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61. Live Panel The Women In Programmatic Network

Programmatic Digest's podcast

Release Date: 11/23/2021

95. How To Hire, Onboard, and Retain Programmatic Talent show art 95. How To Hire, Onboard, and Retain Programmatic Talent

Programmatic Digest's podcast

Running a programmatic team is anything but automated. Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently. According to Oxford languages, Activation is the action or process of making something active or operative. When we hear programmatic media activation, it is the operation and procedures needed to launch a programmatic media buy, whether a campaign in 1 or several DSPs. This week's episode of the Programmatic Digest podcast is a lesson on...

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94. The Cookieless Future show art 94. The Cookieless Future

Programmatic Digest's podcast

Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline. I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all). In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you back to the source. Why is this even happening? Where did it all start (or rather, who started this)? It is a lesson pulled from the Reach and Frequency™ course from module 5, where we cover...

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93. What Do S.P.O and D.E.I have in common? show art 93. What Do S.P.O and D.E.I have in common?

Programmatic Digest's podcast

We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). Sonja shared how TripleLift can be seen as a partner from a buy and seller side’s perspective. She also broke down some best practices for using S.P.O in your day-to-day, by sharing TripleLift’s...

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S1. La formación de nuevos talentos en Programmatic show art S1. La formación de nuevos talentos en Programmatic

Programmatic Digest's podcast

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92. How Canela Media Reaches Latin Audience Authentically show art 92. How Canela Media Reaches Latin Audience Authentically

Programmatic Digest's podcast

We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel’s Introduction 08:24 - Tips for Marketing to the Latino Community 13:08 - Canela Media Case Study 23:07 - Streaming Projections 24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation 30:53 - Isabel’s Motivation for Founding Candela Media 33:08 - Isabel’s Advice for Hélène...

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91. Introducing The Programmatic Digest Podcast en Español show art 91. Introducing The Programmatic Digest Podcast en Español

Programmatic Digest's podcast

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90. Being A Project Manager in the Programmatic Industry show art 90. Being A Project Manager in the Programmatic Industry

Programmatic Digest's podcast

We welcome Alexus Smith of IAB to the Sensei’s corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today’s episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and what is required to plan a major event in our industry. Timestamp: 01:26 - Alexus’ Introduction 03:38 - What is Project Management? A Simplified Definition. 09:33 - Alexus’ Favorite Part of Program Planning 11:27 - What is a Communication Plan? 15:06 - Alexus’ Superwoman Moment 21:00 - Three...

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89. Identity Solutions and the Current State of the Programmatic Industry show art 89. Identity Solutions and the Current State of the Programmatic Industry

Programmatic Digest's podcast

We welcome Eric Wheeler of 33Across, Inc. to the Sensei’s corner. Eric is the CEO of 33Across, which helps programmatic advertising to function without cookies across publishers, platforms, and more. In today’s episode, Eric and I discuss identity solutions in a cookieless world, the role his company, 33Across, plays in the programmatic ecosystem, and the current state of programmatic advertising. Timestamp: 01:08 - Eric’s Introduction 06:40 - Eric’s Definition of Programmatic Advertising 10:00 - 33Across’ Role in the Programmatic Ecosystem 11:13 - 33Across’ Lexicon Defined 12:09 -...

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88. How to Get Started as a Programmatic Media Trader show art 88. How to Get Started as a Programmatic Media Trader

Programmatic Digest's podcast

We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey.  Timestamp: 01:33 - Nima’s Introduction 02:44 - What is programmatic media? A simplified definition. 08:08 - Nima’s programmatic media journey 15:15 - Challenges you may face in...

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87. Knowing Your Value as a Marketer show art 87. Knowing Your Value as a Marketer

Programmatic Digest's podcast

We welcome Eric Elliot of VIP Marketing to the Sensei’s corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it’s time to leave, the best way for leaders to grow their companies, how to manage partnerships, and knowing your value as a marketer.  Timestamp: 01:43 - Eric’s Introduction 02:57 - Eric’s Career Journey 09:04 - Defining a Toxic Work Environment 13:58 - How to Grow Your Company 23:03 - How to...

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