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The Pubcast with Jon Loomer

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

info_outline Creative Diversification Is the New Targeting 09/03/2025
info_outline Why Aren't People Acting on Your Ads? 08/27/2025
info_outline Don't Do What I Tell You to Do 08/20/2025
info_outline Your Cost Per Lead Is Mostly Meaningless 08/13/2025
info_outline Why 'It Depends' Is the Right Answer 08/06/2025
info_outline How to Pick the Ideal Ads Client 07/30/2025
info_outline Targeting Isn't What It Used to Be 07/23/2025
info_outline It's Time to Revisit Creative Testing 07/16/2025
info_outline Don't Get Emotionally Attached to Your Ads 07/09/2025
info_outline Your Stubbornness Is Killing Your Results 07/02/2025
info_outline Correlation, Causation, and Meta Ads Mistakes 06/25/2025
info_outline Features Don't Sell, But Pain Does 06/18/2025
info_outline Beware of Fake Advertising Experts 06/11/2025
info_outline Stop Searching for the Magical Ad Strategy 06/04/2025
info_outline Meta's Vision to Replace Ad Agencies with AI 05/28/2025
info_outline When Are Ad Results Actually Meaningful? 05/21/2025
info_outline Let Results Be Your Guide 05/14/2025
info_outline The Baseball Manager Analogy: What Advertisers Get Wrong 05/07/2025
info_outline When Your Budget Is Just Too Small 04/30/2025
info_outline The Four Traits of Successful Advertisers 04/23/2025
info_outline Is Your Campaign Objective Irrelevant? 04/16/2025
info_outline Why Your Performance Goal Changes Everything 04/09/2025
info_outline What You Don't Know About Meta Attribution 04/02/2025
info_outline The Truth About Meta's Click Attribution 03/26/2025
info_outline Should You Count View Through Conversions? 03/19/2025
info_outline The Case for Simple Meta Ad Campaigns 03/12/2025
info_outline Stop Blaming Meta for Your Results 03/05/2025
info_outline Understanding How Meta's Algorithm Really Works 02/26/2025
info_outline When to Use Advantage+ Audience 02/19/2025
info_outline The New Role of Remarketing 02/12/2025
 
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