Episode 233 - How to Remotely Run and Scale a Successful Pet Business with Isabel Alvarez Arata
The Poodle to Pitbull Pet Business Podcast
Release Date: 08/12/2022
Episode 408:The Pet Business Premium Pricing Wake-Up Call: How to Raise Rates and Claim the Crown in your Business.
The Poodle to Pitbull Pet Business Podcast
Are you the most pet biz expensive in town – or are still pretending premium pricing doesn’t apply to you? BIG MISTAKE my friend! Is your ‘modest’ price actually holding your business back rather than giving it life? You bet it is! And what’s the REAL cost of undercharging in a high-potential, high-pressure industry like pet care? Well, it could be fatal for your business... In this episode, Dom pulls back the curtain on a never-before-shared segment from last year’s Pet Business Owners Assemble event A.K.A IMPACT – this was a Marvel-themed masterclass that...
info_outline
Episode 407: Why Your Dog Daycare Staff Don’t Get Enrichment (And What to Do About It)
The Poodle to Pitbull Pet Business Podcast
Do your staff really understand what enrichment is - or are they just nodding along and fluffing it? Are your handlers bought into your values, or just clocking in for another day in the play zone? And is your team helping you upsell enrichment - or would they rather do without it altogether? In this episode, I’m fresh off a sun-soaked break in Menorca and back in the garden with the chickens (update incoming on that front!!) Inspired by the “onboarding” process we used to integrate our new hens into the flock, I’m talking about the vital role onboarding plays - not just for clients,...
info_outline
Episode 406 - Claim the Crown: How to Run Your Pet Business Like Your Very Own K9 Kingdom
The Poodle to Pitbull Pet Business Podcast
Ever wondered why most pet businesses stay stuck in the middle while a few rise to the top? What if you didn’t have to “pay your dues” and could skip straight to the front of the line? And what would your business look like if your competitors couldn’t even see you - let alone catch you? In this sun-soaked, cocktail-fuelled episode recorded just before my summer holiday, I share a sneak peek behind the curtain of my most ambitious event yet: IMPACT 2025: Claim the Crown. You’ll hear how this Game of Thrones-inspired business summit is being crafted to help pet pros dominate their...
info_outline
Episode 405 - What’s Working Now: How Smart Dog Daycare Owners Are Driving Their Business Forward
The Poodle to Pitbull Pet Business Podcast
Are you full of great ideas but unsure which one will actually grows your pet business? Do you keep launching new offers while ignoring the easy wins sitting right under your nose? Are you offering amazing services but suck at selling and making money fro your passion for pets? In this behind-the-scenes episode, I take you inside a week in the life of my mastermind coaching calls. These conversations aren’t wishy-washy 'manifest money at will' bullsh!t motivational sessions - they’re real business owners dealing with real problems in real time. So in this weeks show, I...
info_outline
Episode 404 - The Dog Daycare Hiring Playbook with Josh Hightower
The Poodle to Pitbull Pet Business Podcast
What do you do when your staff quit without warning - and your Indeed ad pulls in nothing but no-shows and duds? Is your hiring process actually attracting the right people - or just weeding through whoever’s left? And how do some daycares seem to have a pipeline of great candidates - while you’re stuck covering shifts yourself? In this episode, I’m sharing an exclusive snippet from a recent webinar with Josh Hightower, my business partner and the tech whizz behind PetBizSuite. Josh built a hiring funnel out of necessity - back when he was running gyms, sleeping on a mattress in the...
info_outline
Episode 403 - Build Your Canine Kingdom: How Eve Molzhon Claimed Her Throne in the Pet Industry (and how you can to at IMPACT 2025!)
The Poodle to Pitbull Pet Business Podcast
What can a self-proclaimed Midwest trailer park kid teach you about building a million-dollar pet business empire? What’s the right way to go from garage-grooming to a full-blown dog daycare dynasty? And how can hiring a VA finally give you back your time and sanity? In this week’s episode, I’m joined by special guest and keynote speaker of Impact 2025, Eve Molzhon. Eve shares her “8 Mile” origin story - going from nothing to running four thriving pet businesses with a combined seven-figure revenue. She opens up about how she made the leap from survival mode to CEO, why there’s...
info_outline
Episode 402 - Fix Your Prices, Fix Your Pet Business: Dom's No BS Guide to Charging More
The Poodle to Pitbull Pet Business Podcast
Are you unknowingly sabotaging your profits with outdated pricing? What’s the real cost of keeping your fees just a little higher than your competitors’? And how can a smarter pricing strategy unlock growth, better clients, and a better life? In this episode, I reflect on some of the most common pricing problems I've tackled recently - from daycare owners rotating tiny increases across services, to facilities that are full but still undercharging. I explain why so many pet pros cling to broken pricing models, and why being the “second most expensive” is no badge of honour. If anything...
info_outline
Episode 401 - Scripting Success: How to Plan, Prioritise and Grow a Pet Biz That Runs Like Clockwork
The Poodle to Pitbull Pet Business Podcast
Can you really write the script of your own success story in the pet business world? What would happen if you planned a whole 12 months ahead instead of just 12 days? And how much progress (and profit) are you leaving on the table by winging it month-to-month? In this solo episode, Dom reflects on his time at the Pet Boarding and Daycare Expo in Las Vegas and shares a behind-the-scenes look at how he plans his own success across his multiple pet business ventures. Using real examples from his own journey, Dom lays out how he’s engineered growth and lasting profits with clarity, confidence,...
info_outline
Episode 400 - The Secret to Bullet-Proof Business Confidence
The Poodle to Pitbull Pet Business Podcast
A short, sweet but very special (400th) episode this week. See, I debated putting together a big montage of past show clips, but in the end I decieded to share an intimate moment from behind the scenes at the recent Pet Boarding and Daycare Expo... You’ll hear two inspiring stories from AJ and Lynnie, staff member and owner of Positively Perfect in Montana, who reflect on how a single conversation from last year sparked a powerful mindset shift around pricing and confidence. AJ explains how she’s already planning to implement seasonal marketing strategies to simplify upsells...
info_outline
Episode 399 - Behind the Scenes Stateside with Dom: One Week, Two Masterminds, Unlimited Pet Business Opportunities
The Poodle to Pitbull Pet Business Podcast
Ever wondered why the top business owners in any industry attend a mastermind every quarter? How can stepping into a hot seat in front of fellow owners change your business perspective? And what surprising lessons do you learn when you stop working in the business and start working on it? In this episode, I’m bringing you along for a unique peek behind the scenes of not one, but two mastermind meetings. In the beautiful city of Annapolis, I hosted my first ever USA Elite mastermind meeting where you’ll get to hear from members like Kim from Fetch Dog Resort, Kim and...
info_outlineThis weeks guest Isabel Alvarez Arata was born in Equador, moved to Florida as a child, and was surrounded by animals including rescue cats and even a monkey! She adopted her first dog aged 17 - a rescue called Baci, which means kisses.
She studied French and Business, and ended up being an English teacher in France aged 23. On her return to the USA she worked in a bank, in sales and in the hospitality industry.
She adopted another dog aged 27 but struggled to find a pet carer, so started her own pet care business in Northern Virginia in March 2008, and had taken on staff member by August of that year!
Isabel truly found her calling as a business owner and she thrived as a creative, energetic pet-entreprenuer.
She took the lessons from her previous roles and successfully systemised, staffed, and scaled up her business to the point where she had a team of 20, with hundreds of clients across the DC area.
Then she got married, moved to El Paso and ran the business remotley from 1700 miles away.
For five years Isabel hired remotely, interviewed remotely, trained remotely and managed the business remotely, WAY before Zoom became popular.
Then the pandemic hit and Isabel has to take the difficult decision to close the business, but then she found a new calling as the host of Covered in Pet Hair Podcast, a boozy pet and dog podcast on Pet Life Radio.
In this show you'll learn;
* How Isabel scaled her business by aquiring clients and then taking on staff in her new areas
* Why your pet business systems and procedures are a Living Document that need to be updated regularly
* How Isabels award winning business did over 100,000 visits to happy clients
* Why the systems and procedures are crucial to reassure the clients, the dogs, the staff members and to give YOU the busines owner the freedom you want.
Isabel is one of the most wise and giving guests I've had on the show, and you'll be truly inspired by her 'can-do' attitude!
Check out Isabels Covered in Pet Hair Show here
To attend Dom's Grow Your Pet Business FAST! Seminar in Florida click here
To do Dom's FREE 7 Day Pet Business Cost-of-Living Crisis Challenge click here