The Pubcast with Jon Loomer

Business, entrepreneurship, and Facebook advertising challenges discussed over a beer.

The Source of Motivation 08/01/2023

The Source of Motivation Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation. /episode/index/show/jonloomer/id/27112281

How Meta Credits Ads for Conversions 07/27/2023

How Meta Credits Ads for Conversions If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works... /episode/index/show/jonloomer/id/27112263

How to Publish One Video Per Day 07/25/2023

How to Publish One Video Per Day The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either... /episode/index/show/jonloomer/id/27112251

The Surprising Impact of an AI Chatbot 07/20/2023

The Surprising Impact of an AI Chatbot When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation. /episode/index/show/jonloomer/id/27112239

Remarketing and the 80-20 Rule 07/18/2023

Remarketing and the 80-20 Rule How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach. /episode/index/show/jonloomer/id/27086601

When Should You Use Advantage+ Placements? 07/13/2023

When Should You Use Advantage+ Placements? Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful? /episode/index/show/jonloomer/id/27077556

Is Detailed Targeting Dead? 07/11/2023

Is Detailed Targeting Dead? They may not be dead yet, but all signs are that we're heading in this direction. Here's why... /episode/index/show/jonloomer/id/27077547

The Potential Problem with AI Chatbots 07/06/2023

The Potential Problem with AI Chatbots AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work. /episode/index/show/jonloomer/id/27077535

You Should Republish Underperforming Videos 07/04/2023

You Should Republish Underperforming Videos If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get. /episode/index/show/jonloomer/id/27077520

Why Aren't Some Ad Reviews Instantaneous? 06/29/2023

Why Aren't Some Ad Reviews Instantaneous? It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta. /episode/index/show/jonloomer/id/27077490

Meta Is So Bad at Naming Stuff 06/27/2023

Meta Is So Bad at Naming Stuff Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean? /episode/index/show/jonloomer/id/26934504

Update Your Assumptions 06/22/2023

Update Your Assumptions Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous. /episode/index/show/jonloomer/id/26781264

Stop Blaming the System 06/20/2023

Stop Blaming the System Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you! /episode/index/show/jonloomer/id/26780964

The Most Important Skill of an Advertiser 06/15/2023

The Most Important Skill of an Advertiser If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment! /episode/index/show/jonloomer/id/26772078

The Metrics You Should Care About 06/13/2023

The Metrics You Should Care About Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary. /episode/index/show/jonloomer/id/26784540

Keep it Simple with Facebook Ads 06/08/2023

Keep it Simple with Facebook Ads We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more. /episode/index/show/jonloomer/id/26784525

Understand How the Algorithm Works 06/06/2023

Understand How the Algorithm Works This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you. /episode/index/show/jonloomer/id/26781924

Be Ethical to a Fault 06/01/2023

Be Ethical to a Fault Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse. /episode/index/show/jonloomer/id/26781636

Links Are Down on Facebook, But Does It Matter? 05/30/2023

Links Are Down on Facebook, But Does It Matter? In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything? /episode/index/show/jonloomer/id/26934492

How are Meta's Changes to Aggregated Event Measurement Possible? 05/25/2023

How are Meta's Changes to Aggregated Event Measurement Possible? Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions! /episode/index/show/jonloomer/id/26934462

Do Not Ignore Meta's Twitter Competitor 05/23/2023

Do Not Ignore Meta's Twitter Competitor It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different... /episode/index/show/jonloomer/id/26908875

Embrace 'It Depends' 05/18/2023

Embrace 'It Depends' If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends." /episode/index/show/jonloomer/id/26772036

5 Reasons for a Drop in Meta Ad Prices 05/16/2023

5 Reasons for a Drop in Meta Ad Prices Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations... /episode/index/show/jonloomer/id/26741019

Guaranteed Hack for Facebook Ads Success 05/11/2023

Guaranteed Hack for Facebook Ads Success It doesn't matter what your budget, industry, or product. This approach will work... Right?? /episode/index/show/jonloomer/id/26699061

The Impact of Reels on Instagram Growth 05/09/2023

The Impact of Reels on Instagram Growth I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I've published more than 250 videos to Instagram Reels. Here's what happened... /episode/index/show/jonloomer/id/26617473

What Happens When You Publish to YouTube Shorts Every Day 05/04/2023

What Happens When You Publish to YouTube Shorts Every Day I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during the first few years. Very little happened on my channel up until November. And then I started publishing my short-form videos there, too. /episode/index/show/jonloomer/id/26616846

Should You Be Everywhere? 05/02/2023

Should You Be Everywhere? For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feeling changed with short-form video. Here's why... /episode/index/show/jonloomer/id/26607120

How to Increase Your Facebook Ads Budget Slowly and Safely 04/27/2023

How to Increase Your Facebook Ads Budget Slowly and Safely You're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it without ruining your results -- and Facebook's guidance on this is awful. Here's how you can approach it... /episode/index/show/jonloomer/id/26548656

You're Looking at Your Facebook Ads Budget All Wrong 04/25/2023

You're Looking at Your Facebook Ads Budget All Wrong You start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would restart the learning phase and impact those results. Maybe we're looking at this backward... /episode/index/show/jonloomer/id/26548629

How ChatGPT Sent Me Business 04/20/2023

How ChatGPT Sent Me Business A really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for courses and resources to learn more about Facebook ads. The result was that it referred business to me. This marks a shift in how marketers look at ChatGPT and other answer engines powered by AI. /episode/index/show/jonloomer/id/26546490

The Pubcast with Jon Loomer

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