Very Dental: Measuring Success in Marketing with Michael Anderson of Wonderist
The Very Dental Podcast Network
Release Date: 08/05/2022
Group Function: Decoding DSOs with Dr. Mark Costes & Dr. Paul Etchison
The Very Dental Podcast Network
In this throwback episode of the Group Function Podcast, Alan Mead sits down with two titans of dental podcasting: Dr. Mark Costes and Dr. Paul Etchison! Together they decode the rapidly evolving world of Dental Service Organizations (DSOs). They break down complex industry jargon like EBITDA, recapitalization, and same-store growth, making it easily digestible for independent practice owners. The trio explores the transition from the initial wave of practice consolidation to the modern, highly discerning private equity landscape. Between dropping heavy business knowledge, they also take...
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Very Clinical: Feed the Associate First with Dr. Sully Sullivan
The Very Dental Podcast Network
In this throwback episode of the Very Clinical Podcast, hosts Zach and Kevin welcome Dr. Sully Sullivan from Nashville, Tennessee. Sully shares his journey of joining his father's successful dental practice and the strategic moves that propelled their exponential growth. From overcoming generational ego to investing in CBCT technology and executing a massive office expansion from 2,700 to 11,000 square feet, Sully breaks down the mindset required to scale. He also details the importance of feeding your associates first to ensure their success. Tune in for an inspiring conversation about...
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AME: The "After This..." Trap
The Very Dental Podcast Network
Recorded straight from the front porch of the farm, Alan reflects on the relief—and the sudden realization—that comes after hosting a massive high school graduation party for his son, Sean. Surrounded by the ambient sounds of wind chimes and ducks, Alan explores the "Arrival Fallacy" (or Destination Fallacy): the psychological trap of using a major calendar milestone as an excuse to put the rest of your life on hold. From neglected summer bike rides to delayed office tasks, Alan unpacks why we tend to pause our daily routines for big events and challenges listeners to stop waiting for the...
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Very Dental: The Truth About "Printed Ceramics" & AI Design with Damien Bonner
The Very Dental Podcast Network
Alan welcomes back CAD-Ray's Damien Bonner to demystify the rapidly evolving world of chairside 3D printing and digital restorative workflows. The two kick off the conversation with a lighthearted look at phishing scams targeting clinicians before diving into CAD-Ray's scanner lineup, including the Shining 3D Elf and Elite. Damien breaks down the new Shining 3D Ceramix Nano restorative printer, comparing its compact footprint, built-in curing, and $6,000 price tag to existing systems like the SprintRay Midas. They also tackle the major shifts in software licensing—highlighting Exocad’s new...
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Very Dental Classics: Finesse, Panache, Elan with Dr. Bart Schultz
The Very Dental Podcast Network
In this throwback episode of the Very Dental Podcast, Alan sits down with his long-time friend and dental school classmate, Dr. Bart Schultz, for a wide-ranging, candid conversation that blends nostalgia with clinical reality. Celebrating their entry into the 50-year-old club, the duo reflects on the evolution of their careers from green, baby-faced associates to seasoned clinicians. They swap unforgettable stories from the trenches, ranging from a "barbaric" old-school practice that recycled extracted teeth as autograft pontics to the historical misuses of Miracle Mix as a permanent...
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AME: The Averages
The Very Dental Podcast Network
Alan discusses the distinct economic realities of general dentistry, focusing on why the industry relies almost exclusively on a traditional flat-fee structure rather than complexity-based or hourly pricing. While individual clinical procedures exist on a vast continuum—ranging from effortless five-minute wins to grueling, unpredictable clinical nightmares—general practitioners routinely charge the exact same fee for both extremes. Alan breaks down how profitability structurally relies on "the averages," where highly efficient, straightforward procedures inevitably subsidize the...
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Group Function: From Hours to Minutes with Erez Druk and Dr. Giles Damron
The Very Dental Podcast Network
Alan welcomes Erez Druk, the co-founder of Freed.ai, and returning guest Dr. Giles Damron to explore how artificial intelligence is revolutionized clinical documentation. Giles shares his firsthand experience of using Freed’s AI-scribing software over the last two years to write thorough, accurate, and highly detailed dental notes in a fraction of the time. Erez dives into the heartwarming origin story of Freed—which began as a tool to help his family medicine physician wife fight burnout—and explains how the technology seamlessly filters out dental operatory noise, handles multiple...
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Very Clinical: Streamline Your Implant “Tackle Box” with Dr. Chris Salierno
The Very Dental Podcast Network
In this throwback episode, Kevin and Zach feature Dr. Chris Salierno talk about the real-world operational realities of implant dentistry. Moving past the textbook "before and after" presentation, Chris shares valuable lessons learned from his early residency clinical errors, examining how aesthetic, functional, and hygienic complications ultimately shape a successful final restoration. The conversation highlights the value of beginning with the end in mind and showcases the practical workflows of the Neoss implant system, demonstrating how a streamlined design and smart component features can...
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AME: The Rise of the Instant Expert
The Very Dental Podcast Network
Alan gets real about a major pet peeve that’s been festering on his Instagram feed: the rise of the "sobriety influencer." Celebrating over 24 years of clean time himself, Alan breaks down why the highly curated, aesthetic world of online recovery culture—full of sunny morning routines, mocktails, and six-month "experts"—feels completely detached from the gritty, anonymous reality of church basements and smoky bingo halls. He then flips the camera onto the dental world, revealing the exact same "pink cloud" script being run by young, inexperienced dental influencers. From flawless...
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Very Dental: Recovery and Layered Learning with Dr. Steve Ratcliff
The Very Dental Podcast Network
This episode of the Very Dental podcast is actually a terrific throwback to the Dental Hacks days! Step into the time machine as Al and Jason welcome Dr. Steve Ratcliff from the boardrooms overlooking the impressive Spear Education auditorium. This candid conversation delves into Dr. Ratcliff's early days at Spear, his role in developing their revolutionary study club modules, and the philosophy behind "layered learning." But this episode goes far beyond dentistry! Dr. Ratcliff opens up with incredible vulnerability about his past, including his firing from an oral surgery residency due to...
info_outlineThe Wonderist Agency is truly a one stop marketing solution. They take a personal and design centered approach to dental practice marketing. They've been supportive of dental podcasting and specifically for the Voices of Dentistry meeting and a partner to the Very Dental Podcast network. All of that said, my conversation with founder Michael Anderson was enlightening in a way that I didn't originally expect.
One of the problems with dental marketing is the inability to know if your spending is truly making a difference. Is the money I'm spending really bringing people through the door? I asked Michael about this consistent gripe from dentists and he had a really direct answer that I think you'll want to hear about!
A few highlights:
- Michael's take on dental meetings in a post-COVID world
- How are you capturing leads? How are you tracking them?
- Can dentists use lead lists in a subtle and effective way?
- How do you become the business that people remember when they're spurred to do something? (spoiler: drip sequences!)
- Consumers want to be chased! (By texts, that is)
- Front desks LOVE messaging because it doesn't feel too pushy
Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy."
If you'd like to support the Very Dental Podcast Network then you should support our sponsors!
After the course I took at Cosmedent back in May, I realized that polishing restorations, especially composite restorations is an afterthought for most dentists. Getting a beautiful shine with lasting luster is just too much work, so why bother? But what if you could make your patients happier and make your composite restorations last longer? You need to try Enamelize, the aluminum oxide polishing paste from Cosmedent that will change the way you look at composite polish forever. Check it out at verydentalpodcast.com/enamelize!
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Our friends at Spear Education want Very Dental people to know about a special event they’re having this summer! This new opportunity brings the leaders in dental education together to Educate, Elevate, and Empower you! Whether a current member or new to Spear, this event will reignite the spark in your practice. It’s a “Whitman’s Sampler” of all the amazing educators at Spear Education including Frank Spear, Gregg Kinzer, Jeff Rouse, Darin Dichter, Gary DeWood and Ricardo Mitrani! It’s clinical! It’s business! But most importantly, it’s all Spear! Spear live is happening on the east coast in Boston, MA on August 12th and 13th! Go check it out at verydentalpodcast.com/Spear!
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You know that our friends at Zirc are the organization people. With the Color Method and all the different storage and instrument sterilizations options, they’ll keep your processes streamlined and efficient! But they’re not JUST the organization people. Every dental office should check out the amazing products that Zirc has to offer for organization, isolation and visualization at verydentalpodcast.com/Zirc!
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Our friends at CAD-Ray want you to know that there has never been a better time to get into intraoral scanning! They sell and support all kinds of digital dentistry products from scanners, to printers and even cloud based software! For instance, the Medit i600 itraoral scanner is priced at just about $13,000! And if you didn’t know, CAD-Ray now distributes 3Shape scanners and the amazing Trios 4 wireless just had a $10,000 price cut! It comes in under $25,000. And all these options come with CAD-Ray’s unbeatable support! Go check it out at verydentalpodcast.com/cadray!
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If there is one thing that’s changed the way I look at teeth the most, it’s probably the headlight I use with my loupes. Our friends at Enova make amazing loupes and distribute Zumax dental microscopes, both the best you can buy. But the amazing, weightless and cordless Qubit, Quasar or Quantum headlights (all others are just toys) are the biggest game changer. But be careful…if you try one, you’re going to buy one! Why haven’t you checked out Enova Illumination yet? You can get a killer deal on all things Enova by using the Very Dental link you’ll find at verydentalpodcast.com/Enova!
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Have you been looking at your supply bill lately? Prices are REALLY going up on all the things you use every day in your office. Our friends at Crazy Dental understand and are here to help! Very Dental listeners can get 10% off their orders from Crazy Dental by using coupon code “VERYDENTAL10”! Go check out their amazing catalog and save yourself 10% off of their already amazing prices at verydentalpodcast.com/crazy!
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If you’re looking for a one stop dental marketing solution, then look no further than the Wonderist Agency. Wonderist can help you with branding and a killer website. They’ll design ad campaigns no matter how you want to get your name out there. But maybe most importantly, they’ll show you how your marketing plan is working! They have industry leading analytics that help you understand what works and what doesn’t in your area and they’ll help you spend your marketing dollar in the wisest way possible! Go check out the Wonderist Agency at verydentalpodcast.com/Wonderist!