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Latest Updates on Cox Automotive Retailing Platform

Brian Pasch Podcast

Release Date: 11/18/2021

Dealers Need Data Driven Marketing show art Dealers Need Data Driven Marketing

Brian Pasch Podcast

Join me as I sit down with Kirsten Von Busch from @Experian to discuss how their company is helping dealers develop and executive data-driven marketing strategies. Everyone can agree that great data and proper targeting are the foundation of a good marketing campaign, but for many dealers, their foundation is not on solid ground. Let's see how Experian can help dealers improve marketing ROAS.

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Learn More About CarGurus Digital Deal Offering show art Learn More About CarGurus Digital Deal Offering

Brian Pasch Podcast

Join me as I interview Lindsay Ciavattone from @CarGurus on their platform's introduction of digital retailing, called Digital Deal. The evolution of marketplaces continues with more direct to consumer tools to help dealers engage shoppers online. Don't miss this conversation. 

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Gubagoo Virtual Retailing Takes Giant Steps Forward show art Gubagoo Virtual Retailing Takes Giant Steps Forward

Brian Pasch Podcast

Join me as I sit down with Ryan Osten from @Gubagoo to discuss their vision for modern retailing and the latest integrations they have perfected with DMS and CRM platforms. This is part of the Road to DMSC podcast series and this weekend the conference kicks off. Don't miss this important conversation for auto dealers looking to rethink their retail strategies. 

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Automotive Video Marketing Strategies Simplified show art Automotive Video Marketing Strategies Simplified

Brian Pasch Podcast

Join me as I sit down with Brendan Jackson from Effectv to discuss the latest in video marketing strategies for #autodealers. If you have been confused about CTV, OTT, Streaming video terminology,. targeting, and measurement you should tune in today. 

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E-drive auto final show art E-drive auto final

Brian Pasch Podcast

Join me as I sit down with Derek White, CEO of E-drive Auto to discuss how his platform is bridging the gap between dealers who are using digital retailing tools and dealers who are more cautious and concerned about how to engage consumers online to sell more cars in a digital age. This is another great conversation in the Road to DMSC podcast series. Listen in today! 

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Orbee Proposes a Solution to Auto Dealers to Avoid GLB Fines show art Orbee Proposes a Solution to Auto Dealers to Avoid GLB Fines

Brian Pasch Podcast

Join me as I sit down with Atul Patel, CEO and Co-Founder of Orbee as we discuss the implications of the Gramm-Leach-Bliley Act (GLB) and why dealers must start preparing now for the end of the year deadline. Dealer Groups should be first-movers in creating their own PII data warehouse and encourage vendors to adapt to data control when forms are used on websites and digital retailing tools.  This will be a hot topic this year as well as a conversation in Napa.

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CarWars Continues To Innovate With Urban Science Partnership show art CarWars Continues To Innovate With Urban Science Partnership

Brian Pasch Podcast

Join me as I sit down with Ford Kirk from CarWars to discuss their latest updates to their call management and measurement platform. We will discuss some exciting new data integrations with Urban Science that will save dealers time and money and also make their BDC agents happy! This is another great conversation as part of the Road to DMSC podcast series. Join us today. 

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Dealer Alchemist Builds Trust Through Transparency in Automotive Marketing show art Dealer Alchemist Builds Trust Through Transparency in Automotive Marketing

Brian Pasch Podcast

Join me as I sit down with Lisa Gener, CRO from Dealer Alchemist, and discuss how their company is changing the way in which dealers work with their digital marketing partners. The company's growth is fueled by their passion to provide transparent marketing campaigns and outstanding ROAS for their dealer clients. This podcast is another great conversation in our Road to DMSC podcast series.

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Roadster Simplifies Modern Retailing Workflows With Deeper CDK Integrations show art Roadster Simplifies Modern Retailing Workflows With Deeper CDK Integrations

Brian Pasch Podcast

Join me as I sit down with Rudi Thun to discuss the latest updates with the Roadster platform and how the company has expanded and accelerated integration plans with CDK Global's software tools. Working to simplify retailing workflows is a top priority for Rudi and I agree that its really needed. We will also be discussing the future of modern retailing and my position that vendors need to protect dealer choice. Don't miss this exciting discussion as part of the Road to DMSC podcast series. 

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Innovations in Streaming Video Advertising for Auto Dealers show art Innovations in Streaming Video Advertising for Auto Dealers

Brian Pasch Podcast

Join me as I sit down with Jason Jones from PREMION and talk about the current state of advertising for auto dealers who want to be present on streaming media. With so much confusion surrounding video advertising, this is one podcast that you don't want to miss before we all head out to DMSC in May.  This is another podcast in our Road to DMSC series.

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More Episodes

Join me as I sit down with Brett Pomerantz, Sr. Director of Product for Retail Engagement,  to discuss the latest updates to their digital retailing platform. Cox Automotive has been working diligently to integrate all their software platforms and we can now see some of those outcomes in the latest product release.