Beyond the Image Podcast
Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business. “You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.” IN THIS EPISODE Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year’s Get Published Live event. What obstacles...
info_outline BTI # 584: Growth of Independent Magazines with Kaneo Biggs & Chelsea ClarkeBeyond the Image Podcast
Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. Today, we’re diving into how magazines have changed and evolved over time. “Magazines still rank number one.” IN THIS EPISODE The role and value that magazines have with audiences today. The timelessness of being published in a magazine. Do people...
info_outline BTI # 583: Shooting the Cover of Paradise Valley City Lifestyle with Nadine BubeckBeyond the Image Podcast
Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. “I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.” IN THIS EPISODE Nadine’s background and story. How Nadine has been able to stay in the television industry without...
info_outline BTI # 582: Are Business Coaches Lying to You?Beyond the Image Podcast
Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a business coach’s program. Identifying the lie business coaches sell. Should you trade time for money? Coaching one thing yet doing spending else. We are ONE WEEK out from our 10th annual Get...
info_outline How to Price Creative ServicesBeyond the Image Podcast
Let’s have a conversation about how you can be pricing your photo services. “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging. 3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services. Establishing the creative and economic value. Determining the opportunity value. Why there is no standard rate. We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: ...
info_outline BTI #580: Why the Algorithm Hates YouBeyond the Image Podcast
Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. Let’s dive into in this episode. “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now. What content isn’t working right now. How our attention span affects the type of content we will consume. How the instagram app guides us through content now. 3 types of content you can produce. What...
info_outline BTI # 579: Red Flag Requests for ClientsBeyond the Image Podcast
Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer. In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the past. Red flag statements and the translations of what they actually mean. Why you shouldn’t move forward rental clients say any of these things to you. The one thing to take from this...
info_outline BTI # 578: Dealing with ExcusesBeyond the Image Podcast
Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. Let’s talk about dealing with excuses in today’s episode. “What does that say about your confidence in your product or service?” IN THIS EPISODE Diving into the excuses and what they actually mean. The narrative we tell ourselves when people tell us no. The truth behind the excuses. Why tricky language and...
info_outline BTI # 577: What to Charge and How to Set Your RatesBeyond the Image Podcast
What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money. In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. “Not every hour you’re working in the week, you’re actually making money.” IN THIS EPISODE What information you need to know before setting your rates. Real examples of business costs. How to calculate the time you will be available to work in...
info_outline BTI # 576: Really Bad PitchBeyond the Image Podcast
Really Bad Pitch Hosted by: James Patrick I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features. “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.” IN THIS EPISODE The key to finding a good guest. Why the length of a pitch matters. What you must have in your pitch in order to be seriously considered. How to craft a good follow up. What not to say in a follow up...
info_outlineI’ve done a lot of peculiar things for money. In a previous episode, I listed out the top 5 worst jobs I had ever endured. Today, I’m sharing some gems that did not make that previous list because they may not have actually qualified as legitimate employment.
“Every hour counts.”
IN THIS EPISODE
- More “jobs” James has had in the past.
- The movie you should NOT Google.
- Why you should know how much money you really made in 2021.
- Looking through your calendar to calculate how many total hours you worked in 2021.
- Finding your average earning per hour.
- Are you making more than the minimum wage?
- Defining your goals for 2022 and calculating how to make them happen in a simple way.
- Understanding how hourly pay works as an entrepreneur.
- The 3 things you need to assess in your business.
- What I want for you in 2022.
ACTION: Post about what you’re going to do to make 2022 your most profitable year in your Instagram story and tag me @jpatrickphoto
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
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