How to Build Systems That Create Real Results
Measure Success Podcast
In this episode, Carl speaks with Will Spengler about what it takes to build success that lasts. They discuss the role of discipline, clarity, and execution in business and leadership. Many people focus on ideas, but this conversation highlights the importance of systems and consistent action. Key takeaways include: • Why clarity drives better decisions • The role of discipline in long-term success • How systems improve performance • What separates high performers from others This episode offers a practical look at how to think, act, and lead with purpose. Listen now and apply these...
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How to Sell High Value Services the Right Way
Measure Success Podcast
In this episode, Carl speaks with Mike Garrison about referral-based sales and how service businesses grow. Mike shares why most sales approaches fail and how business owners must shift their thinking from price to lifetime value. He explains how referrals should be treated as a system, not a hope. Key takeaways include: • Why predictable referrals matter • How buyers think about long-term value • The role of trust in high-value sales • Why sales is the core of every business This episode gives a clear and direct look at how to improve your sales process. Listen now and rethink how you...
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How to Move from Employee to Business Owner
Measure Success Podcast
In this episode, Carl speaks with Jon Ostenson about franchising, business ownership, and the shift happening in today’s workforce. As AI reshapes jobs, many professionals are exploring ways to build their own income streams. Jon shares what he sees across the market and what separates successful business owners from those who struggle. Key takeaways include: • Why following a proven system matters • The role of mindset in business success • How “non-sexy” businesses can drive strong returns • What to expect when transitioning from employee to owner This episode gives a clear...
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Why Leaders Burn Out and How to Prevent It
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J. Cox speaks with Dr. Tracy Gapin, founder of the Gapin Institute and a leading expert in executive health and performance. After years of success in traditional medicine, Dr. Gapin realized that many high-performing professionals were neglecting their own health while pursuing business success. The conversation explores how stress, poor sleep, hormones, and lifestyle habits affect leadership performance and long-term health. Key takeaways include: • Why many entrepreneurs wait until health problems appear • How small daily habits...
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How to Actually Use AI to Scale Smarter
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J. Cox sits down with business strategist and performance coach Ashley Shaw. Ashley shares how she transitioned from the fitness industry into entrepreneurship and built a thriving business focused on helping entrepreneurs scale smarter through systems, recurring revenue, and AI-driven processes. Key insights from this episode include: • Why entrepreneurs must deeply understand their ideal customer • How recurring revenue creates financial freedom • The role mindset plays in scaling a business • How Ashley reduced marketing...
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Tariffs, Energy, and AI: Economic Signals to Watch
Measure Success Podcast
Economic headlines move fast. Strategy requires context. In this episode of the Measure Success Podcast, Carl J. Cox speaks with economist about the trends shaping business decisions today. The conversation covers tariffs, supply chain strategy, artificial intelligence, workforce shifts, and energy markets. Dr. Connerly explains why tariffs rarely trigger immediate recession but can reshape sourcing decisions across industries. Companies are shifting toward supply chain reliability after years of disruption. The episode also explores the real impact of AI in business. The greatest...
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How to Build a Reputation in Business
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J. Cox speaks with Steve Griggs, founder of Steve Griggs Design, one of New York City’s premier luxury landscape design-build firms. Steve shares how he built a successful company after starting in the lawn care business at age 16. With more than 30 years of experience, he explains what it takes to manage high expectations, lead construction teams, and deliver exceptional results. Key takeaways include: • Why successful clients value honesty and execution • How focusing on one project at a time improves outcomes • The...
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Startup Strategy in an AI-Driven World
Measure Success Podcast
AI is accelerating innovation—but it is not a substitute for strategy. In this episode, Carl J. Cox speaks with Josh Carter, co-founder of Upstart Collective, about what founders must understand to build sustainable companies. Josh shares insights from working with early-stage startups, including why chasing trends weakens businesses and how defensible value is created. The conversation covers AI misuse, founder blind spots, customer discovery, fundraising realities, and why execution still separates winners from noise. This episode is a must-listen for founders, operators, and leaders...
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The Truth About Business Valuation and Risk
Measure Success Podcast
Selling a business is not a simple transaction. It is a strategic event that often defines an owner’s financial future. In this episode, Carl J. Cox speaks with Gregory Kovsky, President and CEO of International Business Associates, about what it really takes to sell a privately held business. Gregory shares insights from more than three decades of deal experience, including why only a fraction of businesses ever sell and what separates those that do. The discussion covers buyer demand, valuation mistakes, financing hurdles, and the risks behind earn-outs and retained equity. This episode is...
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How to Turn Around Strategy for Businesses
Measure Success Podcast
In this episode, Carl sits down with Ashish Gupta, founder of ScaleUp Exec, to discuss business turnarounds, leadership decisions, and culture resets. Ashish shares how he acquired a struggling company, realized innovation had stopped, and eventually rebuilt the team to change the company’s trajectory. Key takeaways: Why the business must come first How to identify thinking leaders during interviews The role of systems before people and process When AI tools help — and when they fail How founders define success differently This episode offers practical insights for...
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Have you ever stared at a blank page, cursor blinking away, and struggled to come up with content that will grow your business? We live in a 24/7 digital world, and content is more important than ever. But as a business leader, it never feels like you have the time to sit down and actually create it.
The latest guest on the Measure Success podcast, Sally A. Curtis, is here to share some good news: you’ve probably already created exactly what you need.
Sally A. Curtis is a content repurposing wiz, speaker, radio/TV and podcast host, speaker bureau owner, connector, and mother. She’s passionate about amplifying her clients through content repurposing, building their brand equity, and positioning them as the expert in their market.
Tune into the full episode for more about how to repurpose content you already have into “bite-sized” pieces, why it’s so important to listen to what clients are already asking for when you’re building your business’s services, and strategies Sally’s used to build a strong work-life balance.
Here’s a Glimpse of What You’ll Learn:
- How Sally was able to build her business based off what people were already asking her to do
- What it means for a business owner to be “too close” to their content, plus more about Sally’s process for turning huge content pieces like books into small, bite-sized pieces of content that can elevate a business or brand
- Why Sally says her work is like being in a personal development seminar every single day
- More about Sally’s professional background, including why she’s always had a side hustle
- The three arms of Sally’s business, and how she sees each of those growing in the future
- Why connection is one of the top challenges Sally faces as an entrepreneur
- How Sally measures success, plus the strategies she uses to reach a “steady” point within her business
- The role that discipline plays in Sally’s life, and how those boundaries have helped her build a more balanced life
- The difference between “being” and “doing” and why Sally draws such a firm line between the two when she first starts a day
- The power of “little moments,” and how they serve as the framework for success in Sally’s personal life
- Which book taught Sally what her specific “genius” was, how she used that to refine her business, and the one word she’d use to describe her work and life
Resources Mentioned in This Episode: