Ep 51. Strategic Internal Communications: How to go from chaos to calm
Communication Strategy That Works podcast
Release Date: 12/02/2021
Ep 156. Unlocking the Power of SEO: Benefits and Best Practices for Businesses
Communication Strategy That Works podcast
This week we reflect on a recent ‘Deep Dive with Adam Driver to unpick a bit more around what SEO is, highlight its numerous benefits for comms folk and businesses, and emphasise how it should be integrated into a broader marketing strategy for optimal results. Why? Well in today's digital age, having a strong online presence is crucial for any business looking to succeed. SEO is one of the most effective tools available to achieve this. However, it is often misunderstood and misused, leading to confusion and missed opportunities. So let's dive in! Liked Listening today? ...
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Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters
Communication Strategy That Works podcast
I work with lots of Senior leaders directly, often providing guidance and expertise when there is no in-house resource to do so. This means that I am often rating the brief as well as taking the briefing about it! This is fine but today I wanted to spend some time outlining more about why effective briefs are so important. Creating effective briefs is a cornerstone of successful projects and solid client-agency relationships. For non-experts in marketing, such as Managing Directors or Project Managers, mastering the art of writing a detailed, clear brief can lead to more efficient...
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Ep 154. Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching
Communication Strategy That Works podcast
Following on from the topic of self-help coaching and mentoring this month, I thought I would talk a bit this week about how embarking on new projects in podcasting and how self-doubt has impacted this, and how coaching helped unblock me. These challenges, dominated by the whispers of imposter syndrome, have been a significant part of my professional journey. And has led me to talk to you here on my own podcast today So let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take...
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Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help
Communication Strategy That Works podcast
Today, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultant. Jo has worked with leaders and teams across the tech, transport, healthcare, manufacturing, media and services industries, helping them to emerge better from any change. We talk about all aspects of self-help, mentoring and coaching. It’s a great chat and I learned loads! So if you want a free coaching session tune in! Jo is a qualified executive and wellbeing coach who helps empower leaders, managers, and teams who want to introduce...
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Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business
Communication Strategy That Works podcast
Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged. When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation. What about when things do not go to plan? A network of trusted people can also help test your response in a crisis and help you out of a reputation hole. One way to do this is through finding brand advocates, those who rave about how good you are when the going is good and when it’s not so...
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Ep 151. Rerun: People do business with people, not brands
Communication Strategy That Works podcast
Today, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands. Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start because no one knows you. You may be new in a market, have a new way of doing things, or compete in a very established industry. Let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to...
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Ep 150. Deep Dive on Building Relationships That Matter
Communication Strategy That Works podcast
Through this month’s theme of building effective relationships that matter, I dive into the topic of stakeholders, crisis and brand building. In the dynamic realm of business, understanding and leveraging stakeholder engagement transcends the boundaries of size and industry. It's a pivotal strategy that unveils what truly drives people towards or away from your offerings, thus illuminating the path to not only solving pertinent issues but also profoundly connecting with your audience. Surprisingly, this critical aspect often remains shadowed, tucked away from the spotlight in PR and...
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Ep 149. Unlocking Success: Skilling Up in and refreshing your skills
Communication Strategy That Works podcast
In this final episode on the theme of learning and development this month, and integrating new skills we take a look at some practicalities. Let’s face it, skilling up isn't just an option; it's a necessity for staying relevant and competitive in the field. We'll explore the importance of continuous skill development in PR and Marketing, how to identify skill gaps, and practical steps to enhance your abilities without breaking the bank. So let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to...
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Ep 148. 4 Ways to Implement AI into your Workflow
Communication Strategy That Works podcast
Today I present practical insights on integrating AI to streamline your team's processes and enhance collaboration. Drawing from my recent conversation with Ben Lee, let's elevate your content, energize your team, and optimize performance. Let’s jump in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to...
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Ep 147. Deep Dive with Ben Lee: Embedding AI into your team
Communication Strategy That Works podcast
Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic. So when ChatGPT landed in late 2022 his team were already using AI tools each day to transcribe interviews, edit videos and create content. Since then, Ben has been focused on leading AI adoption across his business and speaks regularly on the topic. His team won Best Use of AI in the 2023 B2B...
info_outlineI am thrilled to have Jenni Field on the podcast, especially as it's the podcast's birthday month! I usually talk about external communication. But, today I wanted to open up the conversation around internal communication as a strategic function within your businesses. And Jenni Field has worked in communications for almost 20 years, and she now specialises in helping teams and leaders use communication to take people and organisations from chaos to calm. She helps business leaders understand how to get teams to work better and work more efficiently with a focus on internal communications.
We cover a lot in this 'Deep Dive' episode! you'll learn;
- when is the best time to think about internal communication support as part of your team
- where it sits in a growing business
- how to recognise 'chaos' in your business
- what soft skills to look for in a great internal communicator
- what's changing/has changed in internal communications post-pandemic
Let's dive in!
Links mentioned in this episode:
Jenni's book: https://redefiningcomms.com/influential-internal-communication-book-jenni-field/
The Field Model podcast episode: https://podcasts.apple.com/gb/podcast/chaos-to-calm-the-field-model-s1-e7/id1588233391?i=1000541284904
Podcast: https://redefiningcomms.com/podcast-redefining-communications-with-jenni-field/
Get my strategic download bundle of templates HERE: https://bit.ly/CTW_Resources