Very Dental: Measuring Success in Marketing with Michael Anderson of Wonderist
The Very Dental Podcast Network
Release Date: 08/05/2022
Very Dental: The Explicit Truth with Teresa Duncan
The Very Dental Podcast Network
Alan catches up with dental administration expert Teresa Duncan at the "posh" Chicago Midwinter Meeting press center to discuss the shifting landscape of dental documentation and technology. The conversation dives deep into the ADA’s refreshed radiographic guidelines, emphasizing the shift from "implicit" to "explicit" clinical notes and how AI and ambient listening are revolutionizing chart accuracy. From debating the ethics of insurance claims to reminiscing about the "sterile pockets" and dip-tanks of the past, Alan and Teresa explore how innovation—and maybe a future sterilization...
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Very Dental: Dentistry in 2050 with Dr. Alex Kantor and Dr. Eric Applesies
The Very Dental Podcast Network
This special episode of the Very Dental Podcast flips the script, featuring Dr. Alan Mead as a guest on the podcast with hosts Dr. Alex Kantor and Dr. Eric Applesies. In a wide-ranging and speculative conversation, the trio peers into the future to imagine the landscape of Dentistry in 2050. From the role of AI and robotic assistants in practice management to the potential "pendulum swing" away from DSO consolidation and back toward private practice, no stone is left unturned. The discussion also tackles the mounting burden of student debt, the evolving role of dental hygiene, and whether...
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AME: Outrunning the Discounts with Dr. Bart Schultz
The Very Dental Podcast Network
Alan catches up with his longtime friend and dental school classmate, Dr. Bart Schultz. The duo takes a nostalgic and candid look back at Al's "super senior" days at the University of Minnesota, critiquing the traditional dental school model as a "scam" that often fails to provide students with enough clinical repetitions. They dive deep into the frustrations of the Minnesota Care Tax, the ethical grey areas of "outrunning the discount" when dealing with certain insurance benefits, and the unique guilt dentists feel when restorations inevitably fail. It’s a raw, behind-the-scenes look at the...
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Very Dental: Why Dentistry is Still a "Safe Bet" for Lenders with Kirk Dewart
The Very Dental Podcast Network
Alan sits down with Kirk Dewart of US Bank to pull back the curtain on the world of dental practice finance. With 15 years of experience in the healthcare banking niche, Kirk debunks the myth that individual ownership is dead and discusses why dentistry remains one of the safest bets for lenders. The conversation covers the critical importance of early preparation for buyers, how banks evaluate student debt, and the value of building a local advisory team—including a CPA, attorney, and a banker who understands the dental landscape. Whether you are an associate looking to acquire your first...
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Very Clinical: The Skeptical Patient
The Very Dental Podcast Network
Zach and Kevin are joined by Alan to navigate the murky waters of patient skepticism. The trio explores the frustration of the "impasse"—when clinical evidence points to a cracked lower molar, but the patient is convinced the pain is coming from a perfectly healthy upper tooth. They discuss the strategic use of referrals to specialists for "validation," the evolution of clinical confidence that comes with gray hair, and how technology like CBCT and high-res photography allows dentists to stop "convincing" and start "showing." Join the using one of these passwords: Timmerman, Paul,...
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AME: It's Only Rock and Roll
The Very Dental Podcast Network
Alan returns from a 1,000-mile Spring Break 2026 road trip to share reflections on family, travel, and a "brain-breaking" visit to the Rock and Roll Hall of Fame. While trekking through the New River Gorge and hunting for kinetic ball machines in Akron and Charleston, Alan finds himself pondering the evolution of media distribution. He explores how the shift from the gatekept era of radio and MTV to the digital frontier of the internet, Spotify and other music services has transformed not only how we consume culture but how expertise and education are distributed in the modern world. Could a...
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Very Dental: Sound Check with Papa Randy (aka: Dr. Randy Houska)
The Very Dental Podcast Network
In this "impromptu soundcheck" turned full-length conversation, Alan sits down with the legendary Dr. Randy Houska (affectionately known as Papa Randy) at the Implant Pathway during Voices of Dentistry 2026. The duo dives deep into the gratifications of long-term patient relationships—discussing the evolution of dental benefits in Saginaw and the unique bond formed with patients over decades of care. The conversation takes a scenic detour through Randy’s life in South Dakota, touching on his wife’s expanding retail empire, the charm of seasonal businesses, and why Randy’s dog has a...
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Very Clinical: Experience Isn't Everything
The Very Dental Podcast Network
Kevin and Zach are joined by Alan once again, this time to dive into a candid discussion about the humbling realities of long-term dental practice. The core of the conversation explores the "amateur mistakes" and unexpected hurdles that still plague even veteran dentists with decades of experience, such as the "hot tooth" that refuses to numb, the extraction that goes sideways, and the technical difficulties of back-to-back composite restorations. Some links from the show: Join the using one of these passwords: Timmerman, Paul, Bioclear, Hornbrook, Gary, McWethy, Papa Randy, or...
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AME: Confessions of a Dentist Doing Hygiene
The Very Dental Podcast Network
Alan reflects on a recent shift in his clinical routine: stepping back into the role of a dental hygienist due to staffing transitions and vacations. While many dentists avoid the "prophy" side of the chair, he argues that performing hygiene—when supported by an assistant who understands the workflow—offers invaluable diagnostic insights that are often lost during a standard five-minute exam. By seeing patients before they are "cleaned up," utilizing dental microscopes for high-magnification discovery, and employing disclosing solutions to visualize biofilm, he makes a case for a more...
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Very Dental: Selling Your Dental Practice in 2026 with Jack Minahan
The Very Dental Podcast Network
Alan is joined by Jack Minahan from Henry Schein Practice Transitions for a deep dive into the modern landscape of dental practice sales, recorded live at the Chicago Midwinter Meeting. The conversation moves past the outdated stereotypes of the transition industry, with Jack providing a data-driven look at why private practice ownership remains the dominant model despite the high-profile growth of DSOs. They explore the critical "replaceability" factor for clinicians, the strategic timing of technology investments, and how "goodwill" functions as the lifeblood of a practice's value. From...
info_outlineThe Wonderist Agency is truly a one stop marketing solution. They take a personal and design centered approach to dental practice marketing. They've been supportive of dental podcasting and specifically for the Voices of Dentistry meeting and a partner to the Very Dental Podcast network. All of that said, my conversation with founder Michael Anderson was enlightening in a way that I didn't originally expect.
One of the problems with dental marketing is the inability to know if your spending is truly making a difference. Is the money I'm spending really bringing people through the door? I asked Michael about this consistent gripe from dentists and he had a really direct answer that I think you'll want to hear about!
A few highlights:
- Michael's take on dental meetings in a post-COVID world
- How are you capturing leads? How are you tracking them?
- Can dentists use lead lists in a subtle and effective way?
- How do you become the business that people remember when they're spurred to do something? (spoiler: drip sequences!)
- Consumers want to be chased! (By texts, that is)
- Front desks LOVE messaging because it doesn't feel too pushy
Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy."
If you'd like to support the Very Dental Podcast Network then you should support our sponsors!
After the course I took at Cosmedent back in May, I realized that polishing restorations, especially composite restorations is an afterthought for most dentists. Getting a beautiful shine with lasting luster is just too much work, so why bother? But what if you could make your patients happier and make your composite restorations last longer? You need to try Enamelize, the aluminum oxide polishing paste from Cosmedent that will change the way you look at composite polish forever. Check it out at verydentalpodcast.com/enamelize!
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Our friends at Spear Education want Very Dental people to know about a special event they’re having this summer! This new opportunity brings the leaders in dental education together to Educate, Elevate, and Empower you! Whether a current member or new to Spear, this event will reignite the spark in your practice. It’s a “Whitman’s Sampler” of all the amazing educators at Spear Education including Frank Spear, Gregg Kinzer, Jeff Rouse, Darin Dichter, Gary DeWood and Ricardo Mitrani! It’s clinical! It’s business! But most importantly, it’s all Spear! Spear live is happening on the east coast in Boston, MA on August 12th and 13th! Go check it out at verydentalpodcast.com/Spear!
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You know that our friends at Zirc are the organization people. With the Color Method and all the different storage and instrument sterilizations options, they’ll keep your processes streamlined and efficient! But they’re not JUST the organization people. Every dental office should check out the amazing products that Zirc has to offer for organization, isolation and visualization at verydentalpodcast.com/Zirc!
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Our friends at CAD-Ray want you to know that there has never been a better time to get into intraoral scanning! They sell and support all kinds of digital dentistry products from scanners, to printers and even cloud based software! For instance, the Medit i600 itraoral scanner is priced at just about $13,000! And if you didn’t know, CAD-Ray now distributes 3Shape scanners and the amazing Trios 4 wireless just had a $10,000 price cut! It comes in under $25,000. And all these options come with CAD-Ray’s unbeatable support! Go check it out at verydentalpodcast.com/cadray!
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If there is one thing that’s changed the way I look at teeth the most, it’s probably the headlight I use with my loupes. Our friends at Enova make amazing loupes and distribute Zumax dental microscopes, both the best you can buy. But the amazing, weightless and cordless Qubit, Quasar or Quantum headlights (all others are just toys) are the biggest game changer. But be careful…if you try one, you’re going to buy one! Why haven’t you checked out Enova Illumination yet? You can get a killer deal on all things Enova by using the Very Dental link you’ll find at verydentalpodcast.com/Enova!
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Have you been looking at your supply bill lately? Prices are REALLY going up on all the things you use every day in your office. Our friends at Crazy Dental understand and are here to help! Very Dental listeners can get 10% off their orders from Crazy Dental by using coupon code “VERYDENTAL10”! Go check out their amazing catalog and save yourself 10% off of their already amazing prices at verydentalpodcast.com/crazy!
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If you’re looking for a one stop dental marketing solution, then look no further than the Wonderist Agency. Wonderist can help you with branding and a killer website. They’ll design ad campaigns no matter how you want to get your name out there. But maybe most importantly, they’ll show you how your marketing plan is working! They have industry leading analytics that help you understand what works and what doesn’t in your area and they’ll help you spend your marketing dollar in the wisest way possible! Go check out the Wonderist Agency at verydentalpodcast.com/Wonderist!