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E137. Why You Need Digital Marketing to Stay in Business, Eric Rebelo Digital Business Development Firm

April Garcia's PivotMe

Release Date: 01/20/2022

E362. Stop Fixing Your Weaknesses: What Strengths Psychology Says About How High Performers Scale show art E362. Stop Fixing Your Weaknesses: What Strengths Psychology Says About How High Performers Scale

April Garcia's PivotMe

What if the reason you're exhausted isn't because you're not doing enough... but because you're spending all your energy trying to become mediocre at things you were never meant to do? Welcome Pivoter! Most high performers spend years trying to fix weaknesses that were never meant to be strengths. We call it growth. We call it discipline. We call it "working on ourselves." But what if that's the wrong game entirely? In this episode, April challenges one of the most common myths in personal development: the idea that successful people are well-rounded. Drawing from strengths psychology, Gallup...

info_outline E361. REP: Get Help to Pedal Ahead show art E361. REP: Get Help to Pedal Ahead

April Garcia's PivotMe

Success was never meant to be a solo ride. If you're exhausted from pulling the whole load yourself, maybe it's time to stop fighting the wind and start riding with a peloton. Welcome Pivoter! In this episode, April explores one of the most powerful lessons from the world of cycling: the peloton. In a bike race, riders work together, taking turns leading and drafting. Some days you're at the front pushing the pace. Other days you're hanging on, benefiting from the strength of those around you. The same is true in business and life. Too many entrepreneurs believe they must carry everything...

info_outline E360. Quarter Review How to Live in the Gain, Not the Gap show art E360. Quarter Review How to Live in the Gain, Not the Gap

April Garcia's PivotMe

You could hit the goal, crush the milestone, and still feel behind. That’s not ambition, Pivoter — that’s living in the gap instead of the gain. In this episode, April dives into one of the most important mindset shifts for high performers and entrepreneurs: The Gap vs. The Gain. Because let’s be honest… Most of us are wildly skilled at moving the goalpost. We hit a milestone and immediately think: “Yeah, but I should be further along.” “It’s not enough.” “I could’ve done it faster.” And while ambition can fuel progress, constantly measuring yourself against an...

info_outline E359. Stop Going It Alone: Why Asking for Help Is the Baddest Thing You Can Do show art E359. Stop Going It Alone: Why Asking for Help Is the Baddest Thing You Can Do

April Garcia's PivotMe

Welcome Pivoter! What if the very thing you're most proud of — your independence, your grind, your "I've got this" mentality — is actually the thing holding you back? In this raw and personal episode of PivotMe, April Garcia gets vulnerable about a real moment where her refusal to slow down and ask for help almost cost her dearly. This isn't a theory episode. This is April in the trenches, sharing what she learned the hard way — and handing you the mindset shift that could change everything. Key Takeaways: April's Personal Story: April opens up about a real experience where she got in...

info_outline E358. Why Willpower Is Losing — And How to Fix It (Plus a Big PivotMe Announcement!) show art E358. Why Willpower Is Losing — And How to Fix It (Plus a Big PivotMe Announcement!)

April Garcia's PivotMe

Welcome Pivoter! Before we dive in, April has an exciting update to share. Big things are brewing behind the scenes — the kind that require focus, intention, and doing it right, not just doing it fast. PivotMe is shifting from a weekly podcast to twice a month. Not less value — better value. More depth, more intention, and more of what actually helps you win in business, in life, and in the moments that matter. Something bigger is being built. Buckle up. Now — let's get into it. If a habit requires motivation, it's going to fail. If it's supported by friction — or the...

info_outline E357. Kill the ANTs: April Garcia's 7-Step Formula for Destroying Automatic Negative Thoughts show art E357. Kill the ANTs: April Garcia's 7-Step Formula for Destroying Automatic Negative Thoughts

April Garcia's PivotMe

Welcome Pivoter! Your brain is lying to you — and it's doing it automatically, repeatedly, and at full volume. In this powerhouse episode of PivotMe, April Garcia takes on one of the most insidious obstacles to high performance: Automatic Negative Thoughts, or ANTs. These uninvited mental squatters don't protect you from getting hurt. They just cost you opportunities, shrink your world, and steal your joy. April brings her signature no-nonsense energy to a 7-step formula for recognizing, challenging, and rewiring the thoughts that have been keeping you stuck — and she's not letting you...

info_outline E356. Lights, Camera, Action: Showing Up Like the Hero of Your Own Story (Pt 2) show art E356. Lights, Camera, Action: Showing Up Like the Hero of Your Own Story (Pt 2)

April Garcia's PivotMe

Last episode, you designed the set. You grabbed your clipboard, put on your headset, and built the environment for the Star of your show to thrive. Now it's time to step in front of the camera — because the film crew just showed up, and they're capturing everything. In this electrifying follow-up episode, April Garcia takes the Set Design framework to the next level with a challenge that will make you think twice about every decision you make this week. Are you ready to deliver your best performance yet? Key Takeaways: The Film Crew is Rolling: Imagine a film crew followed you from the...

info_outline E355. You're the Star — Now Design the Set: How Your Environment Is Already Telling Your Story (Pt 1) show art E355. You're the Star — Now Design the Set: How Your Environment Is Already Telling Your Story (Pt 1)

April Garcia's PivotMe

Before a single word is spoken in a movie, you already know everything about the main character. The messy apartment. The tipped-over vodka bottle. The pizza box on the floor. The alarm clock reading 11am. No dialogue needed — the set has already told the story. In this unforgettable episode of PivotMe, April Garcia introduces one of the most powerful and creative frameworks she's ever brought to the show: Set Design. Recorded from a charming Charleston hotel, this episode will change the way you look at every room you walk into — starting with your own. Key Takeaways: Your...

info_outline E354. You're the One Holding You Back: Recognizing and Dismantling Self-Sabotage show art E354. You're the One Holding You Back: Recognizing and Dismantling Self-Sabotage

April Garcia's PivotMe

What if the biggest obstacle standing between you and your next level... is you? In this raw and revealing episode of PivotMe, April Garcia pulls back the curtain on the silent success killer that most high achievers never see coming — self-sabotage. If you've ever wondered why you keep getting in your own way, this episode will hand you the mirror you didn't know you needed. Key Takeaways: Self-Sabotage is the Core Problem: April establishes self-sabotage as the central theme of PivotMe — and for good reason. Until you identify the behaviors quietly undermining your progress, no...

info_outline E353. Delegate Like a Pro: April Garcia's 5W1H Method for Mastering the Art of Letting Go show art E353. Delegate Like a Pro: April Garcia's 5W1H Method for Mastering the Art of Letting Go

April Garcia's PivotMe

What if the one skill standing between you and reclaiming your time was something most high achievers refuse to do? In this power-packed episode of PivotMe, April Garcia tackles one of the most common — and costly — habits of driven leaders: doing everything yourself. Whether you've tried to delegate before and failed, or you've never quite figured out where to start, this episode hands you a proven roadmap. Key Takeaways: The 5W1H Framework: April introduces her signature delegation tool — a six-part method covering Who, What, Where, When, Why, and How. This framework takes the...

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On PivotMe today, we have Eric Rebelo, the founder of a digital business development firm that builds sales & marketing growth systems for service-based businesses. He does this by using online advertising, SEO, conversion websites, and media.

Eric explains the power of having a compelling offer to attract customers and minimizing the message on your website to stimulate people’s interest. He also explains the importance of being intense with your Facebook ads to stand out and eventually increase your conversion rates.

In this episode, we discuss the importance of placing your main focus on your clients and tailoring your message to what they need today. Listen in to learn how to apply the 80/20 rule in your marketing campaign by doing small things that will get you a lot of impact. 

Pivotal Questions Asked:

  • [2:57] Talk to us about what you do today and what your clients typically look like.
  • [21:57] Who is this strategy right for, and who isn’t it right for?
  • [40:50] What do you love about this topic, and how did you end up here?
  • [53:45] If you could tell the world one thing, what would it be?

In This Episode You Will Learn:

  • [3:15] How Eric helps service-based businesses with higher profit margins do advertising by increasing their online traffic.
  • [5:23] Why you should have a compelling offer to attract people to what you’re selling.
  • [13:57] How to use human psychology when creating Facebook ads to increase your conversion rates.
  • [20:05] Learn to be uncomfortable so you can be the best in your industry when it comes to scaling your business.  
  • [27:31] The small things to improve your Google ranking and increase your scaling results.  
  • [32:16] Marketing inflation – learn to keep up with the market, or your business is going to fail.
  • [47:24] The importance of having a peer group to help you in your journey to growing a business.
  • [53:50] He explains the importance of getting clear and consistent with your goals to achieve them. 

Quotes:

 

  • “You have to have some type of offer that when you put it out there it’s understanding the customer’s problem and they actually desire it.”- Eric [5:40]
  • “You want to be best possible business and be better than your competitors in every single way you can because mediocrity isn’t acceptable anymore when it comes to really scaling your business.”- Eric [21:38]
  • “Don’t just spend all this time getting better on your craft, you’ve got to let the marketplace know who you are.”- April [31:56]
  • “The tough part about growing a business is that no one really believes in you at the beginning until you actually do anything.”- Eric [47:24]

 

Connect with Eric: https://www.ericrebelo.com/

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