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Ep 46. 5 tips on working with B2B 'influencers'

Communication Strategy That Works podcast

Release Date: 10/28/2021

Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business show art Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business

Communication Strategy That Works podcast

Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged.  When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation. What about when things do not go to plan? A network of trusted people can also help test your response in a crisis and help you out of a reputation hole. One way to do this is through finding brand advocates, those who rave about how good you are when the going is good and when it’s not so...

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Ep 151. Rerun: People do business with people, not brands show art Ep 151. Rerun: People do business with people, not brands

Communication Strategy That Works podcast

Today, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands. Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start because no one knows you. You may be new in a market, have a new way of doing things, or compete in a very established industry. Let's dive in!   Liked Listening today?  What to do next:  to get more strategic with communication activity in your business. Listen to...

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 Ep 150. Deep Dive on Building Relationships That Matter show art Ep 150. Deep Dive on Building Relationships That Matter

Communication Strategy That Works podcast

Through this month’s theme of building effective relationships that matter, I dive into the topic of stakeholders, crisis and brand building. In the dynamic realm of business, understanding and leveraging stakeholder engagement transcends the boundaries of size and industry. It's a pivotal strategy that unveils what truly drives people towards or away from your offerings, thus illuminating the path to not only solving pertinent issues but also profoundly connecting with your audience.  Surprisingly, this critical aspect often remains shadowed, tucked away from the spotlight in PR and...

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 Ep 149. Unlocking Success: Skilling Up in and refreshing your skills show art Ep 149. Unlocking Success: Skilling Up in and refreshing your skills

Communication Strategy That Works podcast

In this final episode on the theme of learning and development this month, and integrating new skills we take a look at some practicalities.  Let’s face it, skilling up isn't just an option; it's a necessity for staying relevant and competitive in the field. We'll explore the importance of continuous skill development in PR and Marketing, how to identify skill gaps, and practical steps to enhance your abilities without breaking the bank. So let’s dive in! Liked Listening today?  What to do next:  to get more strategic with communication activity in your business. Listen to...

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Ep 148. 4 Ways to Implement AI into your Workflow show art Ep 148. 4 Ways to Implement AI into your Workflow

Communication Strategy That Works podcast

Today I present practical insights on integrating AI to streamline your team's processes and enhance collaboration. Drawing from my recent conversation with Ben Lee, let's elevate your content, energize your team, and optimize performance. Let’s jump in! Liked Listening today?  What to do next:  to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to...

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Ep 147. Deep Dive with Ben Lee: Embedding AI into your team show art Ep 147. Deep Dive with Ben Lee: Embedding AI into your team

Communication Strategy That Works podcast

Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic.   So when ChatGPT landed in late 2022 his team were already using AI tools each day to transcribe interviews, edit videos and create content. Since then, Ben has been focused on leading AI adoption across his business and speaks regularly on the topic. His team won Best Use of AI in the 2023 B2B...

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Ep 146. Unlocking the Power of Data: The Key to Amplifying Your Communication Efforts show art Ep 146. Unlocking the Power of Data: The Key to Amplifying Your Communication Efforts

Communication Strategy That Works podcast

Welcome to the final episode on the January measurement and evaluation theme! Today we're looking at three ways to set yourself up for success using measurement and evaluation techniques. So let’s dive in!   Links mentioned today: Track your success with my free measurement framework:    

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Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement show art Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement

Communication Strategy That Works podcast

Building on the recent Deep Dive with Adam Driver and January’s measurement and evaluation theme, I explore a bit more about how SEO can specifically help your PR campaigns. In today's digital age, the landscape of Public Relations (PR) has transformed significantly, with Search Engine Optimization (SEO) emerging as a pivotal tool for gauging the effectiveness of PR campaigns.  Let’s dive in!   Links mentioned today: Deep Dive with Andy Barr:   

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Ep 144. Deep Dive with Adam Driver - Demystifying SEO show art Ep 144. Deep Dive with Adam Driver - Demystifying SEO

Communication Strategy That Works podcast

Today I am delighted to have on the podcast Adam to unpick and demystify SEO or search Engine Optimisation as part of January’s measurement and evaluation theme. Adam originally trained as a journalist and has experience on both sides of the agency divide having been in-house and an account director at an agency. Adam has been a CIPR Chartered Public Relations professional since 2020. Adam set up Authentic comms in 2020, and describes his work as delivering in a ‘channel neutral, sector agnostic’ way, focusing on the audience(s) much like me! So we chat about a LOT of things including...

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Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality  show art Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality

Communication Strategy That Works podcast

Today, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlights the importance of creativity in virtually every project. Today I share some resources for creative thinking with you. You see, creative thinking is essential for innovation, whether it be writing, designing, or strategising. Often, people break creative thinking down into five stages of creativity. So let's explore what the creative process entails and how each stage builds upon the previous one. It'll certainly come in handy the next time...

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More Episodes

Making a strategic choice in terms of who you put forward as a spokesperson is really important if you are going to be engaging with the media of making B2B content of any kind.

Today I cover 5 key things to look for in a topic expert for your campaign.

We all want to raise the visibility of our businesses, products or services, and one way to do that is by choosing a topic expert or influencer to sell your story for you. This can be an excellent strategy, I’ve used it myself, but you might be wondering what to look for.

There’s lots of talk of influencers these days. You might know exactly who is influential in your industry right now, especially if you are in B2B or you might be trying to figure out who really is an influencer and who is giving an impression of being one.

Let's dive in!

What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://bit.ly/SevenSteps2Success )

 

If you're new to marketing your business or need a refresher on audience insight, checkout How to find customers and help them buy from you’

 

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PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.