Storytelling to achieve your goals in your business, career, and professional life. Stories do more than entertain - and you have many ways to share "your" story.
info_outline How to hire a lazy copywriter 03/22/2021
How to hire a lazy copywriter Most business owners think they should pay their copywriter by the word or by the hour. When you do this, you're ultimately rewarding the laziest writers...and many professionals (who could ultimately save you money) won't accept the gig at all. Here's why and here's what to do inste
info_outline Choosing a Business Mentor? Listen to their stories... 02/08/2021
Choosing a Business Mentor? Listen to their stories... Why do some business owners seem to soar to success after they begin working with a mentor...while others find the whole experience a waste of time and money. Before hiring a mentor, pay attention to the story they tell - and listen between the lines. These 3 common mentor stories will help you decide who to avoid.
info_outline Finding The Core Story For Marketing Your Small Business 02/06/2021
Finding The Core Story For Marketing Your Small Business "What's your story?" As an entrepreneur, you respond with your core story - the gateway to online marketing, source of your marketing message, and inspiration for copywriting. Introducing the 2 parts of your core story. To differentiate your business, consider positioning against the element that's most commonly associated with your business....whether you're a life coach, lawyer, accountant, massage therapist or yes, even a copywriter.
info_outline How Your Origin Story Supports Your Business Strategy 02/02/2021
How Your Origin Story Supports Your Business Strategy When someone asks, "How did you get started?" it's tempting to begin at the beginning. The truth is...your origin story doesn't just satisfy curiosity. It reinforces your brand and positions you as an expert. Learn more here. I've got a free download - 17 surprising ways to use stories for your business. http://mycopy.info/17ways
info_outline Copywriting Tips: Create Content That Positions You As An Authority In Your Field 01/24/2020
Copywriting Tips: Create Content That Positions You As An Authority In Your Field When you offer a professional service, people hire you because they see you as an authority. So when you create content, your challenge is to get prospects to say, "They know their stuff!" But a lot of business owners don't realize they're an authority ... or are afraid they'll come across as bragging. The truth is...your clients want you to brag! And the surprising truth is: you don't have to write about yourself to be seen as an authority. Get ready to learn how to position yourself as an expert ... with copywriting and storytelling.
info_outline Episode 3 - The Stories We Tell Ourselves 06/12/2018
Episode 3 - The Stories We Tell Ourselves Have you ever paid attention to the stories you tell yourself -- some true, some made-up and some right on the line? These stories affect the way you approach business and career success. On this episode, Cathy Goodwin speaks with Melanie Yost, a Virginia-based success coach. Melanie explains how her workshop with horses can reveal your leadership style and give clues to the stories you tell yourself.
info_outline PODCAST EPISODE 2: Donna Kozik on Storytelling To Write Your Book 06/08/2018
PODCAST EPISODE 2: Donna Kozik on Storytelling To Write Your Book Storytelling Strategy For Authors: How to write your book with stories, with advice for new and experienced authors from Donna Kozik, the "Write our Book In A Weekend" coach. Learn how to choose the best stories for your book, the biggest mistake new authors make when telling stories, and why storytelling is critical to writing a book that readers will be eager to buy.
info_outline Storytelling For Community With Alex Hillman 06/06/2018
Storytelling For Community With Alex Hillman Creating community has become a critical goal of small business marketing. On this episode of the Strategic Storytelling podcast, Cathy Goodwin interviews Alex Hillman, founder of the IndyHall coworking space. Learn how stories can be used to build community and how genuine community is founded on shared stories, not lists of rules.