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Cox Automotive Leads The Industry with Data-Driven Marketing Solutions

Brian Pasch Podcast

Release Date: 11/02/2021

Cox Automotive Releases 2023 Car Buyer Journey Study show art Cox Automotive Releases 2023 Car Buyer Journey Study

Brian Pasch Podcast

Join me and Vanessa Ton, Senior Manager of Research & Market Intelligence from Cox Automotive as we discuss the findings of the newly released annual Car Buyer Journey Study. This reports is critical for dealers to read as it will help to refine their retail operations roadmap for 2023. 

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Brooke.ai Solves Customer Experience Dilemma in Fixed Ops show art Brooke.ai Solves Customer Experience Dilemma in Fixed Ops

Brian Pasch Podcast

Join me and Tiffany Peeler as we discuss the newest disruptor in the automotive industry.  Brooke.ai delivers a Win – Win for dealers and consumers. Get to know the details behind the leader in Digital Voice Assistants (DVA’s). Want the research paper, download it here:  

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KBB Strategies To Increase Service Revenue and Retention show art KBB Strategies To Increase Service Revenue and Retention

Brian Pasch Podcast

Join me and Juan Flores, Senior Director of Kelley Blue Book as we discuss the new ways in which dealers can connect with in-market consumers seeking information on recalls and service costs. The insights that KBB offers dealers and the new Service Advisor platform enables dealers to increase their shaire of local fixed operations revenue.

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Cox Automotive Doubles Down on Connected Retailing. show art Cox Automotive Doubles Down on Connected Retailing.

Brian Pasch Podcast

Join me and Erin Lomax from Cox Automotive as we discuss Cox's plans to enhance their platform to helps consumers and dealers optimize the car buying process. Also get a sneak peak at what is coming at NADA and why you should be calling your Cox representative for a demo. 

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CallRevu Raises The Bar On Call Analytics and Insights To Lower Operating Costs show art CallRevu Raises The Bar On Call Analytics and Insights To Lower Operating Costs

Brian Pasch Podcast

Join Me and Dave Purgason, Senior Director of Sales at CallRevu, as we discuss the latest development of thier platform and how thier latest features are helping dealers lower operating costs annd improve customer retention.

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S&P Global Mobility / Polk Delivers World-class Audiences and Enhancements to Dealer Data To Improve ROAS show art S&P Global Mobility / Polk Delivers World-class Audiences and Enhancements to Dealer Data To Improve ROAS

Brian Pasch Podcast

Join Me and Amber Daniel from S&P Global Mobility / Polk as we discuss how her company has risen to be one of the premier sources for high-quality audience data that can significantly improve both first-party dealer audiences as well as second-party audience access. 

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Upgrade Your Streaming Strategy with Premion’s Market Leading Technology show art Upgrade Your Streaming Strategy with Premion’s Market Leading Technology

Brian Pasch Podcast

Join me and Peter Jones from Premion as we discuss the latest strategies that dealers can use for streaming video and how new measurement tools can show proof of performance for all advertising campaigns. 

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The Rise of CDPs – Outsell Leads The Way show art The Rise of CDPs – Outsell Leads The Way

Brian Pasch Podcast

Join me and Nicolle Lamb from Outsell as we discuss the rise of Customer Data Platforms (CDPs) in the automotive industry. Outsell has been developing their CDP for over 4 years and has some impressive clients including Germain Automotive Group and Southeast Toyota Distributors (SET). Learn more about their Customer Data Engagement Platform which gives dealers the ability update each customer record based on engagement activities online and in the store. 

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The Future Of Automotive Retailing show art The Future Of Automotive Retailing

Brian Pasch Podcast

Join me and Steve Greenfield, CEO and Founder of Automotive Ventures to discuss his new book on the Future of Automotive Retailing. Steve has a unique perspective that all dealers, vendors, and OEMs will benefit from hearing. Steve will also be on the main stage at the Modern Retailing Conference (MRC) in Palm Beach Florida, Nov 13-15th. His new book is available for sales on Amazon in print and also as an audio book.

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Dealers Need To Double Down on Building Quality Content To Power Their SEO Strategies show art Dealers Need To Double Down on Building Quality Content To Power Their SEO Strategies

Brian Pasch Podcast

Join me and Zach Billings from Wikimotive as we discuss the fundamental building blocks or local search: SEO. Zach and I believe that with the coming of EV models and the changing retail landscape, this is the time for dealers to double-down on high-quality content on their website and blogs. Don't miss this conversation and the two workshops that Wikimotive will be presenting at the Modern Retailing Conference (MRC) on November 13-15th in Palm Beach. 

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More Episodes

Join me as I sit down with Mike Shean to discuss the latest innovations in digital marketing, personalized messaging, and CRM integrations which leverage the full power of Cox Automotive's auto shopper insights powered by Autotrader, KBB, and DDC websites. This is part one of a three part series leading up to AAAS in Palm Beach, Nov 14-16th.