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787: Flashback Friday: Adam Urbanski: Dream Business Design Process – How to identify what you want most to sell to your most ideal client

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 07/01/2022

800: Richelle Plett: How to Sell Upholstery Without a Sit Test show art 800: Richelle Plett: How to Sell Upholstery Without a Sit Test

A Well-Designed Business® | Interior Design Business Podcast

Today With Richelle Plett: Welcome to A Well-Designed Business, with Richelle Plett, seasoned interior designer, and expert in upholstered furniture. We talk about her proprietary course, Upholstery Uncovered, which is accompanied by her, literally beautiful, book by the same name. We also talk about her exciting new 3-hour intensive course available through LuAnn University starting fall 2022, called "Close more upholstered furniture sales: No sit test required!". This episode and her courses are for you if you have ever struggled to sell upholstered pieces to your clients without a “sit...

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799: Power Talk Friday: Jamie Van Cuyk: What You Need to Consider When Making Your Next Hire show art 799: Power Talk Friday: Jamie Van Cuyk: What You Need to Consider When Making Your Next Hire

A Well-Designed Business® | Interior Design Business Podcast

Today With Jamie Van Cuyk: It seems like everywhere I turn, businesses in our industry are hiring. And yet, just as many of them are struggling to find the right way to hire and onboard for long-term success. Today, Jamie Van Cuyk of Growing Your Business joins me to discuss the ins and outs of hiring the best fit employee for your team. Pick It Apart [2:14] Jamie discusses why hiring has changed so drastically in the last year and what it means for businesses looking to hire.  [20:05] Jamie shares her insights on the interview process, beginning with the job description. [34:55] Jamie...

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798: Brook Perdigon: Turning a Creative Passion Into a Thriving Business show art 798: Brook Perdigon: Turning a Creative Passion Into a Thriving Business

A Well-Designed Business® | Interior Design Business Podcast

Today With Brook Perdigon: Welcome to A Well-Designed Business. Today I am joined by Brook Perdigon, artist, designer, and owner of  Brook Perdigon Textiles (BPT). Brook emailed me describing her transition from creative artist, to creative business owner.  She explains there is an artist identity and a business owner identity. And how do we navigate that? Well Brook and I discuss all of her aha moments along her seven years in a creative business, along with the different approaches she took to those stubborn recurring challenges. Enjoy! Pick It Apart [3:20] Brook starts off with...

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797: Power Talk Friday: Andrea Liebross: What You Are Worth, in Dollars and Sense. show art 797: Power Talk Friday: Andrea Liebross: What You Are Worth, in Dollars and Sense.

A Well-Designed Business® | Interior Design Business Podcast

Today With Andrea Liebross: Welcome to A Well-Designed Business. Today, Andrea Liebross, certified business and life coach, podcaster and owner of Andrea Liebross Coaching, LLC. is here to talk about self worth. She provides some great tips, strategies, and facts that will help us ditch our doubt in our skills and what we charge, and come out with one hundred percent assurance in how we conduct our business. Even I took a page out of Andrea’s book from the great tips she was offering. This is definitely worth the listen if you ever feel stuck or if your business feels stagnant due to not...

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796: Allison Handler: From Fashion Designer to Interior Designer: Earning $1 Million Gross in Her First Year show art 796: Allison Handler: From Fashion Designer to Interior Designer: Earning $1 Million Gross in Her First Year

A Well-Designed Business® | Interior Design Business Podcast

Today With Allison Handler: Welcome to A Well-Design Business. Today I am joined by Allison Handler, owner of Allison Handler Design. Through listening to AWDB, taking courses at LuAnn University, facing hard challenges and creating important relationships, Allison earned $1 million in gross sales, in her first year of business. Allison reached out to me and I was impressed with her work ethic and story. She wanted to share with you everything she learned in that first year, including what she learned about systems and processes, forming relationships, and the hard lessons along the way....

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795: Power Talk Friday: Katie McFarlan: Profitable Interior Design Firms Track Their Data show art 795: Power Talk Friday: Katie McFarlan: Profitable Interior Design Firms Track Their Data

A Well-Designed Business® | Interior Design Business Podcast

Today With Katie McFarlan: Welcome to a Well-Designed Business. What does it take to be successful? We talk about it week in and week out on the show. There are so many details, so many facets to business success. But there are a handful of business practices that every successful designer puts into place—the things that set them apart from those who struggle. Today, Katie McFarlan of Dakota Design Co joins me to share the six business practices she believes are key to a well-designed business. Pick It Apart [11:54] Katie breaks down why setting a project minimum is important and the...

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794: Renee Biery: Do Clients Know You Can Handle Project Management? show art 794: Renee Biery: Do Clients Know You Can Handle Project Management?

A Well-Designed Business® | Interior Design Business Podcast

Today With Renee Biery: Welcome to A Well-Designed Business. Today I am chatting with Renee Biery, owner of  deVignier Design, Inc. and Only Girl On the Jobsite podcast. Renee works in restoration as well as new construction and she wanted to share with my listeners how renovation management is a stable income for interior designers throughout the year, as procurement and decorating ebbs and flows per job. A lot of takeaways here. Enjoy! Pick It Apart [3:50] Renee describes the scope of renovation management in her business. [14:26] Renee shares how she changed the initial...

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793: Window Treatment Friday: How To Breakdown Pricing for Your Customers show art 793: Window Treatment Friday: How To Breakdown Pricing for Your Customers

A Well-Designed Business® | Interior Design Business Podcast

Today with Vita Vygovska Welcome to A Well-Designed Business! Today is Window Treatment Friday, and we are debuting part 4 of our Pricing Window Treatment Series. Vita is back with some great tools that she has learned to use when pricing a window treatment to a consumer. Today, we are talking about how to breakdown your pricing for a client. How much detail do you include? How do you explain labor, fabric, hardware, and installation costs? We talk about it all! Tune in to learn how to have this tough conversation like a pro. More About Vita Vygovska Vita is the CEO and founder of Vitalia...

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792: Jessica Davis: How to Establish Client Accountability show art 792: Jessica Davis: How to Establish Client Accountability

A Well-Designed Business® | Interior Design Business Podcast

Today With Jessica Davis: Welcome to a Well-Designed Business. Today, Jessica  Davis of JL Design in Nashville, Tennessee is joining me to share her tried and true strategies to hold clients accountable at the beginning, middle, and end of your project. We’ve all been on a tense phone call with a client about something not going their way. You think about all the ways this could have been avoided. Today Jessica shares her strategies to hold your clients, and yes sometimes even holding yourself accountable. More About Jessica Davis: Jessica Davis founded JL Design in 2005. She is...

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791: Power Talk Friday: Carrie Flynn: Launching an Online Product or Service With Simplicity show art 791: Power Talk Friday: Carrie Flynn: Launching an Online Product or Service With Simplicity

A Well-Designed Business® | Interior Design Business Podcast

Today With Carrie Flynn: Welcome to a Well-Designed Business. Today Carrie Flynn, owner of Virtual Simplicity, LLC. is joining us to talk about all things, launching.  Listen, I’ve launched a lot of successful programs; Money, Mindset & Sales, the Power Talk Friday Tour…but I would be lying if I said I did it all by myself and knew exactly what I was doing in terms of the TECH side. Thank God for my team! We, as creatives, have the brains, expertise, and superpower, but launching can be overwhelming.  Carrie is a certified Master Marketer and Launch Manager and is here to...

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More Episodes

Today With Adam Urbanski:

Welcome to A Well-Designed Business. Today is a Flashback Friday epsiode, where we revisit some of the most popular shows from our archives. I hope you enjoy Adam Urbanski's episode that originally aired as episode 280!

Today's guest  is Adam Urbanski, aka The Millionaire Marketing Mentor and he’s a real headliner in Online Marketing and Podcast circles! There are so many ways that Adam could really help and influence all LuAnn’s Designer friends to get that extra ‘something’ to tweak their businesses, so today, she’s decided to go with Adam’s Dream Business Design Process. Listen in to find out how this process helps Designers to identify what they want to sell the most and also how to sell to the most clients.

Adam, who has been in business for seventeen years now, is really the ‘go-to guy’ for Coaches, Consultants and other Service Professionals who want to attract more clients, convert more high-value sales, build an authority brand, or grow a Lifestyle Business that has more impact and generates more income. Adam’s clients have often doubled, tripled and even ten times-ed their businesses, some of them in as little as ninety days! All of this and Adam started out with only $194 and limited English and he still managed to turn his first business into a seven-figure business in less than ten years! LuAnn knows that she’s in the presence of a true expert with Adam, so she’s very grateful that he’s on the show today! Listen in now, as Adam shares some really hot tips with you, to help you to become a way better business strategist!

Pick it apart:

  • Becoming a master of, and being known for a very specific approach.

  • What his six question worksheet allows you to zero in on.

  • How he discovered his ideal clients.

  • That 90% of his clients are women and this happened by design!

  • That marketing is really all about listening.

  • Adam talks you through his six questions and how to best approach working with them.

  • Finding your specific magic, as a Designer.

  • Thinking about your dream income, per client.

  • Identifying your dream project.

  • Identifying the characteristics of your dream client.

  • What you’d need to do in order to execute your project in the best possible way. (i.e. identifying your Superpower)

  • Really understanding the expectations that you have to meet with your project.

  • Expressing what you’re really good at to your client.

  • Establishing systems for really clear processes in your business.

  • Knowing that everything is changing all the time, so you need to maintain a constant process of evaluation with your clients.

  • Asking yourself how much money you’d like to make from each project, per year.

  • Examining which three to six marketing activities you really need to focus on- to avoid becoming overwhelmed.

  • That you should really become a one track pony, in order to not lose sight of your core competencies.

Connect with Adam Urbanski:

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