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How to overcome fear to take your business to the next level

Measure Success Podcast

Release Date: 08/17/2022

How To Scale Sales: Avoid Mistakes show art How To Scale Sales: Avoid Mistakes

Measure Success Podcast

This episode is sponsored by , liberating entrepreneurs through fractional sales execution. Today, Steve helps growth-stage companies break through revenue barriers while giving founders the freedom to focus on building extraordinary businesses.   Founder-led businesses often grow fast, then stall. In this episode of the Measure Success Podcast, Carl Cox sits down with Steve Caton, Founder and CEO of Altezza Solutions, to discuss why sales becomes the biggest bottleneck for growing companies. Steve shares why hiring salespeople often fails, how founders unintentionally trap...

info_outline The Real Truth About Private Equity Growth show art The Real Truth About Private Equity Growth

Measure Success Podcast

Selling to private equity is not the end of the journey. It is the beginning of a new phase of growth. In this episode of the Measure Success Podcast, Carl J. Cox, CEO of 40 Strategy and 40 Accounting sits down with Neel Bhargava, founding partner at NB Group, to unpack how private equity partnerships really work for founder- and family-owned businesses. Neel shares how his firm approaches growth-focused investing, why rolling equity is critical, and how conservative use of debt protects long-term value. The conversation also explores what typically changes in the first 18 months after an...

info_outline The Funding Mistake That Kills Deals show art The Funding Mistake That Kills Deals

Measure Success Podcast

In this episode of the Measure Success Podcast, Carl J Cox sits down with real estate investor and educator Jay Conner to break down private money and why it has been the foundation of his business since 2009. Jay explains how private money works, who private lenders really are, and why having capital ready changes everything about deal execution. He shares a real world case study where preparation and access to funding made a fast, profitable exit possible when traditional financing would have failed. Listeners will learn why mindset matters as much as mechanics, how conservative strategy...

info_outline Strategy Is Not About Doing More show art Strategy Is Not About Doing More

Measure Success Podcast

In this episode of the Measure Success Podcast, Carl J. Cox sits down with John Whitt, founder of Business Whitt and author of Checkmate, to explore how strategic thinking, leadership, and generosity intersect. John explains how lessons from competitive chess apply directly to business. Small advantages, disciplined execution, and resource placement matter more than chasing quick wins. The conversation covers clarity in goal setting, identifying constraints, testing ideas before scaling, and leading with generosity as a competitive edge. Listeners will gain practical insight into building...

info_outline How Smart Leaders Use AI to Execute Better show art How Smart Leaders Use AI to Execute Better

Measure Success Podcast

AI is changing how companies grow, how leaders lead, and how strategy gets executed. In this episode of the Measure Success Podcast, Carl J Cox sits down with Klee Kleber, co-founder and partner at Build Group, to discuss what leaders need to understand right now. Klee shares why expertise is becoming a commodity, why implementation is still the biggest challenge, and how operator-led strategy creates real value. They cover how AI is reshaping product development, go-to-market strategy, and leadership, along with why human judgment, trust, and execution still matter. This episode is a clear...

info_outline AI, Sales, and the Power of Human Connection show art AI, Sales, and the Power of Human Connection

Measure Success Podcast

In this episode of the Measure Success Podcast, Carl J Cox talks with Gabe Lullo, CEO of Alleyoop, about the real role of outbound sales in today’s market. They discuss how AI is changing sales without replacing human connection, why founders should stay close to revenue early, and how content builds trust before the first conversation ever happens. Gabe shares lessons from scaling a remote SDR organization and explains how fractional sales teams help growing companies create momentum without overspending. This conversation is practical, honest, and focused on strategy over tactics. If you...

info_outline Why AI Is Reshaping Leadership Today show art Why AI Is Reshaping Leadership Today

Measure Success Podcast

In this episode of the Measure Success Podcast, Carl sits down again with CEO and author Trey Taylor for a candid conversation on AI, culture, and the future of leadership. Trey explains why AI is no longer optional, how leaders can avoid lazy thinking, and what’s driving the rapid rise of Latino-owned businesses in the U.S. He shares insights on balancing culture, people, and numbers—his signature “three things”—while adapting to tools that change faster than organizations can keep up. Trey also gives practical examples of AI improving operations, decision-making, and customer...

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Measure Success Podcast

In this episode, Carl J. Cox talks with global speaker and executive coach Dona Amelia about why leaders need safe spaces to grow. Dona shares her upbringing in rural Indonesia, her rise as a performer and executive, and how those experiences shaped her belief that leaders can only grow when they have a place to speak honestly, ask real questions, and receive support without judgment. She explains how peer networks, shared experiences, and diverse perspectives help executives make better decisions and avoid isolation at the top. If you’ve ever felt pressure to know everything or carry...

info_outline Get Found in the New AI Economy show art Get Found in the New AI Economy

Measure Success Podcast

In this episode of the Measure Success Podcast, Carl sits down with digital marketing expert Dave Burnett to unpack the seismic shift happening in search and AI. Dave explains why Google is no longer the only place customers look for answers and how large language models are reshaping discoverability. He shares lessons from his own journey—partnership failures, business resilience, and recovering from a traumatic brain injury—and how those experiences shaped how he leads today. Dave outlines the new rules of digital visibility, why PR is becoming essential, and how companies can position...

info_outline Double Revenue. Cut Costs. One Strategy. show art Double Revenue. Cut Costs. One Strategy.

Measure Success Podcast

On this episode of the Measure Success Podcast, Carl J. Cox speaks with Tammy Nam, CEO of The Brief, the AI Agency for marketers. Tammy shares how she doubled revenue at Viki while cutting costs and improving team morale—a rare combination that highlights her strategic clarity and leadership strength. She explains how The Brief helps marketers run smarter campaigns from start to finish using intelligent agents that analyze performance, generate content, launch faster, and learn continuously. Tammy also breaks down how leaders can protect their top performers, remove friction, and communicate...

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Did you know that only about one-third of businesses will survive a decade or longer? 

The good news: there are a few tactics any entrepreneur can use to grow their company, take their revenue to the next level, and ensure their business survives. 

The bad news? Fear—and analysis paralysis—holds many company leaders back from doing so. In this episode, 40 Strategy founder and CEO Carl J. Cox outlines the three ways that entrepreneurs can move past that fear and scale their company, no matter the outside circumstances. 

Tune in for more on those three strategies, the power of elimination when setting goals, how to plan and execute strategic “sprints,” and the specific ROI you should be aiming for when you begin a new strategic initiative. 

Here’s a Glimpse of What You’ll Learn: 

  • The percentage of businesses that fail in the first year, first 5 years, and first 10 years of existence
  • The 3 ways an entrepreneur can shift past fear and take their business to the next level
  • Why focusing on fewer ideas — not more — actually creates more momentum 
  • The power of a 10-week strategic plan, and why this timeline works so well for business owners looking to grow and scale
  • The component that could be the most important to include in a strategic plan (which most entrepreneurs and business owners miss)
  • A crucial leadership lesson from the book “Good to Great”, and how it can help you hold your team accountable when it comes to executing your strategic plan
  • The ROI numbers you should be shooting for when thinking about key strategies
  • Why “starting” (and planning) is the most important part of the CAPTAIN strategy
  • How to increase your “luck” as a successful business

Resources Mentioned in This Episode: