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61. Live Panel The Women In Programmatic Network

Programmatic Digest

Release Date: 11/23/2021

S16.  Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM show art S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM

Programmatic Digest

Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey y Sebastian profundizan en la gestión de grandes datos en respuesta a la evolución de las necesidades de los consumidores. Explora el futuro del marketing digital en Latinoamérica con dos expertos destacados en el campo. 

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139. How To Partner With Black Owned Media, for real show art 139. How To Partner With Black Owned Media, for real

Programmatic Digest

DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of , a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here’s the tweet version of our conversation: ...

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S15 - Quiero Ser Product Manager con Claudio Marrero show art S15 - Quiero Ser Product Manager con Claudio Marrero

Programmatic Digest

En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers.  El link de su libro: https://quieroserproductmanager.com/

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138. Multicultural Targeting in Programmatic Media with Iesha White show art 138. Multicultural Targeting in Programmatic Media with Iesha White

Programmatic Digest

Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as “black” or “asian” or “queer” is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can...

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137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising show art 137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising

Programmatic Digest

Client Spotlight 🌟  Above The Fold 🦄  Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies.  They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients.  Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview.  If you are...

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S14 - Claves para Trabajar en las Big Six con Jorge Romero  Odorisio show art S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio

Programmatic Digest

En este episodio charlamos con Jorge Romero Odorisio actual Display & Programmatic Sr. Analyst de Dentsu quien nos viene a contar de su trayectoria como ingeniero en el mundo de programmatic. Este episodio tiene muchos tips y recomendaciones para cualquier persona que quiera empezar su busqueda laboral en el mundo de agencias.   

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136. Understanding The Identity Landscape with Adapex show art 136. Understanding The Identity Landscape with Adapex

Programmatic Digest

In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this...

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135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3 show art 135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3

Programmatic Digest

💡 This episode is sponsored by 🌟  Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in .  Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas.  Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2. Brian O’Kelley co-founder...

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133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023 show art 133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023

Programmatic Digest

Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Pablo Galiana, Global Industry VP from Teads who spread his knowledge from an amazing experience and background on the industry and some trending topics like attention metrics, scope 3 emissions in programmatic, and his pov of this event. 

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132. Laura Gaffney - Live in Cannes Lions Festival 2023 show art 132. Laura Gaffney - Live in Cannes Lions Festival 2023

Programmatic Digest

Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Laura Gaffney Media Consulting and Publisher Expert, where we discussed trends like IA, CTV and she gave us an awesome guide on how to handle this event like a pro. 

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