How to step out of entrepreneurial poverty, with bestselling author Mike Michalowicz

In This Episode: 

 

If you’re an entrepreneur who’s ever hit “rock bottom” (or think you could be headed there), this conversation with Mike Michalowicz is for you. Entrepreneurship can be a roller coaster—but Mike is an expert at using the lessons he’s learned along the way to serve business leaders who might be on a similar journey. 

 

Mike is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, Clockwork, The Pumpkin Plan, Fix This Next, and one of his newest books, Get Different. He’s also a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate. 

 

Tune into the full episode to hear more about Mike’s personal journey (from bankruptcy to bestselling author), what some top mistakes that he sees entrepreneurs making in their own businesses, and Mike’s personal and professional strategies for measuring success. 

 

Here’s a Glimpse of What You’ll Learn:

 

• What “entrepreneurial poverty” means
• Why it’s important for entrepreneurs to keep a “profit first” mentality and not necessarily “reinvest” profits back into the business 
• Which of Mike’s books he had the best time writing 
• Which of Mike’s books he thinks has had the biggest impact on the world
• How Mike measures success as a business owner, as an author, and in his personal life
• More about Mike’s “rock bottom” and how he uses the lessons from that experience to help serve entrepreneurs now
• The type of brain science Mike has been studying recently (beyond the behavioral psychology he integrates into his books)

 

Resources Mentioned in This Episode:

• Mikemotorbike.com 
• Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz
• Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
• Clockwork: Design Your Business to Run Itself by Mike Michalowicz
• The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
• Get Different: Marketing That Can’t Be Ignored! by Mike Michalowicz
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn