The Pubcast with Jon Loomer

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

Does a Higher CPM Mean You Should Spend More? 04/01/2026

Does a Higher CPM Mean You Should Spend More? Today's question is about CPM being double in the US versus the UK and whether that means you should allocate double the budget. CPM varies by country due to competition, but higher CPM doesn't automatically mean worse performance. Jon explains when to combine countries versus split them, how Meta balances costs and conversion rates, and why you should let results guide your budget allocation instead of CPM alone. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40647720

What Meta Isn't Telling You About Your Creative 03/30/2026

What Meta Isn't Telling You About Your Creative Meta provides no transparency about which specific images or videos perform best when using flexible format, related media, or AI generated creative. Breakdowns exist but share almost no useful detail. Jon explains why this lack of transparency is intentional at this point, why it matters for creative teams who need feedback, and why Meta needs to share this information despite the risk of advertisers misusing it. /episode/index/show/jonloomer/id/40593695

How Do You Advertise Products with Long Buying Cycles? 03/25/2026

How Do You Advertise Products with Long Buying Cycles? Today's question is about advertising expensive products with long buying cycles that fall outside the seven or 28 day attribution window. Should you run traffic campaigns instead of purchase campaigns if most conversions won't be tracked anyway? Jon explains why you need to confirm this is actually happening, how multiple ads for different awareness levels can keep conversions within windows, and when to consider alternative approaches. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40608600

Meta's Conversion Reporting Is Not the Problem 03/23/2026

Meta's Conversion Reporting Is Not the Problem Advertisers claim Meta steals credit for conversions that were actually driven by email or Google, calling conversion reporting vanity metrics. But attribution is messy and trying to assign single-source credit misses the point entirely. Jon explains what different conversion types actually mean, why obsessing over credit is foolish, and how effective campaigns require multiple channels working together where shared credit matters more than exclusive credit. /episode/index/show/jonloomer/id/40561880

What Do Most Advertisers Get Wrong About Meta Ads? 03/18/2026

What Do Most Advertisers Get Wrong About Meta Ads? Today's question is about the single most common point of confusion Jon wishes everyone understood about Meta ads. He can't pick just one, so he gives three. Jon explains why the algorithm being literal shapes everything, why targeting control is mostly unnecessary now, and where advertisers should actually focus when results aren't good. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40445840

Click Attribution Isn't What It Used to Be 03/16/2026

Click Attribution Isn't What It Used to Be Meta changed how click attribution works, and it's mostly for the better, but some advertisers might see a negative impact. Click-through conversions now require an actual link click, while social clicks and other engagement moved to a new engage-through attribution with a shorter window. Jon explains what changed, why some conversions will be lost, and which strategy gets hit hardest by the update. /episode/index/show/jonloomer/id/40445790

Should You Start New Campaigns with Creative Testing? 03/11/2026

Should You Start New Campaigns with Creative Testing? Today's question is whether to launch a brand new campaign with creative testing or start testing later with new creatives. There's no absolute right answer, but Jon has a preferred approach with clear reasoning behind it. He explains why starting new ads with a test answers questions you'll have later, avoids the messy workaround of duplicating existing ads, and ensures you get meaningful data from the start. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40319710

Why Your Ads Aren't Working Today 03/09/2026

Why Your Ads Aren't Working Today Ads that were working fine suddenly tank, and advertisers assume Meta changed who they're showing ads to or messed up delivery. But there's usually a simpler explanation. Jon breaks down the five real causes of sudden performance drops, including randomness, competitive variables, website issues, and event delays, and why obsessing over daily results drives you crazy when seven-day averages are what matter. /episode/index/show/jonloomer/id/40319650

Does Manual Bidding Actually Work? 03/04/2026

Does Manual Bidding Actually Work? Today's question is about using manual bidding like cost caps to control costs while scaling budget when campaigns perform well. By default, Meta tries to get the most results while spending your entire budget, which means a mix of auction costs. Jon explains why setting manual bid controls usually leads to inconsistent delivery and questionable quality, how it might restrict you to low-quality placements, and why outsmarting the algorithm rarely works. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40203450

How I Actually Approach Targeting in 2026 03/02/2026

How I Actually Approach Targeting in 2026 Most advertisers obsess over targeting inputs that either do nothing or actively hurt results. Jon explains why he ignores audience suggestions, age restrictions, detailed targeting, and lookalikes entirely, how he uses value rules to handle demographic problems instead, and why the only inputs worth touching are locations and exclusions. /episode/index/show/jonloomer/id/40143195

Do You Need Separate Ad Sets for Customer Personas? 02/26/2026

Do You Need Separate Ad Sets for Customer Personas? Today's question is about testing different customer personas using the creative testing tool. Advertisers used to create separate ad sets for each persona with adjusted targeting, but that's outdated now. Jon explains why all customer personas can exist in one ad set, how Meta finds the right audience for each ad combination through creative diversification, and when splitting by persona actually makes sense versus when it's unnecessary complexity. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40203410

The Case for Removing Audience Suggestions 02/24/2026

The Case for Removing Audience Suggestions Audience suggestions cause confusion because advertisers think they're tight constraints when they're not. Jon proposes how Meta could eliminate suggestions entirely while keeping audience controls like location and exclusions. The result would strip away the illusion of control, prevent mistakes based on false assumptions, and force advertisers to focus on what actually matters without pretending inputs do more than they do. /episode/index/show/jonloomer/id/40143180

What to Do With Creative Testing Results 02/19/2026

What to Do With Creative Testing Results Today's question is about determining what works from top performing ads to inform the next batch of creative. Creative testing used to isolate single elements, but now ads generate thousands of combinations through text options, placements, and enhancements. Jon explains why finding one winning combination isn't the goal anymore, how to use the creative testing tool to identify themes instead of specific winners, and why success comes from many winning combinations in aggregate. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/40076585

Confirmation Bias Makes You a Worse Advertiser 02/17/2026

Confirmation Bias Makes You a Worse Advertiser Advertisers believe something works and only pay attention to evidence supporting it while ignoring contradictions. They blame Andromeda or the algorithm when strategies stop working instead of questioning their assumptions. Jon explains why confirmation bias makes experienced advertisers the worst offenders, how to test beliefs instead of confirming them, and why staying curious and open to being wrong gets better results than clinging to outdated strategies. /episode/index/show/jonloomer/id/40067510

How to Exclude Customers from Your Ads 02/12/2026

How to Exclude Customers from Your Ads Today's question is about preventing customers from purchasing the same audiobook bundle twice through ads. Excluding customers is a balance of risks versus benefits, and no single custom audience catches everyone. Jon explains why you should exclude multiple custom audiences including website purchasers and email lists, how to improve match rates, and why keeping audiences dynamically updated limits repeat purchases. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/39940765

Audience Suggestions Are an Illusion of Control 02/10/2026

Audience Suggestions Are an Illusion of Control Audience suggestions feel like control, but Meta ignores them constantly, especially for age and gender. There's no proof they impact detailed targeting or lookalikes, yet they cause confusion and wasted effort creating multiple ad sets. Jon explains why Meta should eliminate audience suggestions entirely, how the illusion of control hurts results, and why you'd be better off without them. /episode/index/show/jonloomer/id/39940745

Should You Use Popups on Your Landing Pages? 02/05/2026

Should You Use Popups on Your Landing Pages? Today's question is whether you should remove email signup popups from landing pages when sending paid Meta traffic to them. Popups don't technically violate Meta's rules, but they can contribute to bad post-click experiences that drive up your costs if they hurt bounce rate or dwell time. Jon explains how Meta measures ad quality through landing page experiences, when popups become a problem versus when they might be fine, and why you should test a version without the popup to see what actually works. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/39940725

Challenge Every Choice That Adds Complexity 02/03/2026

Challenge Every Choice That Adds Complexity Advertisers have a tendency to overcomplicate their campaigns with multiple ad sets, restricted targeting, removed placements, and turned-off enhancements, often without clear reasons for these decisions. Jon challenges you to audit your current campaigns and question every piece of complexity you've added by asking why you made each decision, what problem you were solving, and whether there was a better solution that didn't require watering down your budget or limiting Meta's optimization. /episode/index/show/jonloomer/id/39803185

How to Structure Seasonal Ad Campaigns 01/29/2026

How to Structure Seasonal Ad Campaigns Today's question is about campaign structure for seasonal products, specifically whether to split major holidays into separate ad sets with spending limits. Seasonal businesses face a unique challenge of running evergreen products year-round while also promoting holiday-specific items for limited periods. Jon explains how to structure a CBO campaign with multiple ad sets for different seasons, when to turn seasonal ad sets off based on performance, and whether ad set spending limits are actually necessary or just adding unnecessary restrictions. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/39803160

You Can Control Lead Quality From Meta Ads 01/27/2026

You Can Control Lead Quality From Meta Ads Advertisers blame Meta when their leads are low quality, pointing to the algorithm exploiting weaknesses like age range or placements to get cheap conversions. But the real problem with lead quality usually has nothing to do with Meta or your ads. Jon explains why your follow-up process, email deliverability, sales team, and automation are what actually determine lead quality, and the specific steps you need to take to make sure real leads don't get ignored or lost in spam folders. /episode/index/show/jonloomer/id/39665430

Why Campaigns Start Strong Then Decline 01/22/2026

Why Campaigns Start Strong Then Decline Today's question is why campaigns stop working after two or three weeks when the ads generated sales initially and there's no ad fatigue. Meta starts by showing ads to low hanging fruit, the people most likely to convert, which often includes your remarketing audience even with algorithmic targeting. Jon explains why this group gets exhausted quickly, how audience size and product niche affect the drop-off, and why it's not normal to go from great performance to bad performance if your fundamentals are solid. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/39665415

Stack Creative Diversity in Phases 01/20/2026

Stack Creative Diversity in Phases Creative diversification sounds great in theory, but most advertisers take Meta's recommendations too literally and waste time creating 20 ads at once that never get shown. There's a smarter way to approach creative diversity without overwhelming yourself or your budget. Jon explains how to stack creative diversity in phases using the creative testing tool, starting with one theme and learning what works before building the next uniquely different set, so you're being strategic instead of just creating more ads for the sake of it. /episode/index/show/jonloomer/id/39665400

When to Use Multiple Campaigns or Ad Sets 01/15/2026

When to Use Multiple Campaigns or Ad Sets Today's question is about when to use multiple campaigns instead of a single Advantage Plus campaign structure, especially when it comes to separating cold traffic and retargeting. Remarketing happens naturally through algorithmic targeting now, so splitting it out is usually unnecessary. Jon explains the specific situations where multiple campaigns or ad sets actually make sense, why budget splits can hurt your results, and when keeping everything in one place is the smarter approach. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/39665395

How to Use Value Rules to Solve Problems 01/13/2026

How to Use Value Rules to Solve Problems Meta spent years taking control away from advertisers, discouraging them from restricting targeting or removing placements, so launching Value Rules seemed like a confusing contradiction. But it actually makes perfect sense when you understand what the feature does. Jon explains why Value Rules are one of his favorite tools, how to use them to solve problems with age targeting, gender distribution, and placements like Audience Network, and why they're better than restricting your targeting entirely. /episode/index/show/jonloomer/id/39665385

The Easiest Way to Set Up Server-Side Tracking 01/08/2026

The Easiest Way to Set Up Server-Side Tracking Today's question is about the easiest and most cost-effective way to set up server-side tracking and the Conversions API. The website pixel alone isn't reliable anymore due to privacy laws and browser settings, which means incomplete data and bad optimization. Jon explains why you need the Conversions API, the simplest setup method using the Conversions API Gateway, and when you might need to tackle the more complex step of sending CRM events. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/39539480

Make Creative Testing Part of Your Process 01/06/2026

Make Creative Testing Part of Your Process Meta's creative testing tool launched in 2025, but most advertisers either aren't using it or completely misunderstand how it works. The old approach of creating separate campaigns and ad sets for testing has serious flaws that this tool solves. Jon explains why the creative testing tool should be part of your process, how to use it in stages instead of testing 20 ads at once, and why it gives you data to make informed decisions instead of guessing based on gut feel. /episode/index/show/jonloomer/id/39539465

The Biggest Meta Advertising Updates of 2025 12/31/2025

The Biggest Meta Advertising Updates of 2025 Meta introduced 83 changes to advertising in 2025, making it nearly impossible to keep up if you weren't paying close attention. Three updates stood out above the rest and completely changed how advertisers should approach their campaigns. Jon breaks down the year of Andromeda, the creative testing tool that finally makes testing useful, and value rules that give back control where you actually need it. /episode/index/show/jonloomer/id/39476980

What Attribution Setting Should You Use? 12/27/2025

What Attribution Setting Should You Use? Today's question is whether you should use 7 day click, 1 day click, or 1 day view for attribution. The best attribution setting depends entirely on what you're promoting and who you're targeting. Jon explains when to stick with Meta's defaults, when to switch to 1 day click only, and the one specific scenario where view through conversions will make your results look way better than they actually are. Want your question to be answered on a future episode? Go to and record your question today. /episode/index/show/jonloomer/id/39476955

Look Beyond Surface-Level Results 12/24/2025

Look Beyond Surface-Level Results Advertisers either oversimplify results by only looking at conversions and cost per conversion, or they get lost obsessing over secondary metrics like CPM and CTR that don't actually matter much. But conversion results have multiple layers that reveal what's really happening. Jon explains how to use attribution settings, breakdowns, and backend data to dig beyond surface-level metrics and understand what your results actually mean. /episode/index/show/jonloomer/id/39295890

Simple Isn't Always Better for Meta Ads 12/17/2025

Simple Isn't Always Better for Meta Ads Simplified campaign construction is the foundation of good Meta advertising, but there are legitimate exceptions where complexity is necessary. The problem is knowing when to add complexity versus when you're hurting your own results. Jon explains how to thread the needle between too simple and too complicated, and why you should start simple and only add layers when they solve actual problems. /episode/index/show/jonloomer/id/39295730

The Pubcast with Jon Loomer

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