1217: Topic Showcase: Headline Writing
The Level 10 Contractor Daily Podcast
Release Date: 01/07/2023
2276: 5 Ways To Create "Out of the Box" Print Ads
The Level 10 Contractor Daily Podcast
t’s Monday, which means it’s time for the latest installment of our 5 ways to Monday series… let me ask you this: are your print ads getting a little stale? Are results lagging? Maybe you need to put some pep in your print ads. Today Rich is going to give you a quick overview of what it takes to INTERRUPT people in advertising, and then he’ll show you FIVE ways to make it happen.
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2275: Sunday Podcast: Guide To Inspiration & Personal Revelation - Part 2
The Level 10 Contractor Daily Podcast
It’s Sunday, and that means it’s time for some inspiration. And this Sunday, I mean literally, we are going to continue to talk about inspiration. How do you get it, where does it come from, and how can we get more of it? Last week on the Sunday podcast, Rich released part 1 of this series on inspiration and revelation… and today we have the second and final part for you.
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2274: Topic Showcase: Home Shows
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we focus on home shows and how to stand out in the crowd–from integrating your identity in pithy banners and educational flyers, to capturing leads and following up through texts and calls, to choosing the right booth location. Plus we hit on a couple of Rich’s favorite tactics: the sweepstakes and big bill.
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2273: You Have a Great Story...So Tell It!
The Level 10 Contractor Daily Podcast
Every contractor has a powerful story that sets them apart from the rest—most just never tell it. In this episode, Rich shows how to uncover your company’s true Identity, transform it into compelling narratives, and use those stories in your marketing to build trust, differentiate from competitors, and attract higher-quality, ready-to-buy leads.
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2272: TBT: Injecting Power, Precision, and Passion Into Your Marketing
The Level 10 Contractor Daily Podcast
It’s Throwback Thursday, and today we hop in the time machine and set the dials for April 11th, 2011… that is right, ages ago! But guess what? In those years, the principles of marketing have not changed one single bit… and as you’re about to hear… when it comes to identity, you’ve got to not JUST have a good case to present to the jury… er, uh… your prospects… you’ve also got to present it with power, precision, and passion!
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2271: How To Determine When To Fire Somebody
The Level 10 Contractor Daily Podcast
Rich is going to swerve a bit out of the marketing lane and talk about FIRING people. Yep, firing people. And he’s going to tackle the tough question of “how do you know when it’s time to let somebody go.” After all, most people who need to be fired still have plenty of GOOD traits… which makes it so hard. So listen up: Rich has a 4-step evaluation to help you decide if and when it’s time to give somebody the boot.
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2270: Quick Tips: Proximity Marketing
The Level 10 Contractor Daily Podcast
Proximity marketing only works with a sustained, multi-touch approach. Rich outlines a five-step system using customer involvement, identity-rich mailers, check mailers, testimonial letters, and micro-canvassing to turn one completed job into multiple neighborhood sales. With effort and repetition, contractors can break through resistance and generate new local leads.
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2269: 5 Ways to Mix Up Your Advertising
The Level 10 Contractor Daily Podcast
Feel like your advertising has hit a wall? NOt generating as many leads as you used to? Looking for ways to interject “something different” into your marketing plan? That’s what today’s episode is all about–mixing things up, and doing things a bit different. Not a TON different–just a little bit different.
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2268: Sunday Podcast: Guide To Inspiration & Personal Revelation
The Level 10 Contractor Daily Podcast
It’s Sunday, and that means it’s time for some inspiration. And this Sunday, I mean literally, we are going to talk about inspiration. How do you get it, where does it come from, and how can we get more of it? This is a long episode, so today will be part 1, then i’ll meet you here again next Sunday for part 2. As usual, this is interesting stuff.
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2267: Topic Showcase: Facebook
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we talk about Facebook. Okay so you’ve heard Rich talk about Facebook on the podcast… about a million times. And for good reason! It’s a really great way to get in front of… well, just about every prospect you could ever hope to sell something to. On today’s showcase, we take you step by step through what Facebook is, what it does, and different ways you can use it. Rich calls it the Swiss Army Knife of social media. Let’s...
info_outlineOn the first Topic Showcase of 2023, Rich highlights How to write better Headlines for your advertising.