The Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Tod Rathbone discusses trends related to digital marketing and why it matters including: the evolution of live media, digital ad tracking, AI's impact on marketplaces and media, identity mapping and platform challenges, AI and online safety, challenges of digital information...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Randy Rosin returns to the Cognitive Crucible to support his assertion that warfare is informational and the US Department of Defense needs an entirely new information paradigm. Recording Date: 28 Aug 2025 Resources: Cognitive Crucible Podcast Episodes Mentioned by Norbert...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, David Cook discusses his recent article: . In addition to digital discipline in a national security context, David discusses cyber and AI threats and practical mitigation practices that private sector companies and citizens should be aware of. Recording Date: 19 Aug 2025...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Torvald Ask discusses his 2023 co-authored paper: The UnCODE System: A Neurocentric Systems Approach for Classifying the Goals and Methods of Cognitive Warfare. The UnCODE System is an accessible and a practical tool for understanding and addressing cognitive warfare goals....
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Matthew Canham discusses agentic AI's potential to boost productivity by automating tasks and its anticipated influence on user interfaces, potentially creating new security vulnerabilities and opportunities for user manipulation. Matthew emphasized the importance of robust security...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. James Giordano discusses a broad range of topics related to national security from biopsychology to complexity to neurotechnology to enactivism. Recording Date: 25 Jun 2025 Research Question: James Giordano suggests an interested student or researcher examine: “How might the...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Austin Branch, Dave Pitts, and Joe Miller discuss cognitive warfare, the gray zone, and intensifying great power competition. The ultimate goal is to compete by gaining and maintaining information advantage without kinetic fighting. Recording Date: 28 Apr 2025 Research...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Jake Bebber discusses his work related to the concept, challenges, and potential responses to cognitive warfare. Jake explains how cognitive warfare uses technology to manipulate cognition and behavior, emphasizing its distinction from traditional information warfare and its...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Paul Buvarp contrasts disinformation as a human demand-side problem with the typical supply-side perspective. Additional discussion threads include thinking about online and real-world environments as differently as forests and tropical environments are different, how young people...
info_outlineThe Cognitive Crucible
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, JD Maddox discusses new influence opportunities borne out of necessity. JD suggests that listeners consider radical-sounding concepts for, such as letters of marque, indemnification, task-based organization, public-private operations, and new authorities as viable influence pathways...
info_outlineThe Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.
During this episode, Howard Bloom asserts that truth and soul are the best ways to influence. Howard should know. He played an important role in the careers of legendary musicians like Michael Jackson, Prince, John Cougar Mellencamp, plus many, many others. His method for promoting artists included finding the gods within, secular shamanism, soul spelunking, and exploring the caves of your emotions. More recently, Howard founded the Howard Bloom Institute where he and his colleagues pursue an agenda of “omnology” (the aspiration to omniscience; an academic base for the promiscuously curious, a discipline that concentrates on seeing the patterns that emerge when one views all the sciences and the arts at once) and collaborate to continue the Western agenda into space.
Resources:
- Cognitive Crucible Podcast Episodes Mentioned
- The Howard Bloom Institute
- Zheng He: Chinese fleet admiral
Link to full show notes and resources
https://information-professionals.org/episode/cognitive-crucible-episode-109
Guest Bio: Howard Bloom has been called the Einstein, Newton, and Freud of the 21st century by Britain's Channel 4 TV. One of his seven books--Global Brain---was the subject of a symposium thrown by the Office of the Secretary of Defense including representatives from the State Department, the Energy Department, DARPA, IBM, and MIT. His work has been published in The Washington Post, The Wall Street Journal, Wired, Psychology Today, and the Scientific American. He has been published on Information Science in World Scientific's The Future Information Society, edited by Wolfgang Hofkirchner and Mark Bergin. He has spoken at Nellis Air Force Base and Colorado's Eisenhower Center for Space and Defense Studies. He does news commentary at 1:06 am ET every Wednesday night on 545 radio stations on Coast to Coast AM.
About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.
For more information, please contact us at [email protected].
Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.
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