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61. Live Panel The Women In Programmatic Network

Programmatic Digest's podcast

Release Date: 11/23/2021

We Made It To 100! show art We Made It To 100!

Programmatic Digest's podcast

It's our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I'm from, my parents, my employment history, building my business, and the latest updates about my journey.   Timestamp: 00:00:41 – How we'll celebrate the 100th episode. 00:01:27 – Expressing Gratitude Towards Avid Listeners. 00:02:21 – Sharing Personal Details. 00:06:54 – The beginning of my exploration into the programmatic field. 00:11:06 – Becoming a digital media buyer. 00:13:33 – What is Cultural Add? 00:14:36 – Defining programmatic...

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99. Three Things To Know To Adopt Programmatic Ad-Tech with Basis Technology show art 99. Three Things To Know To Adopt Programmatic Ad-Tech with Basis Technology

Programmatic Digest's podcast

Guest Information: Jennifer Schaen –  Basis Technologies –  |    Meet Our Team: CEO Helene Parker –  |  |  |   Programmatic Digest – s |  |  |    Video Editor: Cint Davis –    Social Media Manager Latasha Niang  –  |    We need Sponsors for the podcast ✅ Email us at [email protected] Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See  and In 2022, it is

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S3. La Formación de Líderes y Equipos en Programmatic con Daniela Cubisino show art S3. La Formación de Líderes y Equipos en Programmatic con Daniela Cubisino

Programmatic Digest's podcast

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98. The Future of Programmatic Media Buying with Mike Woods show art 98. The Future of Programmatic Media Buying with Mike Woods

Programmatic Digest's podcast

We welcome Mike Woods of Affinity Solutions to the Sensei’s corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today’s episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral patterns.

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97. How to Prepare for Signal Loss with Sarah Polli show art 97. How to Prepare for Signal Loss with Sarah Polli

Programmatic Digest's podcast

We welcome Sara Polli of Hearts & Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment.  Timestamp: 01:48 - Meet Sarah Polli 08:57 - Sarah’s Thoughts on Cookie Deprecation 14:08 - What Everyone Should Know About Signals and Signal Loss 18:41 - Where to Begin with the Cookie Deprecation 23:22 - Identifying How Things Are Measured 30:44 - Marketing Mixed Modeling vs. Multi-Touch Attribution 32:21 -...

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96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape show art 96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape

Programmatic Digest's podcast

We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are and shares the most important skill traders new to the industry should develop immediately. Timestamp: 02:14 - Therran’s Introduction 09:33 - How Digital Programmatic Advertising has Changed Since Therran Started in this Industry 12:39 - Therran’s...

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S2. Novedades de Connected TV con Angel Pascual show art S2. Novedades de Connected TV con Angel Pascual

Programmatic Digest's podcast

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95. How To Hire, Onboard, and Retain Programmatic Talent show art 95. How To Hire, Onboard, and Retain Programmatic Talent

Programmatic Digest's podcast

Running a programmatic team is anything but automated. Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently. According to Oxford languages, Activation is the action or process of making something active or operative. When we hear programmatic media activation, it is the operation and procedures needed to launch a programmatic media buy, whether a campaign in 1 or several DSPs. This week's episode of the Programmatic Digest podcast is a lesson on...

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94. The Cookieless Future show art 94. The Cookieless Future

Programmatic Digest's podcast

Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline. I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all). In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you back to the source. Why is this even happening? Where did it all start (or rather, who started this)? It is a lesson pulled from the Reach and Frequency™ course from module 5, where we cover...

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93. What Do S.P.O and D.E.I have in common? show art 93. What Do S.P.O and D.E.I have in common?

Programmatic Digest's podcast

We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). Sonja shared how TripleLift can be seen as a partner from a buy and seller side’s perspective. She also broke down some best practices for using S.P.O in your day-to-day, by sharing TripleLift’s...

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