems to appear ...deciding what to leave out of her email stories. We also...

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067 Is it time to stop telling business stories? show art 067 Is it time to stop telling business stories?

Strategic Storytelling

Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You can't market without storytelling in the 21st century!" Of course there's a backlash. We're hearing criticism of storytelling. It's fake. Companies use stories to come across as warm and fuzzy when they're cold as ice. People are tired of hearing stories.  There's some truth to those criticisms...and we can learn from them. But...stop telling stories? That's another...story. This episode explains. Download your free guide to the 3 Common...

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066 How To Leverage Your Working Style To Become More Productive show art 066 How To Leverage Your Working Style To Become More Productive

Strategic Storytelling

You plan your next offer -a program or product. Some business owners get an idea and dive right in. I’m in this category. We execute fast…and wish we’d taken more time to plan.   Others like to nail every detail. They want to be crystal clear on the step-by-step systems. They lose time by overthinking.  I call these categories the "jumpers" and the "clingers." They tell different stories. They operate differently. And they can be extremely successful. The challenge is step beyond your comfort zone to try a different style...or to leverage your current style for maximum...

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065 How to respond when they say 065 How to respond when they say "It's too expensive"

Strategic Storytelling

Small businesses get the "too expensive!" objection all the time. In this episode we dive into the client stories that might drive these objections.  Sometimes the clients don't "get" your value - but sometimes your offer conflicts with their story. I share some recommendations to help you deal with these objections more productively and profitably. Learn more about getting inside the client's mind with this free guide - I also work with clients through the .  

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064 Why these 2 story templates bring in more sales show art 064 Why these 2 story templates bring in more sales

Strategic Storytelling

Certain story templates are more effective when it comes to attracting more clients and generating more sales. Is it because they create more intense conflict?  The surprising answer is, "No." In his book, Story Paradox, Author Jonathan Gottschall reveals a stunning fact: the higher the level of poetic justice on a TV show, the higher it performs in the ratings.  In this episode of Strategic Storytelling, you'll discover the real reason these stories work...and you'll be able to apply these insights to your own business.    Jonathan Gottschall's book, explores the darker...

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063 When you need to show you can do the job, tell the 2 stories. job, tell these 2 stories. show art 063 When you need to show you can do the job, tell the 2 stories. job, tell these 2 stories.

Strategic Storytelling

When you're a small service-based business, you are the brand ... and you deliver the value to your clients. Prospective clients come to you with the question, "Can you really do the job?" This question breaks down into 2 questions: Why are you qualified? And How committed are you? Are you a dilettante, trying things out? Or will you be there for me when I need you? In this episode, you'll discover how these questions arise. You'll hear two kinds of stories to answer these questions. Based on my online video course,  

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062 Credibility for Business Leadership: Interview with Mitchell Levy show art 062 Credibility for Business Leadership: Interview with Mitchell Levy

Strategic Storytelling

Without credibility, you can't have a successful business. That's the lesson from Mitchell Levy, a Global Credibility Expert.  In this episode, Mitchell explains why credibility is important. He identifies some surprising indicators of credibility, such as being coachable, being a servant leader and showing up.  We also talked about using stories to reinforce credibility (and how the wrong story can kill your credibility fast).  We came up with some memorable examples!  This episode will give you a new perspective on how to use credibility as an essential source of...

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More Episodes

Business owners, especially those with small businesses that offer professional services, often get advised to, "Make your mess your message." 

This is awful advice for marketing. The original "mess to message" comes from psychologists, who meant, "Your mistakes are telling you something! You need to stop and pay attention."

They didn't mean, "Make your mess your business message." 

They weren't thinking of entrepreneurs.

This episode shows how sharing your mess can backfire as well as how well-chosen personal stories can support your growth. I refer to a book, The Road Trip, that's especially effective.  

If you liked this episode, be sure to visit my kindle book on Amazon - Grow Your Business One Story At A Time. Stop by my website and say hello!