Meet Michelle Mulder, one of Beacon’s Female Roofing Professional of the year Finalists
Release Date: 11/08/2022
AI in Roofing: From Aerial Intelligence to Automated Estimating
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In this RoofersCoffeeShop® Coffee Conversations, sponsored by RIIG Technologies, Heidi J. Ellsworth is joined by Denver Riggleman, CEO of RIIG Technologies, and Piers Dormeyer, CEO of EagleView, as they discuss the current state of AI development and adoption across roofing and construction. From EagleView's advancements in aerial imagery and the innovative Horizon platform to RIIG Technologies' work in AI-powered estimating, automation and intelligent business systems, this discussion will provide an insider's perspective on how technology is transforming the way roofing professionals work....
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RCS Influencer Will Lorenz - September 2026
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This month's question: Tax Policy Credits and Growth Opportunities Understanding available tax credits and deductions Expensing strategies that support expansion Working with experts to avoid missed opportunities Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! ...
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RCS Influencer Aaron Weinstein - September 2026
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This month's question: Tax Policy Credits and Growth Opportunities Understanding available tax credits and deductions Expensing strategies that support expansion Working with experts to avoid missed opportunities Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! ...
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Rethinking Roofing Underlayment
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Christopher Vick from Sentry Building Innovations to explore why underlayment is often overlooked and what contractors may be missing by treating it as a basic layer. The conversation dives into how the industry typically views underlayment and why a more strategic approach can improve performance and durability. Listeners will also learn how Sentry is thinking differently about underlayment — from “good, better, best” options to the value of brand trust and manufacturing control. This episode will leave contractors...
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RCS Influencer Trent Cotney - August 2026
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This month's question: Private Equity and Industry Consolidation How PE money is reshaping competition Risks and opportunities for independent contractors Preparing your business for acquisition or defense Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #adamsandreese...
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RCS Influencer Randy Chaffee - August 2026
RoofersCoffeeShop
This month's question: Private Equity and Industry Consolidation How PE money is reshaping competition Risks and opportunities for independent contractors Preparing your business for acquisition or defense Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! ...
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Training Roofing’s Future Workforce
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Mindy Dahlquist of TRA Snow and Sun to talk about workforce development, contractor training and the importance of hands-on education in roofing. Mindy shares how TRA’s in-person training programs and industry education efforts are helping contractors build practical skills in the field. The conversation also explores the workforce challenges facing roofing today and why trusted, hands-on learning is essential for bringing new talent into the trades. Learn more at RoofersCoffeeShop.com! Learn...
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Are Invoice Errors Quietly Draining Your Profits?
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by TW Woodward of InvoiceIQ to discuss how invoice discrepancies can quietly erode contractor profits. They talk about why pricing errors are so easy to miss in today’s building materials market and how invoice verification technology can help contractors protect their margins with confidence. TW also shares customer stories that show how contractors are recovering revenue while maintaining strong relationships with their...
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Leading With Safety
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In this episode of Roofing Road Trips®, host Karen Edwards sits down with Ro Lewis, vice president of HS&E for Tremco CPG Field Services, and Tony Kotnik, assistant director of field safety, to talk about what it takes to build a safety culture that goes beyond compliance. With Tremco recognizing September 2026 as Safety Month, Ro shares how the “Lead It. Live It. Own It” mindset encourages employees to take personal responsibility for safety, speak up about hazards and look out for their teammates. They also discuss the role of leadership, ongoing training and employee engagement in...
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RCS Influencer Trent Cotney - September 2026
RoofersCoffeeShop
This month's question: Understanding available tax credits and deductions Expensing strategies that support expansion Working with experts to avoid missed opportunities Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #adamsandreese #RoofersCoffeeShop #MetalCoffeeShop...
info_outlineIn this episode of Roofing Road Trips, Heidi J. Ellsworth, RCS Partner virtually meets with Michelle Mulder, owner of Nailed It Roofing in North Bay, Ontario, Canada and the winner of Beacon’s annual North American Female Roofing Professional of the Year competition, which shines a spotlight on inspiring women in the roofing industry across the U.S. and Canada. Michelle has enjoyed hands-on work since taking shop classes in high school, where she looked forward to a career in the trades. As a woman, she found it difficult to be hired in construction after high school, so she enrolled in the Renovation Techniques Construction Carpentry Program at Canadore College. Upon graduating in 2005, she was hired as a carpenter, framing houses and sheathing roofs. Learning more about the on-site trades, she grew a passion for roofing. In 2015 Michelle started her own business, Nailed It Roofing, which has been one of the top roofing companies in North Bay, Ontario for the past seven years. As the winner of Beacon’s Female Roofing Professional of the year 2022, you don’t want to miss Michelle’s inspiring story of strength and perseverance in this episode of Roofing Road Trips.
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