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Why 90% of Strategic Plans Fail, by Carl J. Cox

Measure Success Podcast

Release Date: 03/23/2022

Strategic Leadership with David Kitchen show art Strategic Leadership with David Kitchen

Measure Success Podcast

🎙️ Dive into a masterclass in leadership on this week's episode of the Measure Success Podcast! We're thrilled to have David Kitchen, a renowned leadership consultant and author, join us to share his invaluable insights on simplifying leadership, culture, and high performance in any organization.   In this episode, David discusses the transformative power of his five C's: Character, Consistency, Commitment, Creativity, and Communication. He shares stories from his journey, including lessons learned from his earliest days as the youngest head strength coach in the country to his...

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Measure Success Podcast

🚀 New Podcast Episode 🎧 Join us on the Measure Success Podcast with Carl J. Cox as we dive into the world of press releases and traditional media with Mickie Kennedy, founder and president of eReleases. Discover how small businesses can leverage press releases to increase visibility and credibility in today's digital age. In this episode, you'll learn: The enduring value of press releases in building trust and credibility. How to effectively distribute press releases to reach your target audience. Real-life success stories and practical tips from Mickie's extensive experience....

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Key Business Strategies for Success: Olivia Atkin show art Key Business Strategies for Success: Olivia Atkin

Measure Success Podcast

Join us on this inspiring episode of the Measure Success Podcast, hosted by Carl J. Cox, featuring guest Olivia Atkin, a dynamic entrepreneur and author. Olivia shares insights from her journey of building a multifaceted platform designed to empower others to reach their full potential. In this episode, Olivia talks about her philosophy on achieving success both personally and professionally, how to redefine goals as you grow, and the importance of strategic planning in business. Episode Highlights: Introduction to Olivia Atkin - Discover how Olivia's business, Achieving Success LLC, helps...

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Boost EQ for Success: Insights with Phil Johnson show art Boost EQ for Success: Insights with Phil Johnson

Measure Success Podcast

Join host Carl J. Cox in a conversation with Phil Johnson, founder of the Master of Business Leadership Program, on this week’s episode of the Measure Success Podcast. Listen as they discuss the transformative power of emotional intelligence (EQ) in our rapidly changing world, as Phil shares his expert insights on adapting to technological advancements and societal shifts.   In This Episode, You'll Discover: Why emotional intelligence is crucial for both personal and professional success. Strategies to enhance your emotional intelligence to thrive in the face of global changes. ...

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Mastering M&A: Legal Tips from Addison Adams show art Mastering M&A: Legal Tips from Addison Adams

Measure Success Podcast

🎙️ Dive into the dynamic world of mergers and acquisitions on this week’s episode of the Measure Success Podcast! Join us as we sit down with Addison Adams, California's M&A expert and the founder of Adams Corporate Law. Discover essential legal strategies and insider tips that can help you navigate the complexities of corporate transactions. In this episode, Addison shares his journey from litigation to leading major corporate deals, offering actionable advice for business owners looking to prepare for a sale, avoid common pitfalls, and maximize their company’s value. Whether...

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Measure Success Podcast

Dive into the world of strategic marketing with our latest podcast episode featuring Branden Cobb, a seasoned marketing expert and fractional Chief Marketing Officer. Hosted by Carl J. Cox, this episode unveils effective strategies that help small to medium-sized enterprises (SMEs) not just survive but thrive. In This Episode: Learn how Branden has helped SMEs scale and become profitable through targeted marketing strategies. Discover the nuances between working with large corporations and smaller businesses, and why tailored approaches are crucial. Get insights on how to effectively...

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Mastering Decision-Making in Uncertainty with Sheldon Bernard show art Mastering Decision-Making in Uncertainty with Sheldon Bernard

Measure Success Podcast

Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a riveting discussion on the nuances of decision-making in the face of uncertainty and how cognitive biases influence our choices. Sheldon shares his unique 'DIRECT' framework, providing practical advice for better decision-making in business and life. In This Episode, You'll Discover: How to identify and combat cognitive biases in decision-making. Insights into Sheldon's 'DIRECT' framework for...

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Measure Success Podcast

🌟 New Episode Alert: "Embracing Discomfort: The Secret to Team Growth" 🌟 Are you ready to transform your team's dynamic and foster a culture of growth and innovation? Dive into the latest episode of the Measure Success Podcast, where Dane Groeneveld and Carl J. Cox discuss the power of embracing discomfort to propel team development. 🔑 Key Highlights: Understand why discomfort is crucial for personal and business growth. Discover strategies to safely introduce and manage discomfort within your team. Hear real-life success stories of teams turning challenges into triumphs. 🎧...

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Measure Success Podcast

Join us in a conversation with Vladimer Botsvadze, a titan of digital transformation and a beacon of positivity, on this episode of our podcast. Vladimer shares his unique perspective on how happiness defines success, the power of optimism, and the significance of surrounding oneself with the right people for personal and professional growth. From building a global audience from the ground up to becoming a renowned marketing thought leader, Vladimer’s journey is a masterclass in perseverance, positivity, and the power of believing in oneself. Tune in to learn how to harness the power of...

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Unlocking the Secrets to Strategic Growth: A Conversation with Laura Casselman show art Unlocking the Secrets to Strategic Growth: A Conversation with Laura Casselman

Measure Success Podcast

Welcome to the next episode of the Measure Success Podcast, where the extraordinary journey of Laura Casselman unfolds. From the dazzling stages of Radio City to the strategic boardrooms as CEO of and co-founder of Vita Street, Laura shares her unique trajectory to the pinnacle of business leadership. In this episode, Carl J. Cox delves deep with Laura into the essence of strategic planning, affiliate marketing mastery, and the significance of resilient leadership in carving the path to success. Laura, also a Wall Street Journal bestselling author, enlightens us with her revolutionary...

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Wanting to scale your business to $40 million (and beyond)... but struggling with the strategy to get there?

If you’re a CEO who…

Is so focused on the day-to-day that you struggle to find time for big-picture strategy
Lacks an objective outside expert to help you see what you don’t see and make the hard decisions you are afraid to make
Isn’t sure how to prioritize your goals
Has a team that isn’t buying into your vision
Want to scale your company faster than you’ve been able to do you on your own

At 40 Strategy, we can give you the strategy, confidence and tools you need to build to accelerate your growth. Our current and past clients have experienced the following results:

Professional service firm, who grew their company’s profits 7 figures
Manufacturing company who doubled sales in less than a year
Food and beverage company who executed $500K EBITDA improvements
Digital marketing firm who upscaled their client offering to 2x their MRR
And many more

For the past 25 years, I’ve been an executive leader and board member with multiple organizations that have grown 3x to 5x, with operations in four continents. So if you have a strategic plan for your company that is NOT working, let’s get you back on track…

I’ll teach you exactly how to:

Develop an actionable, strategic plan to scale your business
Prioritize (and reach) goals that will make the most difference in your organization
Identify and maximize your opportunities for growth
Scenario plan with confidence
Scale your company from $4M to $40M (and beyond)
Build the confidence you need as a leader to execute your strategy, plus inspire your team members to buy in

The truth is, more than 90% of strategic plans fail. More than 20% of small businesses fail within their first year. And it’s often because CEOs either get lost in the day-to-day operations; they haven’t maximized their team, processes, or systems; or they waste money and resources.

But if you’re a CEO, there’s a better way. It’s time to set up your strategic process and systems for growth - not stagnation.

Let’s build your company’s future: https://calendly.com/40strategy/strategy-check-in

Measure Success Podcast: For weekly actionable tips and conversations with extraordinary leaders about how they measure both professional and personal success (all in 20-minute episodes), subscribe here: https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579