Why Most Podcasts Fail (And What Works)
Measure Success Podcast
Why do most podcasts fail-while others grow trust, community, and clients? In this episode of Measure Success, Carl J. Cox interviews Tom Schwab, founder of Interview Valet. Tom shares real-world advice on why podcasting works best when it’s rooted in service and strategy—not ego. Learn how to avoid “podfade,” what metrics really matter, and how to grow your influence with clarity. 🎧 Tune in to explore why your voice matters more than your downloads-and how to share your message in a way that lasts.
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Why 80/20 Isn’t Enough Anymore
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J Cox speaks with Perry Marshall, author of 80/20 Sales and Marketing, about why the Pareto Principle is more important—and misunderstood—than ever. They dive deep into why 80/20 now looks more like 95/5 in our digital world, how tech is amplifying inequality, and what leaders must do to stay focused, relevant, and profitable. You’ll learn how to eliminate distractions, double down on strengths, and why the ability to make clear decisions is the most valuable asset in today's marketplace. 🎧 Listen now and refocus your strategy with...
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Why Sales Data is Failing & How to Fix It
Measure Success Podcast
Most sales teams are working with bad data—and it’s costing them revenue. In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions. Key insights: ✅ How bad sales data hurts revenue growth ✅ Why most CRM data is inaccurate—and how to fix it ✅ How AI helps sales teams improve forecasting and performance If you want to eliminate bad sales data and unlock more revenue, don’t miss...
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Successful Sales Strategies That Actually Work
Measure Success Podcast
Scaling a business takes focus, consistency, and the right people. Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works. Key insights: ✅ Why most sales teams fail and how to fix it ✅ The key to building a business that scales ✅ How private equity firms can raise more capital If you’re serious about growing your company the right way,...
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How to Build a Business That Makes a Difference
Measure Success Podcast
A sock company that changes lives? Yes. John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives. In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness. Key insights: ✅ How a simple idea became a multi-million dollar business ✅ Why purpose and giving back drive growth ✅ What businesses can learn from their customer-first approach If you want to build a company that stands for...
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How to Grow Your Startup with Smart Branding
Measure Success Podcast
Small businesses and startups need strong branding to stand out and grow. Jason Sherwood joins the Measure Success Podcast to explain why branding isn’t just about logos—it’s about creating trust, recognition, and customer loyalty. Key insights: ✅ Why branding matters for small businesses ✅ How to build a brand that attracts customers ✅ The biggest branding mistakes startups should avoid If you want to turn your business into a recognizable brand, this episode is packed with insights you can apply today. !
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The Truth About Starting a CPA Firm
Measure Success Podcast
Going from a big firm to building your own CPA business takes courage, strategy, and the right mindset. Frank Milone, co-founder of FML CPAs, shares his journey from working at Ernst & Young to running a successful accounting firm. He explains the key lessons, mistakes to avoid, and how small firms can thrive today. Key insights: ✅ Why he left a major accounting firm to start his own ✅ The biggest challenges in running a CPA business ✅ How small firms can compete and grow If you’ve ever thought about starting your own business, this episode will...
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How to Identify High-Drive Sales Talent
Measure Success Podcast
Hiring a great salesperson isn’t luck—it’s science. In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers. Key insights: ✅ The three essential traits of elite salespeople ✅ Why traditional hiring methods fail in sales ✅ How to predict whether a candidate will succeed If you want to stop guessing and start hiring salespeople who can close, don’t miss this...
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The Four-Leaf Growth Model for Business Leaders
Measure Success Podcast
Growth without purpose leads to burnout and misalignment. In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact. Key insights: ✅ Why businesses need a clear purpose to grow sustainably ✅ The connection between leadership, culture, and profit ✅ How the Four-Leaf Growth Model drives long-term success If...
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Why Great Branding Matters for Your Business
Measure Success Podcast
Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results. Interested in being a...
info_outlineBill Conerly is a leading expert on the economic forecast and a Consultant, Speaker, and Writer for his company, Conerly Consulting LLC. Conerly Consulting was founded with the goal of helping business leaders improve their company economics. Bill has over 30 years of industry experience, shares his expertise as a Forbes senior contributor, and is the Chairman of the Board for Cascade Policy Institute. His previous roles as the Director of Economic Research for NERCO, INC and Senior Vice President and Economist for First Interstate Bank strengthened his economic strategies.
Bill graduated from the New College of Florida with a Bachelor’s Degree in Economics. He went on to earn his Ph.D. in Economics from Duke University.
In this episode…
When a sizable disturbance hits the economic market, how can we brace for the variations that follow? The pandemic abruptly halted the supply chain, and with the industry surge forward, how can businesses cope with the aftermath?
Bill Conerly is an expert in economics — and knows the impact an economic change can have on a business. He has worked with various industries to understand the fluctuations and impact a change can have on a business and industry. According to Bill, the socioeconomic and market changes that consumers and enterprises are experiencing are a result of the pandemic.
In this episode of the Measure Success Podcast, Carl J. Cox talks with Bill Conerly, Consultant, Speaker, and Writer for Conerly Consulting LLC, about the economic changes and growth in today’s market. Bill explains different delivery markets emerging from the supply disruption, the direct correlation between economic trends and the pandemic, and the acceleration of the housing market. Stay tuned!