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How to set goals, values, and strategic plans for success as a CEO, with Mark Lewis

Measure Success Podcast

Release Date: 08/02/2022

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Measure Success Podcast

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In this episode of the Measure Success Podcast, Carl J. Cox speaks with Dr. Tracy Gapin, founder of the Gapin Institute and a leading expert in executive health and performance. After years of success in traditional medicine, Dr. Gapin realized that many high-performing professionals were neglecting their own health while pursuing business success.  The conversation explores how stress, poor sleep, hormones, and lifestyle habits affect leadership performance and long-term health. Key takeaways include: • Why many entrepreneurs wait until health problems appear • How small daily habits...

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In this episode of the Measure Success Podcast, Carl J. Cox sits down with business strategist and performance coach Ashley Shaw. Ashley shares how she transitioned from the fitness industry into entrepreneurship and built a thriving business focused on helping entrepreneurs scale smarter through systems, recurring revenue, and AI-driven processes.  Key insights from this episode include: • Why entrepreneurs must deeply understand their ideal customer • How recurring revenue creates financial freedom • The role mindset plays in scaling a business • How Ashley reduced marketing...

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Economic headlines move fast. Strategy requires context. In this episode of the Measure Success Podcast, Carl J. Cox speaks with economist about the trends shaping business decisions today. The conversation covers tariffs, supply chain strategy, artificial intelligence, workforce shifts, and energy markets. Dr. Connerly explains why tariffs rarely trigger immediate recession but can reshape sourcing decisions across industries. Companies are shifting toward supply chain reliability after years of disruption. The episode also explores the real impact of AI in business. The greatest...

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More Episodes

Shifting from working “in” a business” to instead working “on” it is one of the most common (and sometimes most difficult) challenges CEOs and entrepreneurs face. They’re used to doing a little bit of everything, and it can be hard to zoom out for a bird’s-eye view. But if business owners want their companies to reach their full potential, making this shift is one of the most important changes a CEO can make. 

Our guest this week is an expert on helping entrepreneurs do just that. As a former IBM employee, a multiple successful entrepreneur, a nonprofit technology executive that helped Louisiana become one of the fastest growing technology states in the country, Mark coaches and consults entrepreneurs and small businesses for success by moderating multiple CEO Roundtables each year. 

Tune into the full episode for more on how Mark guides CEOs and entrepreneurs on growing their business, some of the most common challenges he sees small business owners face as they try to scale their companies, how to develop a strong company culture that people want to be a part of, and more.

Here’s a Glimpse of What You’ll Learn: 

  • More about what Mark does, including what the CEO Roundtables are, and how they help CEOs develop their leadership 
  • The structure behind Mark’s CEO Roundtable, and the step-by-step approach he takes participants through in order to grow their businesses 
  • The one paradigm shift Mark says CEOs need to have in order to give their business the best chance at success
  • One of the most common stumbling blocks that CEOs experience
  • How to define your company culture
  • The exercise Mark often uses to help CEOs develop the core values of their company
  • The challenges Mark sees companies experience as they try to set goals for the business
  • The difference between leading and lagging indicators, and why they’re so important for setting goals
  • Why Mark says so many strategic plans end up failing
  • More about the CEO Facilitator Playbook, and why Mark put the program together
  • Why Mark doesn’t believe in work-life balance, and how he still manages to measure success in his personal life 

Resources Mentioned in This Episode: