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Release Date: 11/02/2022
The Next Generation of Marketing Automation Platforms.
Brian Pasch Podcast
Join me and Robert Donovan from Donovan Martech as we discuss the modern marketing automation platform that he is building. Robert is rightly rethinking how automation and AI can transform the way that dealers execute marketing campaigns, especially from a centralized data source like a CDP. Tune in today!
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Foureyes UDP Compliments Dealers First-Party Data Strategies
Brian Pasch Podcast
Join me and Dave Steinberg, Inventor and CEO of Foureyes to discuss identity resolution and data activation in automotive retail. I was very impressed with David's insights and vision for his company. This is a company that dealers and investors should be watching. Join me as we talk about the hottest topic in automotoive retail: CDPs.
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SEO Is Like Hiring a Lawyer – You Get What You Pay For!
Brian Pasch Podcast
Join me and Greg Gifford Vice President of Search at SearchLab Digital to discuss the latest trends in automotive SEO and the impact that ChatGTP may have on content and creative jobs in marketing. Once again, the interview will be filled with actional insights and good humor.
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CarWars Releases 2023 Automotive Call Trends Report – Listen In
Brian Pasch Podcast
Join me and Jake Wilker VP of Sales at Car Wars as we discuss their recent research report on calls trends in automotive retail. It's amazing that some dealers lack discipline to look at their call data to influence sales process and business polices. This is an interview that you do not want to miss.
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Digital Retailing Matures To Deliver Transactional Connected Retailing
Brian Pasch Podcast
Join me and Ryan Osten Executive VP of to discuss their latest updates to their connected retailing platform, which is moving closer to a universal transactional platform for dealers in the U.S. and Canada. This interview is part of a series of conversations that are leading up to the 2023 Digital Marketing Strategies Conference (DMSC) which will be held in Austin this year, May 21-23rd. https://digitalmarketingstrategies.org/
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FullThrottle Patent Fuels First-Party Data Management Success for Dealers
Brian Pasch Podcast
Join me and David Regn Co-Founder and CEO of FullThrottle as we discuss his first-party data management and activation platform. The Fullthrottle platform was included in our research report on Automotive CDP/MAP providers and dealers should learn more about their approach to first-party data management. This is the first in a 10-part podcast series on Automotive CDP platforms.
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Cox Automotive Releases 2023 Car Buyer Journey Study
Brian Pasch Podcast
Join me and Vanessa Ton, Senior Manager of Research & Market Intelligence from Cox Automotive as we discuss the findings of the newly released annual Car Buyer Journey Study. This reports is critical for dealers to read as it will help to refine their retail operations roadmap for 2023.
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Brooke.ai Solves Customer Experience Dilemma in Fixed Ops
Brian Pasch Podcast
Join me and Tiffany Peeler as we discuss the newest disruptor in the automotive industry. Brooke.ai delivers a Win – Win for dealers and consumers. Get to know the details behind the leader in Digital Voice Assistants (DVA’s). Want the research paper, download it here:
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KBB Strategies To Increase Service Revenue and Retention
Brian Pasch Podcast
Join me and Juan Flores, Senior Director of Kelley Blue Book as we discuss the new ways in which dealers can connect with in-market consumers seeking information on recalls and service costs. The insights that KBB offers dealers and the new Service Advisor platform enables dealers to increase their shaire of local fixed operations revenue.
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Cox Automotive Doubles Down on Connected Retailing.
Brian Pasch Podcast
Join me and Erin Lomax from Cox Automotive as we discuss Cox's plans to enhance their platform to helps consumers and dealers optimize the car buying process. Also get a sneak peak at what is coming at NADA and why you should be calling your Cox representative for a demo.
info_outlineJoin me and Peter Jones from Premion as we discuss the latest strategies that dealers can use for streaming video and how new measurement tools can show proof of performance for all advertising campaigns.