The Pubcast with Jon Loomer

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

Stop Blaming Meta for Your Results 03/05/2025

Stop Blaming Meta for Your Results Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take responsibility. Jon explains why this approach is counterproductive and how to focus on the factors you can actually control. /episode/index/show/jonloomer/id/35486095

Understanding How Meta's Algorithm Really Works 02/26/2025

Understanding How Meta's Algorithm Really Works This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do. /episode/index/show/jonloomer/id/35381710

When to Use Advantage+ Audience 02/19/2025

When to Use Advantage+ Audience When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense. /episode/index/show/jonloomer/id/35288145

The New Role of Remarketing 02/12/2025

The New Role of Remarketing While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem. /episode/index/show/jonloomer/id/35198860

Why Meta Should Bring Back Podcasts 02/05/2025

Why Meta Should Bring Back Podcasts Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters. /episode/index/show/jonloomer/id/35101720

Do You Still Need Detailed Targeting? 01/29/2025

Do You Still Need Detailed Targeting? Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception. /episode/index/show/jonloomer/id/34999030

What Meta’s Latest Changes Mean for Advertisers 01/22/2025

What Meta’s Latest Changes Mean for Advertisers Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X. /episode/index/show/jonloomer/id/34899825

Is It Time to Abandon Lookalike Audiences? 01/15/2025

Is It Time to Abandon Lookalike Audiences? Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity. /episode/index/show/jonloomer/id/34808155

The Pubcast Is Back for 2025 01/08/2025

The Pubcast Is Back for 2025 After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff. /episode/index/show/jonloomer/id/34700390

The Source of Motivation 08/01/2023

The Source of Motivation Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation. /episode/index/show/jonloomer/id/27112281

How Meta Credits Ads for Conversions 07/27/2023

How Meta Credits Ads for Conversions If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works... /episode/index/show/jonloomer/id/27112263

How to Publish One Video Per Day 07/25/2023

How to Publish One Video Per Day The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either... /episode/index/show/jonloomer/id/27112251

The Surprising Impact of an AI Chatbot 07/20/2023

The Surprising Impact of an AI Chatbot When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation. /episode/index/show/jonloomer/id/27112239

Remarketing and the 80-20 Rule 07/18/2023

Remarketing and the 80-20 Rule How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach. /episode/index/show/jonloomer/id/27086601

When Should You Use Advantage+ Placements? 07/13/2023

When Should You Use Advantage+ Placements? Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful? /episode/index/show/jonloomer/id/27077556

Is Detailed Targeting Dead? 07/11/2023

Is Detailed Targeting Dead? They may not be dead yet, but all signs are that we're heading in this direction. Here's why... /episode/index/show/jonloomer/id/27077547

The Potential Problem with AI Chatbots 07/06/2023

The Potential Problem with AI Chatbots AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work. /episode/index/show/jonloomer/id/27077535

You Should Republish Underperforming Videos 07/04/2023

You Should Republish Underperforming Videos If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get. /episode/index/show/jonloomer/id/27077520

Why Aren't Some Ad Reviews Instantaneous? 06/29/2023

Why Aren't Some Ad Reviews Instantaneous? It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta. /episode/index/show/jonloomer/id/27077490

Meta Is So Bad at Naming Stuff 06/27/2023

Meta Is So Bad at Naming Stuff Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean? /episode/index/show/jonloomer/id/26934504

Update Your Assumptions 06/22/2023

Update Your Assumptions Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous. /episode/index/show/jonloomer/id/26781264

Stop Blaming the System 06/20/2023

Stop Blaming the System Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you! /episode/index/show/jonloomer/id/26780964

The Most Important Skill of an Advertiser 06/15/2023

The Most Important Skill of an Advertiser If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment! /episode/index/show/jonloomer/id/26772078

The Metrics You Should Care About 06/13/2023

The Metrics You Should Care About Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary. /episode/index/show/jonloomer/id/26784540

Keep it Simple with Facebook Ads 06/08/2023

Keep it Simple with Facebook Ads We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more. /episode/index/show/jonloomer/id/26784525

Understand How the Algorithm Works 06/06/2023

Understand How the Algorithm Works This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you. /episode/index/show/jonloomer/id/26781924

Be Ethical to a Fault 06/01/2023

Be Ethical to a Fault Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse. /episode/index/show/jonloomer/id/26781636

Links Are Down on Facebook, But Does It Matter? 05/30/2023

Links Are Down on Facebook, But Does It Matter? In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything? /episode/index/show/jonloomer/id/26934492

How are Meta's Changes to Aggregated Event Measurement Possible? 05/25/2023

How are Meta's Changes to Aggregated Event Measurement Possible? Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions! /episode/index/show/jonloomer/id/26934462

Do Not Ignore Meta's Twitter Competitor 05/23/2023

Do Not Ignore Meta's Twitter Competitor It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different... /episode/index/show/jonloomer/id/26908875

The Pubcast with Jon Loomer

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