The Pubcast with Jon Loomer

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

A Simple, Volume-Focused Ad Strategy 10/07/2026

A Simple, Volume-Focused Ad Strategy When ads can't drive enough sales to turn a profit, the instinct is to do more, test more creative, optimize for an earlier action, restrict the targeting that looks wasteful. But those moves almost always make a low-volume problem worse. Jon lays out the stripped-down approach he recommends instead, and the two fallback options if it still isn't enough. /episode/index/show/jonloomer/id/43152293

An Ad Solution for Meta's Restriction on Organic Link Sharing 09/30/2026

An Ad Solution for Meta's Restriction on Organic Link Sharing Meta's new link-sharing limits leave businesses scrambling, and plenty of people will pitch organic hacks to get around them. But most just add friction without replacing the lost traffic. Jon lays out a deliberately old-school ad approach that sends a small, controlled budget to your own followers, and why it's a rare exception to everything he usually preaches about staying hands-off. /episode/index/show/jonloomer/id/43060743

Meta Wants Businesses to Pay to Share Links 09/23/2026

Meta Wants Businesses to Pay to Share Links Meta just announced Meta One, and one of its supposed benefits is hard to believe. Jon breaks down why the change makes no sense, and the old-school workaround he's now weighing instead. /episode/index/show/jonloomer/id/42982578

I've Never Been More Uncertain About Meta Ads 09/16/2026

I've Never Been More Uncertain About Meta Ads For years the direction of Meta advertising was clear enough to predict, and most of those predictions held up. But AI has scrambled the picture, and the trend line now runs into a space that's genuinely hard to comprehend. Jon sets the tactics aside for an honest, uneasy look at what it all means. /episode/index/show/jonloomer/id/42913837

What Does the Removal of Placement Control Mean? 09/09/2026

What Does the Removal of Placement Control Mean? Meta is removing placement control for sales and leads campaigns, and advertisers are predictably freaking out. Jon explains why the change matters far less than it sounds, and why value rules are the control you should have been reaching for all along. /episode/index/show/jonloomer/id/42787465

15 Years of Lessons Learned 09/02/2026

15 Years of Lessons Learned Fifteen years in, the celebrating gives way to a more honest look back at what worked and what didn't. This final entry in the anniversary series shares the lessons that mattered most, but it doesn't end there. Jon also opens up about two real regrets, including one he still hasn't figured out. /episode/index/show/jonloomer/id/42591965

A Reflection on 15 Years 08/26/2026

A Reflection on 15 Years To mark 15 years since a layoff turned into JonLoomer.com, Jon sets aside the usual solo format for a rare interview with longtime teammate Luke Elliott. It's a blast from the past, but really a conversation about change: how Jon went from the complicated-targeting guy to preaching simplicity, why the uncomfortable 2022 pivot to video saved the business, and how he's found a place for AI without letting it replace the human work. /episode/index/show/jonloomer/id/42441950

The Story I Stopped Telling 08/19/2026

The Story I Stopped Telling Two 15-year anniversaries fall the same month, a second layoff and the launch of JonLoomer.com days later. These episodes usually stay locked on Meta advertising, but a long drive to move the youngest son into college makes room to look back. Jon tells the origin story behind the brand, from repeated layoffs to a website meant only to find work, and how it became the business he'd dreamed of. It let him coach his three boys and be there as they grew, and it was worth it. /episode/index/show/jonloomer/id/42443130

Ask These Questions Before Using Value Rules 08/12/2026

Ask These Questions Before Using Value Rules Value rules are one of Meta's most useful newer features, letting you nudge bids up or down instead of restricting your audience outright. But advertisers reach for them far too often, and because value rules deliberately raise costs. Jon lays out the two questions that separate a necessary value rule from a wasteful one. /episode/index/show/jonloomer/id/42282810

Meta Doesn't Invent Conversions That Never Happened 08/05/2026

Meta Doesn't Invent Conversions That Never Happened One of the most popular myths in Meta advertising is that the conversion numbers are made up. But Meta only knows about a purchase because your event fired, which means the real problem is almost never fabricated results, it's advertisers who don't understand what their conversions actually mean. Jon explains how deduplication issues, attribution windows, and repeat customers inflate your numbers, and why fixing it is on you. /episode/index/show/jonloomer/id/42104140

Most Advertisers Should Only Use Incremental Attribution 07/29/2026

Most Advertisers Should Only Use Incremental Attribution Incremental attribution reports only the conversions your ads actually caused, and most advertisers would be better off making it their default. But standard attribution isn't the real problem, it's the advertisers who take inflated view-through results at face value and scale on them anyway. Jon explains why he'd push nearly everyone toward incremental even though he doesn't always use it himself, and why the drop advertisers fear is mostly an illusion. /episode/index/show/jonloomer/id/42243200

You May Be Surprised Who Converts 07/22/2026

You May Be Surprised Who Converts Restricting age and gender feels like smart budgeting, and it's the most understandable mistake in Meta advertising. But when you optimize for purchases, Meta already wants what you want, and every restriction you add just shrinks the pool and raises your costs before the algorithm gets a chance to surprise you. Jon explains why you should start broad, when value rules are the better tool, and why refining your audience based on results almost never holds up. /episode/index/show/jonloomer/id/42104120

The Foundational Elements of Meta Advertising Today 07/15/2026

The Foundational Elements of Meta Advertising Today Most advertisers still obsess over targeting controls, remarketing campaigns, and which single ad won. But the foundations of Meta advertising today point the other way: consolidate your budget, trust the algorithm, and let creative do the reaching. Jon breaks down the core elements that actually matter now, and the old habits worth abandoning. /episode/index/show/jonloomer/id/41985475

I Published a Document That I Didn't Write 07/08/2026

I Published a Document That I Didn't Write For fifteen years Jon has written every word on his blog, so publishing an AI-generated post cut against everything he believes about content. But the master brief behind it was consolidated entirely from his own work and labeled as AI up front. Jon explains why transparency and a real problem to solve are what separate useful AI content from the empty kind. /episode/index/show/jonloomer/id/41985465

Why You Are Misdiagnosing Creative Fatigue 07/01/2026

Why You Are Misdiagnosing Creative Fatigue Advertisers treat every drop in performance as creative fatigue, but what they're actually seeing is Meta shifting delivery from remarketing audiences to prospecting. That initial boost from low-hanging fruit isn't sustainable, and the decline that follows is normal, not a sign your creative is exhausted. Jon explains why creative fatigue is far less common than it used to be, how to use audience segment breakdowns to see what's really happening, and why the ads that survive the shift to prospecting are the ones worth keeping. /episode/index/show/jonloomer/id/41886765

Your Ad Creation Process Might Be The Problem 06/29/2026

Your Ad Creation Process Might Be The Problem Once campaign construction is simplified, it's just you and your ads, and advertisers tend to either micromanage everything or freeze up and do nothing. Jon explains why starting with one or two ads is enough, how to evaluate performance in aggregate rather than obsessing over individual winners, and when to shift focus from creating more ads to fixing your landing page. /episode/index/show/jonloomer/id/41831785

15 Years In, Meta's Broken System Finally Came for Me 06/24/2026

15 Years In, Meta's Broken System Finally Came for Me Jon's profile was incorrectly flagged for suspicious activity while posting in his own private Facebook group, and after identity verification failed without explanation, he was locked out of group activity with no timeline or recourse. He wasn't violating any rules, and Meta isn't even claiming he was. Jon explains why this experience exposes how broken Meta's AI-driven moderation and verification processes are, what it means for businesses that depend on the platform, and why Meta's push to replace staff with automation is setting a dangerous example when the systems clearly aren't ready. /episode/index/show/jonloomer/id/41729330

Are You Susceptible to Meta Ads Misinformation? 06/22/2026

Are You Susceptible to Meta Ads Misinformation? Meta ads misinformation spreads because it pays in clicks and impressions, and advertisers with the smallest knowledge foundation are the most susceptible. Jon uses the customer lifecycle strategy feature as a case study in how one screenshot and unverified claims about new superpowers went viral, only for the feature to do nothing new at all. He explains why believable misinformation is the most dangerous kind, and how building a foundation in official documentation is the best defense against falling for it. /episode/index/show/jonloomer/id/41615945

Does Worldwide Targeting Actually Work for Sales? 06/17/2026

Does Worldwide Targeting Actually Work for Sales? Today's question is about whether to split worldwide targeting into separate ad sets grouped by CPM when promoting a low-cost digital product on a $100 daily budget. That approach can help with lead campaigns, but purchases change the equation since Meta shouldn't waste budget on countries that don't convert. Jon explains why starting with a single ad set and monitoring the country breakdown makes more sense, how value rules can solve distribution problems without splitting your budget, and when you might need to narrow your targeting anyway. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/41615940

Best Practices Won't Guarantee Results 06/15/2026

Best Practices Won't Guarantee Results Following best practices and simplifying campaign construction doesn't guarantee results, and advertisers who do everything right still get anxious when they're not constantly tweaking settings. Jon explains why your energy belongs on the ads, your offer, and your landing page rather than campaign complexity, and why these three things in that order are where you'll make the most impact. /episode/index/show/jonloomer/id/41615935

7 Things That Aren't Worth Your Time 06/10/2026

7 Things That Aren't Worth Your Time Most advertisers obsess over placement performance, demographic distribution, ad-level micromanagement, and data discrepancies between Ads Manager and other platforms, but Jon spends almost no time on any of it. Jon explains why these seven common concerns are rarely worth your energy when optimizing for conversions, why the exceptions are narrower than most advertisers think, and where to focus instead. /episode/index/show/jonloomer/id/41576155

Every Change You Make Should Solve a Problem 06/08/2026

Every Change You Make Should Solve a Problem Advertisers love restricting demographics, removing placements, and splitting budgets across ad sets, but most of these decisions are based on feelings rather than data. Jon explains why every change that adds complexity should be tied to a specific measurable problem, why Meta's algorithm already handles most of what advertisers try to control, and why value rules should be your first move before restricting anything entirely. /episode/index/show/jonloomer/id/41528730

Can AI Actually Make You a Better Advertiser? 06/03/2026

Can AI Actually Make You a Better Advertiser? Today's question is about how advertisers should approach AI tools like Claude's new connection to Meta ads. AI has enormous potential for creative development, but it's not a replacement for knowledge. Jon explains why advertisers without a strong foundation will just execute bad strategies faster, why creative is the most promising use case, and why treating AI automation as a magic pill is the biggest risk right now. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/41470620

The Mistakes I See in Almost Every Ad Account 06/01/2026

The Mistakes I See in Almost Every Ad Account Struggling ad accounts keep making the same mistakes, from undefined audience segments and unnecessary remarketing to inflated conversion results and overcomplicated campaign structures. Jon explains the most common problems he sees when auditing accounts, why each one reflects a misunderstanding of how Meta's algorithm works, and how to fix them. /episode/index/show/jonloomer/id/41470605

Is That New Meta Feature Worth the Risk? 05/27/2026

Is That New Meta Feature Worth the Risk? Today's question is about how to decide when new Meta features like push delivery or AI platform connectors are worth testing. New features carry risk because there's no track record for effectiveness or problems to watch for. Jon explains why your appetite for risk matters most, why you should only experiment when you have a specific problem to solve rather than tinkering when results are already good, and why AI connectors in particular warrant extra caution until the risks are better understood. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/41366430

Stop Tinkering with Things That Don't Matter 05/25/2026

Stop Tinkering with Things That Don't Matter Advertisers fixate on delivery details like which ads Meta shows, placement distribution, or age skews, but rarely ask the most important question: is this actually a problem tied to bad results? Obsessing over inconsequential quirks almost always leads to unproductive tinkering that destroys consistency. Jon explains why you need to separate real delivery problems from gut-feeling complaints, why micromanaging Meta's optimization usually makes things worse, and how to know when a quirk in delivery actually matters versus when you need to step back and let Meta work. /episode/index/show/jonloomer/id/41366400

Is Meta Spending Too Much on One Ad? 05/20/2026

Is Meta Spending Too Much on One Ad? Today's question is about what to do when one ad takes 50% of your budget and performance starts declining over time. Jon explains why uneven budget distribution isn't necessarily a problem, how push delivery can test whether Meta's allocation is correct, and why creating new and uniquely different ads is almost always the real solution over micromanaging which ads get spend. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/41221790

Change Will Always Be Your Biggest Problem 05/18/2026

Change Will Always Be Your Biggest Problem The biggest challenge in Meta advertising isn't any single feature or update, it's the relentless pace of change that makes best practices obsolete within months. Jon explains why he stopped creating training courses after producing two that became immediately irrelevant, how he built an ad briefs library that stays current by pulling from his most recent content, and why solving the shelf-life problem led him to rethink how he delivers value to his community entirely. /episode/index/show/jonloomer/id/41221710

Should You Use a Funnel for High Ticket Products? 05/13/2026

Should You Use a Funnel for High Ticket Products? Today's question is about the right funnel strategy for high-ticket consumer products on Meta. Cheaper leads don't automatically mean cheaper conversions, and a small discount may attract the wrong people while missing buyers who would purchase without one. Jon explains why optimizing straight for the purchase should always be tested first, why a tightly connected lead magnet beats a generic discount as a funnel entry point, and when remarketing is still worth using for high-ticket products. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/41221700

You're Probably Not Wasting Money on Ads 05/11/2026

You're Probably Not Wasting Money on Ads Advertisers are quick to shut off ads when results look bad, but poor short-term performance isn't the same as wasted budget. New businesses and first-time advertisers are building awareness and data even when early numbers look awful. Jon explains why overreacting to initial results is usually a mistake, when you're actually wasting money through high volumes of junk traffic or mismatched demographics, and how to diagnose and fix those problems before they spiral. /episode/index/show/jonloomer/id/41148750

The Pubcast with Jon Loomer

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