The Pubcast with Jon Loomer

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

How the Meta Ad Auction Works 09/17/2025

How the Meta Ad Auction Works The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing the point entirely. /episode/index/show/jonloomer/id/38229315

Incremental Attribution Explained 09/10/2025

Incremental Attribution Explained Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization. /episode/index/show/jonloomer/id/38095645

Creative Diversification Is the New Targeting 09/03/2025

Creative Diversification Is the New Targeting Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for something much bigger. /episode/index/show/jonloomer/id/38015490

Why Aren't People Acting on Your Ads? 08/27/2025

Why Aren't People Acting on Your Ads? When ads aren't working, most advertisers blame Meta or obsess over targeting and placements. But there's one fundamental question they never ask. Jon explains why this single question changes everything and where you should actually focus your energy. /episode/index/show/jonloomer/id/37915945

Don't Do What I Tell You to Do 08/20/2025

Don't Do What I Tell You to Do Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word leads to trouble and what you should do instead to build your own best practices based on knowledge, not gospel. /episode/index/show/jonloomer/id/37826950

Your Cost Per Lead Is Mostly Meaningless 08/13/2025

Your Cost Per Lead Is Mostly Meaningless A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be asking when your leads aren't converting into sales. /episode/index/show/jonloomer/id/37723385

Why 'It Depends' Is the Right Answer 08/06/2025

Why 'It Depends' Is the Right Answer When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon explains why this answer is actually the beginning of the right conversation and what you're missing when you demand one-size-fits-all solutions. /episode/index/show/jonloomer/id/37641385

How to Pick the Ideal Ads Client 07/30/2025

How to Pick the Ideal Ads Client Nightmare clients who micromanage your strategy and expect miracles can cost you more than they pay you. Jon outlines the five priorities to consider when vetting potential ads clients, including why the wrong client is worse than no client at all. /episode/index/show/jonloomer/id/37446110

Targeting Isn't What It Used to Be 07/23/2025

Targeting Isn't What It Used to Be If you're still segmenting audiences, split testing lookalikes, and restricting age and gender like it's 2017, you're making your results worse. Jon explains why most targeting inputs are now just suggestions and where real targeting actually happens in today's advertising. /episode/index/show/jonloomer/id/37446100

It's Time to Revisit Creative Testing 07/16/2025

It's Time to Revisit Creative Testing Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per ad, the old testing methods are impossible and unnecessary. Jon explains why finding the "winning" combination is the wrong goal. /episode/index/show/jonloomer/id/37364215

Don't Get Emotionally Attached to Your Ads 07/09/2025

Don't Get Emotionally Attached to Your Ads Advertisers create separate ad sets and complex testing strategies because they're emotionally attached to their ads and want to ensure they get shown. Jon shares a fishing analogy to explain why this attachment is hurting your results and what you should focus on instead. /episode/index/show/jonloomer/id/37266330

Your Stubbornness Is Killing Your Results 07/02/2025

Your Stubbornness Is Killing Your Results Meta advertising has changed dramatically since iOS 14, but many advertisers are still clinging to their old targeting strategies and complex campaign structures. Jon shares his own painful evolution from stubborn micro-targeting advocate to algorithmic believer, and explains why resisting change will make you irrelevant. /episode/index/show/jonloomer/id/37170925

Correlation, Causation, and Meta Ads Mistakes 06/25/2025

Correlation, Causation, and Meta Ads Mistakes When you change your targeting and results improve, or implement GA4 integration and performance tanks, it's tempting to assume one caused the other. Jon explains why advertisers constantly mistake correlation for causation and what you should do instead of jumping to conclusions. /episode/index/show/jonloomer/id/37080305

Features Don't Sell, But Pain Does 06/18/2025

Features Don't Sell, But Pain Does Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think. /episode/index/show/jonloomer/id/36979060

Beware of Fake Advertising Experts 06/11/2025

Beware of Fake Advertising Experts The advertising space is noisier than ever with fake experts peddling guaranteed results and magical campaign structures. Jon outlines the five warning signs that should immediately make you skeptical of anyone's advertising advice, including why the loudest voices are often the ones you should trust the least. /episode/index/show/jonloomer/id/36870260

Stop Searching for the Magical Ad Strategy 06/04/2025

Stop Searching for the Magical Ad Strategy Advertisers get stuck chasing magical strategies, complex testing methods, and guru tricks when their ads aren't working. Jon explains why these targeting strategies and intricate campaign structures are pointless distractions, and what you should focus on instead. /episode/index/show/jonloomer/id/36774115

Meta's Vision to Replace Ad Agencies with AI 05/28/2025

Meta's Vision to Replace Ad Agencies with AI Mark Zuckerberg envisions a future where businesses simply tell Meta their objective and budget, and AI does everything else, including creating the ads. This isn't some distant fantasy. We're already halfway there with campaign automation, and the implications for ad agencies are massive. /episode/index/show/jonloomer/id/36680255

When Are Ad Results Actually Meaningful? 05/21/2025

When Are Ad Results Actually Meaningful? When you "let results be your guide," make sure those results actually matter. Jon explains why advertisers often make bad decisions based on meaningless data and outlines four critical factors that determine when your metrics are truly worth acting on. /episode/index/show/jonloomer/id/36596205

Let Results Be Your Guide 05/14/2025

Let Results Be Your Guide "Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to questions like "How often should I update creative?" and "Should I restrict by age or gender?" miss the point, and how focusing on your actual performance data leads to better advertising decisions. /episode/index/show/jonloomer/id/36511475

The Baseball Manager Analogy: What Advertisers Get Wrong 05/07/2025

The Baseball Manager Analogy: What Advertisers Get Wrong A baseball manager's job is to put talented players in position to succeed, not over-manage with unnecessary bunts and quirky strategies. Jon explains why advertisers make the same mistake - focusing on complex campaign tactics instead of what actually wins: great ads. /episode/index/show/jonloomer/id/36413045

When Your Budget Is Just Too Small 04/30/2025

When Your Budget Is Just Too Small Small budgets create a cascade of problems beyond just limited results. Jon explains why low ad spend makes it impossible to meaningfully test, optimize, or learn from your campaigns - and what to do when you simply can't spend more. /episode/index/show/jonloomer/id/36346270

The Four Traits of Successful Advertisers 04/23/2025

The Four Traits of Successful Advertisers After 13+ years of working with Meta advertisers, Jon has identified four key characteristics that separate successful advertisers from those who struggle. It's not about tactics - it's about your approach to complexity, change, learning, and responsibility. /episode/index/show/jonloomer/id/36222290

Is Your Campaign Objective Irrelevant? 04/16/2025

Is Your Campaign Objective Irrelevant? Advertisers often misunderstand what campaign objectives actually do. Jon explains why saying you're running a "sales campaign" or "traffic campaign" is misleading. /episode/index/show/jonloomer/id/36099825

Why Your Performance Goal Changes Everything 04/09/2025

Why Your Performance Goal Changes Everything Your performance goal defines everything about your Meta ad delivery - who sees your ads, what quality of results you get, and which placements are used. Jon explains how the algorithm interprets each goal and why some lead to far better outcomes than others. /episode/index/show/jonloomer/id/36008255

What You Don't Know About Meta Attribution 04/02/2025

What You Don't Know About Meta Attribution Most advertisers have misconceptions about how Meta attribution actually works. Jon covers four key aspects that explain why your Ads Manager results rarely match your backend data. /episode/index/show/jonloomer/id/35912955

The Truth About Meta's Click Attribution 03/26/2025

The Truth About Meta's Click Attribution Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the right attribution windows for different campaign types. /episode/index/show/jonloomer/id/35701540

Should You Count View Through Conversions? 03/19/2025

Should You Count View Through Conversions? View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giving Meta undeserved credit, and how to properly evaluate them based on campaign type and audience. /episode/index/show/jonloomer/id/35701530

The Case for Simple Meta Ad Campaigns 03/12/2025

The Case for Simple Meta Ad Campaigns Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited customizations. /episode/index/show/jonloomer/id/35579035

Stop Blaming Meta for Your Results 03/05/2025

Stop Blaming Meta for Your Results Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take responsibility. Jon explains why this approach is counterproductive and how to focus on the factors you can actually control. /episode/index/show/jonloomer/id/35486095

Understanding How Meta's Algorithm Really Works 02/26/2025

Understanding How Meta's Algorithm Really Works This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do. /episode/index/show/jonloomer/id/35381710

The Pubcast with Jon Loomer

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