Very Dental: Measuring Success in Marketing with Michael Anderson of Wonderist

The Wonderist Agency is truly a one stop marketing solution. They take a personal and design centered approach to dental practice marketing. They've been supportive of dental podcasting and specifically for the Voices of Dentistry meeting and a partner to the Very Dental Podcast network. All of that said, my conversation with founder Michael Anderson was enlightening in a way that I didn't originally expect.  

One of the problems with dental marketing is the inability to know if your spending is truly making a difference. Is the money I'm spending really bringing people through the door? I asked Michael about this consistent gripe from dentists and he had a really direct answer that I think you'll want to hear about! 

A few highlights:

• Michael's take on dental meetings in a post-COVID world
• How are you capturing leads? How are you tracking them?
• Can dentists use lead lists in a subtle and effective way?
• How do you become the business that people remember when they're spurred to do something? (spoiler: drip sequences!)
• Consumers want to be chased! (By texts, that is)
• Front desks LOVE messaging because it doesn't feel too pushy

Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy."

If you'd like to support the Very Dental Podcast Network then you should support our sponsors! 

After the course I took at Cosmedent back in May, I realized that polishing restorations, especially composite restorations is an afterthought for most dentists. Getting a beautiful shine with lasting luster is just too much work, so why bother? But what if you could make your patients happier and make your composite restorations last longer? You need to try Enamelize, the aluminum oxide polishing paste from Cosmedent that will change the way you look at composite polish forever. Check it out at verydentalpodcast.com/enamelize!

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Our friends at Spear Education want Very Dental people to know about a special event they’re having this summer! This new opportunity brings the leaders in dental education together to Educate, Elevate, and Empower you! Whether a current member or new to Spear, this event will reignite the spark in your practice. It’s a “Whitman’s Sampler” of all the amazing educators at Spear Education including Frank Spear, Gregg Kinzer, Jeff Rouse, Darin Dichter, Gary DeWood and Ricardo Mitrani! It’s clinical! It’s business! But most importantly, it’s all Spear! Spear live is happening on the east coast in Boston, MA on August 12th and 13th! Go check it out at verydentalpodcast.com/Spear!

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You know that our friends at Zirc are the organization people. With the Color Method and all the different storage and instrument sterilizations options, they’ll keep your processes streamlined and efficient! But they’re not JUST the organization people. Every dental office should check out the amazing products that Zirc has to offer for organization, isolation and visualization at verydentalpodcast.com/Zirc!

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Our friends at CAD-Ray want you to know that there has never been a better time to get into intraoral scanning! They sell and support all kinds of digital dentistry products from scanners, to printers and even cloud based software! For instance, the Medit i600 itraoral scanner is priced at just about $13,000! And if you didn’t know, CAD-Ray now distributes 3Shape scanners and the amazing Trios 4 wireless just had a $10,000 price cut! It comes in under $25,000. And all these options come with CAD-Ray’s unbeatable support! Go check it out at verydentalpodcast.com/cadray!

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If there is one thing that’s changed the way I look at teeth the most, it’s probably the headlight I use with my loupes. Our friends at Enova make amazing loupes and distribute Zumax dental microscopes, both the best you can buy. But the amazing, weightless and cordless Qubit, Quasar or Quantum headlights (all others are just toys) are the biggest game changer. But be careful…if you try one, you’re going to buy one! Why haven’t you checked out Enova Illumination yet? You can get a killer deal on all things Enova by using the Very Dental link you’ll find at verydentalpodcast.com/Enova!

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Have you been looking at your supply bill lately? Prices are REALLY going up on all the things you use every day in your office. Our friends at Crazy Dental understand and are here to help! Very Dental listeners can get 10% off their orders from Crazy Dental by using coupon code “VERYDENTAL10”! Go check out their amazing catalog and save yourself 10% off of their already amazing prices at verydentalpodcast.com/crazy!

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If you’re looking for a one stop dental marketing solution, then look no further than the Wonderist Agency. Wonderist can help you with branding and a killer website. They’ll design ad campaigns no matter how you want to get your name out there. But maybe most importantly, they’ll show you how your marketing plan is working! They have industry leading analytics that help you understand what works and what doesn’t in your area and they’ll help you spend your marketing dollar in the wisest way possible! Go check out the Wonderist Agency at verydentalpodcast.com/Wonderist!