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Strategic Storytelling

Strategic Storytelling combines the power of storytelling with practical strategies for copywriting, and marketing. It's designed primarily for entrepreneurs, content creators, marketers, and copywriters. Most episodes are solo with occasional interviews by invited guests who bring unique insights to the topic. Host Cathy Goodwin is an online strategist, copywriter, and published author. The podcast focuses on the impact of business storytelling on the bottom line. When you start with a story, you simplify and strengthen your branding, content creation, and positioning. You also become a better business owner when you use stories to clarify your own objectives and gain self-understanding. Cathy started the podcast after she realized her clients were bewildered by what they were hearing about storytelling for business. Some of them simply couldn't understand how stories could help their businesses. Others got backlash when they dutifully followed advice to open up about themselves. As a copywriter, Cathy understood that stories for business need to be different from fairytales, campire tales and bedtime stories. That's the core focus of this podcast. Richard Branson said every entrepreneur must also be a storyteller. Cathy Goodwin adds, "But it has to be the right story."

info_outline 190 Win more clients with empathy (even if you haven't walked in their shoes) 08/22/2025
info_outline 189 How To Sell A Service No One’s Heard Of: Storytelling Strategies For Innovative Offers 08/01/2025
info_outline 188 The ROI of Storytelling 07/25/2025
info_outline 187 - The Ultimate Story Template - Based on a Cheesy Christmas Song 07/17/2025
info_outline 186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool 07/11/2025
info_outline 185 Turning Client Experience Stories Into Marketing Gold 07/03/2025
info_outline 184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue 06/27/2025
info_outline 183 Looking for a business mentor? Don't listen to their story! 06/20/2025
info_outline 182 Use These 3 Storytelling Superpowers To Connect and Convert 06/11/2025
info_outline 181 Why Your Own Story Is The Best Content: Ignore the gurus and "do you!" 05/30/2025
info_outline 180 Finding your strategy from your story 05/23/2025
info_outline 179 How To Sell a Service that Seems Frivolous (by discovering why it's not) 05/16/2025
info_outline 178 Strategic Reinvention: The Best Story to Explain How You Got Here 05/09/2025
info_outline 177 Storytelling Prompts for Business Stories 04/26/2025
info_outline 176 How To Generate Buzz For Your Products With Client Backstories 04/10/2025
info_outline 127 How to Demonstrate Your Expertise By Telling Stories (Encore) 04/04/2025
info_outline 175 Three Ways To Create More Powerful Headlines With Storytelling 03/27/2025
info_outline 174 2 Straightforward Topics To 2X Your Selling Story 03/21/2025
info_outline 114 Which story attracts clients for entrepreneurs: natural talent vs. hard work and struggle (Encore) 03/13/2025
info_outline 173 From story to sale: How Solopreneurs Can Connect With Their Audience: An interview with Angela Wills. 03/06/2025
info_outline 172 What's wrong with the advice, "Tell a story to be authentic" 02/27/2025
info_outline 171 - How A Financial Behaviorist Uses Stories To Illustrate Our Financial lives: Interview with Jacquette Timmons 02/20/2025
info_outline 170 How to bring emotions into your business planning by using stories 02/14/2025
info_outline 169 How to explain web development to a die-hard football fan 02/11/2025
info_outline 168 Why Storytelling is Your Most Important Market Research Tool 01/31/2025
info_outline 100 How to find your client's backstory - with Shawn Fink 01/26/2025
info_outline 125 The best business storytellers do these 3 things 01/18/2025
info_outline 167 Marketing as an Educator with Guest Robert Middleon 01/09/2025
info_outline 157 How to find coachable clients with this simple story trick 01/02/2025
info_outline 165 Why clients expect you to deliver magic in your services (and how you can create a magical experience realistically) 12/19/2024
 
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