3000 to 30,000 Listeners per Episode w/ Joe Saul-Sehy (Part 2 of 2)
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
Release Date: 06/04/2022
How to Turn Podcast Listeners Into Subscribers
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
Why your podcast’s “one-and-done” listeners aren’t sticking around, what thumbnail tweaks and audiograms get wrong, and the real strategy for building a loyal audience in this episode of Big Podcast Playbook ... Big Ideas in This Episode Why most guests won’t make your audience stick Is “YouTubey” clickbait ruining your growth? The brutal truth about social media conversion The 3% rule: why fans rarely follow Live events: your secret weapon for addicted listeners Are you pretending to work or actually growing? Become the authority founders trust—ditch the...
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How to Record Powerful Stories From Any Live Event
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
When a big trucking show demanded on-the-fly pivots, David ditched dozens of quick clips for deeper interviews and story-rich moments ... How that shift brought better tape and what it means for your podcast in this episode of Big Podcast Playbook ... Big Ideas in This Episode Pivot like a pro ... ditch shallow, go deep Instantly build "podcast envy" with event energy Steal live event urgency for maximum exclusivity Unlock hidden stories behind the polished facades Leverage diversity (make your show sound huge) Turn fleeting moments into lasting podcast gold Get listeners lusting...
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Decoding the Manosphere Playbook: Podcast Lessons on Authority, Audience and Impact
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
How the rise of manosphere creators reveals the podcast growth tactics (and traps) of new media, plus what podcasters like you can learn (and avoid) from their success in this episode of Big Podcast Playbook ... Big Ideas in This Episode Why clarity trumps caution in building authority Outrage sells—how the manosphere exploits resentment Steal the art of “us vs. them” community Emotional triggers: your secret growth weapon One core message, repeated relentlessly, wins trust Absolutes over nuance: power moves podcasting Parasocial power: listeners want to be you Why You Should...
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What to Do When Your Podcast Guest Goes Hostile
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
Ever had a guest who shuts down or turns hostile? How to handle tough interviews, keep your cool, and still get great content for your audience in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hostile guests: opportunity or total disaster? Rockstar interview meltdown—how to flip the script Jerry Lewis: masterclass in soul-crushing answers Turn tension with guests into listener gold Secrets of A-list rapport: homework beats fame Control the interview pace, not the guest Walk away: why ditching bad interviews wins Why You Should Listen The single biggest...
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The Secrets to Long-Term Podcast Success
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
What really keeps podcasters from quitting, and how you can build personal sustainability, master self-editing, manage momentum, process feedback, and adapt to an evolving audio world in this episode of Big Podcast Playbook ... Big Ideas in This Episode Flawless is overrated: when imperfection goes viral Self-editing: release envy-worthy episodes faster Burnout-proof systems the podcast elite use Why feedback can ruin your unique power Envy the legends? Here’s their real sustainability trick Adapt or die: gluttony for latest tech exposed The one upgrade even veteran podcasters...
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Growth and Marketability Skills for Podcasters Who Want Real Opportunities
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
Want your podcast to go from just a show to a platform that attracts more listeners, sponsors, and lasting impact? How clear positioning, real audience engagement, and standout marketability make it happen in this episode of Big Podcast Playbook ... Big Ideas in This Episode Steal clarity: why defining “not” matters more Fame offers: reject celebrity guests for loyalty Burnout-proof: why fan engagement beats virality Binge-able content: outshine forgettable podcasters instantly Never beg: how recognition turns fans to superfans Power moves: grow faster with live events...
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Podcast Update, New Book Launch, and What’s Next
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
Big updates are on the way as David wraps up his upcoming book and shares the behind-the-scenes journey of perfecting the Big Podcast Launch Plan in this episode of Big Podcast Playbook ... That's it! No other episode notes, since the episode itself is under five minutes. You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want...
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How to Keep Your Podcast Rolling ... Even in a Crisis
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
What keeps the podcast machine rolling when ice storms, guest rejections, and burnout threaten your production? How to book better guests, maintain your standards, and plan for resets in this episode of Big Podcast Playbook ... Big Ideas in This Episode Reject generic pitches; stand out and win guests I got rejected by Seth Godin ... Why to never start interviews with “Tell me about yourself” Ditch TikTok-style guest audio Steal Hollywood’s high-output secret Reset your podcast brand Don’t let your audience trap you forever Why You Should Listen How to book A-list podcast...
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Key Production Skills Every Podcaster Needs
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
A snowstorm threatened to derail his live show ... David breaks down exactly what production skills podcasters need to stay independent, keep their shows on track, and never miss an episode (even when things get wild) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Build addiction: listeners willing to haul you through snow Podcasters crave loyalty, not just listeners Snowmageddon: Would your podcast survive? Control your sound, control your fate Envy-inducing: pro radio tools you can steal Quitters lose ... how to master your personal sustainability edge...
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What Makes Forgettable Podcasts Bingeable
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
What separates a forgettable podcast from a bingeable one? David dives into the secrets of great content, writing strategies, and connecting with your audience in this episode of Big Podcast Playbook ... Big Ideas in This Episode Launch with 25 episodes: binge culture hack Ditch vague intros ... cold opens hook fast Segment secrets: radio’s “Demo Derby” grabs sponsors Write podcast titles that earn obsessive clicks Get specific ... paint mind-pictures, win loyalty Only one call-to-action: avoid “Aesop’s Donkey” paradox Speak insider language—create envy and exclusivity...
info_outlineThis is a two-part series about the behind-the-scenes of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy.
Something I've found is pretty common with podcaters (and all creative people) is we jump into whatever it is at the level we're at, get our bearings, then hit the gas as we learn what needs to be done to get better, going much deeper into the project and how we approach it. For example, as a podcaster, you probably listen to your first episodes and notice things about your hosting or (lack of) audio quality that you didn't notice at the time – what worked for us then, wouldn't be very satisfying to us now.
Joe had a similar experience with his podcast, Stacking Benjamins. And that's what we talk about on this episode of Build a Big Podcast.
This is Part 2 of 2. Part 1 is here. To make sure you get both, subscribe to this podcast.