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PUBCAST: How to Get People Talking About Your Brand with John Haydon

Release Date: 05/24/2013

The Pubcast with Jon Loomer

Ad creation is the part of Meta advertising Jon dreads most, and AI is the obvious fix. But he won’t produce the generic slop he can spot from a single headline. So Jon built a system around his own voice and standards, and it’s beating the ads he used to make himself.

Your Extra Ad Sets Are Costing You 28% More

The Pubcast with Jon Loomer

Buried in a holiday guide Meta clearly wrote with AI was one line worth pulling out. For years Jon has told advertisers to consolidate, but Meta never explained why it mattered, and now it finally has, with data behind it. Jon breaks down the simple way to tell if you’re running too many ad sets, and the one threshold that justifies adding a second.

How to Plan Your Ads for BFCM

The Pubcast with Jon Loomer

With Black Friday and Cyber Monday coming up, the brands that stand out this year are already planning. But success rarely comes down to budget, and starting your ads cold on Black Friday is how most businesses fall behind. Jon walks through the four elements worth getting right now, the offer, the timing, the budget, and the structure, and where advertisers overthink each one.

When Does Frequency Lead to Creative Fatigue?

The Pubcast with Jon Loomer

When performance drops, advertisers reach for the same culprit, too much frequency and creative fatigue. But there’s no magic frequency number to fear, and a quick drop in results usually points to a deeper problem than how often an ad is shown. Jon explains what’s really happening when ads die after a week or two, and the one signal that tells you fatigue is actually the issue.

How Do You Scale Your Meta Ads Budget?

The Pubcast with Jon Loomer

Scaling a Meta ad set sounds simple, just raise the budget on something that’s working. But that’s why it fails so often, because strong surface results are often propped up by remarketing that can’t scale. Jon breaks down how to tell whether an ad set is actually worth scaling, and how to raise budget in a way that protects profitability.

A Simple, Volume-Focused Ad Strategy

The Pubcast with Jon Loomer

When ads can't drive enough sales to turn a profit, the instinct is to do more, test more creative, optimize for an earlier action, restrict the targeting that looks wasteful. But those moves almost always make a low-volume problem worse. Jon lays out the stripped-down approach he recommends instead, and the two fallback options if it still isn't enough.

An Ad Solution for Meta's Restriction on Organic Link Sharing

The Pubcast with Jon Loomer

Meta's new link-sharing limits leave businesses scrambling, and plenty of people will pitch organic hacks to get around them. But most just add friction without replacing the lost traffic. Jon lays out a deliberately old-school ad approach that sends a small, controlled budget to your own followers, and why it's a rare exception to everything he usually preaches about staying hands-off.

Meta Wants Businesses to Pay to Share Links

The Pubcast with Jon Loomer

Meta just announced Meta One, and one of its supposed benefits is hard to believe. Jon breaks down why the change makes no sense, and the old-school workaround he's now weighing instead.

I've Never Been More Uncertain About Meta Ads

The Pubcast with Jon Loomer

For years the direction of Meta advertising was clear enough to predict, and most of those predictions held up. But AI has scrambled the picture, and the trend line now runs into a space that's genuinely hard to comprehend. Jon sets the tactics aside for an honest, uneasy look at what it all means.

What Does the Removal of Placement Control Mean?

The Pubcast with Jon Loomer

Meta is removing placement control for sales and leads campaigns, and advertisers are predictably freaking out. Jon explains why the change matters far less than it sounds, and why value rules are the control you should have been reaching for all along.

More Episodes

John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why.

Following are some of the topics we discussed:

The advantage of non-profits: Giving people meaning
Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits
Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
Promoted Posts

Here are links to a few of the things mentioned on this show:

You can find John in the following places:

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