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Episode 219 - Pet Business Strategy vs Pet Business Tactics

The Poodle to Pitbull Pet Business Podcast

Release Date: 06/10/2022

Episode 325 -  The Hershey Pet Boarding and Daycare Expo - Part One! show art Episode 325 - The Hershey Pet Boarding and Daycare Expo - Part One!

The Poodle to Pitbull Pet Business Podcast

This week we are going behind the scenes at Pet Boarding and Daycare Expo, which took place in Hershey earlier this month.  This was my third expo of the year, and I had a blast delivering 3 presentations, which were; 1) 11 Ways to Increase Profits Without Raising Prices: where I shared all the different ways you can nudge up profits without adjusting your prices 2) The Automatic Pet Business - How to turn your leaky bucket of a website into a conversion machine And... 3) How to add a recurring revenue membership to your doggy dayacre facility <-- This is a TOTAL Gamechanger And...

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Episode 324 - A Lifetime Impacting the Grooming Industry with Joe Zuccarello, from Paragon Pet School show art Episode 324 - A Lifetime Impacting the Grooming Industry with Joe Zuccarello, from Paragon Pet School

The Poodle to Pitbull Pet Business Podcast

This weeks guest is Joe Zuccarello , the President of Paragon Pet School! Joe was born in raised just outside of St Louis, Missouri, where he learned an amazing work ethic from his father who worked in telecommunications industry.  At just 12 years old Joe and a friend got a Saturday job cutting grass on  for a Homeowners association. One of the trustees of the assocation was married to a lady who owned a grooming salon, who needed help bathing dogs in her grooming salon.  Joe thought that sounded like a pretty cool gig, and began a long, prosperous, and impactful career in...

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Episode 323 - Behind the Scenes at a Pet Business Consultation Day show art Episode 323 - Behind the Scenes at a Pet Business Consultation Day

The Poodle to Pitbull Pet Business Podcast

Ever wondered what happens when you work with a pet business coach or marketing consultant?  Well, you are about to find out because this weeks show is a behind the scenes sneak peak at THREE of the consultation days I have done this year.  I'm mapping out my coaching services and my whole coaching experience, and you'll also get to hear from three private clients at the end of each consultation day. You'll discover;  Why 'FRESH EYES' on your business problems will uncover a TON of opportunities (and hidden money) How my coaching process works, and why we always fix first,...

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Episode 322 - Educating The Pet Industry with Mary Oquendo show art Episode 322 - Educating The Pet Industry with Mary Oquendo

The Poodle to Pitbull Pet Business Podcast

This weeks guest is the marvellous Mary Oquendo, who is helping to raise standards in the pet industry through her Pawsitive Educational Training platform.  Mary was born and grew up in Yonkers with her three brothers. She went to high school, dropped out of college got pregnant and married at a very young age.  She was a stay at home mom for a long time, until she started working as a bather at a local Petco. 2 days into the role, she had the opportunity to train to be a groomer, which she grabbed with both hands.  18 months later Mary was ready to branch out on her own and...

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Episode 321 - Pet Business Fright Night Halloween Special  show art Episode 321 - Pet Business Fright Night Halloween Special

The Poodle to Pitbull Pet Business Podcast

Get ready for a pet business ghost story, as we identify what scares you silly when it comes to your pet business?  In this creepy themed show, Dom shares two defining (and very scary) pet business incidents that left him paralysed with fear and afraid for the future.  He also, shares what he did to 'scare-proof' his business  for the future... Tune in to discover;  Why Dom thinks there are potentially scary times ahead for the pet industry Why those pet care businesses who aren't targetting affluent dog owners, or practising premium pricing, follow up, have the...

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Episode 320 - A Backstage Pass to IBPSA FLOW Conference: Part Two show art Episode 320 - A Backstage Pass to IBPSA FLOW Conference: Part Two

The Poodle to Pitbull Pet Business Podcast

Get ready for part two of my behind the scenes at the International Boarding and Pet Services Associations FLOW Conference! This week I'm talking to another bunch of awesome pet industry movers and shakers.  Tune in to discover; Awesome Staffing and Hiring tips from recruitment specialist Joe Latona from WalkerScout. How Amy Hillis won the Industry Leader award for her inspiring leadership with the PACCC organisation. What Eve Molzhon is hoping to achieve with her brilliant Dog Handler Academy program How the award winning Claire Cronin and the awesome Live Oak Bank team can help you...

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Episode 319 - A Backstage Pass to IBPSA FLOW Conference: Part One! show art Episode 319 - A Backstage Pass to IBPSA FLOW Conference: Part One!

The Poodle to Pitbull Pet Business Podcast

In early October I delivered my How to Disnify Your Pet Business presentation at the International Boarding and Pet Care Services FLOW conference in Orlando, and while I was there I met a bunch of awesome speakers, vendors and attendees...  ...and in this weeks podcast, YOU get to meet a bunch of the guys I grabbed an interview with!  Tune in to discover;  Why Dan Poirer's PackPro makes it easier for facililty owners to train up their staff members to raise the standard of care, AND increase staff retention. Why first time exhibitor Dr Jenn the Vet has created a healthy pet...

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Episode 318 - Creating and Franchising the Disneyland of Doggy Daycares with Gary Khachatryan show art Episode 318 - Creating and Franchising the Disneyland of Doggy Daycares with Gary Khachatryan

The Poodle to Pitbull Pet Business Podcast

If you've ever wondered what a truly Disnified doggy daycare looks like, then you need to listen to this weeks guest Gary Khachatryan,  the CEO of South Park Doggieland. Gary grew up in Armenia and was fearful of dogs as a child, before moving to the USA when he was 10 years old. He had a number of sales jobs, before working for a fortune 500 company for seven years.  Then he followed his passion for dogs and opened his first daycare 13 years ago in Downtown Los Angeles, before opening his second location 5 years later.  During the pandemic Gary had the brainwave to introduce...

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Episode 317  - Surviving, Hiring and Disnifying in your Pet Business! show art Episode 317 - Surviving, Hiring and Disnifying in your Pet Business!

The Poodle to Pitbull Pet Business Podcast

Do you know the fastest way to spread the word about your amazing pet services?  It’s to connect and build relationships with other pet businesses, who can connect you with their audience.    Collaborations can be very cool and profitable IF you connect with the right people whose values align with yours.    This strategy works for doggy daycare owners, dog walkers trainers and groomers. It worked when I ran my dog adventure and training business, and works for me now!   So, when I get the chance to work on a project with another pet professional who I respect...

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Episode 316 - Why Better Processes Mean Less Pet Business Headaches, with Consultant Phillip Paris show art Episode 316 - Why Better Processes Mean Less Pet Business Headaches, with Consultant Phillip Paris

The Poodle to Pitbull Pet Business Podcast

Do you run a busy mess of a pet care facility?  Do you lack the systems and procedures that are required for success?  Are you overwhelmed with where to start because you are always firefighting problems?  Then you're in luck, because in this episode I'm talking to pet business coach, consultant and mentor, Phillip Paris, who runs the aptly named Phillip Paris Consultants.  I met Phil at the Pet Boarding and Daycare Expo in Vegas, where I caught one of his presentations about taking the pain out of processes and procedures, and I was really impressed with his knowledge...

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More Episodes

Do you ever feel like you're always jumping from one job to the next, running very fast on the treadmill, working really hard and feel busy, busy, busy...but, you aren't really moving your business forward?

In short, are you flitting from one bright shiny object to the next, and lack any kind of long-term plan to take your business to the next level?

Well, you may be guilty of thinking purley tactically and are lacking a strategic plan for your business.

Tune in to discover the crucial difference between tactics and strategy, and how you can start thinking and planning strategically. 

For more personal pet business help go to www.petbusinessmarketing.com