PUBCAST: How to Get People Talking About Your Brand with John Haydon
Release Date: 05/24/2013
Understand How the Algorithm Works
The Pubcast with Jon Loomer
This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.
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Be Ethical to a Fault
The Pubcast with Jon Loomer
Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.
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Links Are Down on Facebook, But Does It Matter?
The Pubcast with Jon Loomer
In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?
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How are Meta's Changes to Aggregated Event Measurement Possible?
The Pubcast with Jon Loomer
Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!
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Do Not Ignore Meta's Twitter Competitor
The Pubcast with Jon Loomer
It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...
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Embrace 'It Depends'
The Pubcast with Jon Loomer
If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends."
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5 Reasons for a Drop in Meta Ad Prices
The Pubcast with Jon Loomer
Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations...
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Guaranteed Hack for Facebook Ads Success
The Pubcast with Jon Loomer
It doesn't matter what your budget, industry, or product. This approach will work... Right??
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The Impact of Reels on Instagram Growth
The Pubcast with Jon Loomer
I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I've published more than 250 videos to Instagram Reels. Here's what happened...
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What Happens When You Publish to YouTube Shorts Every Day
The Pubcast with Jon Loomer
I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during the first few years. Very little happened on my channel up until November. And then I started publishing my short-form videos there, too.
info_outlineJohn Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why.
Following are some of the topics we discussed:
- The advantage of non-profits: Giving people meaning
- Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits
- Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
- Promoted Posts
Here are links to a few of the things mentioned on this show:
- Alex's Lemonade Stand Foundation
- Facebook Insights Helper
- A video on overcoming adversity
- Social Media Fundraising Club
- Facebook Marketing for Dummies
You can find John in the following places:
- JohnHaydon.com
- @JohnHaydon on Twitter
- Facebook.com/inboundzombie
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