Ep 51. Strategic Internal Communications: How to go from chaos to calm
Communication Strategy That Works podcast
Release Date: 12/02/2021
Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth
Communication Strategy That Works podcast
I’ve worked with a number of startups both inside and out of the built environment sector. One thing they have in common is an infatuation with media coverage. Don’t get me wrong this is essential for a startup, but it’s not the only tool in the toolkit. But, public relations isn't just about media coverage—it’s about building credibility and trust. For a startup, positive profile-raising activities can boost your visibility, attract investors, increase customer confidence, and open doors for partnerships. The challenge? As a newcomer without a well-known brand,...
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Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations
Communication Strategy That Works podcast
I wanted to conclude September’s focus on Crisis Comms by focusing on In the world of Public Relations and Comms, and how overwhelming the fast-paced, high-pressure environment can often feel. From managing client expectations and navigating media relations to dealing with crisis communications, the challenges can be relentless. This conversation was raised in my recent ‘deep dive’ with crisis expert Amanda Coleman. For communication and PR professionals, the pressure to be constantly “on,” to think quickly, and to maintain a positive image for both themselves and...
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Ep 160. The Importance of Issues Management: A Reflection on My Conversation with Amanda
Communication Strategy That Works podcast
I wanted to unpack in more detail a topic that I am also very passionate about in my everyday work—issues management. Having worked extensively in communications, I’ve seen firsthand how vital it is to identify and manage potential problems before they escalate into full-blown crises. It’s an area I’ve dedicated much of my focus to, helping organisations develop proactive strategies to address emerging issues and protect their reputations. In a recent conversation with Amanda Coleman, we discussed some shared experiences in crisis communication, but this is a topic I’m deeply...
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Ep 159. Deep Dive with Amanda Coleman: The Calm Before the Storm: Preparing for Communications Crises
Communication Strategy That Works podcast
Welcome to today's episode, where we're diving into the world of crisis communication with an expert who's been on the front lines. Amanda Coleman shares her incredible journey, starting as a journalist and transitioning into key roles in the public sector, including her time at the Environment Agency and Merseyside Police. Amanda brings valuable insights from her extensive experience, including the pivotal role she played during the 2017 Manchester Arena terrorist attack. In this conversation, Amanda emphasises how crucial crisis communication is in shaping operational responses and why...
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EP 158. Transforming Internal Chaos to Calm: reflections from a guest podcast with Jenni Field
Communication Strategy That Works podcast
As someone who started life in Corporate Communications for a famous American credit card brand, I lived through the pain of Internal Communications as posters and internal launches through to a strategic function. Comms under Corporate Comms, but got moved to HR and back again, even 25 years ago. Reflecting on these complexities and inspired by Jenny Field’s insightful "Chaos to Calm" model, and the podcast where we spoke about this, I delve into the strategic role of internal communication and its optimal positioning within a business. So, let's dive in! Liked Listening...
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Ep 157. 5 Ways Data Can Revolutionise Your Communication Strategy
Communication Strategy That Works podcast
In the ever-evolving landscape of public relations and corporate communication, data analytics has emerged as a game-changer. In this podcast, I share five ways data can transform your communication strategies, making them more effective and impactful. So let's dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: . Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me...
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Ep 156. Unlocking the Power of SEO: Benefits and Best Practices for Businesses
Communication Strategy That Works podcast
This week we reflect on a recent ‘Deep Dive with Adam Driver to unpick a bit more around what SEO is, highlight its numerous benefits for comms folk and businesses, and emphasise how it should be integrated into a broader marketing strategy for optimal results. Why? Well in today's digital age, having a strong online presence is crucial for any business looking to succeed. SEO is one of the most effective tools available to achieve this. However, it is often misunderstood and misused, leading to confusion and missed opportunities. So let's dive in! Liked Listening today? ...
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Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters
Communication Strategy That Works podcast
I work with lots of Senior leaders directly, often providing guidance and expertise when there is no in-house resource to do so. This means that I am often rating the brief as well as taking the briefing about it! This is fine but today I wanted to spend some time outlining more about why effective briefs are so important. Creating effective briefs is a cornerstone of successful projects and solid client-agency relationships. For non-experts in marketing, such as Managing Directors or Project Managers, mastering the art of writing a detailed, clear brief can lead to more efficient...
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Ep 154. Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching
Communication Strategy That Works podcast
Following on from the topic of self-help coaching and mentoring this month, I thought I would talk a bit this week about how embarking on new projects in podcasting and how self-doubt has impacted this, and how coaching helped unblock me. These challenges, dominated by the whispers of imposter syndrome, have been a significant part of my professional journey. And has led me to talk to you here on my own podcast today So let’s dive in! Liked Listening today? What to do next: to get more strategic with communication activity in your business. Listen to more episodes, take...
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Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help
Communication Strategy That Works podcast
Today, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultant. Jo has worked with leaders and teams across the tech, transport, healthcare, manufacturing, media and services industries, helping them to emerge better from any change. We talk about all aspects of self-help, mentoring and coaching. It’s a great chat and I learned loads! So if you want a free coaching session tune in! Jo is a qualified executive and wellbeing coach who helps empower leaders, managers, and teams who want to introduce...
info_outlineI am thrilled to have Jenni Field on the podcast, especially as it's the podcast's birthday month! I usually talk about external communication. But, today I wanted to open up the conversation around internal communication as a strategic function within your businesses. And Jenni Field has worked in communications for almost 20 years, and she now specialises in helping teams and leaders use communication to take people and organisations from chaos to calm. She helps business leaders understand how to get teams to work better and work more efficiently with a focus on internal communications.
We cover a lot in this 'Deep Dive' episode! you'll learn;
- when is the best time to think about internal communication support as part of your team
- where it sits in a growing business
- how to recognise 'chaos' in your business
- what soft skills to look for in a great internal communicator
- what's changing/has changed in internal communications post-pandemic
Let's dive in!
Links mentioned in this episode:
Jenni's book: https://redefiningcomms.com/influential-internal-communication-book-jenni-field/
The Field Model podcast episode: https://podcasts.apple.com/gb/podcast/chaos-to-calm-the-field-model-s1-e7/id1588233391?i=1000541284904
Podcast: https://redefiningcomms.com/podcast-redefining-communications-with-jenni-field/
Get my strategic download bundle of templates HERE: https://bit.ly/CTW_Resources