Build a Big Podcast - The Marketing Podcast for Podcasters

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

How to Get More Listeners in Apple Podcasts (Insider 211) 12/26/2024

How to Get More Listeners in Apple Podcasts (Insider 211) Discover affordable podcasting gear, listener growth strategies, and exclusive discounts on podcasting gear from David Hooper in this episode of Build a Big Podcast ... Episode Topics Podcasting During the Holidays: Importance of maintaining connections with listeners through podcasting during the holiday season. Big Podcast Insider Newsletter: Overview of items covered in newsletter issue number 211, including podcast studio setup, gaining more listeners on Apple Podcasts, and improving microphone audio. Affordable Podcast Studio Setup: How to create a podcast studio for $158 with specific equipment recommendations like the Shure SM58 microphone and Focusrite Vocaster One interface. Apple Podcasts Category Personalization: New updates to Apple Podcasts that make it easier for listeners to discover podcasts based on their favorite categories. Localizing Your Content: Importance of modifying your podcast delivery and content to better fit the needs and preferences of your audience. Microphone Modification: How to make a $139 AKG Perception microphone sound like a $3500 Neumann U 87 mic with a simple $10 modification. Unlimited Music Licensing: Information on obtaining unlimited licensing for over 300,000 music tracks and sound effects for a one-time fee. You want these links ... See for personalized podcast growth assistance Episode Timestamps 03:52 Mic with monitor and gain controls simplifies recording 06:48 Make your podcast compete using "life experience" and quality audio 11:40 Adapt delivery to fit audience needs - this is how McDonald's got so big! 15:32 DEAL >>> Unlimited music downloads: $99 one-time, worldwide license 17:31 Affordable, reliable microphone choice for field use 19:46 Free backup storage - protect your podcast recordings! The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/34625145

Your Podcast Sucks! Or Does It? 12/25/2024

Get More Podcast Reviews (Insider 210) 12/18/2024

Get More Podcast Reviews (Insider 210) Discover the essential writing framework that can transform your podcasting skills, boost audience engagement, and drive podcast growth in this episode of Build a Big Podcast ... Episode Topics Writing Framework for Podcasters Persuasion, Clarity of Thought, and Idea Generation Tactics for Better Podcasting Connecting with Listeners Affordable Podcasting Setup (I'm recording on it!) Twitter's relevance, building audiences, and podcast growth tools Adapting to Changes in Technology and Audience Expectations Twitter Community Dynamics and Bluesky Seth Godin Turned Me Down! Email Template to get More Reviews Free Podcast Scheduling Tool Avoiding a generic radio announcer voice Humorous Podcaster Stereotypes You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Creative projects don't always bring in a ton of money ... 03:31 Easy setup and sound editing for podcasts 07:08 Twitter's decline mirrors all community instability 10:10 Fun site for audience growth on Bluesky 13:14 Seth Godin turned me down ... 18:16 How to improve production clarity and quality 19:24 Flexible interviews, adaptable ideas, attentive approach 24:04 Release episodes quickly; clarity over perfection and complexity 26:48 Grow your podcast audience with Big Podcast AMP 28:53 How to subscribe to the podcast The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/34498270

Mental Health for Podcasters 12/10/2024

You Don't Need More Gear (Insider 209) 12/10/2024

You Don't Need More Gear (Insider 209) Discover affordable podcasting gear and essential tips for honing your skills in this episode of Build a Big Podcast ... Episode Topics Importance of skill development over equipment acquisition for better podcasting. Inexpensive tool recommendations for podcasting, including alternatives to Canva and under $20 promotional tools. Use of a free tool for guest agreements to ensure quality and legal clarity. Insight on improving podcast performance by mastering raw, unedited recordings. The significance of creating a memorable podcast graphic. A tool that provides a mind map of your podcast audio to enhance listener engagement and SEO. Access to a vast database of journalists, publishers, and podcasts for increasing media coverage of your podcast. You want these links ... See for personalized podcast growth assistance Episode Timestamps 04:57 Focus on skills, not equipment, for podcasting 06:32 Perform well live (without relying on editing) 09:53 Improve your podcasting skills 15:38 The "Guest Agreement" 17:29 Sponsorship deal? 21:29 Connect with active podcasters and resources The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/34359210

How to Be a Better Podcast Host (Insider 208) 11/29/2024

Rejuvenate Your Podcast - Part 2 11/27/2024

Revitalize Your Podcast: How to Avoid Burnout and Increase Engagement 11/26/2024

How Did You Get That Voiceover Gig? (Insider 207) 11/20/2024

How Did You Get That Voiceover Gig? (Insider 207) Unlock the secrets of voice-over gigs, podcast growth, and insider stories, plus exclusive tools and tips in this episode of Build a Big Podcast ... Episode Topics Voice over opportunities Podcast marketing tips Audience growth strategies Twitter vs. Blue Sky Microphone recommendations Political podcast reach Podcast monetization programs 1. Opening Remarks Personal anecdotes about voice-over gigs Audiobooks vs. Commercials VeggieTales and knockoff of "King of the Hill" experience Introduction to the podcast's purpose and audience 2. Voice-Over Gigs: How to Get Them The story of the Budweiser frogs An ad agency employee gets the gig unexpectedly The story of the AOL "You've Got Mail" voice Recording to cassette, wife’s connection to the company Corona beer holiday commercial A guitarist hired to whistle instead Importance of saying yes to opportunities 3. Key Announcements and Housekeeping Introduction to the podcast's sponsor, Riverside.fm Features: Studio quality recordings, multi-track recording, AI editing tools Promo code for listeners: "bigpodcast" for 15% off Explanation of sound cues used in the episode 4. Blue Sky and Twitter Updates Blue Sky adds 1,000,000 new users in a week Creator of Blue Sky is also the creator of Twitter Comparison to Twitter, user engagement, advice to claim usernames Mass exodus from Twitter Austrian Airlines' and The Guardian's creative exits Use of Tweet Deleter to cleanse old posts 5. Podcasting During Elections Impact of podcasts in elections Audience reach statistics for Trump and Harris via podcasts Trump: 23,500,000 Americans reached Kamala Harris: 6,400,000 Americans reached Reflections on podcasting’s reach and specialized audience 6. The Best Microphone for Podcasting Humorous take on microphone debates among podcasters Advice on making a cheap mic sound better Quiet recording environment Proper distance from the mic David’s setup: using an Electro-Voice RE20 7. Tribute to Elwood Edwards Death of Elwood Edwards, the voice of AOL’s "You've Got Mail" Historical significance of his voice work Recording on cassette thanks to his wife's suggestion Other famed voice-over stories Encouraging listeners to share their voice-over stories 8. Big Podcast AMP Explanation of Big Podcast AMP program Goals: Grow podcast audience, increase engagement, monetize skills Invitation to reach out for personal coaching 9. Closing Remarks and Additional Resources Classified ads for tools to help podcasters Book Like a Boss for automating guest booking AudioPen app for converting thoughts into podcast outlines Subscription links for the podcast Links for iPhone, Android, and RSS feed You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 This podcast episode is sponsored by Riverside.fm, offering studio-quality remote recordings, multitrack and text-based editing, AI tools for removing silences and filler words, and creating magic clip highlights 05:56 Share your stories via Mastodon, Blue Sky, or threads. Keep showing up for more opportunities 06:53 Seize opportunities; say yes 11:14 Twitter - Community collapse imminent; prepare to leave soon 13:31 Connect with experts or authors via interviews 17:30 Unexpected success stories The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/34026407

Insider Language = Big Podcast (Insider 206) 11/19/2024

Insider Language = Big Podcast (Insider 206) In this episode of Build A Big Podcast, dive into the power of insider language, strategies for audience growth, and crucial tips for preventing hearing loss as a podcaster ... Episode Topics Insider Language : Engaging and retaining podcast audience Audience Building : Quality followers over quantity Podcasting Conferences : Critiques and recommendations for improvement Hearing Loss : Risks from frequent headphone use Monetization : Big Podcast AMP and diverse income streams Content Quality : Emotional impact and engaging delivery Automated Scheduling : Streamlining guest booking processes You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 "Belonging" is crucial for podcast growth 04:23 People share podcasts with like-minded insiders 08:51 Expand podcast revenue with diverse skills 10:03 Quality followers - prioritize interaction over quantity 13:09 Quality podcast plus promotion attracts an audience effectively 16:04 Quality audio crucial for overcoming situational disabilities 21:57 "Unconferencing" and attending events even with affordability issues 25:10 Opioid addiction affected his hearing severely ... 25:41 Protect your hearing; fake eardrum may be an option for the future 31:32 Understanding jargon can be difficult for listeners - here is what to do! 35:02 Subscribe and never miss an episode The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/33988692

Make a Cheap Mic Sound Better (Insider 205) 11/10/2024

This Will Grow Your Podcast Audience (Insider 204) 10/31/2024

This Will Grow Your Podcast Audience (Insider 204) Unlock your podcasting potential with tips on rebranding, leveraging Podcasting 2.0, improving audio quality, and an opportunity to join the for a special price (see cart and use coupon FINAL27) in this episode of Build a Big Podcast with David Hooper. Episode Topics General Advice Importance of giving listeners something to care about and something they'll miss if it's gone. Sponsor Advertisement: Riverside.fm Features and benefits of Riverside.fm Overview of multitrack recording and its importance. Free trial and discount code (BIGPODCAST) for Riverside.fm. 30-Day Solo Podcast Challenge Details about joining the 30-day challenge. Benefits: improving hosting skills, clarifying your message, and working with David Hooper and Big Podcast Temporary Rebranding Example of Goldfish crackers rebranding to Chilean Sea Bass How to use creative rebranding to attract attention to your podcast Podcasting 2.0 Overview of the concept and its current state Benefits: listener messages, direct donations, advanced RSS features Mention of players supporting Podcasting 2.0: Podverse Fountain Technical Tips: Audio Editing How to make your voice sound better in Audacity Sequence of editing steps: EQ, normalize, compress, normalize Listener Engagement Story about an April Fool's joke that didn't go over well Discussion on how passive listeners often do not interact but still care Encouragement to consider every listener, even those who don’t actively engage Internet Domain Importance Story about the disappearance of the ".io" domain extension Importance of controlling your domain name and using domain-based RSS wrappers You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Halloween enables authenticity; use it for podcasting 04:14 Postproduction enhances podcast transitions and content delivery 08:32 Podcasting 2.0 offers substantial, evolving upgrades 13:31 Audacity adds nondestructive editing (and how to improve your voice) 17:01 Each email/comment you get represents many unspoken voices 20:22 Domain control isn't always guaranteed; consider alternatives 23:25 Join the The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/33715232

Solo Podcast Challenge (Insider 203) 10/28/2024

Solo Podcast Challenge (Insider 203) In this episode of Build a Big Podcast, David Hooper discusses the importance of cutting out the middleman, mastering solo podcasting, and building rapport with guests, featuring tips from his own experiences and lessons from legendary hosts like Howard Stern. Introduction Introduction to Alibaba and AliExpress Caution against buying microphones Comparison with Amazon Purpose of the podcast Growing your podcast Attracting more listeners Making sharable content Cutting Out the Middleman Personal anecdote on using Alibaba Recommendation against purchasing microphones there The World's Oldest Podcaster ... Zita Christian Starting podcasting at 69 years old Overcoming initial challenges Importance of self-editing and perseverance Hiring out tasks vs. personal involvement 30-Day Solo Podcast Challenge Details about the challenge Importance and difficulty of solo podcasting Process overview Offering personal coaching and support Encouragement to join and contact for a discount Big Podcast AMP Introduction to audio monetization program Personal coaching for audience growth 30 Day Solo Podcast Challenge is included Further coaching options and discount details You Are Not Late Debunking the myth of being too late to start podcasting Encouragement to start now Rapport Building with Howard Stern Masterclass on building rapport Kamala Harris interview example Howard Stern's evolution as a host Practical advice on pre-interviews and guest comfort PodIndy Event Information about PodIndy in Indianapolis Focus on independent podcasting Learning opportunities and networking Mention of notable attendees including Dave Jackson The World is a Quiet Place (Until You Hit Record) Addressing background noise in recording Personal anecdote involving a guest's dog Integrating unexpected sounds into the show Ethics and strategy for handling distractions You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Cutting middlemen boosts podcast market strategy 04:12 Podcasting in 70s, inspiring tech adaptation 07:39 Quick solo podcasting tips for improvement 11:01 Podcasting easier now (and not too late) 14:46 Learn solo podcasting, grow audience in 30 days 16:48 Howard Stern: top radio interviewer now 21:11 Dog barking during radio session 23:49 Work with distractions (unless they're too disruptive) 26:17 Join 30-Day Podcast Challenge ... The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/33635842

For Those About to Podcast ... We Salute You (Insider 202) 10/19/2024

For Those About to Podcast ... We Salute You (Insider 202) Uncover the crucial steps to building a lasting podcast audience, the impact of consistent content creation, and strategies for leveraging social media and interactive tools to boost engagement and growth in this episode of Build a Big Podcast! Big Ideas in this Episode Project Impact and Persistence : Slow starts, steady growth Building an Audience : Leveraging guest appearances Social Media and Interactivity : Engaging through platforms Sales and Distribution Insight : Importance of sales channels Independence and Control : Retaining content rights Success Stories : Examples of gradual success Platform Preferences : Reaching audiences effectively You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Learn how to grow and monetize your podcast with insights from Build A Big Podcast 07:53 Releasing projects can significantly impact your life, but not all will gain traction 11:55 Continual promotion leads to growth; sustained interest is key 14:51 Self-publishing offers control over pricing, content, and royalties, unlike traditional publishers 18:57 Podcasting gains respect as Kamala Harris appears on Call Her Daddy to reach younger, less politically active voters in a tight election 22:27 Getting political on your podcast is risky due to tribalism; only do so if it aligns with your niche 25:28 Creative careers require long-term effort. Audiences value longevity and understand the need for breaks to sustain creativity 26:33 Take time off for the holidays if needed, but consider creating content during this period when there's less competition. Prioritize self-care. 30:15 Subscribe to Build A Big Podcast at for instant episode updates The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/33520957

48-Hour Podcasting Contest (Insider 201) 10/13/2024

48-Hour Podcasting Contest (Insider 201) Learn how overlooked podcasting skills, Pixar storytelling rules, and all about new tools to help grow your podcast audience and improve content quality in this episode of Build a Big Podcast! Big Ideas in this Episode Overlooked Podcasting Skills Skills developed through podcasting Pixar Story Rules Engaging content and character development Interview Flexibility Adapting to unexpected interview directions Podcast Ads - Handling contracts and ad scripting Sonic Dash Competition - a 48-hour audio storytelling contest Audience Growth Strategies to broaden your listener base You want these links ... See for personalized podcast growth assistance Episode Timestamps 04:10 Heroes gain powers ... what about you? 06:49 Your origin story 11:49 Consistent publishing gains listeners in crowded market 15:13 Focus on retention 18:47 Interactions, conversations, and diplomatically saying no 25:54 Skilled interviewers adapt, listen, improve interviews 27:38 Notejoy simplifies collaborative podcast production 29:52 Podcasting can change the world The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/33433677

Overrated Podcasting Tools 10/06/2024

Overrated Podcasting Tools Discover the truth behind podcasting myths as David Hooper breaks down what’s overrated, underrated, and accurately rated in the latest episode of Build a Big Podcast. In this episode ... Importance of backup recorders Daily podcasting pros and cons Interview vs. conversation format Solo podcasting skills and benefits Podcast guest traffic overestimation Setting up a dedicated podcast studio Practical podcasting equipment and spaces Topic 1: Backup Recorders Importance of backup recorders Personal anecdote about a recording issue Details on the specific equipment used (Zoom F3) Steps taken to troubleshoot recording issues The critical nature of having a backup Topic 2: Daily Podcasting Skill development opportunities Improving hosting and editing skills Potential drawbacks Risk of audience burnout Optimal frequency for podcast growth Comparison of different publishing frequencies Topic 3: Interview Format Podcasting Interview vs. conversation Common pitfalls of conversational podcasts Importance of focused interviews Story extraction and structured planning Role of pre-interviews Significance of preparation Guests' impact on traffic Misconceptions about guest-driven growth Challenges of securing unique guests Topic 4: Solo Format Podcasting Advantages of solo podcasts Establishing expertise Schedule and format control Challenges of solo formats Requirement of higher skill levels Necessary editing and preparation efforts Benefits of avoiding co-hosts and guests Reduced scheduling hassles Lower dependency on others Topic 5: Podcast Studio Necessity and overrated perceptions Description of David Hooper's studio setup Soundproofing and equipment details Simplicity and functionality Benefits of a dedicated space vs. flexible setups Efficient flow and noise reduction Encouragement for listeners to create their own dedicated spaces based on available resources The Newsletter for Podcasters Want more help growing your podcast audience? /episode/index/show/bigpod/id/33343297

YouTube Hype for Podcasters (Insider 200) 10/04/2024

Does Your Podcast Have an Enemy? (Insider 199) 09/24/2024

Does Your Podcast Have an Enemy? (Insider 199) Discover essential tips on growing your podcast, optimizing Spotify visibility, engaging your audience, and boosting monetization in this episode of Build a Big Podcast! Big Ideas in this Episode Personal Experience with NPR: David Hooper shares his experience of doing a segment for a local NPR affiliate and being recognized, illustrating the power and reach of audio content Targeted Promotion Strategies: The importance of targeted promotion over mass "spamming" How to Get More Podcast Subscribers: Guiding listeners to specific platforms and increasing subscription rates for your podcast Building Rapport with Guests: Helping guests feel comfortable and how to build rapport to get better interviews Combatting Red Light Syndrome) Techniques to alleviate guest nervousness Spotify Algorithm Optimization: Tips on how to optimize content to take advantage of Spotify's algorithm, which prioritizes quality content and user engagement Listener Support Platforms: The importance of platforms like , , and Patreon for building a community and involving listeners in your podcast Parasocial Relationships in Podcasting: How longer podcast episodes foster deeper connections and a sense of involvement among listeners Creating Podcast Enemies for Engagement: The concept of creating an "enemy" to solidify listener loyalty and engagement Additional Information See for personalized podcast growth assistance Episode Timestamps 05:41 "Better to target true believers" 07:42 Podcast listeners engage longer than YouTube viewers 11:43 Balance community involvement and business clarity in podcasts 13:33 Howard Stern faced many FCC complaints 17:53 Promote your podcast on Spotify for growth 19:27 Collaborate with peers to promote your podcast 24:39 Plosive tests and tongue twisters 26:31 Ask guests the same question each interview?! 29:21 Voice-to-text tool for better podcast marketing The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/33180722

How to Name Your Podcast (Insider 198) 09/21/2024

How to Name Your Podcast (Insider 198) Discover the impact of a strong domain name, the secrets to naming your podcast, and how to make your podcast sound bigger with this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that people seek out Creating content that helps people (and makes you money) Episode Overview Dotcom domains: Ego stroke or good decision How to book an interview and its benefits Naming or renaming your podcast Robot podcasting and related ideas Tricks to make your podcast sound bigger Dotcom Domains Discussion Importance of having a dotcom domain Comparison of dotcom domains to alternative domain variations Market insights and advice on purchasing dotcom domains Personal experiences and anecdotes related to domain names Creativity in domain naming using different examples Tools to find available domains Be a Guest Segment Story of Engel Jones and his 3000-interview goal Invitation to participate in Engel Jones' current podcast Benefits of learning from high-volume interview operations How to Name or Rename Your Podcast Complexity of changing a podcast name Tools for brainstorming and vetting podcast names Importance of cultural and linguistic sensitivity Cautionary tales and lessons from naming mistakes Agencies and services for professional rebranding assistance Robot Podcasting and More Insights from RadioDaysAsia Human elements that improve podcasting (authenticity, respect, fun, etc.) Importance of preparation and its impact on live radio vs. taped podcasts Encouragement to consider more thorough preparation Tricks to Make Your Podcast Sound Bigger Importance of multiple voices for listener engagement Use of AI-generated voices for variety Additional suggested resources and article links Importance of Consistency Consistency in release schedules to build and maintain audience trust Examples of consistent release schedules (daily, weekly, monthly) Additional Information See for personalized podcast growth assistance Episode Timestamps 06:05 Losing a domain forces creative name choices 08:10 Get a valuable domain; negotiate lower prices 14:58 Write/podcast about lasting topics; plan, adapt accordingly 17:36 Preparation is essential for delivering effective broadcasts 22:11 Consistency is key to growing podcast audience 22:43 Consistent podcast releases build trust and audience The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/33153987

8-Step Podcast Interview Plan (Insider 197) 09/14/2024

8-Step Podcast Interview Plan (Insider 197) Unlock your podcasting potential with this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Monetization Potential How podcasting skills can be monetized Information on Big Podcast Amp at Challenges in Content Creation Increasing noise making it harder to grab attention Risk of burnout from the "content treadmill" Podcast Improvement Tips (7 Nonnegotiable Things) Clear Niche Importance of clearly defined target audience Distinct Perspective Necessity of a unique point of view for your podcast Non-Neutral Voice The importance of having a clear stance on issues and meticulous editing Mostly Insights, Some Promotion Balance of valuable content and promotion Personal Engagement Avoiding generic address terms, speaking as if to a single person Use 'You' Frequently Making the audience feel personally addressed Relax and Be Real Showing genuine personality and sharing relatable stories Editing Insights Example of editing efficiency where up to 40% of recorded content can be removed Advertising Tips Integration of ads with useful content Personal Stories Sharing personal anecdotes without crossing professional boundaries David and his wife selling items on eBay Humorous eBay search incident with "dirty dicks" hot sauce Podcast Information Promotion of "Build A Big Podcast" and its focus on growth, monetization, and improvement Podcast website: bigpodcast.com Episode Highlights Podcast rebranding 7 non-negotiable podcast requirements Guide on podcast interviews New podcast "Talk Tuah" by Haliey Welch Business blueprint and royalty-free music for podcasters Classified ads to help grow podcasts Podcast Rebranding Details Discussion on the importance of environment on identity and behavior Changes including new artwork and formats Subscribe and Follow Subscription details at Additional updates at Big Podcast History Initial name "Big Podcast Daily" during a 30-day trial run Renamed to "Build a Big Podcast" Title Considerations Challenges with naming a podcast about podcasting to ensure clarity Future Content More detailed discussions on rebranding to be shared on Big Podcast Extra and in the newsletter 8 Steps for Better Podcast Interviews Do Your Research Importance of preparation Create a Flexible Outline Having an adaptable structure for the interview Use Open-Ended Questions Encouragement of storytelling Listen Actively Importance of smooth transitions and acknowledging responses Maintain a Conversational Tone Engaging in two-way interaction Be Adaptable Willingness to deviate from the plan based on the conversation Monitor the Clock Ensuring coverage of important topics within available time Review and Edit the Recording Analyzing for continuous improvement Haliey Welch New Podcast Deal with Jake Paul's media company and financial earnings Charitable initiatives and dog adoption promotion Content focused on pop culture with charitable undertones Solo Business Canvas One-page blueprint for optimizing podcast business Identification of ideal listener, new revenue opportunities, and resources Persona Music 10,000 royalty-free songs for podcast background music Enhancing content and ad quality Pre-Interview Importance Essential for improving podcast quality Gauging guest's communication style and knowledge Additional Information See for personalized podcast growth assistance Episode Timestamps 00:00 Drive podcast traffic using Riverside's AI Magic Clips () 04:00 Environment (and microphones) shapes identity and behavior significantly 09:13 Why content creators (including podcasters) struggle 10:54 Focus on niche for a specific podcast audience 16:52 Balancing humanity with podcast content is crucial 21:26 Frustration transitioning from upbeat song to dedication 26:13 Editing your own podcast teaches valuable hosting lessons 26:50 Review recordings to improve podcast hosting skills 30:54 Affordable music for your podcast 33:24 Simple website creation for podcasters The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/33055642

Audacity and Blue Yeti Revealed 09/08/2024

Audacity and Blue Yeti Revealed Breaking down the most debated podcasting tools and events with an insider's perspective - David Hooper rates them as overrated, underrated, or accurately rated on this episode of Build a Big Podcast! Episode Timestamps Introduction (00:00:05 - 00:00:56) Breaking the 4th wall Mentioning past insider episodes and newsletter Overwhelm with other work (new book, other projects, client work, NPR podcast) Introduction to "Build A Big Podcast" and episode format Episode Format: Over, Under, or Accurate (00:00:56 - 00:01:21) Explanation of the format: Overrated, Underrated, or Accurately Rated Blue Yeti Microphone (00:01:21 - 00:03:33) Overrated for most people, underrated for podcasters Best practices for using Blue Yeti Cost and sensitivity issues Alternative: ATR 2100 by Audio-Technica Audacity (00:03:33 - 00:04:12) Highly underrated Long-time user perspective New features and plug-in compatibility Opinions on destructive vs. non-destructive editing Podcasting Conferences (00:04:12 - 00:10:24) General opinion: Underrated until they are overrated Costs and company expenses Differences between independent and company podcasters Importance of having a plan for bigger events Music industry comparison: SXSW Opinion on smaller, regional events Potential for organizing small events for independent podcasters High-End Microphones (00:10:24 - 00:14:16) General opinion: Overrated for general use, underrated for reliability Examples: RE 20, SM 7B, SM 58 Issues with counterfeit microphones Importance of reliability and quality Remote Recording (00:14:16 - 00:19:20) General opinion: Accurately rated Benefits of in-person interviews Personal anecdotes (e.g., Dolly Parton interview) Time-saving aspects of remote recording platforms Comparison with past technologies (ISDN) Unique experiences tied to in-person interviews Conclusion (00:19:20 - 00:20:01) Future episodes on overrated, underrated, or accurate topics Information on how to subscribe and stay updated on new episodes The Newsletter for Podcasters Want more help growing your podcast audience? /episode/index/show/bigpod/id/32964157

The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196) 09/04/2024

The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196) Learn how to grow your podcast, find quality equipment on a budget, and make your show truly matter in this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Topics Covered in This Episode Building a Successful Podcast Importance of perception in life and podcasting Example of the podcast "20VC" and its growth journey Realistic expectations about the time it takes to succeed in podcasting David’s first radio experience and its evolution Coming soon ... 30-day Solo Podcast Challenge to improve hosting skills Big Podcast AMP (Audio Monetization Program) The $99 Miracle Reduction in costs for quality podcasting equipment Example of Shure SM 57 and SM 58 microphones Cost comparison of recording equipment over the years What's your "$99 miracle" story? Exclusive Podcast Deals Historical example of exclusive deals in media ... MTV and Friday Night Videos Potential pitfalls and benefits of exclusive deals David's personal experience with CBS offer Joe Rogan's Spotify exclusive deal and its evolution 70,000,000 Listeners Can't Be Wrong Marketing vs. product quality The importance of editing and making content look effortless Example of Michael Jackson’s “Thriller” and the extensive effort put into the final product Reference to an NPR-style narrative piece David is working on Free Productivity App: Twos Features and benefits Collaboration capabilities Comparisons to other productivity apps like Things and Marvin Free Sound Effects: Audio Website for high-quality, free sound effects Encouragement to utilize sound effects to enhance podcast production A Light-hearted Joke Instagram model and soldier on Call of Duty joke Analogy about the importance of real-world experience and engagement with the audience Episode Timestamps 03:21 Success in podcasting: patience, persistence, daily effort 06:44 Radio career shifted from promotion to hosting 11:51 Audacity helps remove tape hiss 15:08 Exclusive deals risk isolating broad audiences 19:15 Podcast creation: Editing is the real work 23:05 Instagram model vs Call of Duty soldier 25:59 Grow your podcast audience and monetize effectively 27:20 Grateful The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/32901327

Phil Donahue vs. Rush Limbaugh (Big Podcast Insider Issue 195) 08/27/2024

Phil Donahue vs. Rush Limbaugh (Big Podcast Insider Issue 195) Unlock powerful podcasting tips, from mastering interviews to creating online radio stations, and learn how to amplify your message in this episode of Build a Big Podcast! Topics covered in this episode: Phil Donahue and Oprah Winfrey Phil Donahue's Impact on Daytime Talk Shows Oprah Winfrey's Acknowledgment of Donahue Encouragement to Engage Listeners Reference to Phil Donahue and David Letterman Interview Own Your Niche Concept of Niche Ownership in Podcasting Examples of Podcasters Adopting Words on Wordnik Benefits of Word Adoptions for Engagement and SEO Larry King's Interview Preparation Claim: Larry King Never Prepared for Interviews Discussion on Authenticity vs. Preparation Comparison with other Professionals (e.g., Guitarist Yngwie Malmsteen) Advice on Traditional and Non-Traditional Preparation Apple Podcasts Web Edition Benefits for Non-Apple Device Users Increased Accessibility for Listeners Creating an Online Radio Station Introduction to Radioize Benefits of Online Radio Stations for Podcasters Different Use Cases: Music, Fitness, Comedy The Gang Run Printing Method Explanation of Gang Run Concept Advantages in Cost and Time Efficiency Advice on Scheduling Multiple Podcast Episodes for Recording Top 50 Podcasts in the United States Trends in Top Podcasts Advice Against Chasing Charts Emphasis on Authentic Content Creation Episode Timestamps 04:47 Engaging with your audience create impactful podcasts 09:11 The importance of authenticity in podcasting interviews 10:23 Preparation is key ... 15:33 Using podcast programming to drive traffic 16:17 Increase live interaction for your podcast by using this tool 20:01 New podcast content, including entertainment and talk 24:29 Gratitude for you The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? /episode/index/show/bigpod/id/32766897

The House of Podcast (Big Podcast Insider Issue 194) 08/18/2024

The Mental Health Episode (Big Podcast Insider Issue 193) 08/12/2024

16 Minutes of Fame (Big Podcast Insider Issue 192) 08/07/2024

Mr. Dumas and Other Podcasting Mistakes 07/30/2024

Podcast Interview Cheat Sheet (Big Podcast Insider Issue 191) 07/29/2024

Do This for Audience Growth (Big Podcast Insider Issue 190) 07/23/2024

How to Pitch Your Podcast (Big Podcast Insider Issue 189) 07/19/2024

Build a Big Podcast - The Marketing Podcast for Podcasters

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