Build a Big Podcast - The Marketing Podcast for Podcasters
Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
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The Death Clock (Insider 228)
04/24/2025
The Death Clock (Insider 228)
How China tariffs could impact your gear, viral death clock promotions, smarter cross-promotion strategies, storytelling upgrades, and the hilarious bad podcast guest action figure in this episode of Build a Big Podcast ... Why You Should Listen Why China’s tariff hike could quietly kill your podcast dreams unless you act now The death clock trick: what you can learn from a “dark” graphic to make your show go viral (and build your email list) Five storytelling secrets that hook listeners so they crave every episode (and beg for more) Why your competitors want you to ignore the silent weapon hidden in simple quiz tools How to legally “hijack” other podcasters’ fans without making enemies (or swapping feeds) The overlooked danger of supply chain chaos: how even your “Made in USA” mic could skyrocket in price overnight The “joint giveaway” secret: how a hunger for free stuff turns strangers into loyal subscribers The envy-inducing magic of stealing credibility … by swapping genuine testimonials instead of ads Why “feed swaps” might secretly be killing your hard-won audience—and 3 sneaky swaps pros use instead How to seduce big-name guests with a single irresistible offer they can’t refuse The embarrassing mistakes that make you look like a clueless newbie—and how to turn them into status and power The action-figure test: Is your next podcast guest a hidden time bomb or goldmine of content? Why the “sticky middle” of your guests’ stories fuels listener addiction (and gluttony for more episodes) The untapped lust for exclusivity—how to use mysterious bonus content to drive audience greed and sharing You want these links ... See for personalized podcast growth assistance Episode Timestamps [00:03:27] Will China tariffs wreck your podcasting setup? Why “just raise your prices” isn’t the answer you think it is! [00:04:53] The fridge fiasco: How a tariff-induced 13-day wait for a refrigerator foreshadows what might hit your podcast gear soon [00:06:28] The “tape sync” days: How podcasters used to hire strangers to record guests in other cities—and why you might actually be getting a bargain today [00:09:02] The viral death clock: How an oddly morbid Instagram meme can juice your podcast’s visibility with the power of quizzes [00:11:40] Why full-on feed swaps could sabotage your subscribers—and clever, less-annoying ways to cross-promote your show for fast growth [00:14:51] The LinkedIn law of reciprocity: How writing testimonials for others can flood your inbox with glowing words—and why it works for podcasters too [00:21:34] What makes a “bad podcast guest” and the underestimated magic of “the sticky middle” story—plus, the hilarious Bad Guest Action Figure you’ve got to hear about The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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5 "Rules" for Great Podcast Artwork (Insider 227)
04/22/2025
5 "Rules" for Great Podcast Artwork (Insider 227)
Late-night recording realities, must-know rules for standout podcast artwork, creative promo ideas, and lessons from HBO's production magic in this episode of Build a Big Podcast ... Why You Should Listen The 5 unbreakable rules for podcast artwork that hook strangers and make your show impossible to ignore (break these rules and watch your show disappear into oblivion!) Why putting your face on your podcast art could be the #1 mistake crushing your downloads—even if you think you’re famous in your niche! How to create irresistible, thumb-stopping visuals—no art degree, big budget, or fancy tools required The hidden power of “less is more” that magnetically draws listeners while your competitors wave their brand in desperation The secret font trick that keeps your show out of the “scroll and forget” graveyard (ignore it and only your mom will squint to read your title) The color contrast code that screams “LISTEN NOW!” to casual browsers, even if they’d previously sworn off podcasts for life How to use a swipe-worthy podcast promo so contagious, fans share it for you (your show spreads like gossip at a high school cafeteria!) Why memes might be the most criminally overlooked path to podcast virality—and how to hijack them to seduce new listeners The quick and greedy way to turn a podcast “time-waster” into a lead-generating machine—influencers and bestselling authors are using it right under your nose This “graphic recording” hack can morph your episodes into art people crave and share… even if your show is “just audio” How to unlock the untapped creative genius hiding in podcasting’s earliest days—unplug, go analog, and watch your show explode with edge and personality The HBO “million dollar intro” lesson: Why money and fancy tech are overrated, but limitation could turn you into a podcasting legend almost overnight Discover the anti-perfection story formula—makes even audio stumbles feel like genius, while “over-editors” drive away their audience in droves The simple 3-step creativity trigger any podcaster can use—turning technological envy into your secret weapon for audio power Why podcasting is the new business card … and how you can dominate your space while others look and sound exactly the same You want these links ... See for personalized podcast growth assistance Episode Timestamps [04:59] Why you should almost never put your photo on your podcast artwork—even if you’re “known in your niche” [07:10] The hard rule for podcast cover art: No more than five words—here’s why [09:17] The secret danger of text on top of photos: How most podcasters ruin their first impression [10:37] The meme-inspired podcast promo strategy you can steal—even if you have zero graphic design skills [13:43] What making a 10-second HBO intro in 1982 can teach you about forcing creativity with limited tools [14:55] The Bob Barker microphone limitation: How to spark breakthrough interviews with fewer resources [21:33] Why everybody having a podcast is actually your opportunity—and the video that proves it The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Death of Local Media (Insider 226)
04/13/2025
The Death of Local Media (Insider 226)
David Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters in this episode of Build a Big Podcast ... Episode Topics How to protect your podcast's brand from being hijacked (or even stolen) What is authenticity in podcasting? Not what most people think ... Using AI to decode your audience? You should. Local media is dying. This is an opportunity for podcasters! How to embrace your authentic voice ... really Podcasting shortcuts you can use to simplify your production Are you in control your podcast's narrative? Why You Should Listen Why chasing authenticity could be your downfall in podcasting! The deceptive world of social media and how to see through the smoke and mirrors! How to be truly transparent without bragging about being transparent! Discover the secret behind my most successful podcast ever! (HINT: It was hyper-local!) Use the death of local media to grow your audience! AI knows who listens to your podcast – do you? Is your podcast missing its true audience? AI will let you know ... Indian accents to American in seconds – a controversial new AI tool explained! Radio voices are dead? What listeners want now ... Michelle Obama’s bold podcasting move: Did she just wipe out an indie podcast brand? How big businesses hunt indie podcast ideas! Myth debunked: You don’t need a professional studio to have a killer podcast! What listeners actually want to hear from your podcast! Why your podcast shouldn't just copy the big guys, and what to do instead! You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Podcast Growth Tips 04:09 Editing Enhances Message Clarity (and Attracts Listeners) 08:21 How to Maximize Local Impact with Podcasts 10:59 AI Tools for Podcasters 15:35 "Radio Voice Bias" and AI Tool's to Change Your Accent 17:25 Celebrity Podcasts are Overshadowing Indies 22:20 How to Protect Your Podcast Brand 23:17 DIY Trademark Tips and Podcasting Insights The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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55% of Women Hate This Podcast (Insider 225)
04/04/2025
55% of Women Hate This Podcast (Insider 225)
David Hooper shares tips for podcasters on filling unused ad space with public service announcements, using tools like Zoom's PodTrak 2, and automating episode notes and social media, all aimed at growing your podcast audience and monetizing your content in this episode of Build a Big Podcast ... Episode Topics Transform Your Podcast with Public Announcements USB Mic Innovations From College Radio to Podcasting: Leveraging Old Techniques for Modern Success Boost Podcast Growth and Income with Proven Marketing and Production Tips Affordable Podcasting: Create Great Content with Just $100 Unleash the Power of Automated Episode Notes and Social Media Elevate Your Podcast Quality with Top Gear Mastering Sponsorship Deals to Monetize Your Podcast Effectively Building Identity and Community Around Your Podcast's Unique Voice How to Streamline Your Podcast Workflow Overcoming Podcast Challenges: From Equipment Choices to Audience Engagement Unused ad space for PSAs Newsletter and podcast synergy Podcast tools and equipment Affordable podcast production Sponsorship and monetization strategies Identity through podcasting Automating podcast tasks You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Podcasting Insights 06:04 Seeking Inspiring Podcast Stories 09:09 Automate Your Episode Notes 14:41 Prioritize Immediate Podcast Payments 18:34 From Zero to Impact 19:21 Addiction and Transactional Relationships 22:34 Monetize Your Podcast Easily The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Gen Z Wants Audio Podcasts (Insider 224)
04/02/2025
Gen Z Wants Audio Podcasts (Insider 224)
Learn how to harness the power of audio to grow your podcast audience, connect with Gen Z listeners, and drive engagement with effective storytelling and marketing strategies in this episode of Build a Big Podcast ... Episode Topics Video vs. Audio Podcasting Marketing for Podcasters Gen Z's Audio Preferences Podcast Monetization Strategies Storytelling Techniques Tools for Podcast Production Editing in Podcasting You want these links ... See for personalized podcast growth assistance Episode Timestamps 03:06 Podcast Growth and Monetization Guide 08:11 Boost Podcast Reach & Revenue 11:31 Reviews on Amazon 14:38 Strengthening Content with Repetition 16:24 Quick Editing Trick 19:22 Should You Start a Podcast? The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Podcasting Treadmill (Insider 223)
03/26/2025
The Podcasting Treadmill (Insider 223)
David Hooper dives into strategies for podcast success, highlighting the balance between quality and quantity, the dangers of the "podcasting treadmill," and tips for boosting engagement and finding your voice as a podcaster in this episode of Build a Big Podcast ... Episode Topics Enhancing radio voice with cardio Importance of practice and confidence The podcasting treadmill explained Focusing on quality over quantity Engaging podcast titles Alternatives to Mailchimp Power of community and meetups You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 AI-Powered Podcasting Solution 03:24 "Podcasting Treadmill"Explained 08:25 Focus: Quality Over Quantity 12:40 Edit First 100 Episodes Yourself 14:21 Redefining Success in Podcasting 16:41 Experimentation in Podcasting 21:34 "Enhance" Content for Better Podcasting Results 24:50 Networking for Podcasting Success 27:36 Patience ... 30:11 Action Over Ideas 33:24 Mailchimp Alternative for Podcasters 36:25 Free Community Meeting Spaces Available 40:28 Subscribe to Build the Big Podcast The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Podcast Audience Growth (Insider 222)
03/12/2025
Podcast Audience Growth (Insider 222)
The rise of AI as a tool for podcasters, the myth of YouTube as a podcast killer, the power of community, and shares tips on increasing podcast traffic while encouraging a focus on creativity over algorithms in this episode of Build a Big Podcast ... Episode Topics AI in podcasting The concept of a "podcast killer" YouTube's impact on podcasts Building a podcast community Using Riverside for podcasting Understanding "EEAT" for content creation. Differentiating YouTube and podcasting strategies You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Build a Big Podcast Insights 05:03 How to Prove You're Authentic 06:21 Building Expertise and Authority 10:11 Power of Focused Audience Attention 14:31 Selective Booking Decisions 16:22 Followers' Influence is Dying 20:15 Creating Without Expectations The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Secret to Being a Top Podcaster (Insider 221)
03/05/2025
The Secret to Being a Top Podcaster (Insider 221)
David Hooper explores the importance of showing up big for every podcast, harnessing AI for editing, building genuine audience connections, and validating your podcast ideas for success in this episode of Build a Big Podcast ... Episode Topics Perform every episode like a big show Marketing strategies for podcast growth AI's impact on podcasting and opportunities Importance of personal connections in podcasting Multi-platform presence for audience expansion Validating podcast ideas effectively Relationship advice for podcasters You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Perform Every Gig Like a Stadium 04:21 AI Lacks "Personal Connection" 08:17 Your Podcast Community and Unique Voice 10:44 Embrace Interviews for Growth 12:56 Monetize Message: Audience, Impact, Profit 18:21 Broadcast Radio and Podcast Isolation The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Small Audiences, Cheap Equipment (Insider 220)
02/25/2025
Small Audiences, Cheap Equipment (Insider 220)
David Hooper shares tips for podcasters on how to grow their audience, improve interview skills, and monetize their shows, highlighting the importance of life experience, consistency, and creating value for listeners in this episode of Build a Big Podcast ... Episode Topics Developing podcast interview skills Building a podcast audience Maximizing podcast equipment efficiency Utilizing Riverside.fm for recordings Personal growth as a podcast host Importance of listener interaction You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Podcast Interviewing School 03:49 Prince's Studio 09:13 Do You Look at Past Progress? 12:46 Dementia and Empathy 15:41 Perseverance 16:35 Authentic Vulnerability in Podcasting 21:23 Start Podcast with 25 Episodes? 23:05 Podcasting Sales Strategy and Longevity Insights 28:50 Podcast Training and Collaboration The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The Magic of a Small Audience
02/11/2025
The Magic of a Small Audience
In this episode of Build a Big Podcast, David Hooper shares a personal story about Seal to illustrate the importance of valuing your true fans and making meaningful connections, even if your audience isn't massive yet. You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Blame the Influencers (Insider 219)
02/09/2025
Blame the Influencers (Insider 219)
The influence of social media influencers on new podcasters, creative brainstorming tips, podcast monetization strategies, and unique ways to enhance your podcasting experience.in this episode of Build a Big Podcast ... Episode Topics Relationship between influencers and podcasting, including the financial aspect and expectations of new podcasters The impact of influencer culture on new podcasters' expectations for quick payment and fame Creative potential and embracing constraints to unlock new ideas for podcast content Using lighting changes, like the Echo Glow, to set creative moods or indicate different segments in a podcast The importance of building a podcast over time and understanding it as a long-term commitment, rather than seeking instant success Strategies for obtaining podcast ratings and reviews through personalized requests rather than general announcements Explanation of the "7-Minute Creative Challenge" to brainstorm podcast ideas rapidly You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Influencers Make How Much? 05:12 The Myth of Overnight Success 08:07 Rushing Success Risks Failure 12:11 Oprah's Early Career ... A Podcast Brainstorm 14:57 Dynamic Lighting for Podcasters 17:46 How to Ask for Feedback The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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A Common Podcasting Problem (Insider 218)
02/06/2025
A Common Podcasting Problem (Insider 218)
Discover how to attract podcast listeners instead of repelling them. Plus, access 550 episode ideas, marketing strategies, and more to grow your podcast audience and income on this episode in this episode of Build a Big Podcast ... Episode Topics How podcasters repel listeners (and push them towards competitors) Common podcast issues (and techniques for resolving them) Strategies for growing a podcast (without relying on social media) Exploration of 550 episode ideas as inspiration for podcast content "Main Character Syndrome" and how it negatively affects podcasts The impact of ignoring listener feedback and maintaining audience engagement Insights into excessive self-promotion and its potential negative effects on audience connection You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 "Attract, Don't Repel, Listeners" 05:27 Excessive First-Person Narratives 07:36 Balancing Relatability and Aspiration as a Host 10:44 Monetize Podcast Skills with AI - A good oppotunity ... for some 15:03 Podcast Growth via Paid Strategies 16:55 Always Be Ready for Impromptu Speaking ... 21:25 Joe Rogan The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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From Prince's Studio to Your Podcast: Creative Growth with Limited Resources
02/06/2025
From Prince's Studio to Your Podcast: Creative Growth with Limited Resources
Explore how limited resources can boost creativity in podcasting through inspiring stories of Prince, Mannie Fresh, and Jesse Johnson on this episode of Build a Big Podcast. You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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The 8-Sound Podcast Challenge
02/02/2025
The 8-Sound Podcast Challenge
Discover why quality content and creativity trump high-tech solutions in podcasting, as David Hooper share insights from record producer Mannie Fresh on maximizing minimal resources You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Get My Wife Back (Insider 217)
01/30/2025
Get My Wife Back (Insider 217)
The power of podcasting, the art of one sentence descriptions, how non-popular YouTubers influence politics, and 100+ episode ideas to keep your content fresh and engaging in this episode of Build a Big Podcast ... Episode Topics The generational divide in media consumption and access to media creation tools The power and influence of words in podcasting, including the potential for good or harm The art of writing one-sentence podcast descriptions for effective word-of-mouth marketing Analysis of how popular YouTubers and podcasters influenced political outcomes, specifically relating to Trump’s second term The value of interesting life experiences for podcasters and a surprising project for a freelance video editor titled "Get my wife back." Importance of practicing podcasting skills through "Sausage Factory" episodes Encouragement to help new podcasters without being overly critical, including a story about proper microphone usage You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Media Economics in the Internet Age 05:51 The Power of Words 09:37 Get My Wife Back 10:53 Unconventional Video Editing Project 15:26 Online vs. Real-Life Experiences 17:14 Enhance Your Podcast via Storytelling 22:10 Avoid Unprepared Interviewees 23:00 Podcast Growth & Monetization Guide The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Podcasting on Bluesky (Insider 216)
01/21/2025
Podcasting on Bluesky (Insider 216)
Explore effective podcast marketing strategies, ethical considerations, and must-have tools in this episode of Build a Big Podcast ... Episode Topics Making tough decisions under pressure, including choosing sponsors or topics you might not fully agree with Discussion on the ethics of making desperate decisions (and reality game shows) A "pay what you want" audio software package, with proceeds going to charity Lifetime podcast hosting service at a one-time fee of $79 Being prepared for unexpected technical issues, such as guests with poor audio setups Simplify your podcast messages for clarity and effectiveness You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 "You look different with clothes on ..." 04:32 Desperation in Podcasting? 08:58 Making Decisions Under Pressure 10:08 Monetize Podcast Skills Creatively 13:00 Backup Your Audio! 17:35 Simplify Your Podcast Message The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Podcast Production Pitch List (Insider 215)
01/19/2025
Podcast Production Pitch List (Insider 215)
Podcasting skills, balancing audio vs. video content, and handling tricky guest situations while highlighting a startling true story of a guest accidentally firing a gun during an interview in this episode of Build a Big Podcast ... Episode Topics Podcasting skills and their monetary value, including a spreadsheet with contact info and payment rates for freelance producers Audio versus video content in the podcast industry Guest accidentally fires a gun during a podcast interview ... Automated podcast booking Handling bad podcast guests Spotify's new program for earning money through ad-monetized podcast episodes and considerations on its pros and cons You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Meet the New Boss 03:12 Podcasting Rates and Opportunities 08:19 Deal Alert 09:54 KABOOM! Gun shot in the podcast studio ... 16:17 The 23 Hours Rule 20:09 Podcast Sponsorships 21:40 Podcast Growth Guidance The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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How to Take Control of Your RSS Feed
01/10/2025
How to Take Control of Your RSS Feed
In this episode of Build a Big Podcast, David Hooper dives into the importance of controlling your podcast feed, debunks common misconceptions about feeds, and offers practical tips to ensure your podcast remains secure and seamless for listeners. Key Topics: Protecting your podcast feed Controlling access to your listeners The risks (and benefits) of feed copying. The importance of feed "ownership" Impact of unauthorized feed submissions Seamless feed transitions between hosts (without a 301 redirect) You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Podcast Episode in a Box (Insider 214)
01/10/2025
Podcast Episode in a Box (Insider 214)
Optimizing sound quality on a budget, the audio vs. video debate, Joe Rogan's authenticity, and personal growth insights for podcasters in this episode of Build a Big Podcast ... Episode Topics Audio Quality Improvements: Dialogue isolate feature, room noise reduction Studio Setup: Sound-absorbing materials, DIY panels Video vs. Audio: Pros and cons, unique accessibility Podcast Marketing: Subscribe, audience growth, monetization Influencer Authenticity: Connection through imperfections, long-form content Equipment Recommendations: Cost-effective setup, Shure microphone, backup importance Personal and Professional Growth: Self-reflection, mindset adaptation, perseverance You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Improving podcast focus and newsletter efficiency 05:46 Experience prepared me for podcasting 08:15 Corporate work is boring ... 09:36 Podcasting companies in Nashville 13:19 Promote yourself to grow your podcast audience 16:57 Don't believe hype about video; audio still matters 21:12 Influencers control their careers; Disney stars don't 24:09 Imperfections make podcasts relatable and engaging 27:18 Creating an effective recording space 28:56 Subscribe for podcast tips and RSS protection (in the next episode) The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Grow Your Podcast in 2025 (Insider 213)
01/01/2025
Grow Your Podcast in 2025 (Insider 213)
Unlock actionable strategies for podcast growth in the new year, featuring audience engagement tips, collaboration insights, and Seth Godin's book promotion secrets in this episode of Build a Big Podcast ... Episode Topics Reflections on the past podcasting year and plans for the new year Strategies for engaging more with your podcast audience Importance of collaborating with other podcasters for growth Setting clear goals and tracking progress for your podcast in the upcoming year Discussion of Seth Godin's book promotion strategy through podcast interviews Editing to improve podcast quality You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Final "Big Podcast" episode in the $158 podcast studio 03:11 Engage audience for podcast growth and success. 08:15 Grow audience, monetize, engage more 12:12 Get listeners/customers in bulk; "borrow audiences" creatively 14:31 Editing: Shorten while retaining essentials, every second counts 17:45 Human connection in unexpected places 19:33 Automated guest booking software for podcasters The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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What's Next in Podcasting (Insider 212)
12/28/2024
What's Next in Podcasting (Insider 212)
David Hooper shares tips on avoiding podcast burnout, leveraging guest booking tools, and future podcast trends, while reflecting on the evolution of podcast technology and celebrating community engagement in this episode of Build a Big Podcast ... Episode Topics Balancing guest appearances to avoid burnout and streamline scheduling with an automated podcast guest booking tool Securing podcast feeds and better security practices, including using a personal domain and password managers like 1Password and Bitwarden Feedback on Conan O'Brien's transition to a video podcast and the continued importance of audio-only formats for audience connection Comparing past and present podcasting, highlighting the evolution from analog to digital and the democratization of the medium Predictions for podcasting trends in the new year, including the rise of video content, analytics, and balancing production with promotion Encouraging community-building through local meetups and live events to foster engagement among listeners Emphasizing the importance of understanding your podcast audience and creating engaging content to stand out in an increasingly crowded field You want these links ... See for personalized podcast growth assistance Episode Timestamps 04:11 Audio distribution was labor-intensive before digital age 06:59 Early Internet freedom, less competition, but ... 10:46 Finding unique voices or big-name guests 15:28 Roundup format: Experts share predictions, drive traffic 17:56 Many podcasters are unsuccessful on YouTube platform 20:31 Executives increasingly using multichannel media for marketing 24:56 Hyper-local podcasts connect (and profit) effectively 26:55 Guests must have compelling content for podcasts 30:56 Use your own domain and secure your feed 34:52 Get a podcast booking system to make guest booking easier 35:57 Free online storage for your podcasts The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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How to Get More Listeners in Apple Podcasts (Insider 211)
12/26/2024
How to Get More Listeners in Apple Podcasts (Insider 211)
Discover affordable podcasting gear, listener growth strategies, and exclusive discounts on podcasting gear from David Hooper in this episode of Build a Big Podcast ... Episode Topics Podcasting During the Holidays: Importance of maintaining connections with listeners through podcasting during the holiday season. Big Podcast Insider Newsletter: Overview of items covered in newsletter issue number 211, including podcast studio setup, gaining more listeners on Apple Podcasts, and improving microphone audio. Affordable Podcast Studio Setup: How to create a podcast studio for $158 with specific equipment recommendations like the Shure SM58 microphone and Focusrite Vocaster One interface. Apple Podcasts Category Personalization: New updates to Apple Podcasts that make it easier for listeners to discover podcasts based on their favorite categories. Localizing Your Content: Importance of modifying your podcast delivery and content to better fit the needs and preferences of your audience. Microphone Modification: How to make a $139 AKG Perception microphone sound like a $3500 Neumann U 87 mic with a simple $10 modification. Unlimited Music Licensing: Information on obtaining unlimited licensing for over 300,000 music tracks and sound effects for a one-time fee. You want these links ... See for personalized podcast growth assistance Episode Timestamps 03:52 Mic with monitor and gain controls simplifies recording 06:48 Make your podcast compete using "life experience" and quality audio 11:40 Adapt delivery to fit audience needs - this is how McDonald's got so big! 15:32 DEAL >>> Unlimited music downloads: $99 one-time, worldwide license 17:31 Affordable, reliable microphone choice for field use 19:46 Free backup storage - protect your podcast recordings! The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Your Podcast Sucks! Or Does It?
12/25/2024
Your Podcast Sucks! Or Does It?
In this holiday edition of Build a Big Podcast, David Hooper discusses the polarized responses to podcasters' work, emphasizing the importance of evaluating feedback and staying true to your vision. You want these links ... See for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Get More Podcast Reviews (Insider 210)
12/18/2024
Get More Podcast Reviews (Insider 210)
Discover the essential writing framework that can transform your podcasting skills, boost audience engagement, and drive podcast growth in this episode of Build a Big Podcast ... Episode Topics Writing Framework for Podcasters Persuasion, Clarity of Thought, and Idea Generation Tactics for Better Podcasting Connecting with Listeners Affordable Podcasting Setup (I'm recording on it!) Twitter's relevance, building audiences, and podcast growth tools Adapting to Changes in Technology and Audience Expectations Twitter Community Dynamics and Bluesky Seth Godin Turned Me Down! Email Template to get More Reviews Free Podcast Scheduling Tool Avoiding a generic radio announcer voice Humorous Podcaster Stereotypes You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Creative projects don't always bring in a ton of money ... 03:31 Easy setup and sound editing for podcasts 07:08 Twitter's decline mirrors all community instability 10:10 Fun site for audience growth on Bluesky 13:14 Seth Godin turned me down ... 18:16 How to improve production clarity and quality 19:24 Flexible interviews, adaptable ideas, attentive approach 24:04 Release episodes quickly; clarity over perfection and complexity 26:48 Grow your podcast audience with Big Podcast AMP 28:53 How to subscribe to the podcast The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Mental Health for Podcasters
12/10/2024
Mental Health for Podcasters
Discover how to enhance your podcasting journey with David Hooper's top tips on guest selection, balancing your time, and perfecting your craft in this episode of Build a Big Podcast ... Episode Topics Podcast Growth Strategies Podcast Recording Equipment Mental Health for Podcasters Importance of Guest Selection Benefits of Monologue Podcasting Your Podcasting Progress Podcasting During the Holiday Season You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 Tips to improve your podcast 05:05 Monologue podcasts reduce dependency on guests 07:06 Blue Sky 09:42 Reflect on progress; you're improving significantly 14:12 Progress incrementally; focus on present actions The Newsletter for Podcasters Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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You Don't Need More Gear (Insider 209)
12/10/2024
You Don't Need More Gear (Insider 209)
Discover affordable podcasting gear and essential tips for honing your skills in this episode of Build a Big Podcast ... Episode Topics Importance of skill development over equipment acquisition for better podcasting. Inexpensive tool recommendations for podcasting, including alternatives to Canva and under $20 promotional tools. Use of a free tool for guest agreements to ensure quality and legal clarity. Insight on improving podcast performance by mastering raw, unedited recordings. The significance of creating a memorable podcast graphic. A tool that provides a mind map of your podcast audio to enhance listener engagement and SEO. Access to a vast database of journalists, publishers, and podcasts for increasing media coverage of your podcast. You want these links ... See for personalized podcast growth assistance Episode Timestamps 04:57 Focus on skills, not equipment, for podcasting 06:32 Perform well live (without relying on editing) 09:53 Improve your podcasting skills 15:38 The "Guest Agreement" 17:29 Sponsorship deal? 21:29 Connect with active podcasters and resources The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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How to Be a Better Podcast Host (Insider 208)
11/29/2024
How to Be a Better Podcast Host (Insider 208)
Learn how to grow your podcast inch by inch with actionable tips on audience engagement, better hosting, and powerful tools in this episode of Build a Big Podcast ... Episode Topics Incremental growth for success Podcast marketing strategies Small steps, big results Hosting and "guest connection" techniques Audience engagement tips You want these links ... See for personalized podcast growth assistance Episode Timestamps 03:52 Q&A series about podcast growth and improvement 08:13 Evel Knievel toy video gains Instagram traction (and helps my interview) 10:20 When to prioritize audio over video 13:08 How to create a personal connection with podcast listeners 17:49 Automate podcast guest booking 19:28 You're not subscribed? Let's fix that ... The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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Rejuvenate Your Podcast - Part 2
11/27/2024
Rejuvenate Your Podcast - Part 2
Discover ten powerful strategies to overcome podcasting ruts, connect authentically with your audience, and rejuvenate your content in this episode of Build a Big Podcast. In this episode ... Overcoming ruts and rejuvenating podcasts by changing routines and connecting personally with audiences David Hooper's philosophy on podcasting and varied content delivery to maintain listener engagement Ten strategies to combat podcasting apathy, including personal connections and direct listener interaction Practical tips for engaging listeners in person and experimenting with different podcast formats Emphasis on focusing on strengths in one format to achieve success, akin to the Podcasting Hall of Fame Technological advancements and affordable equipment options for enhancing podcast production Community building around podcasts and the utilization of listener feedback for content improvement The Newsletter for Podcasters Want more help growing your podcast audience?
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Revitalize Your Podcast: How to Avoid Burnout and Increase Engagement
11/26/2024
Revitalize Your Podcast: How to Avoid Burnout and Increase Engagement
Struggling with podcast burnout or apathy? In this episode of Build a Big Podcast, David Hooper shares actionable tips to re-engage with your audience and refresh your content. in the latest episode of Build a Big Podcast. In this episode ... Maintaining podcast momentum Overcoming burnout and apathy The importance of audience engagement Really talking to your listeners Refreshing your podcast content Building a community around your podcast Seeking listener feedback The Newsletter for Podcasters Want more help growing your podcast audience?
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How Did You Get That Voiceover Gig? (Insider 207)
11/20/2024
How Did You Get That Voiceover Gig? (Insider 207)
Unlock the secrets of voice-over gigs, podcast growth, and insider stories, plus exclusive tools and tips in this episode of Build a Big Podcast ... Episode Topics Voice over opportunities Podcast marketing tips Audience growth strategies Twitter vs. Blue Sky Microphone recommendations Political podcast reach Podcast monetization programs 1. Opening Remarks Personal anecdotes about voice-over gigs Audiobooks vs. Commercials VeggieTales and knockoff of "King of the Hill" experience Introduction to the podcast's purpose and audience 2. Voice-Over Gigs: How to Get Them The story of the Budweiser frogs An ad agency employee gets the gig unexpectedly The story of the AOL "You've Got Mail" voice Recording to cassette, wife’s connection to the company Corona beer holiday commercial A guitarist hired to whistle instead Importance of saying yes to opportunities 3. Key Announcements and Housekeeping Introduction to the podcast's sponsor, Riverside.fm Features: Studio quality recordings, multi-track recording, AI editing tools Promo code for listeners: "bigpodcast" for 15% off Explanation of sound cues used in the episode 4. Blue Sky and Twitter Updates Blue Sky adds 1,000,000 new users in a week Creator of Blue Sky is also the creator of Twitter Comparison to Twitter, user engagement, advice to claim usernames Mass exodus from Twitter Austrian Airlines' and The Guardian's creative exits Use of Tweet Deleter to cleanse old posts 5. Podcasting During Elections Impact of podcasts in elections Audience reach statistics for Trump and Harris via podcasts Trump: 23,500,000 Americans reached Kamala Harris: 6,400,000 Americans reached Reflections on podcasting’s reach and specialized audience 6. The Best Microphone for Podcasting Humorous take on microphone debates among podcasters Advice on making a cheap mic sound better Quiet recording environment Proper distance from the mic David’s setup: using an Electro-Voice RE20 7. Tribute to Elwood Edwards Death of Elwood Edwards, the voice of AOL’s "You've Got Mail" Historical significance of his voice work Recording on cassette thanks to his wife's suggestion Other famed voice-over stories Encouraging listeners to share their voice-over stories 8. Big Podcast AMP Explanation of Big Podcast AMP program Goals: Grow podcast audience, increase engagement, monetize skills Invitation to reach out for personal coaching 9. Closing Remarks and Additional Resources Classified ads for tools to help podcasters Book Like a Boss for automating guest booking AudioPen app for converting thoughts into podcast outlines Subscription links for the podcast Links for iPhone, Android, and RSS feed You want these links ... See for personalized podcast growth assistance Episode Timestamps 00:00 This podcast episode is sponsored by Riverside.fm, offering studio-quality remote recordings, multitrack and text-based editing, AI tools for removing silences and filler words, and creating magic clip highlights 05:56 Share your stories via Mastodon, Blue Sky, or threads. Keep showing up for more opportunities 06:53 Seize opportunities; say yes 11:14 Twitter - Community collapse imminent; prepare to leave soon 13:31 Connect with experts or authors via interviews 17:30 Unexpected success stories The Newsletter for Podcasters This episode of Build a Big Podcast is brought to you by Riverside ... is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to . If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience?
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