324 - Podiatry in Singapore with Lewis Nurney
Podiatry Legends Podcast
I'm talking with Lewis Nurney from UFit Podiatry in Singapore this week. Lewis is a dynamic UK podiatrist whose career could have started in the National Health Service, NHS, as many new graduates do. However, a single beer at a conference in Liverpool led to him doing a one-month student placement in Singapore, eventually leading to a move to Singapore and embracing a radically different cultural and professional landscape. This episode tracks a personal journey of growth and discovery and dives into the strategic decisions that define a career path. You can connect with Lewis on...
info_outline
323 - Improve Your Communications and Sales with Copywriter Joe Cunningham
Podiatry Legends Podcast
Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you...
info_outline
322 - From CSI to Podiatrist with Simon Hrobelko
Podiatry Legends Podcast
Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police. Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning. The next 2-Day LIVE Podiatry Business...
info_outline
321 - The Benefits of Purchasing Your Premises
Podiatry Legends Podcast
Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same. My Guests are: Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland. Jonathan Small - Health First Foot & Gait Clinic, Southam, UK. Elan Silver - Silver Podiatry, Perth,...
info_outline
320 - The Story of the Mexican Fisherman
Podiatry Legends Podcast
The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal. In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers. I also explain why a good friend of mine often refers to me as the Mexican Fisherman. If you have any questions about this episode, you can contact me at 2-Day LIVE Podiatry Business Reboot I truly...
info_outline
319 - Dr Ivan Bristow Why Every Podiatrist Should Start Blogging
Podiatry Legends Podcast
Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, . He is passionate about promoting podiatry and dermatology to the profession and the public. In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space. You can connect...
info_outline
318 - Location and Patient Discrimination with Jonathan Small
Podiatry Legends Podcast
Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location. The discussion covers various examples, from restaurants in...
info_outline
317 - Chase Hughes Seeing Patients Beyond Their Masks
Podiatry Legends Podcast
Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling. He is the bestselling author of and . After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world. In 2019, I was introduced to Chase Hughes, and this podcast recording was originally produced for my old podcast, It's No Secret with Dr T., but it is so good I had to re-edit it and...
info_outline
316 - (Part 2) Group Perspective On Good Bad and Difficult Patients
Podiatry Legends Podcast
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values...
info_outline
315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients
Podiatry Legends Podcast
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is...
info_outlineGemma Hodgson is the owner of The Foot Lab, a unique high-end looking podiatry business in Glossip, in the United Kingdom. As Gemma puts it, going cheap was never an option.
Gemma is passionate about private practice and business ownership but also believes that we should be empowering other podiatrists to have the confidence to put their dreams and thoughts into action and be the best clinicians they can be.
In this episode, we discuss:
- Why Gemma invested in a high-end look.
- Developing a patient experience, second to none.
- Why great treatment does not always equal a great experience. Ever had great food yet lousy service?
- Marketing: understanding and educating your audience and patients.
- Branding & social media: The benefits of putting yourself out there.
- Starting with a small budget and putting in the work.
- Smashing it on Facebook.
From Zero to Hero
Gemma started with zero patients, and within 6-months, she was working full-time just by using Facebook.
How is this possible?
Gemma began marketing herself and telling her story, and sharing her journey as a student.
Gemma has patients follow her clinic on social media, and then she constantly educates them, and she has done this from day one.
Be Different
You should always look for good, educational content and don't try to be like everyone else. Being a little bit different will make you stand out.
This is how the branding and thinking behind The Foot Lab
Competition is Good
If you want to perform at the highest level and raise podiatry's overall awareness, you need to have healthy competition.
Healthy competition means you're working together towards better patient outcomes, and if you embrace this, we can all learn from each other.
Your Team
As the business owner, it is up to you to create a happy and encouraging environment for my team to flourish. A happy team equals happy patients, which results in good business.
"Never too late to change something in your life if you are unhappy".
Final Tip
Don't overthink things, and don't put hurdles in front of yourself.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at [email protected]; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.