798: Brook Perdigon: Turning a Creative Passion Into a Thriving Business
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 08/09/2022
982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients
A Well-Designed Business® | Interior Design Business Podcast
Today With Rachael Bozsik Johanson: Hi, welcome to a Well Designed Business. It’s Power Talk Friday. We all know by now that we should niche, but the struggle lies in the how. What IS my only? What IS my superpower? How do I figure it out? And that’s where my guest today, Rachael Bozsik Johanson, really shines. Her superpower is finding the superpower of others and teaching them how to use it to elevate their business, their services, their marketing, and their sales process. Today, Rachael is here to share how to discover that superpower of yours, and more specifically...
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981: Jennifer Chukwujekwe: Global Collaboration with Nigerian Designer and Entrepreneur
A Well-Designed Business® | Interior Design Business Podcast
Today With Jennifer Chukwujekwe: Today with Jennifer Chukwujekwe, we’re heading to Nigeria (virtually) to learn about the incredible work she is doing to transform the interior design industry in her home country. As the President of the Interior Designers Association of Nigeria and the founder, CEO, and creative director of Jenniez Designs, Jennifer shares her entrepreneurial spirit and problem-solving skills as she navigates the unique challenges faced by designers in Africa. From building a furniture factory to address sourcing issues to starting a school to educate aspiring designers,...
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980: Power Talk Friday: Shelli Warren: Recognizing That Your Small Business Brings Value to the Right Employee
A Well-Designed Business® | Interior Design Business Podcast
Today With Shelli Warren Today, on A Well-Designed Business, I am joined by Shelli Warren, distinguished Women's Leadership Advisor, and the host of the Stacking Your Team podcast. Do you believe the misconception that success is only attached to working for a corporation? If so, you may have little faith in hiring the right team, because as you will hear from Shelli, you have much to offer the right person in the form of a career. Pick It Apart: [6:07] Shelli shares her philosophy that her clients should understand that they have value and can provide valuable careers for employees. [12:28]...
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979: Hygge Design + Build: Becky and Nate Vandenbroek on Tips for a Successful Design/Build Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Becky and Nate Vandenbroek Hi, Welcome to A Well-Designed Business. Today I have on Becky and Nate Vandenbroek from Hygge Design+Build. If you are someone who wants to get into the design-build industry, this episode is for you. Becky and Nate know how to help designers who want to break into the design/build world and share what to consider when choosing to collaborate with builders. Both possessing Erika Ward transferable skills, Becky with her upbringing with a builder dad and Nate as a previous project manager, they ditched their 9-5 and in 2020 formed Hygge Design+Build. As...
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978: Power Talk Friday: LoriAnn Kuntz: How to Love (and Understand) Your Interior Design Business Numbers
A Well-Designed Business® | Interior Design Business Podcast
Today With LoriAnn Kuntz Hi, welcome to a Well-Designed Business. It’s Power Talk Friday. Today I am excited to welcome LoriAnn Kuntz, founder of Profit Priority, a bookkeeping and financial management company for creatives. Understanding your numbers matters. But it’s equally as important to understand when and why to outsource your bookkeeping. Hear LoriAnn’s insights on why strategic bookkeping matters—and how you can take control of your numbers. Pick It Apart: [3:18] LoriAnn and LuAnn discuss why knowing your numbers matters—and what it means to “love” those...
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977: Katie Ryan Pluer:Strategies for Taking on a Business Partner
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering...
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976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?
A Well-Designed Business® | Interior Design Business Podcast
Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20...
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975: Joyful Abundance: Thriving in Business with a Positive Mindset
A Well-Designed Business® | Interior Design Business Podcast
Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance...
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974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we...
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973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb
A Well-Designed Business® | Interior Design Business Podcast
Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing...
info_outlineToday With Brook Perdigon:
Welcome to A Well-Designed Business. Today I am joined by Brook Perdigon, artist, designer, and owner of Brook Perdigon Textiles (BPT). Brook emailed me describing her transition from creative artist, to creative business owner. She explains there is an artist identity and a business owner identity. And how do we navigate that? Well Brook and I discuss all of her aha moments along her seven years in a creative business, along with the different approaches she took to those stubborn recurring challenges. Enjoy!
Pick It Apart
[3:20] Brook starts off with how she learned the hard way the difference between the two business identities; artist and business owner.
[22:53] Brook gives multiple ways you can reach a customer when one way doesn’t work.
[40:10] Brook talks about Design Social Popups and how they’ve been beneficial in her business.
LuAnn Nigara and Brook Perdigon's Ah-Ha Moments
“The creative mind always finds a way.” - Brook Perdigon
“Having a goal with a timeline makes it real.” - LuAnn Nigara
“My responsibility is to not only design a product, but also a functioning business that's profitable and can pay my employees.” - Brook Perdigon
“As my business grows each year, my challenges evolve.” - Brook Perdigon
More About Brook Perdigon:
Artist and designer Brook Perdigon founded her company in 2015. Informed by history, culture, creativity and craft, Brook Perdigon Textiles (BPT) has quickly grown from a small business to a global brand with showrooms across the United States as well as in the U.K., Canada, and Australia. In addition to textile collections, BPT offers wallpaper, custom fine art, and thoughtful industry collaborations. BPT has been featured in The World of Interiors, LUXE Magazine, House & Garden, C Magazine, Country Living, The New York Times, Modern Luxury and other leading design publications. Collections thread art, history and culture through the lens of modern making. Antique textiles inform Brook’s drawings and sketches, resulting in a process and practice that embraces imperfection and celebrates the human hand. Many fabrics are hand-screened on Belgian linen, and each product embodies an individual, idiosyncratic voice. A graduate of Washington University in St. Louis, Brook began her career as an independent artist creating custom textile collections for interior designers in Los Angeles, New York, and Paris. She went on to work as a senior designer for Tai Ping Carpets, designing textiles for high-profile clients and prestigious projects worldwide. She founded BPT, in part, to cultivate and support artists, women and fellow small business owners in her community. Many of her fabrics are printed in Los Angeles, and she regularly collaborates with local artists—a partnership with TARP, for example, led to the creation of a painted pool and dance performance inspired by her Ituri design. Brook currently lives in Los Angeles with her husband, Michael, their children, Mallory and Tanner.
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#769: Power Talk Friday: Leah Neaderthal: Sales Techniques For Introverts.
A Big Thank You to Today's Sponsor:
Join us for the Prerequisites for Success free zoom event on September 15th at 12:30 EDT. Come spend some time with me and some of the most brilliant brains in the design industry, the incredible instructors of LuAnn University! If you know me and have been to any of my events before, you know that this is going to be tons of fun and tons of information that you can take to your business. This event is absolutely free and each instructor is going to share their best advice, the thing you should know in order to be successful in their respective areas of expertise in LU.
Go to luannnigara.com/success to register.