Meet Michelle Mulder, one of Beacon’s Female Roofing Professional of the year Finalists
Release Date: 11/08/2022
Leading Ladies of Roofing IT
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In this Roofing Road Trips®, Megan Ellsworth sits down with the women in roofing who are at the forefront of technology at Tremco Construction Product Group. Shefali Power and Susan L. Kapcoe are leaders in the Tremco IT group. They share their experience of working in IT and construction for over 26 years. Find out how IT and construction are areas where women can excel with the landscape changing in these traditionally male-dominated industries.
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Staying Safe and Making Money in the Off Season
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In this episode of Roofing Road Trips®, Karen Edwards is joined by Brandon Strawder of The RIDGEPRO to re-examine roofing contractors’ approach to the traditionally slow off season. Brandon will discuss how contractors can pivot their business models and keep their technicians busy yet safe, which is always the priority. In the past, safety meant standing down and waiting for better weather, but there are other opportunities for contractors to extend their busy seasons. Karen and Brandon take a look at how the roofing industry can prioritize both keeping their techs busy and safe at...
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Nailing Down the Essentials of Wood Nailers & Alternatives
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In this Roofing Road Trips® episode, Karen Edwards sits down with Eric Younkin, leader of the product and engineered services team for Carlisle Architectural Metals (CAM), to discuss the often-overlooked world of nailers, an essential component for roofing perimeter systems that impacts the overall security and resilience of a building. Learn about why nailers are critical to roof perimeter securement, their role in sustainability and alternative solutions. They will break down the risks associated with perimeter failures, review design standards and discuss sustainable advancements in...
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Spreading Cheer Through Cause Marketing in Roofing
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In this festive episode of Roofing Road Trips, host Heidi J. Ellsworth dives into the heartwarming world of cause marketing and its role in the roofing industry. Learn how businesses can spread holiday cheer while making a meaningful impact in their communities. Discover inspiring stories and practical tips on giving back, building connections, and creating a culture of generosity that lasts well beyond the holiday season. Don’t miss this uplifting conversation that’s perfect for the season of giving!
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Building a Community for Latino Roofers
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In this Coffee Conversations, we speak with Amparo Sancen, the founder of Latinos En Roofing, Jaqueline Sancen, marketing and events for Latinos En Roofing and Itzel Najera of RoofersCoffeeShop, to discuss the challenges and successes of Latino contractors in the roofing industry. Amparo shares her journey from facing business obstacles to building a supportive community through expos and partnerships, emphasizing the importance of organizations like Latinos En Roofing. She explains how her grassroots initiative turned into a vital resource for bilingual roofers, the key role of partnerships...
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Pam Torrey – Maximize Every Lead With Personalization
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In this Roofing Road Trips®, Heidi sits down with Pam Torrey to discuss the ever-changing landscape of lead generation in the roofing industry. With increased competition and evolving consumer expectations, it’s more important than ever to make each lead count. During the conversation, the two explore strategies for boosting lead quality, building trust with homeowners and making that first impression stick. Pam will also discuss the new Profile Pages feature — a powerful tool that will help roofing professionals deliver personalized presentations tailored to each homeowner....
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People Make Roofing - John Kiesel
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Welcome to People Make Roofing, a call to action led by McCormack Partners and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing. Learn more at RoofersCoffeeShop.com! Are...
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Reinventing roof coatings with Storm Breaker
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In this Roofing Road Trips® episode, Karen Edwards welcomes Shane Millwood, VP of sales for BITEC, to discuss the recent transformation at the company as they consolidate their roof coatings lines under the innovative Storm Breaker brand. We’ll explore the reasons behind the transition, the benefits for the sales team and customers, and what this means for the future of roof coatings. With a focus on versatility and performance, the Storm Breaker brand is set to lead the market in solutions for low-slope roofs. Learn more at https://www.rooferscoffeeshop.com/
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Leak-free Solution for Meeting Codes
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In this Roofing Road Trips episode, Karen Edwards welcomes Kevin Morris from Tubos to dive into the fascinating journey of an innovator who has been reshaping the roofing industry since 2009. With zero warranty claims, universal compatibility with all major roofing systems and nationwide distribution, this unique roofing product has become the go-to solution for extending plumbing vent pipes to meet code. Hear how this groundbreaking product got its start, what makes it superior to other options and the exciting potential for its future. For contractors, facility managers and prospective...
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Acquisition Frenzy! Where is the Industry Going?
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Join us for this episode of Coffee Conversations, sponsored by IB Roof Systems, as we explore the good, the bad and the ugly of corporate acquisitions. Our distinguished panel includes: Ron Harriman, Reid Ribble, Brian Whelan, Ed Krusec and Jason Stanley. They discusses why acquisitions happen and how they can affect a business depending on how they are carried out. Keeping your identity during these changes can be a struggle with new authority structures, new goals and new people. We will discuss ways to protect your company culture and product quality, and what to look for in a...
info_outlineIn this episode of Roofing Road Trips, Heidi J. Ellsworth, RCS Partner virtually meets with Michelle Mulder, owner of Nailed It Roofing in North Bay, Ontario, Canada and the winner of Beacon’s annual North American Female Roofing Professional of the Year competition, which shines a spotlight on inspiring women in the roofing industry across the U.S. and Canada. Michelle has enjoyed hands-on work since taking shop classes in high school, where she looked forward to a career in the trades. As a woman, she found it difficult to be hired in construction after high school, so she enrolled in the Renovation Techniques Construction Carpentry Program at Canadore College. Upon graduating in 2005, she was hired as a carpenter, framing houses and sheathing roofs. Learning more about the on-site trades, she grew a passion for roofing. In 2015 Michelle started her own business, Nailed It Roofing, which has been one of the top roofing companies in North Bay, Ontario for the past seven years. As the winner of Beacon’s Female Roofing Professional of the year 2022, you don’t want to miss Michelle’s inspiring story of strength and perseverance in this episode of Roofing Road Trips.
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