How To Scale Sales: Avoid Mistakes
Measure Success Podcast
This episode is sponsored by , liberating entrepreneurs through fractional sales execution. Today, Steve helps growth-stage companies break through revenue barriers while giving founders the freedom to focus on building extraordinary businesses. Founder-led businesses often grow fast, then stall. In this episode of the Measure Success Podcast, Carl Cox sits down with Steve Caton, Founder and CEO of Altezza Solutions, to discuss why sales becomes the biggest bottleneck for growing companies. Steve shares why hiring salespeople often fails, how founders unintentionally trap...
info_outline
The Real Truth About Private Equity Growth
Measure Success Podcast
Selling to private equity is not the end of the journey. It is the beginning of a new phase of growth. In this episode of the Measure Success Podcast, Carl J. Cox, CEO of 40 Strategy and 40 Accounting sits down with Neel Bhargava, founding partner at NB Group, to unpack how private equity partnerships really work for founder- and family-owned businesses. Neel shares how his firm approaches growth-focused investing, why rolling equity is critical, and how conservative use of debt protects long-term value. The conversation also explores what typically changes in the first 18 months after an...
info_outline
The Funding Mistake That Kills Deals
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J Cox sits down with real estate investor and educator Jay Conner to break down private money and why it has been the foundation of his business since 2009. Jay explains how private money works, who private lenders really are, and why having capital ready changes everything about deal execution. He shares a real world case study where preparation and access to funding made a fast, profitable exit possible when traditional financing would have failed. Listeners will learn why mindset matters as much as mechanics, how conservative strategy...
info_outline
Strategy Is Not About Doing More
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J. Cox sits down with John Whitt, founder of Business Whitt and author of Checkmate, to explore how strategic thinking, leadership, and generosity intersect. John explains how lessons from competitive chess apply directly to business. Small advantages, disciplined execution, and resource placement matter more than chasing quick wins. The conversation covers clarity in goal setting, identifying constraints, testing ideas before scaling, and leading with generosity as a competitive edge. Listeners will gain practical insight into building...
info_outline
How Smart Leaders Use AI to Execute Better
Measure Success Podcast
AI is changing how companies grow, how leaders lead, and how strategy gets executed. In this episode of the Measure Success Podcast, Carl J Cox sits down with Klee Kleber, co-founder and partner at Build Group, to discuss what leaders need to understand right now. Klee shares why expertise is becoming a commodity, why implementation is still the biggest challenge, and how operator-led strategy creates real value. They cover how AI is reshaping product development, go-to-market strategy, and leadership, along with why human judgment, trust, and execution still matter. This episode is a clear...
info_outline
AI, Sales, and the Power of Human Connection
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J Cox talks with Gabe Lullo, CEO of Alleyoop, about the real role of outbound sales in today’s market. They discuss how AI is changing sales without replacing human connection, why founders should stay close to revenue early, and how content builds trust before the first conversation ever happens. Gabe shares lessons from scaling a remote SDR organization and explains how fractional sales teams help growing companies create momentum without overspending. This conversation is practical, honest, and focused on strategy over tactics. If you...
info_outline
Why AI Is Reshaping Leadership Today
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl sits down again with CEO and author Trey Taylor for a candid conversation on AI, culture, and the future of leadership. Trey explains why AI is no longer optional, how leaders can avoid lazy thinking, and what’s driving the rapid rise of Latino-owned businesses in the U.S. He shares insights on balancing culture, people, and numbers—his signature “three things”—while adapting to tools that change faster than organizations can keep up. Trey also gives practical examples of AI improving operations, decision-making, and customer...
info_outline
Where Do Leaders Go For Real Growth?
Measure Success Podcast
In this episode, Carl J. Cox talks with global speaker and executive coach Dona Amelia about why leaders need safe spaces to grow. Dona shares her upbringing in rural Indonesia, her rise as a performer and executive, and how those experiences shaped her belief that leaders can only grow when they have a place to speak honestly, ask real questions, and receive support without judgment. She explains how peer networks, shared experiences, and diverse perspectives help executives make better decisions and avoid isolation at the top. If you’ve ever felt pressure to know everything or carry...
info_outline
Get Found in the New AI Economy
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl sits down with digital marketing expert Dave Burnett to unpack the seismic shift happening in search and AI. Dave explains why Google is no longer the only place customers look for answers and how large language models are reshaping discoverability. He shares lessons from his own journey—partnership failures, business resilience, and recovering from a traumatic brain injury—and how those experiences shaped how he leads today. Dave outlines the new rules of digital visibility, why PR is becoming essential, and how companies can position...
info_outline
Double Revenue. Cut Costs. One Strategy.
Measure Success Podcast
On this episode of the Measure Success Podcast, Carl J. Cox speaks with Tammy Nam, CEO of The Brief, the AI Agency for marketers. Tammy shares how she doubled revenue at Viki while cutting costs and improving team morale—a rare combination that highlights her strategic clarity and leadership strength. She explains how The Brief helps marketers run smarter campaigns from start to finish using intelligent agents that analyze performance, generate content, launch faster, and learn continuously. Tammy also breaks down how leaders can protect their top performers, remove friction, and communicate...
info_outline
Have you ever stared at a blank page, cursor blinking away, and struggled to come up with content that will grow your business? We live in a 24/7 digital world, and content is more important than ever. But as a business leader, it never feels like you have the time to sit down and actually create it.
The latest guest on the Measure Success podcast, Sally A. Curtis, is here to share some good news: you’ve probably already created exactly what you need.
Sally A. Curtis is a content repurposing wiz, speaker, radio/TV and podcast host, speaker bureau owner, connector, and mother. She’s passionate about amplifying her clients through content repurposing, building their brand equity, and positioning them as the expert in their market.
Tune into the full episode for more about how to repurpose content you already have into “bite-sized” pieces, why it’s so important to listen to what clients are already asking for when you’re building your business’s services, and strategies Sally’s used to build a strong work-life balance.
Here’s a Glimpse of What You’ll Learn:
- How Sally was able to build her business based off what people were already asking her to do
- What it means for a business owner to be “too close” to their content, plus more about Sally’s process for turning huge content pieces like books into small, bite-sized pieces of content that can elevate a business or brand
- Why Sally says her work is like being in a personal development seminar every single day
- More about Sally’s professional background, including why she’s always had a side hustle
- The three arms of Sally’s business, and how she sees each of those growing in the future
- Why connection is one of the top challenges Sally faces as an entrepreneur
- How Sally measures success, plus the strategies she uses to reach a “steady” point within her business
- The role that discipline plays in Sally’s life, and how those boundaries have helped her build a more balanced life
- The difference between “being” and “doing” and why Sally draws such a firm line between the two when she first starts a day
- The power of “little moments,” and how they serve as the framework for success in Sally’s personal life
- Which book taught Sally what her specific “genius” was, how she used that to refine her business, and the one word she’d use to describe her work and life
Resources Mentioned in This Episode: