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Strategic Storytelling

Strategic Storytelling combines the power of storytelling with practical strategies for copywriting, and marketing. It's designed primarily for entrepreneurs, content creators, marketers, and copywriters. Most episodes are solo with occasional interviews by invited guests who bring unique insights to the topic. Host Cathy Goodwin is an online strategist, copywriter, and published author. The podcast focuses on the impact of business storytelling on the bottom line. When you start with a story, you simplify and strengthen your branding, content creation, and positioning. You also become a better business owner when you use stories to clarify your own objectives and gain self-understanding. Cathy started the podcast after she realized her clients were bewildered by what they were hearing about storytelling for business. Some of them simply couldn't understand how stories could help their businesses. Others got backlash when they dutifully followed advice to open up about themselves. As a copywriter, Cathy understood that stories for business need to be different from fairytales, campire tales and bedtime stories. That's the core focus of this podcast. Richard Branson said every entrepreneur must also be a storyteller. Cathy Goodwin adds, "But it has to be the right story."

info_outline 127 How to Demonstrate Your Expertise By Telling Stories 11/30/2023
info_outline 126 How To Use Storytelling To Make Business Plans That Won't Turn Into Pipe Dreams 11/23/2023
info_outline 125 The best business storytellers do these 3 things 11/16/2023
info_outline 124 Traveling for the holidays? Take your story with you. 11/09/2023
info_outline 123 How to begin building your online brand when your website isn’t ready 11/02/2023
info_outline 122 Two ways for business owners to share their journey stories 10/26/2023
info_outline 121 How this business story mistake leads to client confusion 10/19/2023
info_outline 120 How To Use Storytelling To Communicate Your Value (And Avoid A Story That Adds To The Confusion) 10/12/2023
info_outline 119 How to use personality to market yourself and build your brand 10/05/2023
info_outline 118 How To Use Stories To Get More Results From Your Email Marketing 09/28/2023
info_outline 117 Interview with Cindy Bidar: Finding Success With A Role Model Archetype 09/21/2023
info_outline 116 How These 2 Stories Convince Prospective Clients You Can Do The Job (And You're The Real Deal) 09/14/2023
info_outline 115 Business Storytelling: Your Mess Is NOT Your Message 09/07/2023
info_outline 114 Which story attracts clients for entrepreneurs: natural talent vs. hard work and struggle 08/31/2023
info_outline 113 How To Find Compelling Article Ideas From Other People's Stories 08/24/2023
info_outline 112 How A Story Can Traumatize Your Audience (With Life Coach Nicole Lewis-Keeber) 08/17/2023
info_outline 111 Promoting a Service That Seems Frivolous and Unnecessary 08/10/2023
info_outline 110 Consultants and coaches: Tired of unmotivated clients who won't do the work? 08/03/2023
info_outline 109 Small business marketing:Clients confused about what you offer? Do this. 07/28/2023
info_outline 108 How To Get Credibility When You Can't Get Testimonials 07/20/2023
info_outline 107 How To Grow Your List With Targeted, Enthusiastic Prospects 07/15/2023
info_outline 106 What makes a story memorable (and maybe viral) instead of forgettable (and maybe embarrassing)? 07/06/2023
info_outline 105 What are your clients ready to hear? Look in their backstories. 07/01/2023
info_outline 104 Ready to pivot your business? Don't make these 3 mistakes. 06/28/2023
info_outline 103 How to decide if the story you love will boost your business 06/17/2023
info_outline 102 How To Make Profitable Connections on LinkedIn With A Story That Connects 06/04/2023
info_outline 101 How Questioning That Story Will Lead To Better Business Decisions: The Case of Retirement 05/28/2023
info_outline 100 How to find your client's backstory - with Shawn Fink 05/07/2023
info_outline 099 Ending Your Selling Story: How To Show The Transformation 05/06/2023
info_outline 098 Why Your Story Must Change As Your Business Grows 04/12/2023