Driving Growth Through User-Generated Data, With Steven Nelemans

In This Episode…

Many people might think a company’s great ideas come from its leaders. But the best companies? They draw their biggest ideas from the ones who know the market best: their users.

In this episode of the Measure Success Podcast, Carl J. Cox talks with Steven Nelemans, a 26-year-old entrepreneur who has used the power of user-sourced data to build his current company, Luna. Luna is a SaaS platform that finds the perfect leads for their users, then writes a personalized outreach message to those leads.

But when it comes to new features or new goals for the company, Steven said it can be powerful to listen to what customers are saying – and that the more companies stray away from that data (and towards focusing only on competitors), the less likely it is that company will actually succeed.

In this episode, we also talk more about how to sustainably grow a company (and how fast is TOO fast to grow), obstacles Steven faced in building his first startup that he didn’t want to repeat at his second, and how Luna’s users are actually driving how the company’s AI system is “trained.” Tune into the full episode!

Here’s a Glimpse of What You’ll Learn:

• How AI is getting “smarter,” plus how Steven’s company uses those tools
• How software users can actually be the ones to “train” an AI system, and how they inform and inspire new features from a company
• Steven’s beginning in the startup world at 19 years old, and how he used what he learned then to inform his current company
• The inspirational power of Silicon Valley
• The obstacle Steven experienced with his first company that he didn’t want to repeat at his next
• The importance of metrics when it comes to measuring growth and product market fit
• How to sustainably grow a company and why it’s important to focus on your customers, not your competitors
• What Steven does to balance his work life with his personal life and stay energized in each
• How to measure personal success, plus the power of weekly planning and reflection