Big Podcast Playbook - The Marketing Podcast for Podcasters
Big Podcast Playbook is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
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Unlocking Better Interviews: What Makes a Great Podcast Guest
11/18/2025
Unlocking Better Interviews: What Makes a Great Podcast Guest
What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story’s impact: would your audience miss you? Does vulnerability really trump selling in interviews? The secrets behind unforgettable guest energy Famous guests: does likability even matter? Reinvent your story? Or bore with “greatest hits”? The red light effect: overcoming instant stage fright Celebrity interviews: don’t expect a glowing review Why You Should Listen The dirty little secret to landing podcast interviews (even if you’re a total nobody) by mastering just three words How to hypnotize even the most famous guest into working as hard as YOU to make your show shine Why being “vulnerable” and “authentic” might be the most overrated advice in podcasting (and what REALLY moves listeners to action) The effortless way to make celebrities beg to be on your podcast (hint: no forms, no groveling, no nonsense) The only question you must ask before ever releasing a guest episode (miss this and risk sabotaging your entire show) How to sniff out guests who are only there to sell (and what to do if the “product over people” formula just might serve you) The “energy-hacker” move that gets slouchy, tired, reluctant guests buzzing with secrets they’ve never revealed anywhere else Why you should never, ever expect (or care) if your guest shares your episode ... and what to demand instead The shocking truth about “trusted podcast networks” (and why trying to make friends with your guests could be killing your power) Stories vs. Perfection: The twisted reason your listeners lust for messy, memorable anecdotes (and how to get guests to spill them all) The evil genius way to make even jaded “greatest hits” guests unleash fresh, envy-inducing stories that light your audience on fire “Red Light Syndrome” exposed—how to shatter a guest’s crippling stage fright and turn nervous wrecks into captivating interview gold How to banish boring “transparent and authentic” interviews forever by invoking ancient gluttony for dramatic tales, confessions, and regrets The little-known trick to controlling any interview ... even when sleazy PR reps and bored celebrities try to turn your show into a snooze-fest Why focusing on one listener (not thousands) gives you an unfair, almost greedy hold over your audience’s loyalty, pocketbook, and mind Episode Timestamps [00:01:41] The one email test: How a guest’s vulnerability and authenticity decide “Yes” or “Pass” for interviews [00:03:02] The homeless man’s untold story: Why every person on the street could be your podcast’s most unforgettable guest [00:06:01] Mic legends and faceless reps: Should you ever choose the product over the person when booking guests? [00:08:17] “Tin can and a string” — Why Dolly Parton never had to fill out a guest form (and why the rules change for superstars) [00:10:22] A secret guest-hacking trick: The backstage moment that gets rock stars excited in interviews [00:16:23] The Dennis DeYoung debacle: Why "playing Broadway tunes for a Styx crowd" is a podcasting mistake you must avoid [00:19:33] The “red light syndrome”: How guests transform when the record button is hit (and what hosts must do to get the real story) You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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How to Become a Great Podcast Host
11/15/2025
How to Become a Great Podcast Host
Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode momentum How big-name guests hog all attention Insider secrets for making podcast guests shine Why publicists ruin unforgettable interviews Good hosts aren’t born, they’re made Why You Should Listen The secret weapon to making your podcast unforgettable (even your mom will brag about it) The forbidden hosting mistake that kills guest chemistry How to harness guest envy to supercharge your podcast’s impact (and your own authority!) The host’s power move for dealing with pushy publicists ... and why Howard Stern never deals with this Are you making the “value meal blunder” on your show? How to avoid it ... The little-known trick for setting the stage so guests deliver their most brilliant insights (without begging) The easiest way to make every guest desperately want to impress you Build instant trust with even the most nervous first-timer (they’ll follow your lead all episode) The dangerous temptation of scripted questions ... how to break free and ignite deeper conversations Why great podcast hosts are forged in the flames of failure (and how laziness can help you shortcut the process) The seductive art of listening: why stealing singer secrets will make your hosting irresistible Use the “closet trick” to sound like a pro ... even if you’re broke and recording at home How to exploit guest greed for exposure by giving them social media “bling” they’ll lust after The psychology of power: Why you must command the energy before the mics get hot The glutton’s guide to extracting maximum value from every guest (without letting them hijack your show) Episode Timestamps [00:02:35] Why having more than one guest can sabotage your interview ... and the secret “guest differential” mistake most podcasters don’t see coming [00:03:45] The time a big-name musician brought “sidecar” [00:05:31] Why “value meal” interviews don’t work [00:06:32] The forbidden role of publicists [00:07:47] The real art of “setting the space”—sneaky ways to make guests shine and why pre-interviews aren’t just for question lists [00:09:03] “You’re the chauffeur, the Sherpa” ... the surprising reason your energy as a host can make or break your guest’s performance [00:11:34] Why being a great podcast host is exactly like being a great singer ... and the key lesson from an acapella legend that will transform your interviews You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Hard Truths About Podcast Coaching, Ads, and Growth
11/09/2025
Hard Truths About Podcast Coaching, Ads, and Growth
Why spending big money on ads, chasing viral fame, or following every new platform isn’t the answer (and what really builds a podcast audience that matters) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Luck, ads, or fame: podcast growth myths exposed Viral moments: why fame doesn’t equal loyalty $15,000 spent, only 178 downloads ... now what? Famous parents, forgotten children Coaches promising millions Build longing: make a podcast worth missing Small hinges, big doors Why You Should Listen How podcasters burn thousands on ads Why “famous” is worthless (and what really drives listener obsession) The jaw-dropping viral video contract The real reason coaches push “the basics” (and why the lazy are secretly drawn to them) When $15,000 in ads only gets you 178 listeners How podcast consultants charge $7500 The seductive power of a giant antenna (and why you’ll never buy your way to the top) What social media “gurus” won’t tell you about YouTube, TikTok, Instagram and podcast growth Why unlocking listener loyalty unleashes total control over your audience (and their wallets) The envy-fueled drama behind working with “competitors” (and why it’s no real competition) How churches and religious groups quietly dominate media ... and the secrets you can steal What Fox News-style audience swapping reveals for hungry podcasters The lazy podcaster’s shortcut: Think you can survive without changing? Think again How “air checks” from the pros create radio envy ... and a path to dominating your niche Why the “small hinges, big doors” formula can make power, greed, and loyalty swing YOUR way Episode Timestamps [00:02] The letter from a frustrated podcaster: Is there really very little you can do to grow a show unless you’re lucky or famous? [06:05] “Viral moments won’t get you loyal listeners” ... the Nashville Hawk Tuah girl story and the myth of overnight success [07:18] Spending $15,000 on ads for 178 downloads per day: Is audience growth really for sale? [09:16] Why even the daughter of the King of Rock and Roll can’t leverage fame into real influence ... and what that teaches us about podcasting [13:16] The hard truth about religious and niche shows: why your topic might get you ignored no matter how much you spend [15:06] The $4000 guitar mistake: Why buying the fanciest tools won’t make your podcast sing if you skip this one thing [22:24] The secret to becoming a better podcaster that most will never try ... what SiriusXM jocks do that you probably don’t You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Why I Changed the Name of this Podcast After 700 Episodes (and How You Can Too)
11/04/2025
Why I Changed the Name of this Podcast After 700 Episodes (and How You Can Too)
After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentum The grass is greener: podcasters crave novelty Big mistakes: don’t buy your own hype Sunk cost: abandon your old podcast identity? Relentless rebranding: how Shaq forced my hand Scud Busters ... why trendy names die fast Your audience isn’t loyal (they barely notice) Why You Should Listen Why changing your podcast name might be the breakthrough you crave ... discover when to strike for maximum momentum (even if you’re 700 episodes in!) The dangerous false hope behind “just one name change” ... and how the real pros use rebrands to seize power and control over their audience (and competition!) The 5-question “naming test” top podcasters use to bulletproof their brand for years—most quit after question #2 (you won’t!) How to seduce bored listeners back to your show (without spending a dime or recording a single extra episode) The secret curse of “linear” podcast names and how they trap you in startup mode forever (and what to do about it!) When the thrill is gone: the dirty truth about why most podcasters can’t keep up—plus a play to outlast your laziest rivals A classic “relaunch” play ripped from the WWE’s billion-dollar script to conquer confusion and cement listener loyalty for life The hidden power in a boring podcast title—why placing one special letter at the front can rocket you to the top of every directory (and block giants like Shaq) The “asset audit” checklist that reveals all the secret places your old podcast name is still haunting you…and how to erase it for good The ruthless mindset shift: how to kill sunk cost perfectionism (and why loyal listeners actually envy the bold who change course) The most overlooked source of seduction in podcasting—how your internal motivation can make your show irresistible in any market The glutton’s guide to reusing old content—stack your best hits and fool new listeners into binging your “fresh” format The step-by-step rollout to ensure your rebrand dominates every directory, email, and feed (miss one, and you’ll lose your herd) The forbidden lesson from celebrity podcasts and why blindly chasing their success leads straight to exhaustion and obscurity The real reason listeners miss name changes for months (even superfans)—and the sneaky, persistent way to implant your new identity in their brains forever Episode Timestamps [00:01:49] Why most podcasters change their show name five or six times—and how it might sabotage your success [00:03:26] The little-known “B at the front” strategy for podcast names and how alphabetical sorting can change your show’s fate [00:04:12] Why “big” and “podcast” are the riskiest words to put in your podcast title (and how Shaquille O’Neal almost stole the show) [00:09:16] The brutally honest advice: “Don’t stay in a bad relationship with your podcast” (and why sunk cost should never trap you) [00:10:53] The secret story behind WWE’s epic rebrand from WWF and what it teaches about perfect timing for change [00:13:40] The cautionary tale of “Big Podcast Daily” ... how a name can attract the wrong audience, and why it pays to ignore downloads [00:25:27] The hilarious “Scud Busters” morning show blunder ... how fleeting trends can ruin your brand for years You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice
10/30/2025
Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice
Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your podcast name, ignite listener curiosity Exploit your flaws ... but don’t overshare your failures Dopamine addiction: how podcasts spiral into extremes Most podcasters sabotage themselves with fake “voice” Data-driven shows: fun-killers or growth hacks? Show up relentlessly; earn envy, respect, loyalty Ready to commit? Podcasting tests your willpower Why You Should Listen The dirty little secret behind finding your podcasting “voice” (most podcasters never figure this out) Why obsessing over your own flaws will make you irresistible ... or ignite envy in rivals who wish they had your vulnerability The simple introspection hack that exposes what actually excites, repels, and thrills you (so you can binge-feed your audience’s gluttony for authenticity) The ironclad way to tell if you should show off your skeletons … or bury them forever How to use “failure porn” to command eyeballs (but why it’s a trap for the lazy weaklings of the podcasting world) Trusting your instincts: the power move that gives you complete control, even when your numbers say you shouldn’t Why chasing dopamine spikes is a recipe for podcast mediocrity ... plus what to do instead if you crave influence and power The subtle distinction most podcasters miss between talking about who you were … and showing off who you are NOW (envy alert: this is how the pros do it) The truth about voicing your private conversations ... what if "the real you" threatens to sabotage your own growth? The notorious “two camps” podcaster dilemma: Are you a cold-blooded stat-watcher or a gut-driven visionary? How to build a cult-like audience that spreads your message for you—all while making your critics drool with jealousy The ultimate litmus test for podcaster success ... are you brave enough to set boundaries and define your own rules? Why the raw agony of being ignored is your secret weapon for outlasting every wannabe who gives up too soon How to plan five years ahead and engineer a binge-worthy empire people lust after… starting from today’s episode The mystique of rebranding after 700+ episodes: What you can steal from a master podcaster’s bold move (and why it might set you free) Episode Timestamps [00:00] Meet the new podcast ... same as the old podcast? Why David switched names after 700+ episodes! [00:01] “People don’t care about your flaws.” Why showcasing your failures might actually hurt your podcast. [00:01:49] The shocking truth about “failure porn” ... why stories of hitting rock bottom get clicks, but may destroy your message. [00:02:33] When paying attention to yourself backfires ... what happens if you listen to your past, not your future? [00:03:17] Are you trapped by the dopamine hit? The dark side of chasing listeners using extreme stories. [00:04:27] The #1 question every podcaster must ask: could you commit to your show for three years (or even five)? [00:05:32] How showing up again and again builds respect and finds your true audience, even if you’re not a household name. You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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How to Avoid Copycat Podcasting
10/28/2025
How to Avoid Copycat Podcasting
Should you copy what other successful podcasters do, or blaze your own trail—and does paying attention to others really help you find your unique voice? David breaks it down in this episode of Build a Big Podcast ... Big Ideas in This Episode How “pay attention to others” triggers creative envy Ignore the rules ... why breaking them brings power Don’t copy Rogan: fame’s unfair advantage exposed Secret signal: Why listeners follow the herd The hidden danger of “famous microphone” obsession Seduced by conversation: media events as social status Elevate your voice by understanding audience desires Why You Should Listen The hidden shortcut top podcasters use to “find their voice” and leave silent competitors choking in the dust Why copying what celebrity podcasters do kills your growth ... and a trick for using their moves to your advantage How to piggyback on what the world’s already obsessed with so your podcast instantly commands attention The dirty little secret about the “status quo” nobody tells podcasters ... and how ignoring it lets you break out of obscurity The simple listening habit that quietly separates six-figure hosts from the wannabes scrambling for scraps Why blindly imitating best practices from the radio elite could sabotage your show ... unless you spot this ONE glaring flaw The jaw-dropping mic blunder major TV hosts make ... and how fixing it gives you the irresistible sound of authority How to “read the crowd” like a showbiz king, so your episodes tap into the primal urges listeners can’t resist The TRUTH about why people listen to Joe Rogan ... and how to lure their audience without selling your soul How to tap into the envy and herd mentality swirling around trending topics ... and ride it to effortless downloads The sneaky marketing tactic to find out exactly what the world wants (and shove your podcast to the front of the line) Why listening to conversation leaders is your backdoor to mass influence (and how to worm your way into the talk of the town) The shocking reason great podcasts fail to get noticed ... and what you must do differently, starting today How to spot whether a “pro” podcaster is faking it (and the secret power move that makes you bulletproof) The power play for turning casual listeners into die-hard fans who’ll gladly spend money to enter your world Episode Timestamps [00:01:14] Why paying attention to others might be overrated ... and David’s challenge to the status quo for podcasters [00:02:12] The surprising truth about what it really takes to “speak to the world” through your podcast [00:03:03] The ESPN sports channel mic mistake: How broadcast pros get it totally wrong (and what podcasters can learn) [00:03:34] Why copying famous podcasters’ techniques could hurt you ... instead of help you [00:04:22] The hidden advantage of reality TV and traditional media for creators (and what you can do if you don’t have it) [00:05:12] The real reason people join trends even when the content doesn’t interest them [00:05:31] Why “Atlas Shrugged” is a masterclass in conversational marketing (despite its flaws) You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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How Podcasters Can Level Up Fast
10/27/2025
How Podcasters Can Level Up Fast
Why simply practicing your podcast isn’t enough and how the right kind of focused practice will actually help you find your authentic voice in this episode of Build a Big Podcast ... Big Ideas in This Episode Are you brave enough to speak your fears? Use your flaws ... listeners secretly envy authenticity Ignore podcasting “rules” and seize control Practice isn’t enough ... "perfect practice" breeds power Creative limits spark unexpected, lust-worthy brilliance Content isn’t king ... exceptional content wins greed Make every episode art, not just “more” Why You Should Listen The powerful reason why “perfect practice” beats aimless repetition ... and how 99% of podcasters waste time spinning their wheels Why copying “content kings” guarantees mediocrity ... steal this twist to finally stand out The secret artists use to force creativity (and how it can weaponize your podcast voice) How imposing strict limitations on yourself actually makes you more original … and magnetic The simple mental move for lazy improvement—use it and bury your competition What podcasting “rules” to ignore … and which ones to master so you can break them with confidence The musician’s mind trick that will have listeners envying your unique sound How boring practice sessions keep you broke ... and the stealth tactic for transforming every recording into gold The hidden danger of “just letting the tape roll” (It’s killing your growth ... and here’s what to do instead) How the world’s most-played song proves not all content is created equal ... and how to hijack this secret for yourself The “Sausage Factory” routine that breeds fast confidence and control behind the mic What pro musicians know about switching instruments that podcasters MUST steal to stay ahead How to force yourself into creating your most addictive content ever ... without working harder The dirty little reason why most branded shows are forgettable … and how to instantly fix yours The ultimate power move: Practice with a greedy goal in mind ... and watch your voice (and audience) grow ravenous Episode Timestamps [00:00:19] Speak what you're scared to speak: The advice that could help you unlock your true podcasting voice ... and why David partially disagrees. [00:01:01] Why “practice makes perfect” is a myth (and what kind of practice actually works for podcasters). [00:01:58] The strange songwriting trick musicians use to spark creativity ... and how podcast hosts can steal it to find their voice. [00:02:46] Want to get creative? The power of setting bizarre limitations on yourself (and why breaking the rules isn’t always the answer). [00:03:41] “Content is king.” Or is it? The harsh truth about why not all podcasts ... or content—are equal. [00:04:11] The tale of “Happy Birthday”: Why writing more podcasts is not enough to find lasting success. [00:05:16] Inside the “sausage factory” ... David’s daily, unfiltered practice routine that reveals the real way great hosts get better. You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Podcasting Rules: When to Break Them and When to Follow
10/26/2025
Podcasting Rules: When to Break Them and When to Follow
Should you break podcasting rules or learn them first? David dives into how knowing the rules helps you find your voice and when it's time to break them in this episode of Build a Big Podcast ... Big Ideas in This Episode Change your podcast name—power move or mistake? Break podcasting rules and dominate your niche Podcast what scares you—your audience craves it Leverage your darkest flaws for listener loyalty Stand out: ignore “safe” advice, dominate minds Hit podcast fame: don’t chase creativity, chase impact Listeners expect structure—defy it, but beware crashes Why You Should Listen How breaking the rules of podcasting can make you irresistible to listeners (and when it backfires spectacularly) The forbidden secret: why the best podcasters podcast what terrifies them ... could this unlock cult-like loyalty? The lazy podcaster’s shortcut to standing out: no effort, only guts Why showcasing your flaws can trigger envy and magnetize influence. They’ll wish they had your courage! The greedy way to leverage your weirdest experiences for massive audience growth (even if you've “failed” before) The all-powerful “ignore the rules” mindset—how rule-breakers seduce listeners and scare rivals How to wield creative control and make your show legendary (no permission needed) What to do when the experts say “don’t” and why following your own playbook can make you unstoppable The true reason people expect structure (intro, meat, conclusion) and how to use it to hypnotize their ears Power move: switch your podcast’s name after 700 episodes, and make listeners lust after what’s next The gluttonous method to feed your show with controversy … while your competition plays it safe How to stun the podcast world by rewriting the rules on-air leaving listeners hooked and begging for more Why shattering expectations instantly gives you the upper hand and why control freaks envy your freedom What the music industry taught about “hits” that top podcasters steal to stay filthy rich The golden opportunity to break rules ONLY when you know them ... how ignorance turns into profit for the truly cunning Episode Timestamps [00:01:32] Ignore the rules. There are none? Provocative advice for finding your podcasting voice. [00:02:01] Why breaking podcasting “rules” can cost you listeners (and how to do it thoughtfully). [00:02:45] The real reason audiences expect a beginning, middle, and end in every episode revealed! [00:03:08] “I’m the most creative person you’ve ever met” ... the story of a songwriter who learned a hard lesson about creativity vs. connection. [00:03:20] The surprising ‘rules’ for hit-making: creativity alone isn’t enough if you can’t perform and get along! [00:03:48] Is changing your podcast’s name after 700 episodes a bold move or a mistake? David reveals his reasoning. [00:04:32] “Don’t ignore rules. Know them. Choose to break them.” ... David Hooper’s controversial take on podcasting success. You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Should You Copy or Innovate?
10/08/2025
Should You Copy or Innovate?
Should you try to stand out or fit in—and can you do both at once? David shares how bringing your own voice and experience to podcasting is the real key to being noticed (without reinventing the wheel) in this episode of Build a Big Podcast ... Big Ideas in This Episode Stand out: fitting in feeds your podcast's death Breaking rules? Learn them first, then rebel Mention your scars, but don’t parade them Your podcast voice: envy-worthy or echo chamber? Copy the crowd? Producer or star? Control your on-mic destiny Flaunt your skills quietly—power is subtle Why You Should Listen The strange power of standing out—even if you’re secretly terrified of being in the spotlight How to reap the rewards of success without ever going on camera (let your voice do the work) The single broadcasting mistake keeping you shouting into the void—and how to rise above the crowd Why “fitting in” could be strangling your podcast’s influence ... and the simple way to break free The forbidden shortcut: Skip years of trial and error by hijacking proven podcasting best practices How exposing a tiny flaw (not a trainwreck) makes listeners addicted to your show The overlooked law that lets average podcasters appear like industry “giants” Why trying to be the opposite of everyone else is a sucker’s trap ... here’s what to do instead The sad but true reason most wild innovators crash and burn (and how you can win by playing it smarter) The subtle art of “copying and twisting” ... how to profit by borrowing and bending what already works How a musician’s dirty secret can explode your audience size and keep you in control Why some podcasts get showered with fame while others languish ... unseen and unloved The little-known move podcast pros use to engineer unforgettable interviews (even before hitting record) How to use envy and authority to magnetize high-value listeners (without looking desperate) The real way to get noticed—without bragging, oversharing, or burning yourself out on social media Episode Timestamps [00:00] Have you ever seen a Prius with a “drill baby, drill” bumper sticker? Why David Hooper relates to contradictory identities—and what that reveals about podcasting. [00:01:16] “We’re raised to fit in with the crowd…” The bold argument for standing out as a podcaster—and why doing things your own way can be a double-edged sword. [00:02:35] The music industry myth: Why “not doing what everybody else is doing” could actually backfire in podcasting (and what tuning guitars has to do with your podcast). [00:04:24] Should you break all the podcasting rules? The surprising truth about best practices and why copying others might be your secret weapon. [00:04:48] The controversial debate: Are pre-interviews for guests a waste of time, or the key to a better show? David reveals what thousands of episodes have taught him. [00:06:37] From producing 200+ audiobooks to pioneering web audio before Spotify—how David’s unique background shapes his podcasting voice (and why it matters for you). [00:07:41] The Tesla and the Rolex: Why you don’t need to “showcase” your unique value, and what really makes you stand out to your audience. You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Oversharing Flaws and Failure Porn
10/05/2025
Oversharing Flaws and Failure Porn
Should you highlight your flaws to stand out, or does "failure porn" turn listeners off? David breaks down the difference and reveals what really makes your podcast matter in this episode of Build a Big Podcast ... Big Ideas in This Episode Why “perfect” podcasts bore people ... and how to stop Oversharing your flaws? It’s failure porn Listeners crave authenticity, not your confessions Your podcast: church, cult, or community? Podcast hosts: main character or just a guide? Master relatability without wallowing in misery Is it about you or your listeners’ desires? Why You Should Listen Why “oversharing” could be killing your podcast’s credibility ... and what to do instead The one flaw top creators secretly use to make listeners hang on every word How to seduce your audience’s attention by being “rough around the edges” ... and why perfection could be costing you downloads When sharing your biggest weaknesses can backfire ... and turn your show into a punchline The dirty secret behind “failure porn”—are you accidentally making your podcast all about YOU? How to channel the envy of your audience into podcast growth (without being shameless) The subtle art of imperfection: use it to sound more authentic—and get listeners to trust you The difference between being relatable and wallowing in self-pity (most hosts get this dead wrong) The juggler’s trick for making your podcast more addictive (miss this and your episodes sound robotic) Why listeners crave “real” podcasts—but will tune out if you keep dropping the ball Unlock the gluttony for drama: how to sprinkle “dirt” into your show to keep them coming back Gain power over your competition by knowing exactly which flaws to reveal—and which to bury Are you suffering from Main Character Syndrome? Discover the truth about who your podcast should really be about The path to podcast riches: why focusing on the present (not your past pains) convinces listeners (and sponsors) to pay up The lazy podcaster’s guide to building a show that people miss when you’re gone (and beg for more) Episode Timestamps [00:01:40] Should you really showcase your flaws as a podcaster ... or is that terrible advice? [00:02:24] The danger of "failure porn": Why oversharing might be killing your credibility [00:03:18] What evangelical church testimonies teach us about content creation (and the real reason people fixate on flaws) [00:03:59] “We’ve all got a church” ... How the ‘Church of Big Podcast’ uses relatable flaws to build trust and loyalty [00:04:36] Are you making your podcast about you or your audience? The “main character syndrome” mistake even pro podcasters make [00:05:51] What juggling can teach you about podcast authenticity—and when dropping the ball just turns listeners off [00:06:17] The secret line between being “real” and being boring: Why perfect podcasts are forgettable but flawed ones are sticky You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Leveraging Your Story: Podcast Marketing Through Personal Experience
09/12/2025
Leveraging Your Story: Podcast Marketing Through Personal Experience
Your unique life experiences are the secret weapon to making a podcast that truly stands out—how to leverage them and why it matters in this episode of Build a Big Podcast ... Big Ideas in This Episode Leverage your life—no one else has your story Scared to share? That’s your secret weapon ... maybe Don’t fake authority—audiences crave “been there” truth Outshine AI: machines copy, you live the story Turn failures and weird jobs into podcast gold Combine life lessons with your topic Why You Should Listen The dirty little secret behind broadcasting from a “tricked out closet”—and why million-dollar studios are just making you jealous. Why podcasters with less gear (and less cash) can dominate the industry anyway. The simple question that turns your most embarrassing or painful experience into podcasting gold—even if nobody else dares talk about it. The “been there, done that” edge: how living through hell gives your voice the one thing AI never can. The unspoken reason your podcast is bland—and how to inject an addictive dose of you that can’t be copied or replaced. How to ruthlessly milk your unique life story so listeners are hooked, loyal, and can’t stop binging your episodes. The shocking advantage of starting late in life (one podcaster did it at 69 and is crushing all the young guns). Outperform the experts: Why mixing skills from two totally different careers can make your podcast impossibly irresistible. How to turn failed marriages, dead-end jobs, and humiliating moments into podcast episodes that listeners crave. The fatal mistake most podcasters make when sharing “failures”—and how to do it in a way that boosts your credibility and power. The one thing AI and imitators can never steal from you (unless you let them). Want cult-like loyalty? Here’s how bringing real-life scars and battle stories into your show gives you ultimate control over the audience. Why “broadcast voices” and tech tricks are turning your competitors into background noise—and what to do instead. How to piggyback off Nashville’s music scene secrets (even if you’ve never touched an instrument) to make your show the epicenter of your niche. Steal this “edge-pushing” move to make your next episode impossible to forget—and impossible for competitors to rip off. Episode Timestamps [01:43] Why fancy equipment won’t make your podcast stand out—and what actually does [02:44] Growing up in a high-tech 1980s high school studio—what it taught me about making standout audio [03:59] The unbeatable advantage you have over every other podcaster (hint: no one’s experiences match yours) [04:37] Why a 69-year-old podcaster refused to hire help—and how it skyrocketed her authenticity [05:59] How connecting musician struggles to podcasting creates instant chemistry and trust [07:09] My challenge: Combine your most unexpected life experience with your podcast topic to make something nobody can copy [08:33] The real difference between you and AI—why your lived data is your secret weapon You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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How to Develop Your Unique Podcast Voice
09/08/2025
How to Develop Your Unique Podcast Voice
Sharing your true self, even what scares you, could be the key to standing out and connecting with your audience, and David explores just how to do it in this episode of Build a Big Podcast ... Big Ideas in This Episode Nashville’s podcasting scene: a hotbed for success Scared to share? That’s your true voice ... maybe Stop hiding behind “old school” podcast masks Are you just another bland Manhattan coffee list? Share yourself—but don’t dive into “failure porn” Comfort expands: revealing more leads to more connection Manipulation vs. meaning: which are you podcasting for? Why You Should Listen The Nashville advantage The untapped secrets to making your podcast impossible to ignore—even if you have zero celebrity guests How to instantly spot if your show sounds like every other vanilla, “10 Best Coffee Shops” podcast (and what to do if it does) The “scared to share” method: how revealing just the right amount can unlock rabid listener loyalty Why most podcasts are doomed by generic content—and a brazen shortcut to make yours magnetic Old-school radio tricks that top-tier stations never wanted you to know—now yours to steal The single most dangerous mistake podcasters make in trying to “find their voice” (and how to sidestep it for an unfair advantage) A backdoor way to make listeners feel like insiders—so devoted, they’ll never miss an episode The forbidden path to growing influence: should you use your deepest secrets to create irresistible content? How to turn wounds, hardships, and even your darkest moments into podcasting gold without coming off like a sob story Why “safe” podcasting keeps you broke—and what happens when you dare to go where others won’t The lazy podcaster’s hack for stumbling into authenticity without endless practice or fake “energy” How to use envy to your advantage—get listeners hooked by revealing what others are too scared to say out loud The uncomfortable power of parasocial relationships—and how to make complete strangers feel like they know you better than your own friends The secret weapon Nashville’s top podcast insiders use to turn everyday life into binge-worthy audio their competitors can only dream about Episode Timestamps [00:00:44] The inside scoop on why Nashville is the “Podcast City,” and what it really means for podcasters aiming to stand out [00:01:55] The harsh truth about generic content and why most podcasts risk sounding just like bland sponsored articles [00:02:43] Why “finding your voice” isn’t what you think—and why the common advice might be leading you astray [00:03:54] The musician’s secret to unforgettable podcasting: How living a great life outside the studio fuels stories that truly connect [00:04:47] The #1 thing you must do before you can “find your voice”—and the publisher’s advice that could change your creative direction [00:05:43] Should you reveal your personal struggles on air? A real-life decision and the dilemma of old-school radio secrecy vs. modern podcast openness [00:07:53] The dark side of “comfort expands”—what every podcaster must ask before sharing more (and the risky path from relatable stories to manipulative “failure porn”) You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Culture Wars and Podcasting
09/01/2025
Culture Wars and Podcasting
If you've ever worried about outrage, rebranding backlash, or haters coming for your podcast, here's how to handle the noise, protect your show, and keep your community strong in this episode of Build a Big Podcast ... Big Ideas in This Episode Outrage sells: how brands survive culture wars Viral backlash? Build a spine, not just spikes Podcast mob attacks—will you stand or crumble? Ditch shallow trends; create legendary podcast status Cash grabs kill trust—choose sponsor partners wisely “Dance with the one that brung ya”—protect your core Controversy is a tax—pay only for real reach Why You Should Listen The sly, one-sheet “non-negotiables” trick that lets you dictate the rules and never let cancel culture own your show—command respect without groveling! How to spot the outrage merchants who want to hijack your podcast buzz for their own greedy clickbait empire (ignore this at your peril!) The little-known “community over controversy” method for outlasting every flash-in-the-pan influencer—while your rivals burn out chasing short-term spikes Why chasing viral outrage is a losing game—and how the best podcasters quietly build a rabid, loyal tribe that’ll follow them to the ends of the Internet The secret test every sponsor must pass before they get anywhere near your audience—get filthy rich without selling your soul to fly-by-night scammy advertisers The dark arts of manipulating “vanity metrics”—and the unsexy metric that powers the richest podcasters you’ve never heard of The real reason brands, personalities, and podcasts are eaten alive by culture wars—plus, a proven way to future-proof your own show (even if you’re a nobody now) How to profit from “performative outrage” (Kid Rock edition)—without ever getting burned or hijacked by poser mobs or fake boycotts! The brutally honest script for handling haters, outrage mobs, and trolls—just say this once and watch the entire mob melt away in silence Why platform-hopping is suicide for podcasters—and the dirty secret about “rented land” that defines who wins and who gets wiped out overnight The hidden formula for making your show legendary—not just a flash in the pan. (Hint: It’s despised by wannabe celebrities and algorithm chasers.) What to do the instant the “hot take industrial complex” comes for YOUR show (Don’t panic! Steal this 3-step crisis playbook instead) How to use “storm protocol” to turn controversy into cash and power—while your competition flails and cowers under Twitter dogpiles The irresistible storytelling trick that lets your audience see your greatness (no humblebragging or awkward “Do You Know Who I Am?” rants required) Why “Go Woke Go Broke” is a gambler’s lie—and the simple, ultra-controlling move that stops hidden-agenda mobs from sabotaging your future on their terms Episode Timestamps [00:01:05] Why outrage—and not genuine belief—drives today’s biggest social media controversies (including brands like Cracker Barrel, Target, and Bud Light) [00:03:26] The untold story of a podcasting conference that lost its core audience chasing short-term profits—and what every podcaster must learn from it [00:06:32] The myth of “owning your audience”: Why building your podcast on rented platforms can destroy your career overnight (feat. YouTube horror stories) [00:09:09] “Dance with the one that brung ya”—How chasing trends almost always leads to losing your die-hard fans [00:11:50] The dark side of podcast sponsorships: Why saying yes to easy money (pills, potions, and crypto) might destroy your brand for good [00:14:02] Kid Rock’s performative outrage and the secret reality behind viral boycotts that listeners never see [00:17:12] Why controversy is a tax on clarity—and how embracing community over clicks is your unfair advantage as a podcaster You want these links ... Like to read? Try for more podcasting-related content. See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Dead Air
08/18/2025
Dead Air
Everything can go wrong when the clock is ticking on live radio, even for veterans. How David handled 28 seconds of dead air and what every podcaster can learn from it in this episode of Build a Big Podcast ... Big Ideas in This Episode What 28 seconds of dead air teaches power Dead air: your biggest fear, greatest opportunity The broadcast clock doesn’t care—control or chaos? Mistakes: your shortcut to true podcast authority Why desperation for guests destroys your show Skip apologies: your absence drives listener envy Solo hosting mastery—the control freak’s secret weapon Why You Should Listen The one radio disaster even seasoned professionals dread—and how mastering it will make you unstoppable as a podcaster The counterintuitive reason why “dead air” can seduce your listeners into craving more of you (and how to use silent power for maximum control) Why your podcast episodes MUST have clockwork precision if you want envious audiences hanging on your every word The #1 psychological trigger old-school radio used to dominate—and how to inject it into your podcast so people can’t stop listening How podcasting gives you total freedom—but can tempt you into lazy habits that kill your momentum (the gluttony trap to avoid!) The cult-secret backup strategy top hosts use to ensure they never lose a dollar or a second—how you can steal this today When everything breaks, here’s how “over-preparation” gives you godlike power over any broadcast crisis How a simple mistake can turn into the most memorable, talked-about moment in your show’s history (envy follows those who dare) The embarrassing error David made live on air—and why making your gnarliest mess-ups public can boost your authority Why relying on guests is the ultimate weakness—and the habit that gives you the seductive power of going solo anytime you want The secret stash: A lazy podcaster’s cheat-code for never running out of compelling episode ideas again The “Storyworthy” method for turning your most boring day into a podcast people can’t stop talking about How mastering silence, disaster, and on-the-fly recoveries will make your competitors writhe with jealousy as you build an indestructible reputation What to say the instant you’re caught screwing up on air to flip audience irritation into raving loyalty (beating your critics to the punch) Episode Timestamps [00:05] Why live radio is more exciting—and magical—than podcasting [03:01] The intense pressure of hitting the "Welcome to the show" hot key at the exact second—what happens if you miss it [06:08] The nightmare of dead silence: When nothing works live and every second stretches forever [07:36] “Even on the best days, you’re going to get a curve ball”—why being over prepared is essential [09:48] The hidden blessing of technical disasters and how they force you to level up fast [13:02] The truth about podcast consistency: Do you really need to explain or apologize to your audience for taking time off? [17:49] Why some on-air screwups can become the most talked-about, memorable moments—and how to turn mistakes into magic You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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11 Commandments of Podcasting (Insider 241)
07/22/2025
11 Commandments of Podcasting (Insider 241)
AI's impact on podcasting, why genuine connection matters more than ever, the rise of AI-generated bands, strategies for releasing episode clips, and the 11 Commandments every podcaster should know in this episode of Build a Big Podcast ... Big Ideas in This Episode AI bands: millions of streams, zero humanity Turn fake connections into real podcast fans Clips before full episodes: seduce the algorithm Feel cheated? Audiences crave authentic hosts 11 commandments: banish burnout and finish projects Superstition in podcasting: 666 and success myths Deep podcasts flop—will short bursts win hearts? Why You Should Listen The sneaky reason your podcast is more valuable than ever! AI can’t replicate human connection (and how you can exploit that!) How an all-AI band racked up millions of streams ... and why they’ll never take what’s truly yours The “connection craving” nobody’s talking about ... make listeners crave YOU, not just your content Are you throwing money away on production? Here’s how to shortcut your workflow with one tiny (AI-powered) trick The costly mistake of trusting fake followers, bots, and playlists to boost your podcast ... here’s the dark side nobody will warn you about Why making your show “real” is the new status symbol ... outsmart the algorithms with raw, honest content that keeps fans addicted The envy-inducing “community cult” method that turns casual listeners into loyal superfans (they’ll beg to be part of your tribe) Podcasts that game the system get forgotten ... how to make sure you’re remembered (while others fade to nothing) The “release clips early” loophole that can hack the algorithms and poach new followers before your full episode drops 11 “Commandments” for podcast domination—even legendary creators can’t beat #7! The one piece of old-school advice every podcaster must internalize to avoid burning out ... and losing everything Why trend-chasing is killing your influence ... discover the slow-burn path to podcast power and control The brutal truth about switching up your format ... how one shift can destroy (or supercharge) your following overnight Secrets of the deep-and-infrequent podcast trend: Can you hypnotize listeners with 4-hour episodes and zero guests? The silent killer of podcast growth: Why most hosts will never make the impact (or money) they crave ... unless they fix this one thing Episode Timestamps [00:03:16] Why your podcast matters more than ever—why connection always beats downloads, and how fakes get found out [00:07:37] The explosive story of a 100% AI band racking up millions of Spotify streams…and the backlash that followed [00:09:13] From Village People to Spice Girls: The surprising truth behind “fake bands” and what listeners really crave [00:11:07] Should you release podcast clips before the full episode? The data-backed theory every creator needs to hear [00:12:26] The 11 Commandments of Podcasting ... David’s bold, no-nonsense rewrite of classic creative advice for podcasters [00:20:14] The superstition episode: How license plates, bad luck, and performing rituals reveal hidden challenges for creators [00:21:59] Will “deep and infrequent” podcasts work? What happened when a bestselling author released 4-hour, guest-free episodes (and the numbers that say it all) You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Starbucks and Podcasting (Insider 240)
07/19/2025
Starbucks and Podcasting (Insider 240)
Bold podcast promo strategies, psychological triggers from Starbucks, three essential interview question types, and how to add real impact (and "teeth") to your show in this episode of Build a Big Podcast ... Big Ideas in This Episode Bands bribe radio station with fireworks for airplay What would you delete from your podcast—today? Is your gear obsession secretly holding you back? Starbucks-style choices: why too many repel listeners Sunk cost trap: why you keep bad podcasts alive Steal “Metal Shop’s” teeth: make your show addictive Never let a “hit-and-run” guest hijack your episode Why You Should Listen The shockingly simple “firework effect” for making your podcast utterly unforgettable—borrowed straight from outrageous music industry stunts! The single question that reveals what’s secretly suffocating your podcast’s growth (and how to break free, fast) The 3 “fear stories” holding you back from podcast riches and recognition—plus, how to silence them for good How to instantly ditch the drudgery and force others to do your dirty podcast work for you (editors will secretly envy you!) “Pre-interviews”: the lazy man’s way to higher quality, hypnotic conversations—spend 10 minutes and watch your guests spill their best secrets The Starbucks psychological trigger that will keep your audience hooked—ignore it and lose your listeners to the competition How endless choices can secretly sabotage your show (and the two-option “milk or water” hack that keeps listeners loyal and powerless to leave) The sunk cost sin: why both YOU and your listeners will keep returning to your podcast—even when you bore them to tears (use this, get rich) The one tiny change that makes people greedily share your podcast with friends—viral growth, the easy way! How to sneak addictive self-care into your episodes, so fans lust after every new release (and brag online about your show) The “signature segment” strategy: create one killer feature and listeners will come crawling back for more (even if the rest is garbage) Why you MUST give your podcast “teeth”—and the 3 mysterious methods Metal Shop radio used to dominate a rabid cult audience What 90% of podcasters get wrong about interview questions—and how to ask so your guests hand you gold on a silver platter Expose your guests’ hidden greed, fears, and fantasies with these dangerously fun “novelty questions” that make even stone-cold CEOs open up The little-known trick for slashing time-wasting “hit and run” guests—gain absolute control, eliminate ramblers, and make every episode binge-worthy Episode Timestamps [00:00] The wildest things bands send to radio stations—fireworks, tombstones, and the desperate quest to get played [00:04:42] Three brutally honest questions every podcaster should ask to find true “podcasting freedom” [00:08:51] Why Starbucks writes your name wrong on purpose—and what that lesson means for your podcast [00:12:47] The shocking power of sunk cost fallacy: why podcasters (and listeners) stay loyal long after the fun stops [00:16:53] “What are you really bad at that you wish you were good at?”—Uncommon questions that spark unforgettable interviews [00:19:59] The Metal Shop secret: How one syndicated show kept listeners on their toes and what your podcast can steal from them [00:24:43] The dark side of podcast guests: How to deal with “hit and run” talkers who waste your time and tank your show You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Episode 666
07/15/2025
Episode 666
Podcast burnout, making bold changes to stay inspired, lessons from top podcasters, and plans for new directions and deeper dives in this episode of Build a Big Podcast ... Big Ideas in This Episode Burnout: when podcasting’s dream turns to nightmare "Hot wife, nice car ... still empty" Podcast success: crave more, never satisfied Why podcasters secretly fear real change Breaking down your podcast: destruction before growth “Deliver what people want” or perish Relaunch your show: controlled chaos fuels massive growth Why You Should Listen The secret mindset shift that turns podcast burnout into a superpower (and why most podcasters will never do it) Is your show a “devil in disguise”?—why what glitters on the outside could be draining you dry on the inside Why successful podcasters with hot cars and hotter spouses still wake up dreading the mic—and how to make sure it’s not you The hidden cost of popularity: The shocking reason top podcasters like Mark Manson and Marc Maron burn out—and what to steal from their epic pivots Why your refusal to change is the #1 reason you’re not making more money (and what you can do TONIGHT to fix it) Episode Timestamps [00:00] “666” — Why podcasting can feel like hell on the inside, even when things look good on the outside [00:02:24] The hidden truth about burnout and depression in podcasting — and why you’re not alone [00:03:37] Why top podcasters like Mark Manson and Marc Maron walked away from hugely successful shows [00:06:01] “I just want more listeners, more money ... but I don’t want to change anything” — The hard truth about podcast growth [00:08:11] Why most podcasters stop short of real change (and how David plans to break the cycle) [00:09:15] The secret power of launching and relaunching — and why a hard deadline can change everything [00:12:04] “People should change. Podcasts should change.” A challenge to every podcaster feeling stuck You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Want more help growing your podcast audience?
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Audio vs. Video (Insider 239)
07/02/2025
Audio vs. Video (Insider 239)
Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most listeners never learn to subscribe Feuding hosts? Turn drama into irresistible content Craving validation? Dodge it for real podcast growth Why You Should Listen The dirty little secret behind “expert” podcasting advice – discover who’s really pulling the strings (and how their hidden agendas can sabotage your show) The truth about audio podcasting’s “death” – why the YouTube push is making millions of creators rich … and millions more look like suckers How to grow your audience—even if the world says your podcast niche has “peaked” The single biggest mistake podcasters make when trying to get listeners hooked (and how a book-selling trick can double your downloads overnight) How showing your audience exactly what to do can create an army of obedient fans…without lifting a finger The Golden Girls’ ultimate backstage feud and the priceless lesson for every co-hosted show (ready to weaponize friction?) What Gavin Newsom knows about podcasting for power and how political beasts are using this platform to bypass the gatekeepers and reel in more control How to flip tension and drama into irresistible, binge-worthy content (just like top politicians and TV shows) The ugly truth about asking “What do you think of my podcast?” and why most podcasters are begging for the wrong praise How to extract brutally honest feedback and turn it into your podcast’s secret growth weapon (while your competition avoids the mirror) Why some of the world’s biggest podcasts survive even when the hosts hate each other’s guts and how you can swipe their method to keep the money rolling in The “step-by-step” video hack that nearly guarantees more subscribers, reviews, and rabid listeners (even if they don’t know how to use a podcast app) Podcasting publishing frequency exposed: Is more always better, or will flooding your feed turn listeners into zombies? How to tap into the seven deadly sins—envy, greed, lust for power—to engineer episodes nobody can resist sharing How to use your podcast to overthrow traditional media, silence your critics, and build a cult-like audience that follows your every word Episode Timestamps [04:27] The truth behind “audio is dead”—why a well-known podcasting expert says it (and why you shouldn’t trust him) [05:45] What LASIK eye surgery and disposable diapers can teach you about podcast growth [07:33] The shockingly simple way to double your audience (and why most podcasters never do it) [09:55] Behind the scenes at The Golden Girls: Betty White and Bea Arthur’s secret feud—and what it means for your podcast partnerships [13:15] How political enemies create viral podcast moments—what Gavin Newsom and Charlie Kirk can teach you about tension on your show [15:57] The hidden danger of asking, “What do you think of my podcast?”—and what most podcasters really want to hear [20:55] The doctor’s visit nobody wants to talk about: why hearing harsh truths is the key to leveling up your podcast You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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20 Years in Radio (Insider 238)
06/27/2025
20 Years in Radio (Insider 238)
Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why You Should Listen How “being present in the moment” can make your interviews fly by—and your listeners lust for more The 20-year secret to podcast longevity most podcasters don’t want you to know The “one to one method” proven to turn every listener into a passionate fan hanging on your every word Why celebrating your wins (even if you hate celebrating) gives you unstoppable momentum How a Hollywood celebrity can promote your podcast—without blowing your budget or your mind A D-list hack: Let forgotten stars lend you their fame and turn envy into audience growth The invisible co-host trick that makes your audience feel like they control your podcast (and love you for it) The “audience as puppet master” principle for harnessing feedback and steering your show straight to profit How to build a cult-like following by getting listeners to connect, collaborate, and crave each other’s attention The single easiest way to supercharge your email list … with contests so addictive people beg to get in The ruthless email-gathering secret no major podcaster will talk about in public How to cut promotion effort in half by riding the power of giveaways and instant gratification The tools you need to conquer your niche and devour your competitors—without spending a fortune Why obsessing over the perfect mic is a sucker’s game—and where the real riches are created The $60 setup that makes you sound like a broadcasting god while lazy podcasters waste thousands on gear Episode Timestamps [00:03] Why time speeds up (or slows down) on memorable podcast interviews—and how being “present in the moment” changes everything [04:03] The accidental moment that launched David Hooper’s 20-year podcasting career and what you can learn from it [05:23] How celebrating milestones—or not—can secretly impact your podcast longevity and mindset [06:59] Lessons from joining SiriusXM: Why jumping into live national radio after years of syndication is a game-changer [08:13] How to use celebrity shout-outs from Cameo to instantly boost your podcast’s credibility and listener buzz [11:56] The “one to one method”—why podcasts fail when hosts talk to a ‘crowd’ instead of an individual listener (and how to fix it) [17:58] The truth about spending money on your podcast—why upgrading your microphone probably won’t get you more listeners or credibility You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Too Hot for OnlyFans? (Insider 237)
06/22/2025
Too Hot for OnlyFans? (Insider 237)
Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make it” actually pays off Daily podcasting: pure genius or burnout bait? Why You Should Listen The quickest way to flood your podcast with loyal listeners—without begging for viral magic or celebrity handouts! Why most “overnight success” stories are myths—and what real podcasters do instead to build cult-like followings (envy warning!) How to turn a trickle of new listeners into a steady stream using the “multiple faucet” method no algorithm can touch Are you sabotaging your own growth by praying for Apple or Spotify features? Discover the lazy way to win—no luck required! The secret to making your podcast irresistible to strangers using the forbidden power of live events (and why almost nobody dares) How to make your fans lust after your show by tapping into their deepest need: authentic, quirky, perfectly imperfect hosts The “Dog Groomer Effect”: why creating a tribe around your podcast will grant you power over a loyal, obsessed audience Why being too “perfect” will kill your show and the sneaky OnlyFans secret that makes you instantly relatable (even if you have a Christian podcast!) What Taylor Swift and the Spice Girls know about podcasting success that top marketers would kill to steal How Pat Flynn lost relatability with his audience (and what he did to get it back) Can a $30 microphone make you sound like a pro? The little-known AI tool that turns your episodes into podcasts that practically promote themselves (plug in, sit back, and watch the magic) Want to sound confident even when you’re terrified? The “Fake It Till You Make It” prayer ... Unlock the dark art of “More, Better, New”—the greedy podcaster’s step-by-step path to outshining every competitor in your niche How to hijack trending topics and current events to make your podcast impossible to ignore—even if you’re starting from zero Episode Timestamps [00:06:48] The unexpected fastest way to grow your podcast—and why everything you fantasize about “going viral” is probably a waste of time [00:07:46] The real secret behind successful live podcast events and why small, intimate gatherings might actually work better than big ones [00:10:11] What does your podcast have in common with OnlyFans? (It’s not what you think—and yes, even your church podcast!) [00:12:34] How Pat Flynn lost his audience by being “too successful” and the revealing lesson about staying relatable as a podcaster [00:14:50] Can AI really do your marketing for you? The $59 tool that claims to write your podcast promos, show notes, and more—instantly [00:17:11] How one podcaster’s insane “daily episode” grind shocked the industry—and what happened to all the copycats who tried to keep up [00:28:26] The dangerous trap of “failure porn” and why too much vulnerability can actually turn your audience against you You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Don't Do This (Insider 236)
06/18/2025
Don't Do This (Insider 236)
Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell themselves Why You Should Listen The little-known “Free Beer” trick to fool an entire audience (and what it means for your podcast title) Sneaky "bandit" signs: The dirty tricks musicians and marketers use to hijack attention (and how to turn their mischief into loyal listeners for yourself) How a single word—hidden in plain sight—built million-dollar web traffic empires overnight (and how podcasters still abuse this today) The “lost dog” heartstring ruse that tricks passersby—and why you should never deploy similar stunts on your show (unless you want hate-listeners) How hiding your true podcast intent could backfire—and the smarter shortcut to building fan loyalty faster than your rivals The #1 rookie mistake in podcast episode titles … and the foolproof way to turn curiosity into binge listening instead of anger Why wasting the first 10 minutes catching up with your co-host is a crime against audience retention—and how to make every moment count The seductive lie of "more time = great podcast"—and what the hustlers who thrive on deadlines know that you don’t Booking “big name” guests: Will it rocket your podcast to the top—or could it ruin your chances at real influence? Discover the surprising answer The dangerous myth of your “personal story”: Why sharing your tale rarely triggers mass subscriptions (and the secret story they’ll pay attention to instead) How to transform a train wreck interview into gold—using David Hooper’s method for scavenging irresistible audio clips Revealed: The gear-envy trap keeping broke podcasters broke, and why one simple microphone can level the playing field against media giants The real path to high-end audio—why most “sound quality” advice is pure gluttony for your wallet (and the $0 solution that rivals studio perfection) The ugly truth about podcast sponsorships: Why chasing advertisers could poison your show—and how to make real podcast profits instead The forbidden hack for pre-interviews that 99% of hosts ignore—unlock the lazy shortcut to elite-level guest rapport and on-mic power plays Episode Timestamps [00:04:52] The musician who tricked Nashville with a “lost dog” QR code—and why it backfired [00:06:21] Bait-and-switch marketing: fake dollar bills, Bible tracts, and why tricking people kills trust [00:07:11] How misleading podcast titles are sabotaging your audience—and what not to do [00:11:36] The myth that celebrity guests will make your podcast successful (and what really happens) [00:13:51] Why your personal story won’t convince listeners to subscribe—and what does [00:14:19] The dangerous “all or nothing” thinking that ruins podcast episodes (and how to avoid it) [00:19:28] How a simple pre-interview can supercharge your podcast—plus what to do when guests say no You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Time to Quit Your Podcast? (Insider 235)
06/15/2025
Time to Quit Your Podcast? (Insider 235)
Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for others? Beware burnout Outsmart flaky guests with this ruthless trick Why You Should Listen Can you really build a high-impact podcast on a shoestring budget—and why some “zero dollar” shows secretly outperform the big spenders What the most obsessive fans in your niche desperately want to give you—for free—that can boost your podcast overnight The tragic mistake that exposes you as a non-believer in your own podcast ... and instantly destroys trust, influence, and momentum The “secret weapon” tool billion-dollar media companies use (and you can too) to produce world-class audio at no cost The seductive danger of podcasting for an audience you don’t care about—and how it poisons your creativity, your brand, and your will to win How to know with chilling certainty if it’s time to quit your podcast (Don’t ignore these 7 dark warning signs!) What to do when the passion is gone and your broadcast has turned into a soul-sucking grind Why the silent killer of fading creativity may already be sabotaging your episodes, stealing your audience, and nobody has the guts to tell you The toxic “slow quitting” behaviors every podcaster falls into—and the simple test that reveals if you’re infected How to seduce guests into showing up on time and ready to deliver their best—using nothing but a well-timed digital “breadcrumb” The envy-inducing way to grow a tribe of raving superfans who feed you story ideas, viral links, and juicy questions (while your competitors toil in obscurity) Why showing your raw, embarrassing numbers on Spotify can spark insane jealousy—or merciless humiliation—and how to flip public metrics to your advantage What podcasting’s oldest “free” software can teach you about outlasting the giants and still dominating your niche The lazy podcaster’s roadmap: Set up automatic processes so even when you’re running on fumes, you still ship episodes and cash checks The ruthless truth about “doing it for your community”—is your loyalty to the audience destroying your own happiness and profits? Episode Timestamps [00:00] The myth of the zero-budget podcast—what you really need to make your show compelling [00:03:40] The Blockbuster shrink wrap hustle: Does saving money mean you don’t believe in your podcast? [00:05:17] Why billion-dollar companies still use free tools like Audacity (and how you can, too) [00:07:23] The 7 silent warning signs you’re mentally quitting your podcast before you hit “stop” [00:09:56] The surprising truth: Why taking a break might reveal you’re ready to quit for good [00:12:13] Spotify “plays” exposed: Why most podcasters shouldn’t sweat over public metrics [00:16:36] The real reason Audacity is unfairly labeled “amateur”—and how it secretly shaped the podcasting world You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Segments Will Grow Your Podcast (Insider 234)
06/11/2025
Segments Will Grow Your Podcast (Insider 234)
Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating podcast episodes people devour—without burning out Why the Tim Ferriss “4-hour podcast” approach might be making your listeners secretly hate you The absolute shortest episode length proven to trigger instant downloads (and why size really does matter) The simple 30-day challenge that will have your listeners begging for more—and evangelizing your podcast everywhere When to say “NO!” in podcasting—and why mastering this tiny word can skyrocket your reputation and income How to turn a fleeting social media “like” into a hardcore fan, loyal friend, and raving evangelist The DM experiment: what REALLY happens when you personally message every fan—and how it can unleash a tidal wave of attention The “DIY Dumb Phone” trick—how to hack your productivity, outwork your competition, and get your life back (while everyone else is still doomscrolling) Why most podcast interviews are disasters—and how to never bore, frustrate, or lose your audience again The bulletproof method for attracting sponsors who beg to give you money (and keep coming back for more) How to make advertisers crave your podcast—even if you don’t have a giant audience The three insider rules that keep top sponsors obsessed with your show (and your bank account overflowing) The ugly truth about feedback: why taking advice from the wrong people will destroy your podcast (and how to protect yourself with one simple question) You want these links ... See for personalized podcast growth assistance Episode Timestamps [04:37] Why most podcasters’ interviews are “just thrown up conversations”—and how this could be killing your growth [06:53] 30-day podcast challenges: The trick that builds listener loyalty, compelling stories, and community—with examples for every niche [09:58] What really happens when you DM every single person who likes your social media post (this guy actually tried it—and made money) [12:39] The “drive-by comment” method: How a simple follow-up turns your social media lurkers into lifelong podcast listeners [14:56] The “DIY dumb phone” challenge: What happens when you give your smartphone a lobotomy—and why your listeners might thank you for it [16:05] The American Idol problem: Why taking podcast feedback from the wrong people will derail your show (and the hilarious test you should use instead) [18:59] No more boring sponsor reads: How to turn ads into must-hear content—and the three secrets that keep those sponsorship dollars flowing Big Ideas in This Episode Shorter episodes steal more listeners, guaranteed Four-hour podcasts: Tim Ferriss’s secret regret Tempt your audience with irresistible 30-day challenges DM everyone who likes your posts—get rich? Your “dumb phone” controls you—flip the power Feedback is gold… unless it’s fool’s gold Why generic ads kill your sponsor money dreams The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Your Podcast in My New Book (Insider 233)
06/07/2025
Your Podcast in My New Book (Insider 233)
AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week after week The real AI artwork trick that’ll make your podcast’s cover look 10X better than your peers—no expensive designer required The step-by-step podcast launch formula that makes your name echo in the minds (and social feeds) of influencers everywhere How to engineer podcast content with a “half-life” most shows would kill for—so your episodes never fade or die The “hungry ghost” problem: are you feeding the gluttonous content monster, or creating something that makes you truly powerful? Secrets of seducing the media—using a media tour to fuel insatiable buzz and make your show un-ignorable The dangerous mistake podcasters make with their cables—and the simple backstage technique to make yours last a lifetime (envy of every audio pro) Are you subconsciously sabotaging your own show with a deadly dull vocal cadence? Here’s how to inject instant charisma and control your audience’s heartbeat Turn your first 10 listeners into your first million—steal this real-world example of podcast growth that puts big networks to shame Discover why old-school radio pros secretly fear podcasters—and the unfair “power moves” you can use to dominate them The subtle social signal hidden in your show’s Spotify play count—and how to leverage it to own your niche (while rivals gnash their teeth) Is your collection of microphones pure greed, or pure genius? Find out how owning just two can put you lightyears ahead Why most podcasters cling to false hope and self-delusion about their reach—and the ruthless truth about how “success” really works in podcasting You want these links ... See for personalized podcast growth assistance Episode Timestamps [00:00] The grueling reality of recording an album as a five-year-old studio musician—and the lessons it taught [00:01:20] Fast fashion, “hungry ghosts,” and the dark side of disposable content in today’s podcasting world [00:05:14] How your podcast could become a real-world example in David’s upcoming book—and why you shouldn’t miss your shot [00:09:22] Launch secrets revealed: Live events, media tours, and the inside scoop on getting your podcast noticed from day one [00:14:52] Terry Gross, never hearing her own voice—and what selfie culture has changed forever about broadcast talent [00:19:11] How Rush Limbaugh did radio—addicted, nearly deaf, and still dominating the airwaves with a single secret weapon [00:24:55] Are you less successful if your Spotify numbers are low? The hidden danger of “success” metrics and what they truly mean for podcasters Big Ideas in This Episode Is your podcast a fast-fashion throwaway? Join my book: Immortalize your podcast success Why podcasters envy radio’s secret skills The dark art of vocal seduction: cadence AI as your greedy new podcast designer? Spotify’s power move: exposing your real numbers Are you hoarding microphones—or stories to tell? The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Best Merch for Fans (Insider 232)
05/25/2025
The Best Merch for Fans (Insider 232)
A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion” in podcasting (and why your superfan isn’t always your final destination) The one thing every podcaster fears: a guest’s secret blurted on-air—then the desperate call begging you to erase it (here’s how to turn disaster into gold) Why rejection and resale could supercharge your audience—envy the reach you can’t control How to turn podcast pins and stickers into rabid collector’s items—triggering fandom lust you never thought possible The forbidden, dirt-cheap podcast setup that rivals the big guns—how your “$100 studio” could earn you kinglike respect (and listeners) Little-known tricks to harness limitations and make your podcast infinitely more creative…while your rivals weep Why mistakes and on-air blunders spawn cults of true believers—here’s how to harness shame, missteps, and embarrassment for viral growth What the most loyal Disney pin traders know that most podcasters don’t (and how you could use it to steal the hearts ... and wallets ... of your listeners) The overlooked “Code Red” rule for survival: when the phone rings with a nightmare edit request, how the savvy podcaster turns panic into power How to make your merch irresistible—even if it winds up on the “uncool” or the unsuspecting—and why that’s a secret weapon Turn podcast events from ghost towns into gold mines: how local, “small-time” networking leaves the mega-conferences trembling The grudge you didn’t know you carried: why it’s better to have your logo in Goodwill than in a landfill (and how to twist it for public envy) The crazy, backstory-packed secret behind “Baba Booey” and how your own accidental inside jokes could fuel an underground movement of rabid fans You want these links ... See for personalized podcast growth assistance Episode Timestamps [00:04] The bittersweet story of finding your own CD in a dollar bin—and the unexpected life of what you put into the world [04:53] The surprising encounter with a homeless man wearing “Call Her Daddy” podcast merch—and what that reveals about your brand’s reach [05:49] Why podcast merch isn’t just for superfans—and how it can spread your message in ways you never anticipated [08:09] How a $500 endurance car race is a perfect metaphor for podcasting on a shoestring budget—and why creative constraints can make your show better [10:07] The hilarious radio origin story of the Howard Stern Show’s “Baba Booey”—and how legendary podcast moments are born from on-air mistakes [12:48] The weird world of Disney pin trading, and how podcast pins can turn listeners into obsessed collectors (and what you can learn from music merch) [19:00] “Code Red”: When a guest wants you to pull their wild on-air confession, and the sticky situations that happen after you hit publish Big Ideas in This Episode Where your merch really ends up—embrace it Why your cast-off swag can create new superfans Turn limitations into podcasting gold Borrow this $500 car race stunt for your show Pin trading secrets: make your podcast irresistible The inside story of Baba Booey’s immortal nickname Code Red: what to do when guests overshare The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Embrace the Enemy (Insider 231)
05/20/2025
Embrace the Enemy (Insider 231)
Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast the envy of your niche—here’s the real reason audiences flock to certain shows (hint: it’s not just sound quality) The dark art of identifying an “enemy”—and how this psychological trigger makes listeners glue themselves to your content The copywriting secret politicians use to seize power (and how you can use it to control how listeners see you—no matter your size or budget) Are you making this fatal marketing mistake? The hidden danger in oversimplifying complicated podcast topics The forbidden magic of ChatGPT—100+ prompts to outwork, outsmart, and outpace your competition, even if you’re lazy The path to a perfectly imperfect show: why chasing “flawless” is keeping you broke and stuck in podcast obscurity How to transform embarrassing podcast mistakes into rabid fans (and why your screw-ups may be your greatest weapon) The 5-step ritual that turns the “worst mic in podcasting” into a secret weapon for lush, studio-quality sound Why most podcasts are happily ignored—and how to make your show impossible to forget The little-known workaround to make even your blandest episodes go viral (your competitors will hate you for this) How to seduce your audience by speaking their language, then lure them up to your level of mastery (while your rivals stand in the dark) The shameful truth about your listeners’ attention spans—and how you can exploit their laziness to rack up downloads What every beginning podcaster secretly gets wrong (and how early-stage imperfection can put you on the fast track to podcasting power) You want these links ... See for personalized podcast growth assistance Episode Timestamps [00:03:53] The “enemy” trick: How politicians and pro wrestlers use a single narrative to win massive support—and how you can use it to attract listeners. [00:06:11] Why every podcaster needs a “villain”—the surprising psychology behind how having an enemy (even as a joke) instantly grows your audience. [00:07:24] The secret to connecting with listeners who aren’t “on your level”—why bringing your audience up (not talking down) is the key to loyalty. [00:09:34] Embrace imperfection: The three little-known truths every obsessive podcaster needs to hear about mistakes and “getting it right.” [00:11:25] The best time to mess up: Why making rookie mistakes at the start of your podcast journey is a superpower—not a failure. [00:12:41] The Liver King cautionary tale: What happens when your podcast (or personal brand) finally blows up—and the dark side of having everyone watching you. [00:14:03] Blue Yeti redemption: Why the most-mocked mic in podcasting isn’t the enemy after all—if you know how to use it. The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The First 10-Minutes of Your Podcast (Insider 230)
05/14/2025
The First 10-Minutes of Your Podcast (Insider 230)
How to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resist The sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin you The “SWOT analysis” trick: Truth serum for your podcast that exposes your deepest weaknesses (and hidden superpowers) What professional dancers and FM radio DJs know about performance that every podcaster envies … and how you can steal it The shockingly simple way to create magnetic vocal variety—no natural talent required (shuts down monotone forever) How letting your “life story” leak out in mysterious, seductive bits gets more listeners hooked and coming back for more The ultimate revenge on boredom: How to banish small talk and compel curiosity in the first 60 seconds A dirty little secret about “natural talent”—and why raw beginners can surpass the so-called gifted with this mindset The overlooked tactic for instant power: Make listeners desperate to keep listening by teasing your juiciest secrets Envy the ultra-smooth pros? Discover how editing your own audio turns you ruthless (and rich) Instant audio upgrade: How AI tools let even the laziest podcaster sound like a million bucks (without the work) Automation greed: Effortlessly turn every episode into a seductive blog post that lures fresh fans to your podcast feast The forbidden formula top podcasters use to get reviews that sell—while amateurs beg for worthless “5 stars” Why your bloated intro is bleeding away listeners by the thousands (and how to steal them back, instantly) The unpopular truth about failure: How the most envied podcasters get rich (and powerful) by failing relentlessly … in public You want these links ... See for personalized podcast growth assistance Episode Timestamps [00:01:56] Why your podcast has hidden holes you can’t hear—and the surprising way to uncover them before your listeners do [00:04:12] What is a SWOT analysis and why do smart podcasters secretly use it to leap ahead of the competition? [00:07:22] The myth of “natural talent” in podcasting—why even the best hosts sound terrible when they start [00:08:43] The editing trick from a radio legend that instantly makes your mistakes invisible to the audience [00:11:22] The dangerous trap inside your podcast’s first 10 minutes—and four easy steps to keep people listening [00:14:21] “Don’t spoil the surprise”—the invisible art of revealing (not telling) that you can use to make your interviews more interesting to listeners [00:21:15] The worst podcast review ever written, why it goes viral—and the template for reviews that actually gets you new listeners The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Darkside of Influencers (Insider 229)
05/05/2025
The Darkside of Influencers (Insider 229)
Media responsibility for podcasters, viral news hijacks, building true audience connection, and creative ways to generate standout episode ideas in this episode of Build a Big Podcast ... Why You Should Listen How a simple shift in your podcast’s “role in the media” can make you unforgettable—and impossible to ignore The slippery slope that transforms average creators into sellouts (and how to harness this for influence, not regret) Why you should treat your guests like rare treasures—discover the subtle move that makes powerful people beg to work with you The sinister side of influencer stardom—and how you can legally “hack” this playbook for massive podcast growth The jaw-dropping rumor about Taylor Swift that exposes the dirty secret behind industry success—and how to use it to engineer your own “overnight” stardom The “steak sauce” news hijack: how one brand turned a public mistake into millions in free publicity (and how you can too, from your closet studio) The copy-and-paste social media trick that forces big brands to hand you viral attention—no PR agency needed Why most podcast audiences are starved for connection—and the forbidden trick to make them cling to your show like family The overlooked conversational hack that extracts irresistible stories from strangers—turning even a mailman into podcast gold The “insider’s secret” to getting guests and stories competitors can only dream about The savage reality of podcast success: why hype, not talent, wins … and how you can buy your way to the top (yes, there’s a price—discover what it is) How to forge a cult-like community that does your marketing for you—urging listeners to recruit friends, family, and enemies The lazy podcaster’s guide to endless episode ideas—just walk outside and watch the content flood in How price hikes and tariffs are secretly making your podcast more valuable (and how you can exploit this for profit, envy, and more) The bulletproof strategy to transform “passive listeners” into a rampant, loyal audience that obeys your every call to action You want these links ... See for personalized podcast growth assistance Episode Timestamps [04:08] The slippery slope: Why money in media quietly changes your boundaries—and the jaw-dropping story David just witnessed yesterday [07:27] The Taylor Swift rumor you won’t read anywhere else—did 100,000 “sold” albums secretly jumpstart her superstardom? [09:25] Why David Hooper has an OnlyFans account (yes, really)—and what that reveals about podcasting and boundaries [11:31] The million-dollar steak sauce mistake: How Linda McMahon’s “A1” flub handed A1 Steak Sauce a viral goldmine (and what podcasters can copy) [15:31] The secret reason your podcast is “family” to some listeners—and a proven playbook for turning silent strangers into superfans [18:00] DJ Bobby Bennett’s lost art: How instant shoutouts and surprise requests forged unbreakable listener loyalty (and how you can steal this move) [22:44] The untapped gold mine for episode ideas: Why talking to your mail carrier or a neighbor (not just podcasters) could land your next viral story The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Death Clock (Insider 228)
04/24/2025
The Death Clock (Insider 228)
How China tariffs could impact your gear, viral death clock promotions, smarter cross-promotion strategies, storytelling upgrades, and the hilarious bad podcast guest action figure in this episode of Build a Big Podcast ... Why You Should Listen Why China’s tariff hike could quietly kill your podcast dreams unless you act now The death clock trick: what you can learn from a “dark” graphic to make your show go viral (and build your email list) Five storytelling secrets that hook listeners so they crave every episode (and beg for more) Why your competitors want you to ignore the silent weapon hidden in simple quiz tools How to legally “hijack” other podcasters’ fans without making enemies (or swapping feeds) The overlooked danger of supply chain chaos: how even your “Made in USA” mic could skyrocket in price overnight The “joint giveaway” secret: how a hunger for free stuff turns strangers into loyal subscribers The envy-inducing magic of stealing credibility … by swapping genuine testimonials instead of ads Why “feed swaps” might secretly be killing your hard-won audience—and 3 sneaky swaps pros use instead How to seduce big-name guests with a single irresistible offer they can’t refuse The embarrassing mistakes that make you look like a clueless newbie—and how to turn them into status and power The action-figure test: Is your next podcast guest a hidden time bomb or goldmine of content? Why the “sticky middle” of your guests’ stories fuels listener addiction (and gluttony for more episodes) The untapped lust for exclusivity—how to use mysterious bonus content to drive audience greed and sharing You want these links ... See for personalized podcast growth assistance Episode Timestamps [00:03:27] Will China tariffs wreck your podcasting setup? Why “just raise your prices” isn’t the answer you think it is! [00:04:53] The fridge fiasco: How a tariff-induced 13-day wait for a refrigerator foreshadows what might hit your podcast gear soon [00:06:28] The “tape sync” days: How podcasters used to hire strangers to record guests in other cities—and why you might actually be getting a bargain today [00:09:02] The viral death clock: How an oddly morbid Instagram meme can juice your podcast’s visibility with the power of quizzes [00:11:40] Why full-on feed swaps could sabotage your subscribers—and clever, less-annoying ways to cross-promote your show for fast growth [00:14:51] The LinkedIn law of reciprocity: How writing testimonials for others can flood your inbox with glowing words—and why it works for podcasters too [00:21:34] What makes a “bad podcast guest” and the underestimated magic of “the sticky middle” story—plus, the hilarious Bad Guest Action Figure you’ve got to hear about The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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5 "Rules" for Great Podcast Artwork (Insider 227)
04/22/2025
5 "Rules" for Great Podcast Artwork (Insider 227)
Late-night recording realities, must-know rules for standout podcast artwork, creative promo ideas, and lessons from HBO's production magic in this episode of Build a Big Podcast ... Why You Should Listen The 5 unbreakable rules for podcast artwork that hook strangers and make your show impossible to ignore (break these rules and watch your show disappear into oblivion!) Why putting your face on your podcast art could be the #1 mistake crushing your downloads—even if you think you’re famous in your niche! How to create irresistible, thumb-stopping visuals—no art degree, big budget, or fancy tools required The hidden power of “less is more” that magnetically draws listeners while your competitors wave their brand in desperation The secret font trick that keeps your show out of the “scroll and forget” graveyard (ignore it and only your mom will squint to read your title) The color contrast code that screams “LISTEN NOW!” to casual browsers, even if they’d previously sworn off podcasts for life How to use a swipe-worthy podcast promo so contagious, fans share it for you (your show spreads like gossip at a high school cafeteria!) Why memes might be the most criminally overlooked path to podcast virality—and how to hijack them to seduce new listeners The quick and greedy way to turn a podcast “time-waster” into a lead-generating machine—influencers and bestselling authors are using it right under your nose This “graphic recording” hack can morph your episodes into art people crave and share… even if your show is “just audio” How to unlock the untapped creative genius hiding in podcasting’s earliest days—unplug, go analog, and watch your show explode with edge and personality The HBO “million dollar intro” lesson: Why money and fancy tech are overrated, but limitation could turn you into a podcasting legend almost overnight Discover the anti-perfection story formula—makes even audio stumbles feel like genius, while “over-editors” drive away their audience in droves The simple 3-step creativity trigger any podcaster can use—turning technological envy into your secret weapon for audio power Why podcasting is the new business card … and how you can dominate your space while others look and sound exactly the same You want these links ... See for personalized podcast growth assistance Episode Timestamps [04:59] Why you should almost never put your photo on your podcast artwork—even if you’re “known in your niche” [07:10] The hard rule for podcast cover art: No more than five words—here’s why [09:17] The secret danger of text on top of photos: How most podcasters ruin their first impression [10:37] The meme-inspired podcast promo strategy you can steal—even if you have zero graphic design skills [13:43] What making a 10-second HBO intro in 1982 can teach you about forcing creativity with limited tools [14:55] The Bob Barker microphone limitation: How to spark breakthrough interviews with fewer resources [21:33] Why everybody having a podcast is actually your opportunity—and the video that proves it The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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