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61. Live Panel The Women In Programmatic Network

Programmatic Digest

Release Date: 11/23/2021

151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1 show art 151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1

Programmatic Digest

The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. New Reach and Frequency® program starting soon! Sign Up Here:   This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction.  Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices....

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150. WTF is Programmatic Curation And Why Is It Important show art 150. WTF is Programmatic Curation And Why Is It Important

Programmatic Digest

New Reach and Frequency® program starting soon!  Sign Up Here:   Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing...

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149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns show art 149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns

Programmatic Digest

......Adalytic's report..... The revelations from Adalytics' March report  are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous...

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S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital show art S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital

Programmatic Digest

La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complejo panorama en la industria Europea con nuevas reglas de privacidad.  ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -  

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148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites show art 148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites

Programmatic Digest

Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital...

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147.  Transforming Ad Agencies with Automated Programmatic Solutions show art 147. Transforming Ad Agencies with Automated Programmatic Solutions

Programmatic Digest

Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human...

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146. A Buyer's Introduction to Supply Path Optimization show art 146. A Buyer's Introduction to Supply Path Optimization

Programmatic Digest

Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the...

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145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso show art 145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso

Programmatic Digest

Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape.  We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign...

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144. A Deep Dive into the Evolution of Gaming Advertising With Playwire show art 144. A Deep Dive into the Evolution of Gaming Advertising With Playwire

Programmatic Digest

Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real...

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S17. Supply Path Optimization con Antonio Minuta de Freestar show art S17. Supply Path Optimization con Antonio Minuta de Freestar

Programmatic Digest

¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -  

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