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182 - Gemma Hodgson The Foot Lab

Podiatry Legends Podcast

Release Date: 11/26/2021

392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone show art 392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone

Podiatry Legends Podcast

Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn’t come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week’s episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of in Geelong, Victoria. Daniel’s outlook is refreshing: he’s built a business model that values wellbeing just as much as revenue, proving that a healthy...

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391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson show art 391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson

Podiatry Legends Podcast

This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and “Super Lawyer” from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master’s degree in forensic toxicology, to our conversation. Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges. Tad explains the importance of acting...

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390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney show art 390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney

Podiatry Legends Podcast

This week, I’m joined again by Dr Patrick McEneaney, DPM from . Patrick shares how he’s grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate. We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success. Five Big Takeaways Numbers tell the truth. Always track performance and retention. Hire for attitude, not just skill. You can train techniques, not culture. Growth requires letting go of ego. Make decisions based on data. Consolidation isn’t failure;...

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389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees show art 389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees

Podiatry Legends Podcast

What happens when you take the Red, Blue, and Purple Team Strategy and apply it inside a podiatry clinic? In this episode, I share what I learned firsthand while running this creative exercise with a clinic team, and how it revealed new insights into teamwork, reputation, and readiness. Joined by Dave Frees, we also unpack how AI can help clinics think smarter, act faster, and build lasting resilience. If you want a deeper understanding of this concept, please go back and listen to Learn more about Dave’s training at . If you found this episode helpful, share it with another...

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388 - Risk and Reward: What Every Young Podiatrist Can Learn from Ben Wilkinsons Career show art 388 - Risk and Reward: What Every Young Podiatrist Can Learn from Ben Wilkinsons Career

Podiatry Legends Podcast

If you're a younger podiatrist considering business ownership at some stage in the future, see what happens when you trust your gut and take a calculated leap. That’s exactly what Ontario Chiropodist (Podiatrist) and owner of , Ben Wilkinson, did, moving from employee to clinic owner in just a few short years.  In this episode, Ben shares how he rebranded his business twice in less than a year, embraced innovation with 3D printing, and grew a thriving clinic culture built on positivity and professionalism. “The business name is such a big part of the business, but people shouldn’t...

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387 - How Poor Communication Destroys Trust (Part 2) with Dr Fern Kazlow show art 387 - How Poor Communication Destroys Trust (Part 2) with Dr Fern Kazlow

Podiatry Legends Podcast

This is Part Two of my conversation with Dr Fern Kazlow, clinical psychotherapist, business strategist, and mentor to high achievers, based in New York, USA. In this episode, we explore her Resistance Paradox™, how to understand your own patterns, and why changing your mindset starts with compassion. We go beyond communication and dive deep into resistance, beliefs, and the psychology of change. We discuss how high achievers get stuck, why old patterns hold us back, and how to lead and live with more clarity and connection. If you haven’t heard Part One yet, go back and check it out; it...

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386 - How Poor Communication Destroys Trust (Part 1) with Dr. Fern Kazlow show art 386 - How Poor Communication Destroys Trust (Part 1) with Dr. Fern Kazlow

Podiatry Legends Podcast

returns to the podcast, and we dive into the critical role communication plays in building trust with our patients. This is Part One of our conversation, where we focus on how poor communication can damage connections with patients, staff, colleagues, and also family and friends. We also examine the dangers of outsourcing, particularly when it comes to compromising your authenticity, and why connection-powered business is the future. PLEASE, take a look at my .  Eight Key Takeaways from (Part One) Poor communication directly decreases trust and weakens patient loyalty. Human...

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385 - THE ENERGY AUDIT: How to Reclaim Time, Focus and Motivation in Your Work Week show art 385 - THE ENERGY AUDIT: How to Reclaim Time, Focus and Motivation in Your Work Week

Podiatry Legends Podcast

In this solo episode, I introduce the concept of The Energy Audit, a simple weekly reflection that helps podiatrists identify what fuels them, what drains them, and how to realign their schedule for better focus and motivation. Ending the week mentally flat and emotionally drained is not uncommon, and more often than not, the problem isn’t time management. It’s energy management. In this episode, you'll discover: The 4 energy zones that shape your week:  recharge activities high-energy work low-level essentials, and energy vampires (the blood suckers) The most...

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384 - Nothing But the Tooth: Lessons Podiatry Can Learn from Dentistry show art 384 - Nothing But the Tooth: Lessons Podiatry Can Learn from Dentistry

Podiatry Legends Podcast

My guest today is Jonathan Small, and this is his 14th appearance on the Podiatry Legends Podcast, and probably most controvesial. This time, we dive into a bold comparison: podiatry versus dentistry. We discuss why podiatry must stop underselling itself, the dangers of low-cost clinic setups, and how adopting a dental-style model could elevate the profession. From training standards and fees to public perception and professional respect, this episode is a call-to-arms for podiatrists everywhere. If you’ve ever wondered why dentistry commands higher fees and greater status, tune in as...

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383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden show art 383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden

Podiatry Legends Podcast

Finding reliable locum cover has always been one of the toughest challenges for podiatry clinics. In this episode, I speak with Hayley Uden about her groundbreaking app, , which simplifies the entire process. From automated invoicing and quick payments to flexible opportunities for podiatrists, is changing how we think about staffing. Tune in to hear how this app could make your professional life easier and more rewarding. Seven Key Takeaways Locuming in podiatry has lacked a centralised, transparent system. connects clinics and locums directly via an easy‑to‑use app. The app...

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More Episodes

Gemma Hodgson is the owner of The Foot Lab, a unique high-end looking podiatry business in Glossip, in the United Kingdom. As Gemma puts it, going cheap was never an option. 

Gemma is passionate about private practice and business ownership but also believes that we should be empowering other podiatrists to have the confidence to put their dreams and thoughts into action and be the best clinicians they can be.

In this episode, we discuss:

  • Why Gemma invested in a high-end look.
  • Developing a patient experience, second to none. 
  • Why great treatment does not always equal a great experience. Ever had great food yet lousy service?
  • Marketing: understanding and educating your audience and patients. 
  • Branding & social media: The benefits of putting yourself out there. 
  • Starting with a small budget and putting in the work. 
  • Smashing it on Facebook.

From Zero to Hero

Gemma started with zero patients, and within 6-months, she was working full-time just by using Facebook. 

How is this possible? 

Gemma began marketing herself and telling her story, and sharing her journey as a student. 

Gemma has patients follow her clinic on social media, and then she constantly educates them, and she has done this from day one. 

Be Different

You should always look for good, educational content and don't try to be like everyone else. Being a little bit different will make you stand out. 

This is how the branding and thinking behind The Foot Lab

Competition is Good

If you want to perform at the highest level and raise podiatry's overall awareness, you need to have healthy competition. 

Healthy competition means you're working together towards better patient outcomes, and if you embrace this, we can all learn from each other. 

Your Team

As the business owner, it is up to you to create a happy and encouraging environment for my team to flourish. A happy team equals happy patients, which results in good business.

"Never too late to change something in your life if you are unhappy".

Final Tip

Don't overthink things, and don't put hurdles in front of yourself. 

If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me. 

ONLINE CALENDAR 

Youtube

I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

Competitive Advantage

If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.