When the Data is the Story
The Business of Travel
In an era where data tells the truth about traveller motivations, “When the Data is the Story” explores how numbers can illuminate narratives of culture, identity, and experience. Drawing from the 2025 Traveller Identity Consensus report, Evita Robinson and Dr. Alana Dillette reveals how BIPOC traveller data does more than quantify, it humanises and reframes the industry’s understanding of community-driven exploration and global movement. Key Takeaways: How to translate raw data into storytelling frameworks that reflect lived cultural experiences. The role of inclusive data collection...
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Rethinking Corporate Travel with AI
The Business of Travel
Brought to you by the GBTA Technology Committee Europe. In this episode Sarah Whiting & SkyLink (Episode1), Christopher Feuerecker & Blockskye (Episode 2) and Heinz Lennard Hornsby & Serko, Content will be about AI, revolutionizing the industry with a new approach, challenges with the customer demand (scope, requirements, etc.) This is the second in the podcast series featuring Christopher Feuerecker & Danielle Caviar, VP Sales Blockskye. Music track is Licensed under Creative Commons:
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Are the roles of traditional TMCs becoming obsolete or just going through a serious shake-up?
The Business of Travel
Corporate travel management: obsolete relic of the fax machine era… or the industry’s best-kept secret weapon? Depends who you ask. Airlines will say, ‘We don’t need TMCs.’ TMCs will say, ‘Good luck with duty of care when your VP of Sales is stuck in O’Hare at 11pm.’ This 20-minute discussion will focus on the predictions and fears of the TMC's future role Speakers: Stephanie Lachance EHI, Strategic Sales Director Mauro Di Re, Travel Portfolio and Corporate Expenses – Managing Partner at American Iron & Metal (AIM) Brought to you by the GBTA Canada...
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Personalising the Business Travel Journey: 5 Key Trends You Need to Know
The Business of Travel
Personalising the Business Travel Journey: 5 Key Trends You Need to Know Dan Norris, Andrea Batchelor, Juliet Howie, Jo Westlake GBTA Europe Accommodations Committee Music track is Licensed under Creative Commons:
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Rethinking Corporate Travel with AI
The Business of Travel
This is the first in a series of podcasts from the GBTA Europe Technology Committee - exploring the opportunities for AI in the business travel industry. First up is Sarah Whiting & SkyLink. Music track is Licensed under Creative Commons:
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Corporate Travel Tuesday with the Allied Leadership Council: Trends and Priorities
The Business of Travel
The business travel industry is fueled by innovative supplier companies who focus on serving the needs to both corporate travel programs and the travelers these corporate customers send out on the road for work trips. GBTA is fortunate to have many of these innovative supplier companies serving on its Allied Leadership Council – which is made up of its top industry supporters across several travel categories. In this podcast series, GBTA Allied Leadership Council members along with key executives from their companies discuss top company focus areas, the latest business travel...
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The Future of Business Travel Leadership: Re-shape, Re-frame, and Reinvigorate
The Business of Travel
Featuring Liz Fraser, Chief Revenue Officer at Serko, in this thoughtful conversation, we explore how leadership in business travel is transforming to meet the demands of a rapidly changing world. From redefining purpose and embracing AI to reinvigorating company culture and building diverse, future-ready teams—this episode uncovers the mindset shifts, skillsets, and strategies that will shape the next era of leadership. Whether you're an emerging leader or a seasoned executive, this is your roadmap to leading with impact in the future of business travel. Music track...
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Corporate Travel Tuesday with the Allied Leadership Council: Trends and Priorities
The Business of Travel
The business travel industry is fueled by innovative supplier companies who focus on serving the needs of both corporate travel programs and the travelers these corporate customers send out on the road for work trips. GBTA is fortunate to have many of these innovative supplier companies serving on its Allied Leadership Council – which is made up of its top industry supporters across several travel categories. In this podcast series, GBTA Allied Leadership Council members along with key executives from their companies discuss top company focus areas, the latest business travel...
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GBTA Board View | Are You Ready for Convention? – A Buyer/Supplier Perspective
The Business of Travel
The GBTA Convention annually brings together thousands of professionals in person to connect, learn, grow and do business for the world’s $1.4 trillion business travel industry. So what can attendees expect at the upcoming GBTA Convention 2025 in Denver, July 21-23, and how can they make the most of their experience? In this podcast, GBTA Board President, Mark Cuschieri, and travel supplier, Treasurer of the GBTA Board of Directors, Kevin Sullivan, join GBTA CEO Suzanne Neufang to preview and discuss what’s new, noteworthy and not-to-be-missed for attendees heading to this year’s...
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Corporate Travel Tuesday with the Allied Leadership Council (ALC)
The Business of Travel
The business travel industry is fueled by innovative supplier companies who focus on serving the needs to both corporate travel programs and the travelers these corporate customers send out on the road for work trips. GBTA is fortunate to have many of these innovative supplier companies serving on its Allied Leadership Council – which is made up of its top industry supporters across several travel categories. In this podcast series, GBTA Allied Leadership Council members along with key executives from their companies discuss top company focus areas, the latest business travel trends...
info_outlineIn this 4th installment of ‘It’s SME Again’ podcast series, we chat with Dewitt Jones, world renowned Nat Geo photographer and motivational speaker about how travel can enhance or detract from performance, and how there is more than one right answer in travel, and life. We have previously spoken with road warriors from professional baseball to film and television production to an Olympics Water Polo team. One of the common threads we have discovered is how travel is a key ingredient to success in the sports, media, and entertainment industries. Joining live from GBTA Convention 2022 in San Diego, hosts Amy Thiessen and Greg Bell have an insightful conversation with Dewitt Jones on how to celebrate what’s right in both life and travel.
Dewitt Jones, in his twenty-year career with National Geographic, Dewitt Jones lived the vision of “celebrating what’s right with the world” and embraced an attitude that took him to new heights both in business and in life. He found that the creative tools he employed as a photographer had even deeper application when applied directly to his personal and professional growth. Discover the beauty of being open to possibilities and reframing problems into opportunities.
Using his own extraordinary photographs as illustrations, Dewitt weaves a visual tapestry of emotion and content. One that allows you to touch your own passion: to balance your head with your heart: and to come away inspired with your own creative potential.
GBTA’s Sports, Media & Entertainment committee (SME) currently has 20 committee members from high-level positions within the travel community. Our buyers represent many of the leading sports, media and companies in the world, from professional sports teams and leagues, players associations, movie studios, film production companies, music labels, and so on. On the supplier side we also have top reps from the major travel companies from the airlines, lodging, ground transportation.
The Global Business Travel Association (GBTA) is the world’s largest professional association representing the $1.4 trillion business travel industry. Collectively, our members directly control more than $345 billion of global business travel and meetings expenditures annually, and also represent every facet of the global travel industry marketplace.
The goal of the SME podcast is to leave you with up-to-date insights and relevant, actionable guidance.