Meet Michelle Mulder, one of Beacon’s Female Roofing Professional of the year Finalists
Release Date: 11/08/2022
Attic Ventilation: Ask the Expert.
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Paul Scelsi of AirVent to explore the education behind proper attic ventilation and why it matters more than ever in today’s airtight homes. They walk through the long running Ask the Expert™ seminar series, which breaks down vent selection, code requirements, installation tips and real-world case studies for contractors across North America. The conversation highlights how this program has become a trusted technical resource for roofers,...
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Roofer of the Month - EAS Roofing
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In the January 2026 Roofer of the Month podcast, host Alex Tolle sits down with Paige Boot of EAS Roofing for a look at what drives one of Pittsburgh’s standout roofing teams. Paige shares how EAS Roofing built its reputation on craftsmanship, communication and a customer-first mindset in a market where homeowners expect clarity and consistency. The conversation offers a window into the company’s culture, its commitment to growth and the passion that keeps Paige and the EAS Roofing team raising the bar for residential roofing. Learn more...
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Power Up Your Metal Roofs With S-5!
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by S-5!’s Application Engineer & Product Support Manager, Jesse Winternitz as they discuss the essential tools contractors need for successful metal roof installations. Jesse explores S-5!'s innovative calculators and the support they offer to streamline operations, enhance efficiency and ensure accurate, reliable results on the job. Whether you're a seasoned pro or just getting started, learn how to leverage these tools for better project outcomes. ...
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Integrating Technology: Live Onsite With DataForma
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In this special Roofing Road Trips® episode, host Megan Ellsworth goes live on location from the DataForma PSU Event to sit down with Brian Cook. Together, they explore how roofing contractors are using integrated technology, streamlined workflows and data-driven decision making to grow stronger, more efficient businesses. This conversation shines a light on where the roofing industry is headed — and how tools like DataForma continue to evolve alongside it. Learn more at RoofersCoffeeShop.com! ...
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Marketing That Works: AI, Data and Partnerships
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In this episode of Roofing Road Trips, Karen Edwards sits down with Shyam Prabhakar and Fred Castonguay from Reworked.ai to explore how roofing companies of all sizes, as well as distributors and manufacturers, can optimize their marketing efforts to save time, reduce waste, and generate higher-quality opportunities. They break down the most common failures in lead generation, why many organizations overspend without seeing results, and how maximizing every marketing dollar can transform performance across the entire roofing ecosystem. The conversation also highlights the continued...
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The Future of Dataforma: Growth, Vision and Community
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Brian Cook, the newly promoted chief operating officer of Dataforma. With over 17 years at the company, Brian shares his journey from account manager to COO, reflecting on the growth, innovation and community that has shaped Dataforma’s success. Heidi and Brian discuss how his sales experience influences his leadership approach while exploring the exciting changes on the horizon and his vision for the company’s next chapter. Tune in to hear...
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Simplify Your Tech-Stack with NomoHub
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Colin Armstrong from NomoHub to explore how technology is reshaping the day-to-day realities of roofing contractors. The conversation looks at what roofing contractors are searching for in a digital platform, why NomoHub was created to meet those needs and the way this all-in-one field sales platform helps contractors simplify lead management, canvassing and sales tracking. From its contractor-first approach to the tools it can replace on the job, this episode offers a clear look at how one platform aims to streamline...
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RCS Influencer Trent Cotney - January 2026
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This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #adamsandreese #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals...
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RCS Influencer Trent Cotney - December 2025
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This month's question: How can contractors balance traditional business practices with new technologies for long-term success? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #adamsandreese #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop...
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State of the Industry
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In this final Coffee Conversations® of 2025, we’re bringing together some of the brightest minds in roofing to reflect on the past year and look ahead to what’s next for 2026. From economic shifts and labor trends to technology innovations and evolving contractor needs, this conversation will explore how the entire roofing ecosystem is transforming. Sponsored by SRS Distribution, industry leaders will share their predictions and insights for the year ahead. Learn more at RoofersCoffeeShop.com! Are you a...
info_outlineIn this episode of Roofing Road Trips, Heidi J. Ellsworth, RCS Partner virtually meets with Michelle Mulder, owner of Nailed It Roofing in North Bay, Ontario, Canada and the winner of Beacon’s annual North American Female Roofing Professional of the Year competition, which shines a spotlight on inspiring women in the roofing industry across the U.S. and Canada. Michelle has enjoyed hands-on work since taking shop classes in high school, where she looked forward to a career in the trades. As a woman, she found it difficult to be hired in construction after high school, so she enrolled in the Renovation Techniques Construction Carpentry Program at Canadore College. Upon graduating in 2005, she was hired as a carpenter, framing houses and sheathing roofs. Learning more about the on-site trades, she grew a passion for roofing. In 2015 Michelle started her own business, Nailed It Roofing, which has been one of the top roofing companies in North Bay, Ontario for the past seven years. As the winner of Beacon’s Female Roofing Professional of the year 2022, you don’t want to miss Michelle’s inspiring story of strength and perseverance in this episode of Roofing Road Trips.
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