Build a Big Podcast - The Marketing Podcast for Podcasters
Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
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20 Years in Radio (Insider 238)
06/27/2025
20 Years in Radio (Insider 238)
Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why You Should Listen How “being present in the moment” can make your interviews fly by—and your listeners lust for more The 20-year secret to podcast longevity most podcasters don’t want you to know The “one to one method” proven to turn every listener into a passionate fan hanging on your every word Why celebrating your wins (even if you hate celebrating) gives you unstoppable momentum How a Hollywood celebrity can promote your podcast—without blowing your budget or your mind A D-list hack: Let forgotten stars lend you their fame and turn envy into audience growth The invisible co-host trick that makes your audience feel like they control your podcast (and love you for it) The “audience as puppet master” principle for harnessing feedback and steering your show straight to profit How to build a cult-like following by getting listeners to connect, collaborate, and crave each other’s attention The single easiest way to supercharge your email list … with contests so addictive people beg to get in The ruthless email-gathering secret no major podcaster will talk about in public How to cut promotion effort in half by riding the power of giveaways and instant gratification The tools you need to conquer your niche and devour your competitors—without spending a fortune Why obsessing over the perfect mic is a sucker’s game—and where the real riches are created The $60 setup that makes you sound like a broadcasting god while lazy podcasters waste thousands on gear Episode Timestamps [00:03] Why time speeds up (or slows down) on memorable podcast interviews—and how being “present in the moment” changes everything [04:03] The accidental moment that launched David Hooper’s 20-year podcasting career and what you can learn from it [05:23] How celebrating milestones—or not—can secretly impact your podcast longevity and mindset [06:59] Lessons from joining SiriusXM: Why jumping into live national radio after years of syndication is a game-changer [08:13] How to use celebrity shout-outs from Cameo to instantly boost your podcast’s credibility and listener buzz [11:56] The “one to one method”—why podcasts fail when hosts talk to a ‘crowd’ instead of an individual listener (and how to fix it) [17:58] The truth about spending money on your podcast—why upgrading your microphone probably won’t get you more listeners or credibility You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Too Hot for OnlyFans? (Insider 237)
06/22/2025
Too Hot for OnlyFans? (Insider 237)
Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make it” actually pays off Daily podcasting: pure genius or burnout bait? Why You Should Listen The quickest way to flood your podcast with loyal listeners—without begging for viral magic or celebrity handouts! Why most “overnight success” stories are myths—and what real podcasters do instead to build cult-like followings (envy warning!) How to turn a trickle of new listeners into a steady stream using the “multiple faucet” method no algorithm can touch Are you sabotaging your own growth by praying for Apple or Spotify features? Discover the lazy way to win—no luck required! The secret to making your podcast irresistible to strangers using the forbidden power of live events (and why almost nobody dares) How to make your fans lust after your show by tapping into their deepest need: authentic, quirky, perfectly imperfect hosts The “Dog Groomer Effect”: why creating a tribe around your podcast will grant you power over a loyal, obsessed audience Why being too “perfect” will kill your show and the sneaky OnlyFans secret that makes you instantly relatable (even if you have a Christian podcast!) What Taylor Swift and the Spice Girls know about podcasting success that top marketers would kill to steal How Pat Flynn lost relatability with his audience (and what he did to get it back) Can a $30 microphone make you sound like a pro? The little-known AI tool that turns your episodes into podcasts that practically promote themselves (plug in, sit back, and watch the magic) Want to sound confident even when you’re terrified? The “Fake It Till You Make It” prayer ... Unlock the dark art of “More, Better, New”—the greedy podcaster’s step-by-step path to outshining every competitor in your niche How to hijack trending topics and current events to make your podcast impossible to ignore—even if you’re starting from zero Episode Timestamps [00:06:48] The unexpected fastest way to grow your podcast—and why everything you fantasize about “going viral” is probably a waste of time [00:07:46] The real secret behind successful live podcast events and why small, intimate gatherings might actually work better than big ones [00:10:11] What does your podcast have in common with OnlyFans? (It’s not what you think—and yes, even your church podcast!) [00:12:34] How Pat Flynn lost his audience by being “too successful” and the revealing lesson about staying relatable as a podcaster [00:14:50] Can AI really do your marketing for you? The $59 tool that claims to write your podcast promos, show notes, and more—instantly [00:17:11] How one podcaster’s insane “daily episode” grind shocked the industry—and what happened to all the copycats who tried to keep up [00:28:26] The dangerous trap of “failure porn” and why too much vulnerability can actually turn your audience against you You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Don't Do This (Insider 236)
06/18/2025
Don't Do This (Insider 236)
Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell themselves Why You Should Listen The little-known “Free Beer” trick to fool an entire audience (and what it means for your podcast title) Sneaky "bandit" signs: The dirty tricks musicians and marketers use to hijack attention (and how to turn their mischief into loyal listeners for yourself) How a single word—hidden in plain sight—built million-dollar web traffic empires overnight (and how podcasters still abuse this today) The “lost dog” heartstring ruse that tricks passersby—and why you should never deploy similar stunts on your show (unless you want hate-listeners) How hiding your true podcast intent could backfire—and the smarter shortcut to building fan loyalty faster than your rivals The #1 rookie mistake in podcast episode titles … and the foolproof way to turn curiosity into binge listening instead of anger Why wasting the first 10 minutes catching up with your co-host is a crime against audience retention—and how to make every moment count The seductive lie of "more time = great podcast"—and what the hustlers who thrive on deadlines know that you don’t Booking “big name” guests: Will it rocket your podcast to the top—or could it ruin your chances at real influence? Discover the surprising answer The dangerous myth of your “personal story”: Why sharing your tale rarely triggers mass subscriptions (and the secret story they’ll pay attention to instead) How to transform a train wreck interview into gold—using David Hooper’s method for scavenging irresistible audio clips Revealed: The gear-envy trap keeping broke podcasters broke, and why one simple microphone can level the playing field against media giants The real path to high-end audio—why most “sound quality” advice is pure gluttony for your wallet (and the $0 solution that rivals studio perfection) The ugly truth about podcast sponsorships: Why chasing advertisers could poison your show—and how to make real podcast profits instead The forbidden hack for pre-interviews that 99% of hosts ignore—unlock the lazy shortcut to elite-level guest rapport and on-mic power plays Episode Timestamps [00:04:52] The musician who tricked Nashville with a “lost dog” QR code—and why it backfired [00:06:21] Bait-and-switch marketing: fake dollar bills, Bible tracts, and why tricking people kills trust [00:07:11] How misleading podcast titles are sabotaging your audience—and what not to do [00:11:36] The myth that celebrity guests will make your podcast successful (and what really happens) [00:13:51] Why your personal story won’t convince listeners to subscribe—and what does [00:14:19] The dangerous “all or nothing” thinking that ruins podcast episodes (and how to avoid it) [00:19:28] How a simple pre-interview can supercharge your podcast—plus what to do when guests say no You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Time to Quit Your Podcast? (Insider 235)
06/15/2025
Time to Quit Your Podcast? (Insider 235)
Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for others? Beware burnout Outsmart flaky guests with this ruthless trick Why You Should Listen Can you really build a high-impact podcast on a shoestring budget—and why some “zero dollar” shows secretly outperform the big spenders What the most obsessive fans in your niche desperately want to give you—for free—that can boost your podcast overnight The tragic mistake that exposes you as a non-believer in your own podcast ... and instantly destroys trust, influence, and momentum The “secret weapon” tool billion-dollar media companies use (and you can too) to produce world-class audio at no cost The seductive danger of podcasting for an audience you don’t care about—and how it poisons your creativity, your brand, and your will to win How to know with chilling certainty if it’s time to quit your podcast (Don’t ignore these 7 dark warning signs!) What to do when the passion is gone and your broadcast has turned into a soul-sucking grind Why the silent killer of fading creativity may already be sabotaging your episodes, stealing your audience, and nobody has the guts to tell you The toxic “slow quitting” behaviors every podcaster falls into—and the simple test that reveals if you’re infected How to seduce guests into showing up on time and ready to deliver their best—using nothing but a well-timed digital “breadcrumb” The envy-inducing way to grow a tribe of raving superfans who feed you story ideas, viral links, and juicy questions (while your competitors toil in obscurity) Why showing your raw, embarrassing numbers on Spotify can spark insane jealousy—or merciless humiliation—and how to flip public metrics to your advantage What podcasting’s oldest “free” software can teach you about outlasting the giants and still dominating your niche The lazy podcaster’s roadmap: Set up automatic processes so even when you’re running on fumes, you still ship episodes and cash checks The ruthless truth about “doing it for your community”—is your loyalty to the audience destroying your own happiness and profits? Episode Timestamps [00:00] The myth of the zero-budget podcast—what you really need to make your show compelling [00:03:40] The Blockbuster shrink wrap hustle: Does saving money mean you don’t believe in your podcast? [00:05:17] Why billion-dollar companies still use free tools like Audacity (and how you can, too) [00:07:23] The 7 silent warning signs you’re mentally quitting your podcast before you hit “stop” [00:09:56] The surprising truth: Why taking a break might reveal you’re ready to quit for good [00:12:13] Spotify “plays” exposed: Why most podcasters shouldn’t sweat over public metrics [00:16:36] The real reason Audacity is unfairly labeled “amateur”—and how it secretly shaped the podcasting world You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Segments Will Grow Your Podcast (Insider 234)
06/11/2025
Segments Will Grow Your Podcast (Insider 234)
Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating podcast episodes people devour—without burning out Why the Tim Ferriss “4-hour podcast” approach might be making your listeners secretly hate you The absolute shortest episode length proven to trigger instant downloads (and why size really does matter) The simple 30-day challenge that will have your listeners begging for more—and evangelizing your podcast everywhere When to say “NO!” in podcasting—and why mastering this tiny word can skyrocket your reputation and income How to turn a fleeting social media “like” into a hardcore fan, loyal friend, and raving evangelist The DM experiment: what REALLY happens when you personally message every fan—and how it can unleash a tidal wave of attention The “DIY Dumb Phone” trick—how to hack your productivity, outwork your competition, and get your life back (while everyone else is still doomscrolling) Why most podcast interviews are disasters—and how to never bore, frustrate, or lose your audience again The bulletproof method for attracting sponsors who beg to give you money (and keep coming back for more) How to make advertisers crave your podcast—even if you don’t have a giant audience The three insider rules that keep top sponsors obsessed with your show (and your bank account overflowing) The ugly truth about feedback: why taking advice from the wrong people will destroy your podcast (and how to protect yourself with one simple question) You want these links ... See for personalized podcast growth assistance Episode Timestamps [04:37] Why most podcasters’ interviews are “just thrown up conversations”—and how this could be killing your growth [06:53] 30-day podcast challenges: The trick that builds listener loyalty, compelling stories, and community—with examples for every niche [09:58] What really happens when you DM every single person who likes your social media post (this guy actually tried it—and made money) [12:39] The “drive-by comment” method: How a simple follow-up turns your social media lurkers into lifelong podcast listeners [14:56] The “DIY dumb phone” challenge: What happens when you give your smartphone a lobotomy—and why your listeners might thank you for it [16:05] The American Idol problem: Why taking podcast feedback from the wrong people will derail your show (and the hilarious test you should use instead) [18:59] No more boring sponsor reads: How to turn ads into must-hear content—and the three secrets that keep those sponsorship dollars flowing Big Ideas in This Episode Shorter episodes steal more listeners, guaranteed Four-hour podcasts: Tim Ferriss’s secret regret Tempt your audience with irresistible 30-day challenges DM everyone who likes your posts—get rich? Your “dumb phone” controls you—flip the power Feedback is gold… unless it’s fool’s gold Why generic ads kill your sponsor money dreams The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Your Podcast in My New Book (Insider 233)
06/07/2025
Your Podcast in My New Book (Insider 233)
AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week after week The real AI artwork trick that’ll make your podcast’s cover look 10X better than your peers—no expensive designer required The step-by-step podcast launch formula that makes your name echo in the minds (and social feeds) of influencers everywhere How to engineer podcast content with a “half-life” most shows would kill for—so your episodes never fade or die The “hungry ghost” problem: are you feeding the gluttonous content monster, or creating something that makes you truly powerful? Secrets of seducing the media—using a media tour to fuel insatiable buzz and make your show un-ignorable The dangerous mistake podcasters make with their cables—and the simple backstage technique to make yours last a lifetime (envy of every audio pro) Are you subconsciously sabotaging your own show with a deadly dull vocal cadence? Here’s how to inject instant charisma and control your audience’s heartbeat Turn your first 10 listeners into your first million—steal this real-world example of podcast growth that puts big networks to shame Discover why old-school radio pros secretly fear podcasters—and the unfair “power moves” you can use to dominate them The subtle social signal hidden in your show’s Spotify play count—and how to leverage it to own your niche (while rivals gnash their teeth) Is your collection of microphones pure greed, or pure genius? Find out how owning just two can put you lightyears ahead Why most podcasters cling to false hope and self-delusion about their reach—and the ruthless truth about how “success” really works in podcasting You want these links ... See for personalized podcast growth assistance Episode Timestamps [00:00] The grueling reality of recording an album as a five-year-old studio musician—and the lessons it taught [00:01:20] Fast fashion, “hungry ghosts,” and the dark side of disposable content in today’s podcasting world [00:05:14] How your podcast could become a real-world example in David’s upcoming book—and why you shouldn’t miss your shot [00:09:22] Launch secrets revealed: Live events, media tours, and the inside scoop on getting your podcast noticed from day one [00:14:52] Terry Gross, never hearing her own voice—and what selfie culture has changed forever about broadcast talent [00:19:11] How Rush Limbaugh did radio—addicted, nearly deaf, and still dominating the airwaves with a single secret weapon [00:24:55] Are you less successful if your Spotify numbers are low? The hidden danger of “success” metrics and what they truly mean for podcasters Big Ideas in This Episode Is your podcast a fast-fashion throwaway? Join my book: Immortalize your podcast success Why podcasters envy radio’s secret skills The dark art of vocal seduction: cadence AI as your greedy new podcast designer? Spotify’s power move: exposing your real numbers Are you hoarding microphones—or stories to tell? The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Best Merch for Fans (Insider 232)
05/25/2025
The Best Merch for Fans (Insider 232)
A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion” in podcasting (and why your superfan isn’t always your final destination) The one thing every podcaster fears: a guest’s secret blurted on-air—then the desperate call begging you to erase it (here’s how to turn disaster into gold) Why rejection and resale could supercharge your audience—envy the reach you can’t control How to turn podcast pins and stickers into rabid collector’s items—triggering fandom lust you never thought possible The forbidden, dirt-cheap podcast setup that rivals the big guns—how your “$100 studio” could earn you kinglike respect (and listeners) Little-known tricks to harness limitations and make your podcast infinitely more creative…while your rivals weep Why mistakes and on-air blunders spawn cults of true believers—here’s how to harness shame, missteps, and embarrassment for viral growth What the most loyal Disney pin traders know that most podcasters don’t (and how you could use it to steal the hearts ... and wallets ... of your listeners) The overlooked “Code Red” rule for survival: when the phone rings with a nightmare edit request, how the savvy podcaster turns panic into power How to make your merch irresistible—even if it winds up on the “uncool” or the unsuspecting—and why that’s a secret weapon Turn podcast events from ghost towns into gold mines: how local, “small-time” networking leaves the mega-conferences trembling The grudge you didn’t know you carried: why it’s better to have your logo in Goodwill than in a landfill (and how to twist it for public envy) The crazy, backstory-packed secret behind “Baba Booey” and how your own accidental inside jokes could fuel an underground movement of rabid fans You want these links ... See for personalized podcast growth assistance Episode Timestamps [00:04] The bittersweet story of finding your own CD in a dollar bin—and the unexpected life of what you put into the world [04:53] The surprising encounter with a homeless man wearing “Call Her Daddy” podcast merch—and what that reveals about your brand’s reach [05:49] Why podcast merch isn’t just for superfans—and how it can spread your message in ways you never anticipated [08:09] How a $500 endurance car race is a perfect metaphor for podcasting on a shoestring budget—and why creative constraints can make your show better [10:07] The hilarious radio origin story of the Howard Stern Show’s “Baba Booey”—and how legendary podcast moments are born from on-air mistakes [12:48] The weird world of Disney pin trading, and how podcast pins can turn listeners into obsessed collectors (and what you can learn from music merch) [19:00] “Code Red”: When a guest wants you to pull their wild on-air confession, and the sticky situations that happen after you hit publish Big Ideas in This Episode Where your merch really ends up—embrace it Why your cast-off swag can create new superfans Turn limitations into podcasting gold Borrow this $500 car race stunt for your show Pin trading secrets: make your podcast irresistible The inside story of Baba Booey’s immortal nickname Code Red: what to do when guests overshare The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Embrace the Enemy (Insider 231)
05/20/2025
Embrace the Enemy (Insider 231)
Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast the envy of your niche—here’s the real reason audiences flock to certain shows (hint: it’s not just sound quality) The dark art of identifying an “enemy”—and how this psychological trigger makes listeners glue themselves to your content The copywriting secret politicians use to seize power (and how you can use it to control how listeners see you—no matter your size or budget) Are you making this fatal marketing mistake? The hidden danger in oversimplifying complicated podcast topics The forbidden magic of ChatGPT—100+ prompts to outwork, outsmart, and outpace your competition, even if you’re lazy The path to a perfectly imperfect show: why chasing “flawless” is keeping you broke and stuck in podcast obscurity How to transform embarrassing podcast mistakes into rabid fans (and why your screw-ups may be your greatest weapon) The 5-step ritual that turns the “worst mic in podcasting” into a secret weapon for lush, studio-quality sound Why most podcasts are happily ignored—and how to make your show impossible to forget The little-known workaround to make even your blandest episodes go viral (your competitors will hate you for this) How to seduce your audience by speaking their language, then lure them up to your level of mastery (while your rivals stand in the dark) The shameful truth about your listeners’ attention spans—and how you can exploit their laziness to rack up downloads What every beginning podcaster secretly gets wrong (and how early-stage imperfection can put you on the fast track to podcasting power) You want these links ... See for personalized podcast growth assistance Episode Timestamps [00:03:53] The “enemy” trick: How politicians and pro wrestlers use a single narrative to win massive support—and how you can use it to attract listeners. [00:06:11] Why every podcaster needs a “villain”—the surprising psychology behind how having an enemy (even as a joke) instantly grows your audience. [00:07:24] The secret to connecting with listeners who aren’t “on your level”—why bringing your audience up (not talking down) is the key to loyalty. [00:09:34] Embrace imperfection: The three little-known truths every obsessive podcaster needs to hear about mistakes and “getting it right.” [00:11:25] The best time to mess up: Why making rookie mistakes at the start of your podcast journey is a superpower—not a failure. [00:12:41] The Liver King cautionary tale: What happens when your podcast (or personal brand) finally blows up—and the dark side of having everyone watching you. [00:14:03] Blue Yeti redemption: Why the most-mocked mic in podcasting isn’t the enemy after all—if you know how to use it. The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The First 10-Minutes of Your Podcast (Insider 230)
05/14/2025
The First 10-Minutes of Your Podcast (Insider 230)
How to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resist The sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin you The “SWOT analysis” trick: Truth serum for your podcast that exposes your deepest weaknesses (and hidden superpowers) What professional dancers and FM radio DJs know about performance that every podcaster envies … and how you can steal it The shockingly simple way to create magnetic vocal variety—no natural talent required (shuts down monotone forever) How letting your “life story” leak out in mysterious, seductive bits gets more listeners hooked and coming back for more The ultimate revenge on boredom: How to banish small talk and compel curiosity in the first 60 seconds A dirty little secret about “natural talent”—and why raw beginners can surpass the so-called gifted with this mindset The overlooked tactic for instant power: Make listeners desperate to keep listening by teasing your juiciest secrets Envy the ultra-smooth pros? Discover how editing your own audio turns you ruthless (and rich) Instant audio upgrade: How AI tools let even the laziest podcaster sound like a million bucks (without the work) Automation greed: Effortlessly turn every episode into a seductive blog post that lures fresh fans to your podcast feast The forbidden formula top podcasters use to get reviews that sell—while amateurs beg for worthless “5 stars” Why your bloated intro is bleeding away listeners by the thousands (and how to steal them back, instantly) The unpopular truth about failure: How the most envied podcasters get rich (and powerful) by failing relentlessly … in public You want these links ... See for personalized podcast growth assistance Episode Timestamps [00:01:56] Why your podcast has hidden holes you can’t hear—and the surprising way to uncover them before your listeners do [00:04:12] What is a SWOT analysis and why do smart podcasters secretly use it to leap ahead of the competition? [00:07:22] The myth of “natural talent” in podcasting—why even the best hosts sound terrible when they start [00:08:43] The editing trick from a radio legend that instantly makes your mistakes invisible to the audience [00:11:22] The dangerous trap inside your podcast’s first 10 minutes—and four easy steps to keep people listening [00:14:21] “Don’t spoil the surprise”—the invisible art of revealing (not telling) that you can use to make your interviews more interesting to listeners [00:21:15] The worst podcast review ever written, why it goes viral—and the template for reviews that actually gets you new listeners The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Darkside of Influencers (Insider 229)
05/05/2025
The Darkside of Influencers (Insider 229)
Media responsibility for podcasters, viral news hijacks, building true audience connection, and creative ways to generate standout episode ideas in this episode of Build a Big Podcast ... Why You Should Listen How a simple shift in your podcast’s “role in the media” can make you unforgettable—and impossible to ignore The slippery slope that transforms average creators into sellouts (and how to harness this for influence, not regret) Why you should treat your guests like rare treasures—discover the subtle move that makes powerful people beg to work with you The sinister side of influencer stardom—and how you can legally “hack” this playbook for massive podcast growth The jaw-dropping rumor about Taylor Swift that exposes the dirty secret behind industry success—and how to use it to engineer your own “overnight” stardom The “steak sauce” news hijack: how one brand turned a public mistake into millions in free publicity (and how you can too, from your closet studio) The copy-and-paste social media trick that forces big brands to hand you viral attention—no PR agency needed Why most podcast audiences are starved for connection—and the forbidden trick to make them cling to your show like family The overlooked conversational hack that extracts irresistible stories from strangers—turning even a mailman into podcast gold The “insider’s secret” to getting guests and stories competitors can only dream about The savage reality of podcast success: why hype, not talent, wins … and how you can buy your way to the top (yes, there’s a price—discover what it is) How to forge a cult-like community that does your marketing for you—urging listeners to recruit friends, family, and enemies The lazy podcaster’s guide to endless episode ideas—just walk outside and watch the content flood in How price hikes and tariffs are secretly making your podcast more valuable (and how you can exploit this for profit, envy, and more) The bulletproof strategy to transform “passive listeners” into a rampant, loyal audience that obeys your every call to action You want these links ... See for personalized podcast growth assistance Episode Timestamps [04:08] The slippery slope: Why money in media quietly changes your boundaries—and the jaw-dropping story David just witnessed yesterday [07:27] The Taylor Swift rumor you won’t read anywhere else—did 100,000 “sold” albums secretly jumpstart her superstardom? [09:25] Why David Hooper has an OnlyFans account (yes, really)—and what that reveals about podcasting and boundaries [11:31] The million-dollar steak sauce mistake: How Linda McMahon’s “A1” flub handed A1 Steak Sauce a viral goldmine (and what podcasters can copy) [15:31] The secret reason your podcast is “family” to some listeners—and a proven playbook for turning silent strangers into superfans [18:00] DJ Bobby Bennett’s lost art: How instant shoutouts and surprise requests forged unbreakable listener loyalty (and how you can steal this move) [22:44] The untapped gold mine for episode ideas: Why talking to your mail carrier or a neighbor (not just podcasters) could land your next viral story The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Death Clock (Insider 228)
04/24/2025
The Death Clock (Insider 228)
How China tariffs could impact your gear, viral death clock promotions, smarter cross-promotion strategies, storytelling upgrades, and the hilarious bad podcast guest action figure in this episode of Build a Big Podcast ... Why You Should Listen Why China’s tariff hike could quietly kill your podcast dreams unless you act now The death clock trick: what you can learn from a “dark” graphic to make your show go viral (and build your email list) Five storytelling secrets that hook listeners so they crave every episode (and beg for more) Why your competitors want you to ignore the silent weapon hidden in simple quiz tools How to legally “hijack” other podcasters’ fans without making enemies (or swapping feeds) The overlooked danger of supply chain chaos: how even your “Made in USA” mic could skyrocket in price overnight The “joint giveaway” secret: how a hunger for free stuff turns strangers into loyal subscribers The envy-inducing magic of stealing credibility … by swapping genuine testimonials instead of ads Why “feed swaps” might secretly be killing your hard-won audience—and 3 sneaky swaps pros use instead How to seduce big-name guests with a single irresistible offer they can’t refuse The embarrassing mistakes that make you look like a clueless newbie—and how to turn them into status and power The action-figure test: Is your next podcast guest a hidden time bomb or goldmine of content? Why the “sticky middle” of your guests’ stories fuels listener addiction (and gluttony for more episodes) The untapped lust for exclusivity—how to use mysterious bonus content to drive audience greed and sharing You want these links ... See for personalized podcast growth assistance Episode Timestamps [00:03:27] Will China tariffs wreck your podcasting setup? Why “just raise your prices” isn’t the answer you think it is! [00:04:53] The fridge fiasco: How a tariff-induced 13-day wait for a refrigerator foreshadows what might hit your podcast gear soon [00:06:28] The “tape sync” days: How podcasters used to hire strangers to record guests in other cities—and why you might actually be getting a bargain today [00:09:02] The viral death clock: How an oddly morbid Instagram meme can juice your podcast’s visibility with the power of quizzes [00:11:40] Why full-on feed swaps could sabotage your subscribers—and clever, less-annoying ways to cross-promote your show for fast growth [00:14:51] The LinkedIn law of reciprocity: How writing testimonials for others can flood your inbox with glowing words—and why it works for podcasters too [00:21:34] What makes a “bad podcast guest” and the underestimated magic of “the sticky middle” story—plus, the hilarious Bad Guest Action Figure you’ve got to hear about The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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5 "Rules" for Great Podcast Artwork (Insider 227)
04/22/2025
5 "Rules" for Great Podcast Artwork (Insider 227)
Late-night recording realities, must-know rules for standout podcast artwork, creative promo ideas, and lessons from HBO's production magic in this episode of Build a Big Podcast ... Why You Should Listen The 5 unbreakable rules for podcast artwork that hook strangers and make your show impossible to ignore (break these rules and watch your show disappear into oblivion!) Why putting your face on your podcast art could be the #1 mistake crushing your downloads—even if you think you’re famous in your niche! How to create irresistible, thumb-stopping visuals—no art degree, big budget, or fancy tools required The hidden power of “less is more” that magnetically draws listeners while your competitors wave their brand in desperation The secret font trick that keeps your show out of the “scroll and forget” graveyard (ignore it and only your mom will squint to read your title) The color contrast code that screams “LISTEN NOW!” to casual browsers, even if they’d previously sworn off podcasts for life How to use a swipe-worthy podcast promo so contagious, fans share it for you (your show spreads like gossip at a high school cafeteria!) Why memes might be the most criminally overlooked path to podcast virality—and how to hijack them to seduce new listeners The quick and greedy way to turn a podcast “time-waster” into a lead-generating machine—influencers and bestselling authors are using it right under your nose This “graphic recording” hack can morph your episodes into art people crave and share… even if your show is “just audio” How to unlock the untapped creative genius hiding in podcasting’s earliest days—unplug, go analog, and watch your show explode with edge and personality The HBO “million dollar intro” lesson: Why money and fancy tech are overrated, but limitation could turn you into a podcasting legend almost overnight Discover the anti-perfection story formula—makes even audio stumbles feel like genius, while “over-editors” drive away their audience in droves The simple 3-step creativity trigger any podcaster can use—turning technological envy into your secret weapon for audio power Why podcasting is the new business card … and how you can dominate your space while others look and sound exactly the same You want these links ... See for personalized podcast growth assistance Episode Timestamps [04:59] Why you should almost never put your photo on your podcast artwork—even if you’re “known in your niche” [07:10] The hard rule for podcast cover art: No more than five words—here’s why [09:17] The secret danger of text on top of photos: How most podcasters ruin their first impression [10:37] The meme-inspired podcast promo strategy you can steal—even if you have zero graphic design skills [13:43] What making a 10-second HBO intro in 1982 can teach you about forcing creativity with limited tools [14:55] The Bob Barker microphone limitation: How to spark breakthrough interviews with fewer resources [21:33] Why everybody having a podcast is actually your opportunity—and the video that proves it The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Death of Local Media (Insider 226)
04/13/2025
The Death of Local Media (Insider 226)
David Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters in this episode of Build a Big Podcast ... Episode Topics How to protect your podcast's brand from being hijacked (or even stolen) What is authenticity in podcasting? Not what most people think ... Using AI to decode your audience? You should. Local media is dying. This is an opportunity for podcasters! How to embrace your authentic voice ... really Podcasting shortcuts you can use to simplify your production Are you in control your podcast's narrative? Why You Should Listen Why chasing authenticity could be your downfall in podcasting! The deceptive world of social media and how to see through the smoke and mirrors! How to be truly transparent without bragging about being transparent! Discover the secret behind my most successful podcast ever! (HINT: It was hyper-local!) Use the death of local media to grow your audience! AI knows who listens to your podcast – do you? Is your podcast missing its true audience? AI will let you know ... Indian accents to American in seconds – a controversial new AI tool explained! Radio voices are dead? What listeners want now ... Michelle Obama’s bold podcasting move: Did she just wipe out an indie podcast brand? How big businesses hunt indie podcast ideas! Myth debunked: You don’t need a professional studio to have a killer podcast! What listeners actually want to hear from your podcast! Why your podcast shouldn't just copy the big guys, and what to do instead! You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Podcast Growth Tips 04:09 Editing Enhances Message Clarity (and Attracts Listeners) 08:21 How to Maximize Local Impact with Podcasts 10:59 AI Tools for Podcasters 15:35 "Radio Voice Bias" and AI Tool's to Change Your Accent 17:25 Celebrity Podcasts are Overshadowing Indies 22:20 How to Protect Your Podcast Brand 23:17 DIY Trademark Tips and Podcasting Insights The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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55% of Women Hate This Podcast (Insider 225)
04/04/2025
55% of Women Hate This Podcast (Insider 225)
David Hooper shares tips for podcasters on filling unused ad space with public service announcements, using tools like Zoom's PodTrak 2, and automating episode notes and social media, all aimed at growing your podcast audience and monetizing your content in this episode of Build a Big Podcast ... Episode Topics Transform Your Podcast with Public Announcements USB Mic Innovations From College Radio to Podcasting: Leveraging Old Techniques for Modern Success Boost Podcast Growth and Income with Proven Marketing and Production Tips Affordable Podcasting: Create Great Content with Just $100 Unleash the Power of Automated Episode Notes and Social Media Elevate Your Podcast Quality with Top Gear Mastering Sponsorship Deals to Monetize Your Podcast Effectively Building Identity and Community Around Your Podcast's Unique Voice How to Streamline Your Podcast Workflow Overcoming Podcast Challenges: From Equipment Choices to Audience Engagement Unused ad space for PSAs Newsletter and podcast synergy Podcast tools and equipment Affordable podcast production Sponsorship and monetization strategies Identity through podcasting Automating podcast tasks You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Podcasting Insights 06:04 Seeking Inspiring Podcast Stories 09:09 Automate Your Episode Notes 14:41 Prioritize Immediate Podcast Payments 18:34 From Zero to Impact 19:21 Addiction and Transactional Relationships 22:34 Monetize Your Podcast Easily The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Gen Z Wants Audio Podcasts (Insider 224)
04/02/2025
Gen Z Wants Audio Podcasts (Insider 224)
Learn how to harness the power of audio to grow your podcast audience, connect with Gen Z listeners, and drive engagement with effective storytelling and marketing strategies in this episode of Build a Big Podcast ... Episode Topics Video vs. Audio Podcasting Marketing for Podcasters Gen Z's Audio Preferences Podcast Monetization Strategies Storytelling Techniques Tools for Podcast Production Editing in Podcasting You want these links ... See for personalized podcast growth assistance Episode Timestamps 03:06 Podcast Growth and Monetization Guide 08:11 Boost Podcast Reach & Revenue 11:31 Reviews on Amazon 14:38 Strengthening Content with Repetition 16:24 Quick Editing Trick 19:22 Should You Start a Podcast? The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Podcasting Treadmill (Insider 223)
03/26/2025
The Podcasting Treadmill (Insider 223)
David Hooper dives into strategies for podcast success, highlighting the balance between quality and quantity, the dangers of the "podcasting treadmill," and tips for boosting engagement and finding your voice as a podcaster in this episode of Build a Big Podcast ... Episode Topics Enhancing radio voice with cardio Importance of practice and confidence The podcasting treadmill explained Focusing on quality over quantity Engaging podcast titles Alternatives to Mailchimp Power of community and meetups You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 AI-Powered Podcasting Solution 03:24 "Podcasting Treadmill"Explained 08:25 Focus: Quality Over Quantity 12:40 Edit First 100 Episodes Yourself 14:21 Redefining Success in Podcasting 16:41 Experimentation in Podcasting 21:34 "Enhance" Content for Better Podcasting Results 24:50 Networking for Podcasting Success 27:36 Patience ... 30:11 Action Over Ideas 33:24 Mailchimp Alternative for Podcasters 36:25 Free Community Meeting Spaces Available 40:28 Subscribe to Build the Big Podcast The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Podcast Audience Growth (Insider 222)
03/12/2025
Podcast Audience Growth (Insider 222)
The rise of AI as a tool for podcasters, the myth of YouTube as a podcast killer, the power of community, and shares tips on increasing podcast traffic while encouraging a focus on creativity over algorithms in this episode of Build a Big Podcast ... Episode Topics AI in podcasting The concept of a "podcast killer" YouTube's impact on podcasts Building a podcast community Using Riverside for podcasting Understanding "EEAT" for content creation. Differentiating YouTube and podcasting strategies You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Build a Big Podcast Insights 05:03 How to Prove You're Authentic 06:21 Building Expertise and Authority 10:11 Power of Focused Audience Attention 14:31 Selective Booking Decisions 16:22 Followers' Influence is Dying 20:15 Creating Without Expectations The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Secret to Being a Top Podcaster (Insider 221)
03/05/2025
The Secret to Being a Top Podcaster (Insider 221)
David Hooper explores the importance of showing up big for every podcast, harnessing AI for editing, building genuine audience connections, and validating your podcast ideas for success in this episode of Build a Big Podcast ... Episode Topics Perform every episode like a big show Marketing strategies for podcast growth AI's impact on podcasting and opportunities Importance of personal connections in podcasting Multi-platform presence for audience expansion Validating podcast ideas effectively Relationship advice for podcasters You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Perform Every Gig Like a Stadium 04:21 AI Lacks "Personal Connection" 08:17 Your Podcast Community and Unique Voice 10:44 Embrace Interviews for Growth 12:56 Monetize Message: Audience, Impact, Profit 18:21 Broadcast Radio and Podcast Isolation The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Small Audiences, Cheap Equipment (Insider 220)
02/25/2025
Small Audiences, Cheap Equipment (Insider 220)
David Hooper shares tips for podcasters on how to grow their audience, improve interview skills, and monetize their shows, highlighting the importance of life experience, consistency, and creating value for listeners in this episode of Build a Big Podcast ... Episode Topics Developing podcast interview skills Building a podcast audience Maximizing podcast equipment efficiency Utilizing Riverside.fm for recordings Personal growth as a podcast host Importance of listener interaction You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Podcast Interviewing School 03:49 Prince's Studio 09:13 Do You Look at Past Progress? 12:46 Dementia and Empathy 15:41 Perseverance 16:35 Authentic Vulnerability in Podcasting 21:23 Start Podcast with 25 Episodes? 23:05 Podcasting Sales Strategy and Longevity Insights 28:50 Podcast Training and Collaboration The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Magic of a Small Audience
02/11/2025
The Magic of a Small Audience
In this episode of Build a Big Podcast, David Hooper shares a personal story about Seal to illustrate the importance of valuing your true fans and making meaningful connections, even if your audience isn't massive yet. You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Blame the Influencers (Insider 219)
02/09/2025
Blame the Influencers (Insider 219)
The influence of social media influencers on new podcasters, creative brainstorming tips, podcast monetization strategies, and unique ways to enhance your podcasting experience.in this episode of Build a Big Podcast ... Episode Topics Relationship between influencers and podcasting, including the financial aspect and expectations of new podcasters The impact of influencer culture on new podcasters' expectations for quick payment and fame Creative potential and embracing constraints to unlock new ideas for podcast content Using lighting changes, like the Echo Glow, to set creative moods or indicate different segments in a podcast The importance of building a podcast over time and understanding it as a long-term commitment, rather than seeking instant success Strategies for obtaining podcast ratings and reviews through personalized requests rather than general announcements Explanation of the "7-Minute Creative Challenge" to brainstorm podcast ideas rapidly You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Influencers Make How Much? 05:12 The Myth of Overnight Success 08:07 Rushing Success Risks Failure 12:11 Oprah's Early Career ... A Podcast Brainstorm 14:57 Dynamic Lighting for Podcasters 17:46 How to Ask for Feedback The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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A Common Podcasting Problem (Insider 218)
02/06/2025
A Common Podcasting Problem (Insider 218)
Discover how to attract podcast listeners instead of repelling them. Plus, access 550 episode ideas, marketing strategies, and more to grow your podcast audience and income on this episode in this episode of Build a Big Podcast ... Episode Topics How podcasters repel listeners (and push them towards competitors) Common podcast issues (and techniques for resolving them) Strategies for growing a podcast (without relying on social media) Exploration of 550 episode ideas as inspiration for podcast content "Main Character Syndrome" and how it negatively affects podcasts The impact of ignoring listener feedback and maintaining audience engagement Insights into excessive self-promotion and its potential negative effects on audience connection You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 "Attract, Don't Repel, Listeners" 05:27 Excessive First-Person Narratives 07:36 Balancing Relatability and Aspiration as a Host 10:44 Monetize Podcast Skills with AI - A good oppotunity ... for some 15:03 Podcast Growth via Paid Strategies 16:55 Always Be Ready for Impromptu Speaking ... 21:25 Joe Rogan The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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From Prince's Studio to Your Podcast: Creative Growth with Limited Resources
02/06/2025
From Prince's Studio to Your Podcast: Creative Growth with Limited Resources
Explore how limited resources can boost creativity in podcasting through inspiring stories of Prince, Mannie Fresh, and Jesse Johnson on this episode of Build a Big Podcast. You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The 8-Sound Podcast Challenge
02/02/2025
The 8-Sound Podcast Challenge
Discover why quality content and creativity trump high-tech solutions in podcasting, as David Hooper share insights from record producer Mannie Fresh on maximizing minimal resources You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Get My Wife Back (Insider 217)
01/30/2025
Get My Wife Back (Insider 217)
The power of podcasting, the art of one sentence descriptions, how non-popular YouTubers influence politics, and 100+ episode ideas to keep your content fresh and engaging in this episode of Build a Big Podcast ... Episode Topics The generational divide in media consumption and access to media creation tools The power and influence of words in podcasting, including the potential for good or harm The art of writing one-sentence podcast descriptions for effective word-of-mouth marketing Analysis of how popular YouTubers and podcasters influenced political outcomes, specifically relating to Trump’s second term The value of interesting life experiences for podcasters and a surprising project for a freelance video editor titled "Get my wife back." Importance of practicing podcasting skills through "Sausage Factory" episodes Encouragement to help new podcasters without being overly critical, including a story about proper microphone usage You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Media Economics in the Internet Age 05:51 The Power of Words 09:37 Get My Wife Back 10:53 Unconventional Video Editing Project 15:26 Online vs. Real-Life Experiences 17:14 Enhance Your Podcast via Storytelling 22:10 Avoid Unprepared Interviewees 23:00 Podcast Growth & Monetization Guide The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Podcasting on Bluesky (Insider 216)
01/21/2025
Podcasting on Bluesky (Insider 216)
Explore effective podcast marketing strategies, ethical considerations, and must-have tools in this episode of Build a Big Podcast ... Episode Topics Making tough decisions under pressure, including choosing sponsors or topics you might not fully agree with Discussion on the ethics of making desperate decisions (and reality game shows) A "pay what you want" audio software package, with proceeds going to charity Lifetime podcast hosting service at a one-time fee of $79 Being prepared for unexpected technical issues, such as guests with poor audio setups Simplify your podcast messages for clarity and effectiveness You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 "You look different with clothes on ..." 04:32 Desperation in Podcasting? 08:58 Making Decisions Under Pressure 10:08 Monetize Podcast Skills Creatively 13:00 Backup Your Audio! 17:35 Simplify Your Podcast Message The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Podcast Production Pitch List (Insider 215)
01/19/2025
Podcast Production Pitch List (Insider 215)
Podcasting skills, balancing audio vs. video content, and handling tricky guest situations while highlighting a startling true story of a guest accidentally firing a gun during an interview in this episode of Build a Big Podcast ... Episode Topics Podcasting skills and their monetary value, including a spreadsheet with contact info and payment rates for freelance producers Audio versus video content in the podcast industry Guest accidentally fires a gun during a podcast interview ... Automated podcast booking Handling bad podcast guests Spotify's new program for earning money through ad-monetized podcast episodes and considerations on its pros and cons You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Meet the New Boss 03:12 Podcasting Rates and Opportunities 08:19 Deal Alert 09:54 KABOOM! Gun shot in the podcast studio ... 16:17 The 23 Hours Rule 20:09 Podcast Sponsorships 21:40 Podcast Growth Guidance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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How to Take Control of Your RSS Feed
01/10/2025
How to Take Control of Your RSS Feed
In this episode of Build a Big Podcast, David Hooper dives into the importance of controlling your podcast feed, debunks common misconceptions about feeds, and offers practical tips to ensure your podcast remains secure and seamless for listeners. Key Topics: Protecting your podcast feed Controlling access to your listeners The risks (and benefits) of feed copying. The importance of feed "ownership" Impact of unauthorized feed submissions Seamless feed transitions between hosts (without a 301 redirect) You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Podcast Episode in a Box (Insider 214)
01/10/2025
Podcast Episode in a Box (Insider 214)
Optimizing sound quality on a budget, the audio vs. video debate, Joe Rogan's authenticity, and personal growth insights for podcasters in this episode of Build a Big Podcast ... Episode Topics Audio Quality Improvements: Dialogue isolate feature, room noise reduction Studio Setup: Sound-absorbing materials, DIY panels Video vs. Audio: Pros and cons, unique accessibility Podcast Marketing: Subscribe, audience growth, monetization Influencer Authenticity: Connection through imperfections, long-form content Equipment Recommendations: Cost-effective setup, Shure microphone, backup importance Personal and Professional Growth: Self-reflection, mindset adaptation, perseverance You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Improving podcast focus and newsletter efficiency 05:46 Experience prepared me for podcasting 08:15 Corporate work is boring ... 09:36 Podcasting companies in Nashville 13:19 Promote yourself to grow your podcast audience 16:57 Don't believe hype about video; audio still matters 21:12 Influencers control their careers; Disney stars don't 24:09 Imperfections make podcasts relatable and engaging 27:18 Creating an effective recording space 28:56 Subscribe for podcast tips and RSS protection (in the next episode) The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Grow Your Podcast in 2025 (Insider 213)
01/01/2025
Grow Your Podcast in 2025 (Insider 213)
Unlock actionable strategies for podcast growth in the new year, featuring audience engagement tips, collaboration insights, and Seth Godin's book promotion secrets in this episode of Build a Big Podcast ... Episode Topics Reflections on the past podcasting year and plans for the new year Strategies for engaging more with your podcast audience Importance of collaborating with other podcasters for growth Setting clear goals and tracking progress for your podcast in the upcoming year Discussion of Seth Godin's book promotion strategy through podcast interviews Editing to improve podcast quality You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Final "Big Podcast" episode in the $158 podcast studio 03:11 Engage audience for podcast growth and success. 08:15 Grow audience, monetize, engage more 12:12 Get listeners/customers in bulk; "borrow audiences" creatively 14:31 Editing: Shorten while retaining essentials, every second counts 17:45 Human connection in unexpected places 19:33 Automated guest booking software for podcasters The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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