Very Dental: Measuring Success in Marketing with Michael Anderson of Wonderist
The Very Dental Podcast Network
Release Date: 08/05/2022
Very Dental: The Rise of the Dental Marketplace with Susan Cahill
The Very Dental Podcast Network
Alan welcomes Susan Cahill, the Chief Operating Officer of Net32, to break down how the online marketplace model is fundamentally reshaping how dental practices buy supplies. Moving away from the traditional, often opaque sales rep model, Susan explains how Net32 acts as a transparent intermediary where over a hundred vendors actively compete for your practice's business. They dive into the crucial differences between a niche professional marketplace and giant consumer platforms like Amazon, how macro shifts like inflation and post-COVID operational changes have accelerated digital adoption in...
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Very Clinical: Bevels, Bonds, and Sleep Apnea Red Flags
The Very Dental Podcast Network
In this episode, the guys dive deep into the multifactorial nature of noncarious cervical lesions (NCCLs). Moving past outdated single-cause theories like pure toothbrush abrasion or simple nighttime grinding, the discussion shifts toward a comprehensive look at systemic triggers, specifically the massive role of airway issues and sleep apnea. The hosts debate the intersecting impact of clenching, acid erosion, and periodontal biotypes, sharing their practical clinical approaches to desensitizing protocols, the realities of enamel-bevel bonding, and knowing exactly when it's time to skip the...
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AME: The Shame Drawer
The Very Dental Podcast Network
In this episode of the Alan Mead Experience, Alan faces down a long-hidden clinical shortcoming: his "shame drawer" of inadequate patient charting. Transitioning from a clunky paper-digital hybrid system, Alan discusses how AI-driven dictation and medical scribes are revolutionizing clinical documentation by delivering flawless, detailed notes in a fraction of the time. From discussing the legal and ethical obligations of patient privacy and Business Associate Agreements (BAAs) to confronting the psychological hurdles of the "avoidance loop" in dentistry, this episode is a candid look at...
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Group Function: Negative Pressure, Positive Results: Engineering the Perfect HVE Isolation
The Very Dental Podcast Network
In this episode of Group Function, Alan connects with fellow Michiganders Austin and Lindsay Ritter, the husband-and-wife team behind Ascentcare Dental Products. Austin shares his unique journey from an HR background to dental product innovation, inspired by casual, after-hours brainstorming sessions with a dentist neighbor. They dive deep into the engineering behind their flagship Vacu-Lux Isolation System, explaining how they designed it as a true high-volume evacuation (HVE) system to turn the oral cavity into a negative pressure environment. The discussion covers the critical role of user...
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Very Clinical: Very Rock and Roll, part 2
The Very Dental Podcast Network
The crew is back for Part 2 of their deep dive into classic rock and roll, shifting the conversation from the physical exhibits of the Rock and Roll Hall of Fame to the fascinating evolution of how we consume and distribute music. Zach, Kevin, and Alan discuss why we love music award shows, the historic regional importance of radio towns like Cleveland and Detroit, and how the transition from crate-digging at local record stores to the infinite buffet of Spotify has completely changed our relationship with music. Join the using one of these passwords: Timmerman, Paul, Bioclear, Hornbrook,...
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AME: Better Chart Notes with AI
The Very Dental Podcast Network
Alan explores his recent deep dive into hardware-based AI recorders like the Plaud AI and HiDock P1. He details how he successfully utilized the HiDock to transcribe and organize a school chaperone meeting, before tackling the elephant in the room for medical professionals: the high cost of compliant AI scribing software. Alan breaks down why medical AI solutions carry a premium price tag, pointing directly to the legal and liability protections of Business Associate Agreements (BAAs) and the necessity of immediate data deletion for HIPAA compliance. He wraps up by encouraging listeners to...
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Group Function: Reclaiming the "C" Word: Fixing the Reputation of Dental Consulting
The Very Dental Podcast Network
In this episode of the Group Function podcast, Alan sits down with Joe Chickerillo and Lana Rivera to recap an incredible Chicago Midwinter meeting and dive deep into why the word "consultant" feels broken in modern dentistry. Joe shares his "first and only" philosophy for evaluating tech startups and disruptive ideas, while Lana leverages her 20+ years of industry experience to unpack the critical anatomy of team buy-in and breaking through professional glass ceilings. Together, they pull back the curtain on the Academy of Dental Management Consultants (ADMC). Far from a rigid,...
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Very Clinical: Very Rock and Roll, part 1
The Very Dental Podcast Network
In this special, off-topic feature of the Very Clinical Podcast, hosts Zach and Kevin trade dental bonding agent chat for guitars and grit. They welcome Alan to kick off a multi-part series on the cultural endurance of rock and roll music. Inspired by Alan’s recent trip to the Rock and Roll Hall of Fame, the trio dives deep into Kevin's theory of the "grocery store enigma"—the bizarre phenomenon of why 50-year-old classic rock from the 60s, 70s, and 80s still completely dominates grocery stores, dental offices, and sports stadiums today. The guys debate the historical shifts in music...
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AME: Pain Tolerance vs. Profound Anesthesia and Other Clinical Nightmares
The Very Dental Podcast Network
Alan dives into the clinical and psychological mysteries of pain tolerance and the supreme value of profound anesthesia. Alan opens up about a humbling experience with a phobic patient who simply wouldn't go numb, his deep love for his trusty Septodont Perject "pencil" syringe, and why he fiercely stands by Itena DentoTemp for zero-failure provisionals. Wrap it all up with a passionate, unfiltered defense of the proud "regular ass dentist" in a world obsessed with full-arch overhauls, and you've got a classic, relatable session in the basement studio. Some links from the show: Join the ...
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Very Dental: Transparency vs. Tradition and the New Rules of Dental Supplies with George Khoury
The Very Dental Podcast Network
Alan sits down with George Khoury, VP of Enterprise Sales at Net32, to discuss the evolution of the dental supply industry. Drawing on his 30-year career—spanning the early days of digital X-rays at Schick to nearly two decades at Henry Schein—George provides a candid look at why the traditional "high-touch" sales rep model is facing significant pressure. They explore how Net32 functions as a transparent marketplace, empowering independent "mom and pop" practices to access the same pricing advantages and catalog variety as large DSOs. The conversation highlights the shift toward...
info_outlineThe Wonderist Agency is truly a one stop marketing solution. They take a personal and design centered approach to dental practice marketing. They've been supportive of dental podcasting and specifically for the Voices of Dentistry meeting and a partner to the Very Dental Podcast network. All of that said, my conversation with founder Michael Anderson was enlightening in a way that I didn't originally expect.
One of the problems with dental marketing is the inability to know if your spending is truly making a difference. Is the money I'm spending really bringing people through the door? I asked Michael about this consistent gripe from dentists and he had a really direct answer that I think you'll want to hear about!
A few highlights:
- Michael's take on dental meetings in a post-COVID world
- How are you capturing leads? How are you tracking them?
- Can dentists use lead lists in a subtle and effective way?
- How do you become the business that people remember when they're spurred to do something? (spoiler: drip sequences!)
- Consumers want to be chased! (By texts, that is)
- Front desks LOVE messaging because it doesn't feel too pushy
Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy."
If you'd like to support the Very Dental Podcast Network then you should support our sponsors!
After the course I took at Cosmedent back in May, I realized that polishing restorations, especially composite restorations is an afterthought for most dentists. Getting a beautiful shine with lasting luster is just too much work, so why bother? But what if you could make your patients happier and make your composite restorations last longer? You need to try Enamelize, the aluminum oxide polishing paste from Cosmedent that will change the way you look at composite polish forever. Check it out at verydentalpodcast.com/enamelize!
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Our friends at Spear Education want Very Dental people to know about a special event they’re having this summer! This new opportunity brings the leaders in dental education together to Educate, Elevate, and Empower you! Whether a current member or new to Spear, this event will reignite the spark in your practice. It’s a “Whitman’s Sampler” of all the amazing educators at Spear Education including Frank Spear, Gregg Kinzer, Jeff Rouse, Darin Dichter, Gary DeWood and Ricardo Mitrani! It’s clinical! It’s business! But most importantly, it’s all Spear! Spear live is happening on the east coast in Boston, MA on August 12th and 13th! Go check it out at verydentalpodcast.com/Spear!
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You know that our friends at Zirc are the organization people. With the Color Method and all the different storage and instrument sterilizations options, they’ll keep your processes streamlined and efficient! But they’re not JUST the organization people. Every dental office should check out the amazing products that Zirc has to offer for organization, isolation and visualization at verydentalpodcast.com/Zirc!
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Our friends at CAD-Ray want you to know that there has never been a better time to get into intraoral scanning! They sell and support all kinds of digital dentistry products from scanners, to printers and even cloud based software! For instance, the Medit i600 itraoral scanner is priced at just about $13,000! And if you didn’t know, CAD-Ray now distributes 3Shape scanners and the amazing Trios 4 wireless just had a $10,000 price cut! It comes in under $25,000. And all these options come with CAD-Ray’s unbeatable support! Go check it out at verydentalpodcast.com/cadray!
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If there is one thing that’s changed the way I look at teeth the most, it’s probably the headlight I use with my loupes. Our friends at Enova make amazing loupes and distribute Zumax dental microscopes, both the best you can buy. But the amazing, weightless and cordless Qubit, Quasar or Quantum headlights (all others are just toys) are the biggest game changer. But be careful…if you try one, you’re going to buy one! Why haven’t you checked out Enova Illumination yet? You can get a killer deal on all things Enova by using the Very Dental link you’ll find at verydentalpodcast.com/Enova!
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Have you been looking at your supply bill lately? Prices are REALLY going up on all the things you use every day in your office. Our friends at Crazy Dental understand and are here to help! Very Dental listeners can get 10% off their orders from Crazy Dental by using coupon code “VERYDENTAL10”! Go check out their amazing catalog and save yourself 10% off of their already amazing prices at verydentalpodcast.com/crazy!
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If you’re looking for a one stop dental marketing solution, then look no further than the Wonderist Agency. Wonderist can help you with branding and a killer website. They’ll design ad campaigns no matter how you want to get your name out there. But maybe most importantly, they’ll show you how your marketing plan is working! They have industry leading analytics that help you understand what works and what doesn’t in your area and they’ll help you spend your marketing dollar in the wisest way possible! Go check out the Wonderist Agency at verydentalpodcast.com/Wonderist!