Coffee Conversations - Getting to Know REAL Roofing with National Women in Roofing!
Release Date: 12/15/2022
How to Promote High Performance Shingle Technology
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In this Read Listen Watch® (RLW), Heidi J. Ellsworth sits down with Jon Abernathy and Fallon Anawalt of TAMKO to discuss the company’s Performance Shingle Technology and how contractors can leverage that technology to differentiate their businesses. Designed for unparalleled resilience in severe weather conditions, these advanced shingles blend cutting-edge materials and engineering to offer superior wind resistance, flexibility and longevity, which is why it’s becoming a top choice for contractors and homeowners alike. Explore what sets this shingle technology apart from conventional...
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People Make Roofing - Ryan Groth
RoofersCoffeeShop
Welcome to People Make Roofing, a call to action led by Roofing Talent America and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing. Learn more at RoofersCoffeeShop.com! Are you a...
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Chris Meyer – The Solution to Condensation is Here!
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In this Roofing Road Trips® episode, Megan Ellsworth is joined by Chris Meyer, director of low slope roofing at VaproShield. They discuss how this permeable air and water membrane can prevent the accumulation of moisture in a roofing assembly, and what that means for the quality, longevity, and resilience of a finished roof. Listen to this episode to know how to deliver the longest lasting and reliable roofs to customers. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member...
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Diversity, Growth and Leadership in 2025
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In this Roofing Road Trips® episode, Karen Edwards sits down with Roscoe Green of Adams & Reese to discuss what the future holds for the roofing and construction industries. With a distinguished background as a Board Certified Construction Law attorney and licensed Florida Certified General Contractor, Roscoe offers invaluable insights into the intersection of law, diversity and construction. Join them as they explore Roscoe's unique role in shaping diversity initiatives, his thoughts on upcoming industry trends and how companies can adapt to thrive in a dynamic market. ...
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Empowering Contractors Through Leadership
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In this episode of Roofing Road Trips, join Heidi J. Ellsworth as she sits down with Melissa Chapman from The GLO Group to discuss the challenges contractors face in scaling their businesses while navigating trends like private equity consolidation and talent poaching. Melissa shares how their experiences with helping contractors scale their businesses led to the creation of the LDR Accelerator program. The program is aimed at transforming contracting businesses by focusing on leadership development, improving team performance, and promoting work-life balance. Join them and discover...
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Legal Must-knows for Roofers
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In this Read Listen Watch® (RLW), join host Karen Edwards and legal expert Ashlee B. Poplin, partner at Adams & Reese with extensive experience in civil litigation and construction law, as they discuss the essential legal aspects of starting and running a roofing business. From choosing the best legal structure (LLC, S-Corp, C-Corp) for your company and understanding its impact on taxes and liability, to navigating the necessary licenses and permits required across different states, they cover it all. Learn how to minimize insurance costs while ensuring adequate coverage, the risks of...
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David Beiler – Reducing Labor Costs with Equipment
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In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by David Beiler from Equipter to discuss the evolving landscape of labor procurement in the roofing industry. As labor costs continue to rise, contractors face new challenges in balancing quality, efficiency and profitability. David shares insights on how the shift in labor sourcing affects contractors, homeowners, and crews and why investing in equipment can be a game-changer. From reducing costs to improving job site efficiency, he explains how Equipter’s innovative solutions help roofing professionals stay competitive....
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John Kenney – Estimating Without Barriers
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with John Kenney of Cotney Consulting Group to discuss the launch of a groundbreaking Virtual Spanish Estimating Training designed specifically for the Latino roofing workforce. John, a seasoned industry educator and trainer, will talk about why bridging the language gap in estimating is a game-changer for productivity, project success and team communication. This course empowers Spanish-speaking foremen and field leaders to understand and apply estimating principles on-site so they can lead with confidence, manage labor and...
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Will Lorenz – Opportunities in Uncertainty
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Will Lorenz from General Coatings to discuss uncertainty in the roofing industry and how contractors can adapt. They explore the decision-making process of building owners around roofing expenses, including the benefits of restoration options that do not include a costly tear-off. They also touch on the importance of maintenance and how it can help extend the life of a roof and postpone costs. Will discusses the risks associated with holding off on roofing work and how having the trust of your customers can make all the...
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Teresa Ramirez – The Real Cost of Labor
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Teresa Ramirez of Southeast Contracting Services and dive deep into the real cost of labor in the roofing industry. From insurance and taxes to training, downtime, and seasonal turnover, Teresa breaks down the often-overlooked expenses that impact a project’s bottom line. They cover budgeting and how staffing partners can help reduce risk and maintain quality. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member...
info_outlineIn this poignant and exciting Coffee Conversations, sponsored by CertainTeed, Heidi J. Ellsworth will be discussing the new diversity, equity and inclusion (DEI) course from National Women in Roofing. The program is called REAL Roofing and the DEI Essentials learning journey is the course. Through a one-month interactive series, the DEI roofing industry education program is available at a low cost for any company to provide access to the program for its employees. The course of study centers on four major themes: Identity & Language, Bias Awareness, Prejudice & Discrimination, and Inclusive Leadership & Culture. RoofersCoffeeShop is proud to give these incredible women the stage to bring the roofing industry into a new era of diversity, equity and inclusion. You won’t want to miss this captivating Coffee Conversations!