203 - Disgusting Man, Ladies Beware with Jonathan Small
Release Date: 04/22/2022
Podiatry Legends Podcast
Artificial Intelligence is no longer something for the future; it’s already influencing how patients search for answers and choose healthcare providers. 10 Key Takeaways from this Episode AI is already influencing patient decisions ChatGPT is becoming a new search engine before choosing Google AEO (Answer Engine Optimisation) is the next evolution of SEO Early adopters will gain a competitive advantage over late adopters AI can dramatically reduce admin time Your prompts determine your results AI can help personalise your podiatry marketing Patients are becoming more informed before...
info_outlinePodiatry Legends Podcast
A common phrase I hear from podiatrists is: “Once I get busier, I’ll look into business coaching.” On the surface, it sounds logical, but in reality, it’s one of the biggest mistakes you can make. In this solo episode, I unpack why waiting creates more problems than it solves. I discuss the “amplification effect,” "the I'll wait till later trap", how inefficiencies grow under pressure, and why being busy often leads to stress rather than success. 10 Key Takeaways Waiting until you’re “busier” is backwards thinking Growth doesn’t create clarity—clarity creates growth. ...
info_outlinePodiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I chat with Jason Cunningham, business advisor, author, and media commentator, about what it really takes to build a successful business. We explore why many podiatrists get stuck working in their business instead of on it, and how shifting your focus to strategy, systems, and structure can completely change your results. If you want to build a podiatry business that gives you more freedom, better patients, and long-term growth, this is an episode you don’t want to miss. Key Takeaways Build your business as if you plan to sell it Most...
info_outlinePodiatry Legends Podcast
In this episode, Anne Melville shares how she built a successful private practice in the small Scottish town of Gourock and implemented a membership model that now supports both her business and her lifestyle. The result has been increased stability, stronger patient relationships, and the ability to create a genuine sense of community. We explore the importance of professional connections, why you need to overcome self-doubt, and why podiatrists who stay engaged with their peers are far more likely to thrive in the profession and less likely to leave long-term. The Turning Point Most...
info_outlinePodiatry Legends Podcast
In this episode, Tyson Franklin is joined by Melbourne Podiatrists, Richard Chasen, for a deep and thought-provoking discussion about business, life choices, and what success really looks like in podiatry. They explore the idea that while you can have anything you want, you can’t have everything, and how this impacts decisions around hiring, income, lifestyle, and long-term career direction. The conversation also challenges common beliefs about money, patient care, and what it truly takes to build a sustainable practice. This episode is ideal for podiatrists who feel stuck, overwhelmed, or...
info_outlinePodiatry Legends Podcast
This episode is a special one. It’s a conversation from my previous podcast, It’s No Secret with Dr T, recorded back in 2020—long before the Savannah Bananas became the global sensation they are today. Back then, Jesse Cole was already doing things differently, selling out games and rethinking what a sporting experience could be. But what makes this episode so valuable isn’t baseball… It’s business. Jesse shares how shifting focus from product to experience completely transformed his team. The same principles apply directly to podiatry clinics and small businesses. How you...
info_outlinePodiatry Legends Podcast
In this episode, Tyson Franklin welcomes back Melbourne podiatrist James Ferrie, the owner of My Sports Podiatrist, to explore regenerative medicine and ultrasound-guided treatment techniques. James shares insights into prolotherapy, PRP and nerve hydrodissection, explaining how these approaches stimulate healing in degenerative tissues and relieve nerve-related pain. The conversation also covers clinical growth, continuous learning and why podiatrists should never feel trapped in the type of practice they’ve created. The registration link for the workshop is You can also...
info_outlinePodiatry Legends Podcast
This week, I’m digging deep into the archives and bringing back one of the most powerful conversations I’ve had on the podcast. Episode 64 originally aired in 2020, and it went gangbusters. But many of you who’ve discovered the show more recently may never have heard it. My guest is Dr Dave Weiman, psychologist and leadership consultant from Pennsylvania. Dave has worked with business owners across multiple industries, including podiatry, and in this episode, we explore something far more important than marketing tactics or business growth strategies. We dive into why motivation alone...
info_outlinePodiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I’m joined by Dr Jae Grymes from Delaware, USA, a dual board-certified dental anaesthesiologist and paediatric dentist. While her clinical world is dentistry, you’ll quickly realise how similar our professions are. We dive into the realities of healthcare today, debt, corporate pressure, perfectionism, burnout, and the silent struggles many clinicians face but rarely talk about openly. Jae shares her personal journey through grief, professional dissatisfaction, and rebuilding her mindset from the ground up. We discuss why “everything is...
info_outlinePodiatry Legends Podcast
Tomorrow’s Podiatry: Building Confidence, Leadership and Belonging In this episode of the Podiatry Legends Podcast, I welcome back Michael Stephenson from AA Podiatry in Glasgow to talk about the evolution of Tomorrow’s Podiatry and why soft skills may be the most undervalued asset in our profession. We cover a lot in this conversation — public speaking, networking, mentorship, student leadership, culture, the importance of belonging and how Tomorrow's Podiatry Awards have grown since 2019. But the real theme? Confidence changes everything. 10 Takeaway Points from Episode 407 ...
info_outlineJonathan Small is the owner of Health First Foot & Gait Clinic in Southam, UK, and today we're talking about the importance of paying attention to online reviews.
Some years ago, Jonathan was the victim of a scathing 1-Star review, which said, Disgusting Man, Ladies Beware, and it wasn't until someone else pointed it out to him that he knew about it.
"There are a lot of online review platforms and you need to be paying attention".
If you get a negative review, use it as motivation to get more positive reviews. It's not the end of the world, but it can be more damaging if you don't respond.
Amazon
Amazone is one of the world's largest companies, and it only has a 1.8-star review.
- 51 % 1-Star
- 31% 5-Star
Only 18% of their reviews are in the middle (2-4 star reviews). Therefore it's clear that reviews are polarising, it's usually very good or very bad.
Do More Reviews Yourself
You should make it a habit of writing more reviews yourself because it will keep reviews fresh in your mind, which means you are more likely to talk about reviews with your patients.
"It’s up to you to manage each platform because it’s out there for all to see."
Podiatry Advising & Mentoring
Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at ; otherwise, look at my Mentoring page.
Youtube
I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.