Strategic Marketing for Growth with Branden Cobb
Measure Success Podcast
Dive into the world of strategic marketing with our latest podcast episode featuring Branden Cobb, a seasoned marketing expert and fractional Chief Marketing Officer. Hosted by Carl J. Cox, this episode unveils effective strategies that help small to medium-sized enterprises (SMEs) not just survive but thrive. In This Episode: Learn how Branden has helped SMEs scale and become profitable through targeted marketing strategies. Discover the nuances between working with large corporations and smaller businesses, and why tailored approaches are crucial. Get insights on how to effectively...
info_outline
Mastering Decision-Making in Uncertainty with Sheldon Bernard
Measure Success Podcast
Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a riveting discussion on the nuances of decision-making in the face of uncertainty and how cognitive biases influence our choices. Sheldon shares his unique 'DIRECT' framework, providing practical advice for better decision-making in business and life. In This Episode, You'll Discover: How to identify and combat cognitive biases in decision-making. Insights into Sheldon's 'DIRECT' framework for...
info_outline
Embracing Discomfort: The Secret to Team Growth
Measure Success Podcast
🌟 New Episode Alert: "Embracing Discomfort: The Secret to Team Growth" 🌟 Are you ready to transform your team's dynamic and foster a culture of growth and innovation? Dive into the latest episode of the Measure Success Podcast, where Dane Groeneveld and Carl J. Cox discuss the power of embracing discomfort to propel team development. 🔑 Key Highlights: Understand why discomfort is crucial for personal and business growth. Discover strategies to safely introduce and manage discomfort within your team. Hear real-life success stories of teams turning challenges into triumphs. 🎧...
info_outline
Happiness & Success: Vladimer Botsvadze's Winning Formula
Measure Success Podcast
Join us in a conversation with Vladimer Botsvadze, a titan of digital transformation and a beacon of positivity, on this episode of our podcast. Vladimer shares his unique perspective on how happiness defines success, the power of optimism, and the significance of surrounding oneself with the right people for personal and professional growth. From building a global audience from the ground up to becoming a renowned marketing thought leader, Vladimer’s journey is a masterclass in perseverance, positivity, and the power of believing in oneself. Tune in to learn how to harness the power of...
info_outline
Unlocking the Secrets to Strategic Growth: A Conversation with Laura Casselman
Measure Success Podcast
Welcome to the next episode of the Measure Success Podcast, where the extraordinary journey of Laura Casselman unfolds. From the dazzling stages of Radio City to the strategic boardrooms as CEO of and co-founder of Vita Street, Laura shares her unique trajectory to the pinnacle of business leadership. In this episode, Carl J. Cox delves deep with Laura into the essence of strategic planning, affiliate marketing mastery, and the significance of resilient leadership in carving the path to success. Laura, also a Wall Street Journal bestselling author, enlightens us with her revolutionary...
info_outline
Tech & AI Insights with Lubo Smid: From STRV to Arnold Schwarzenegger
Measure Success Podcast
In this latest episode of the Measure Success Podcast, host Carl J. Cox welcomes Lubo Smid, Co-Founder and CEO of STRV, a leading software design and engineering powerhouse. Lubo takes us on a journey through the corridors of technology, revealing how STRV has been at the forefront of building digital products for prestigious clients including Tinder, Porsche, and even Arnold Schwarzenegger. Lubo delves into the essence of technology and entrepreneurship, sharing his passion for cutting-edge advancements, particularly in the realm of Web 3.0 and AI. With insights from being recognized in the...
info_outline
Unleashing Potential & Embracing Uncomfortable Growth with Rising Star James Brackin IV
Measure Success Podcast
We're thrilled to announce that the latest episode of the Measure Success Podcast is now available! This week, we sit down with the rising star James Brackin IV, a trailblazer in personal coaching and the voice behind the top 1% podcast. James shares his journey of personal growth, overcoming obstacles, and the secrets to finding and unlocking one’s potential. He is our youngest guest ever and his passion to make a difference is unparalleled. In this episode, you’ll discover: How James transformed challenges into opportunities for growth. Strategies for overcoming...
info_outline
Overcoming Bias to Maximize Success with Applied Decision Sciences
Measure Success Podcast
🎧 New Episode Alert: Maximizing Strategic Decisions & Success: Expert Insights on Decision Science & Leadership In this must-listen episode of our podcast, we dive deep with Sheldon Bernard, a trailblazer in applied decision sciences. Sheldon shares insights on confronting complex issues, such as bias, by pioneering the DIRECT framework, and making better decisions under uncertainty. 🔍 What You'll Discover: The essence of decision science and its multidisciplinary approach. How biases influence decision-making and strategies to overcome them. The DIRECT framework: A...
info_outline
Brothers in Business: Scaling Success Together
Measure Success Podcast
🌟 New Episode Alert! 🌟 🎧 Tune into the latest episode of the Measure Success Podcast, featuring the journey of Elliot & Dom Chapman! In this engaging episode, we see entrepreneurship through the eyes of two brothers who have turned their challenges into their greatest successes. Discover how Elliot and Dom navigated the ups and downs of building businesses, from the early struggles with lead generation to masterfully executing successful exits and investments. Their story is a testament to the power of resilience, strategic thinking, and the unique bond of brotherhood in the face...
info_outline
Conscious Design: Merging Sustainability & Innovation
Measure Success Podcast
Explore the intersection of design and sustainability on the Measure Success Podcast, featuring consulting expert and author Ian Peterman. Host Carl J. Cox, sponsored by 40 Strategy, present a conversation about Conscious Design with Ian, a veteran in product development. Learn how Ian's firm merges design with sustainability to bring innovative products to market, making a positive global impact. This episode not only explored into Ian's 15 years of experience but also his contributions to the field through his book, The Conscious Design book, public speaking, including a pending presentation...
info_outline
Not all goals are created equally. And not all measurements FOR those goals are created equally.
If you’re a business leader, you’re probably already tracking plenty of key performance indicators. But how do you know which ones are actually the most important? How do you ensure you’re measuring key performance indicators that are… well, key?
In this episode, host Carl J. Cox takes you through a simple process for determining which KPIs are actually relevant to your organization and goals. Through this process, you can illuminate (and start to track) the most critical performance indicators, so you can reach your goals faster and drive the most impact.
Tune into the full episode for more about how to choose the KPIs that will drive your business forward, top pitfalls organizations experience around measuring their goal progress, advice on how many strategic goals a company should pursue at a time, and more.
Here’s a Glimpse of What You’ll Learn:
- The baseball analogy that can help us understand why business leaders don’t meet their goals
- What Key Performance Indicators are, and why they don’t always have to be financial measures
- How many KPIs a business should have for each of its strategic goals
- How many strategic goals / outcomes a business should focus on at a time
- The top reason why companies fail at meeting their KPIs
- How to determine what will “move the dial” for each of your organization’s strategic goals
- Real-life examples of how to evaluate actions and decisions to determine if they’re bringing your organization closer to your long-term goals
- Why less is sometimes more when it comes to choosing your performance indicators (and the number of goals to pursue)
- Why the best KPIs to measure are usually the ones that aren’t already being tracked within businesses’ current systems
Resources Mentioned in This Episode: