Predicting (and stimulating) business growth through a quality sales strategy, with Enginuity CEO Dan Ducote
Release Date: 08/30/2022
AI is Here. Lead Like It.
Measure Success Podcast
Trey Taylor returns to discuss what CEOs are getting wrong about AI—and why lazy usage is worse than no usage at all. From productivity tools to people leadership, this episode challenges leaders to take full ownership over how AI is integrated in their organizations. You’ll also hear how AI is being used in construction, insurance, and even quoting systems—and why quality control still starts with the CEO. 🎧 This is strategy for the future—listen now.
info_outline
How to Create Culture That Actually Works
Measure Success Podcast
Ken Rusk, author of Blue Collar Cash, started in the trenches—literally. Today, he’s built a company where success means everyone wins. In this episode, Ken shares: The power of “timed pathways” vs. vague goals Why blue-collar jobs are an untapped goldmine How culture, transparency, and shared purpose drive retention If you want practical advice on building wealth, culture, and freedom (without a college degree), this one’s for you. 🎧 Tune in and rethink what it really means to succeed.
info_outline
Stop Surviving, Start Scaling with Idan Shpizear
Measure Success Podcast
What’s more powerful than a strategy? Belief. In this episode, Idan Shpizear—CEO of 911 Restoration—shares how he helps entrepreneurs move from fear and doubt to clarity and execution. He unpacks: The difference between belief and knowing Why your inner world shapes your business results How simple mindset shifts unlock new revenue This is one of our most mindset-driven, actionable conversations to date. 🎧 Tune in and discover how your mind may be the key to your next level.
info_outline
From Body Shop to Billion Dollar Brand
Measure Success Podcast
What does it take to grow from 1 to over 650 locations—and stay CEO the entire time? Matt Ebert, founder of Crash Champions, shares his incredible journey on the Measure Success Podcast. He breaks down how private equity, cultural alignment, and a clear vision helped him lead one of the largest collision repair networks in the country. Key takeaways: Navigating private equity while staying in control Scaling talent without compromising culture Building apprenticeship programs to address labor shortages Why consistency matters more than shortcuts Tune in to learn what it really...
info_outline
Why Most Podcasts Fail (And What Works)
Measure Success Podcast
Why do most podcasts fail-while others grow trust, community, and clients? In this episode of Measure Success, Carl J. Cox interviews Tom Schwab, founder of Interview Valet. Tom shares real-world advice on why podcasting works best when it’s rooted in service and strategy—not ego. Learn how to avoid “podfade,” what metrics really matter, and how to grow your influence with clarity. 🎧 Tune in to explore why your voice matters more than your downloads-and how to share your message in a way that lasts.
info_outline
Why 80/20 Isn’t Enough Anymore
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J Cox speaks with Perry Marshall, author of 80/20 Sales and Marketing, about why the Pareto Principle is more important—and misunderstood—than ever. They dive deep into why 80/20 now looks more like 95/5 in our digital world, how tech is amplifying inequality, and what leaders must do to stay focused, relevant, and profitable. You’ll learn how to eliminate distractions, double down on strengths, and why the ability to make clear decisions is the most valuable asset in today's marketplace. 🎧 Listen now and refocus your strategy with...
info_outline
Why Sales Data is Failing & How to Fix It
Measure Success Podcast
Most sales teams are working with bad data—and it’s costing them revenue. In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions. Key insights: ✅ How bad sales data hurts revenue growth ✅ Why most CRM data is inaccurate—and how to fix it ✅ How AI helps sales teams improve forecasting and performance If you want to eliminate bad sales data and unlock more revenue, don’t miss...
info_outline
Successful Sales Strategies That Actually Work
Measure Success Podcast
Scaling a business takes focus, consistency, and the right people. Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works. Key insights: ✅ Why most sales teams fail and how to fix it ✅ The key to building a business that scales ✅ How private equity firms can raise more capital If you’re serious about growing your company the right way,...
info_outline
How to Build a Business That Makes a Difference
Measure Success Podcast
A sock company that changes lives? Yes. John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives. In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness. Key insights: ✅ How a simple idea became a multi-million dollar business ✅ Why purpose and giving back drive growth ✅ What businesses can learn from their customer-first approach If you want to build a company that stands for...
info_outline
How to Grow Your Startup with Smart Branding
Measure Success Podcast
Small businesses and startups need strong branding to stand out and grow. Jason Sherwood joins the Measure Success Podcast to explain why branding isn’t just about logos—it’s about creating trust, recognition, and customer loyalty. Key insights: ✅ Why branding matters for small businesses ✅ How to build a brand that attracts customers ✅ The biggest branding mistakes startups should avoid If you want to turn your business into a recognizable brand, this episode is packed with insights you can apply today. !
info_outlinePlenty of businesses measure their growth (or lack thereof) after the fact, via a profit and loss statement. But what if you could measure potential growth before it even happens? That actually is possible — with a high-level sales strategy, in which a company focuses on leading indicators like “quality” sales calls (not just calls).
Our guest this week has built his company using one of those strategies, and he shares details of that process in this episode. Dan Ducote is the CEO of Enginuity Global, a member of Entrepreneurs’ Organization and the American Academy of Entrepreneurs. He’s also a shareholder of the Green Bay Packers and an owner of a 2020 Kentucky Derby horse.
Tune into the full episode for more about how Dan used his background in sales to build his business, why he’s taken business lessons from “The Rookie,” advice for recruiting (and keeping) top talent, and more.
Here’s a Glimpse of What You’ll Learn:
- More about Dan’s company, Enginuity Global, and why its inception was relationships-based
- What it means to be “fiscally smart” and why that was so important when Dan was growing Enginuity
- The story behind the significant growth of Dan’s company, despite the “worst economic times” Dan had ever lived through
- Why Dan’s dad was so disappointed that his son was getting into sales—and how Dan got him to change his mind
- How Dan’s sales background has played such an integral role in his business growing as much as it has, plus more about his company’s sales program
- The strategy for determining whether a sales call is “quality” at Enginuity
- Dan’s advice for attracting and retaining top-notch talent
- The business lesson that Dan took from the Dennis Quaid movie “The Rookie,” and how that philosophy has been integrated into his workplace
- How Dan measures success in his business, including the deeper metrics beyond just revenue and profit
- The power of positive intelligence, and how Dan has developed the skill in his own life
Resources Mentioned in This Episode: