The Pubcast with Jon Loomer

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

Don't Get Attached to Your Ad Process 05/04/2026

Don't Get Attached to Your Ad Process Two new features are changing how Jon creates ads. Push delivery lets you force spend to any existing ad to get answers, eliminating the need to start every new ad with a creative test. And the new creative workflow lets you combine multiple images and videos into a single ad with customizable text and URLs per creative, consolidating what used to require dozens of separate ads. Jon explains why both features make his previous process obsolete and why tying yourself to any single approach guarantees you'll fall behind. /episode/index/show/jonloomer/id/40983270

Are You Setting Up Client Access the Wrong Way? 04/29/2026

Are You Setting Up Client Access the Wrong Way? Today's question is about the recommended structure and access levels between a client and agency when onboarding. Setting this up incorrectly can lead to serious problems, including getting accounts banned. Jon explains why the client should own all of their own assets and add your agency as a partner rather than a person, what access levels to grant for each asset, and why sharing login credentials or creating assets under the agency's business manager leads to problems when the relationship eventually ends. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/41035895

Why Meta Keeps Pushing Value Rules 04/27/2026

Why Meta Keeps Pushing Value Rules Meta has spent years removing advertiser control over targeting and placements, so actively encouraging value rules seemed contradictory. But it makes sense when you see where things are headed. Jon explains how a new test version lets you bid based on custom audience labels for lead quality and customer value, why value rules fill a knowledge gap the algorithm can't solve alone, and why they'll replace traditional delivery controls as Meta locks everything else down. /episode/index/show/jonloomer/id/40983240

How Do You Reach Only New Customers? 04/22/2026

How Do You Reach Only New Customers? Today's question is about whether to exclude existing customers from your ads when you want to acquire new ones, and how to do it. Meta retargets existing customers by default, which isn't automatically a problem because those people convert easily and keep your costs down, but it can mask real performance or lower your average order value. Jon explains why you need to confirm there's an actual problem before excluding anyone, how to use website and customer list custom audiences together since each is imperfect on its own, and why new features like customer lifecycle strategy and value rules for existing customers could change the approach entirely. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40819980

Your Excuses Are Holding Back Your Results 04/20/2026

Your Excuses Are Holding Back Your Results Advertisers love to blame Meta when results tank, pointing to outages, Advantage+ enhancements, and automated settings as proof the platform is out to get them. There's a little truth in every complaint, which is exactly why they spread, but they're also excuses that keep you from finding actual solutions. Jon explains why blaming Meta makes you look like an amateur to clients, how to troubleshoot performance drops by using breakdowns to isolate the real cause, and why the answer is almost always something within your control, usually the ads themselves. /episode/index/show/jonloomer/id/40819975

Do You Need to Warm Up a New Ad Account? 04/15/2026

Do You Need to Warm Up a New Ad Account? Today's question is about whether a brand new ad account, Facebook page, and pixel need any special treatment before running sales campaigns. Conventional wisdom says to build followers first, run awareness campaigns, or season the pixel with top-of-funnel activity. Jon explains why these recommendations are nonsense and often counterproductive, how building low-quality engagement early can poison your remarketing audiences, and why optimizing for purchases or leads from day one is the fastest path to real results. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40819955

Stop Hiding Your Ad Account from Clients 04/13/2026

Stop Hiding Your Ad Account from Clients Agencies that hide ad accounts from clients claim their campaign setup is proprietary, but modern best practices mean minimal campaigns and simplified structures that aren't worth hiding. The real value an advertiser brings isn't something a client can copy by looking at your settings. Jon explains why hiding your work destroys trust, why the fear of being replaced means you need to rethink where you add value, and why using the client's own ad account and assets is better for everyone. /episode/index/show/jonloomer/id/40747210

Can Your Audience Be Too Niche for Meta Ads? 04/08/2026

Can Your Audience Be Too Niche for Meta Ads? Today's question is about whether a niche B2B audience can be too small for Meta ads to work effectively. Any business with a large enough real-world market to be profitable has an audience on Facebook and Instagram, so the issue isn't reach. The real question is whether Meta advertising will be worthwhile. Jon explains why no business is technically too niche for Meta, how success depends on creative, offer, lead qualification, and follow-up rather than targeting, and why the cost and quality of leads compared to their overall value is what determines if it's worth it. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40747200

Social Proof Might Not Matter After All 04/06/2026

Social Proof Might Not Matter After All Advertisers assume ads with thousands of comments and reactions perform better due to social proof, and fear making edits that would erase that engagement. But Jon duplicated an ad with 6,000 comments and the new version starting from scratch immediately matched and even beat the original's performance. He explains why we might be overvaluing social proof and why the content of your ad matters more than engagement signals. /episode/index/show/jonloomer/id/40647735

Does a Higher CPM Mean You Should Spend More? 04/01/2026

Does a Higher CPM Mean You Should Spend More? Today's question is about CPM being double in the US versus the UK and whether that means you should allocate double the budget. CPM varies by country due to competition, but higher CPM doesn't automatically mean worse performance. Jon explains when to combine countries versus split them, how Meta balances costs and conversion rates, and why you should let results guide your budget allocation instead of CPM alone. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40647720

What Meta Isn't Telling You About Your Creative 03/30/2026

What Meta Isn't Telling You About Your Creative Meta provides no transparency about which specific images or videos perform best when using flexible format, related media, or AI generated creative. Breakdowns exist but share almost no useful detail. Jon explains why this lack of transparency is intentional at this point, why it matters for creative teams who need feedback, and why Meta needs to share this information despite the risk of advertisers misusing it. /episode/index/show/jonloomer/id/40593695

How Do You Advertise Products with Long Buying Cycles? 03/25/2026

How Do You Advertise Products with Long Buying Cycles? Today's question is about advertising expensive products with long buying cycles that fall outside the seven or 28 day attribution window. Should you run traffic campaigns instead of purchase campaigns if most conversions won't be tracked anyway? Jon explains why you need to confirm this is actually happening, how multiple ads for different awareness levels can keep conversions within windows, and when to consider alternative approaches. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40608600

Meta's Conversion Reporting Is Not the Problem 03/23/2026

Meta's Conversion Reporting Is Not the Problem Advertisers claim Meta steals credit for conversions that were actually driven by email or Google, calling conversion reporting vanity metrics. But attribution is messy and trying to assign single-source credit misses the point entirely. Jon explains what different conversion types actually mean, why obsessing over credit is foolish, and how effective campaigns require multiple channels working together where shared credit matters more than exclusive credit. /episode/index/show/jonloomer/id/40561880

What Do Most Advertisers Get Wrong About Meta Ads? 03/18/2026

What Do Most Advertisers Get Wrong About Meta Ads? Today's question is about the single most common point of confusion Jon wishes everyone understood about Meta ads. He can't pick just one, so he gives three. Jon explains why the algorithm being literal shapes everything, why targeting control is mostly unnecessary now, and where advertisers should actually focus when results aren't good. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40445840

Click Attribution Isn't What It Used to Be 03/16/2026

Click Attribution Isn't What It Used to Be Meta changed how click attribution works, and it's mostly for the better, but some advertisers might see a negative impact. Click-through conversions now require an actual link click, while social clicks and other engagement moved to a new engage-through attribution with a shorter window. Jon explains what changed, why some conversions will be lost, and which strategy gets hit hardest by the update. /episode/index/show/jonloomer/id/40445790

Should You Start New Campaigns with Creative Testing? 03/11/2026

Should You Start New Campaigns with Creative Testing? Today's question is whether to launch a brand new campaign with creative testing or start testing later with new creatives. There's no absolute right answer, but Jon has a preferred approach with clear reasoning behind it. He explains why starting new ads with a test answers questions you'll have later, avoids the messy workaround of duplicating existing ads, and ensures you get meaningful data from the start. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40319710

Why Your Ads Aren't Working Today 03/09/2026

Why Your Ads Aren't Working Today Ads that were working fine suddenly tank, and advertisers assume Meta changed who they're showing ads to or messed up delivery. But there's usually a simpler explanation. Jon breaks down the five real causes of sudden performance drops, including randomness, competitive variables, website issues, and event delays, and why obsessing over daily results drives you crazy when seven-day averages are what matter. /episode/index/show/jonloomer/id/40319650

Does Manual Bidding Actually Work? 03/04/2026

Does Manual Bidding Actually Work? Today's question is about using manual bidding like cost caps to control costs while scaling budget when campaigns perform well. By default, Meta tries to get the most results while spending your entire budget, which means a mix of auction costs. Jon explains why setting manual bid controls usually leads to inconsistent delivery and questionable quality, how it might restrict you to low-quality placements, and why outsmarting the algorithm rarely works. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40203450

How I Actually Approach Targeting in 2026 03/02/2026

How I Actually Approach Targeting in 2026 Most advertisers obsess over targeting inputs that either do nothing or actively hurt results. Jon explains why he ignores audience suggestions, age restrictions, detailed targeting, and lookalikes entirely, how he uses value rules to handle demographic problems instead, and why the only inputs worth touching are locations and exclusions. /episode/index/show/jonloomer/id/40143195

Do You Need Separate Ad Sets for Customer Personas? 02/26/2026

Do You Need Separate Ad Sets for Customer Personas? Today's question is about testing different customer personas using the creative testing tool. Advertisers used to create separate ad sets for each persona with adjusted targeting, but that's outdated now. Jon explains why all customer personas can exist in one ad set, how Meta finds the right audience for each ad combination through creative diversification, and when splitting by persona actually makes sense versus when it's unnecessary complexity. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40203410

The Case for Removing Audience Suggestions 02/24/2026

The Case for Removing Audience Suggestions Audience suggestions cause confusion because advertisers think they're tight constraints when they're not. Jon proposes how Meta could eliminate suggestions entirely while keeping audience controls like location and exclusions. The result would strip away the illusion of control, prevent mistakes based on false assumptions, and force advertisers to focus on what actually matters without pretending inputs do more than they do. /episode/index/show/jonloomer/id/40143180

What to Do With Creative Testing Results 02/19/2026

What to Do With Creative Testing Results Today's question is about determining what works from top performing ads to inform the next batch of creative. Creative testing used to isolate single elements, but now ads generate thousands of combinations through text options, placements, and enhancements. Jon explains why finding one winning combination isn't the goal anymore, how to use the creative testing tool to identify themes instead of specific winners, and why success comes from many winning combinations in aggregate. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40076585

Confirmation Bias Makes You a Worse Advertiser 02/17/2026

Confirmation Bias Makes You a Worse Advertiser Advertisers believe something works and only pay attention to evidence supporting it while ignoring contradictions. They blame Andromeda or the algorithm when strategies stop working instead of questioning their assumptions. Jon explains why confirmation bias makes experienced advertisers the worst offenders, how to test beliefs instead of confirming them, and why staying curious and open to being wrong gets better results than clinging to outdated strategies. /episode/index/show/jonloomer/id/40067510

How to Exclude Customers from Your Ads 02/12/2026

How to Exclude Customers from Your Ads Today's question is about preventing customers from purchasing the same audiobook bundle twice through ads. Excluding customers is a balance of risks versus benefits, and no single custom audience catches everyone. Jon explains why you should exclude multiple custom audiences including website purchasers and email lists, how to improve match rates, and why keeping audiences dynamically updated limits repeat purchases. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/39940765

Audience Suggestions Are an Illusion of Control 02/10/2026

Audience Suggestions Are an Illusion of Control Audience suggestions feel like control, but Meta ignores them constantly, especially for age and gender. There's no proof they impact detailed targeting or lookalikes, yet they cause confusion and wasted effort creating multiple ad sets. Jon explains why Meta should eliminate audience suggestions entirely, how the illusion of control hurts results, and why you'd be better off without them. /episode/index/show/jonloomer/id/39940745

Should You Use Popups on Your Landing Pages? 02/05/2026

Should You Use Popups on Your Landing Pages? Today's question is whether you should remove email signup popups from landing pages when sending paid Meta traffic to them. Popups don't technically violate Meta's rules, but they can contribute to bad post-click experiences that drive up your costs if they hurt bounce rate or dwell time. Jon explains how Meta measures ad quality through landing page experiences, when popups become a problem versus when they might be fine, and why you should test a version without the popup to see what actually works. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/39940725

Challenge Every Choice That Adds Complexity 02/03/2026

Challenge Every Choice That Adds Complexity Advertisers have a tendency to overcomplicate their campaigns with multiple ad sets, restricted targeting, removed placements, and turned-off enhancements, often without clear reasons for these decisions. Jon challenges you to audit your current campaigns and question every piece of complexity you've added by asking why you made each decision, what problem you were solving, and whether there was a better solution that didn't require watering down your budget or limiting Meta's optimization. /episode/index/show/jonloomer/id/39803185

How to Structure Seasonal Ad Campaigns 01/29/2026

How to Structure Seasonal Ad Campaigns Today's question is about campaign structure for seasonal products, specifically whether to split major holidays into separate ad sets with spending limits. Seasonal businesses face a unique challenge of running evergreen products year-round while also promoting holiday-specific items for limited periods. Jon explains how to structure a CBO campaign with multiple ad sets for different seasons, when to turn seasonal ad sets off based on performance, and whether ad set spending limits are actually necessary or just adding unnecessary restrictions. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/39803160

You Can Control Lead Quality From Meta Ads 01/27/2026

You Can Control Lead Quality From Meta Ads Advertisers blame Meta when their leads are low quality, pointing to the algorithm exploiting weaknesses like age range or placements to get cheap conversions. But the real problem with lead quality usually has nothing to do with Meta or your ads. Jon explains why your follow-up process, email deliverability, sales team, and automation are what actually determine lead quality, and the specific steps you need to take to make sure real leads don't get ignored or lost in spam folders. /episode/index/show/jonloomer/id/39665430

Why Campaigns Start Strong Then Decline 01/22/2026

Why Campaigns Start Strong Then Decline Today's question is why campaigns stop working after two or three weeks when the ads generated sales initially and there's no ad fatigue. Meta starts by showing ads to low hanging fruit, the people most likely to convert, which often includes your remarketing audience even with algorithmic targeting. Jon explains why this group gets exhausted quickly, how audience size and product niche affect the drop-off, and why it's not normal to go from great performance to bad performance if your fundamentals are solid. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/39665415

The Pubcast with Jon Loomer

TOPICS