How to build a brand people will remember, with TEDx speaker Isabelle Mercier
Release Date: 01/10/2023
The Secret to Elite Business Performance
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J. Cox talks with Michael Erath, founder of Next Level Growth and author of The Five Obsessions of Elite Organizations. Michael shares his powerful story of losing a multimillion-dollar company to fraud and how that crisis transformed his view of leadership. He explains how elite organizations are built around five obsessions—great people, inspiring purpose, optimized playbooks, performance-driven culture, and sustainable profits. Tune in to learn how you can lead with purpose, build stronger teams, and achieve both a return on investment...
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Radical Clarity: How Founders Lead with Purpose
Measure Success Podcast
Many technical founders find themselves running companies almost by accident. They know their craft — but struggle to lead with clarity. In this Measure Success Podcast episode, Carl J. Cox interviews Pete Steege, author of Radical Clarity, to discuss how “accidental CEOs” can grow their businesses by uncovering their true story. Pete explains why clarity — not more effort — drives growth. He shares how to focus on purpose, align your team, and communicate with meaning so your message connects with customers. 🎧 Tune in to learn how to move from complexity to clarity.
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Leadership Without Accountability Fails
Measure Success Podcast
Leadership alone doesn’t drive success—it’s only part of the equation. In this episode of the Measure Success Podcast, Dr. James Chitwood shares how his TRAC framework—Training, Recognition, Accountability, and Communication—creates lasting organizational transformation. Hear how his military background shaped his leadership philosophy, why capitalism is at risk, and what it takes to build high-performing, people-centered teams. Listen now and learn how to lead through structure, not just inspiration.
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Data Privacy Laws Every CEO Must Know
Measure Success Podcast
In this episode of the Measure Success Podcast, Carl J. Cox talks with Jenny Sheridan, attorney and founder of JL Sheridan Law, about how changing data privacy laws are shaping the way companies operate. Jenny shares insights on how businesses can stay compliant with the California Consumer Privacy Act (CCPA) and similar state laws, the real risks of ignoring them, and how privacy can become a competitive advantage when managed strategically. Listen to learn how to protect your business, reputation, and customers in a data-driven world. 🎧 Stream now at...
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Innovation Starts from the Bottom Up
Measure Success Podcast
In this week’s episode of the Measure Success Podcast, I sit down with Richard Dunbar, CEO of Bottom Up Consulting and author of Bottom Up Breakthrough, to discuss how true innovation often starts from the ground up. Richard shares how empowering employees at every level builds trust, strengthens transparency, and improves retention. He explains why many leaders fear “bottom-up” leadership—and how shifting from a top-down model can uncover hidden ideas that transform organizations. From his experience in the Canadian Armed Forces to founding Bottom Up Consulting, Richard’s work...
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The 4 P’s of Startup Success
Measure Success Podcast
Amanda Patterson, CEO of Rocket Fuel Labs, joins Measure Success Podcast to share how startups and high-growth companies can achieve predictable growth. She explains her Four P’s framework—precision, process, positioning, and performance—and why knowing your LTV to CAC ratio matters. We discuss how AI is reshaping marketing, why human connection is still the key differentiator, and how founders can break through growth plateaus. 🎧 Tune in for strategies to hit your numbers with confidence
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Profit Over Vanity Metrics
Measure Success Podcast
On this episode of the Measure Success Podcast, Carl J. Cox talks with Marley Majcher, CEO of The Party Goddess and author of But Are You Making Any Money? Marley shares her journey from early mistakes in the restaurant world to building a thriving events business while helping other entrepreneurs avoid the same pitfalls. You’ll learn: Why profits matter more than press or followers How to price your services with confidence Why time is your most valuable resource Practical steps to build a profitable, sustainable business Listen now and discover how to stop chasing vanity metrics...
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99% of Projects Fail—Here’s Why
Measure Success Podcast
Why do 99% of projects go wrong? Dr. Thomas Zweifel, author of Gorilla in the Cockpit, joins the Measure Success Podcast to explain why the real cause is human—not technical. We explore: The “black box” of hidden conversations that sabotage progress Why mindset and accountability are key to successful projects How leaders can transform breakdowns into breakthroughs If you want to uncover the hidden reasons projects fail and learn how to lead with impact, this episode is for you. Listen now and gain practical insights you can apply today.
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AI, Tariffs & Survival in 2026
Measure Success Podcast
Tariffs, AI, and pricing pressures are reshaping manufacturing and small business. On this episode of the Measure Success Podcast, Carl J Cox talks with Paul Menig, CEO of Business Accelerants, about why companies are “tariff-ified” and how leaders can adapt. Key takeaways include: How tariffs impact cost structures and margins Why gross margin dollars matter more than percentages The role of AI in manufacturing and marketing Practical steps to stay competitive in 2026 Listen now and learn strategies to survive and thrive in the face of rapid change.
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AI and Data Strategies for E-Commerce Success
Measure Success Podcast
On this episode of the Measure Success Podcast, Carl J. Cox welcomes Matthew Stafford, co-founder of Build Grow Scale. Matt shares how he turned a $1,000 investment in analytics into a billion-dollar path in e-commerce. They dive into the mindset shifts leaders need, how AI transforms data into action, and why profitability matters more than revenue growth. You’ll hear how one client scaled from $10,000 to a $60M run rate in just three years. Tune in for insights you can apply to your business today. 🎧 Listen to the full episode now
info_outlineEvery business owner has heard the word “branding” — but do they actually know how to build an effective, memorable one? Most don’t. And that lack of good branding is keeping great ideas, products, and services from reaching more customers.
But our guest this week is on a mission to help organizations build brands that people remember — and that their customers want to connect with. Isabelle Mercier is a “no-nonsense” dynamo, born to catapult heart-centered entrepreneurs and business leaders to build impactful brands, businesses, and lives. As one of North America’s top business influencers, bestselling author, two-time TEDx speaker with over 3 million views, and TV show host, Isabelle brings over 25 years of branding, marketing, and customer experience expertise.
Listen to the full episode for more on the essential components of great branding, the downside of having a “mission statement” (plus how a business can improve on that concept), and how Isabelle’s childhood prepared her for her current career.
Here’s a Glimpse of What You’ll Learn:
- More about Isabelle’s company, LeapZone Strategies
- What a “brand foundation” is, and how entrepreneurs can use that to create the “new normal” they want
- Why Isabelle considers branding to be the “journey of alignment”
- The “3 P’s” of branding and why each is so important at a company
- How Disney has created one of the most iconic brands in the world, and what other businesses can learn from them
- Why “mission statement” is a swear word at Isabelle’s company
- How Isabelle measures success in her life, plus more about her “units of happiness” concept
- More about Isabelle’s childhood, and how it helped shape her approaches to branding, risk-taking, and her business
- How Isabelle’s TEDx talk (which has been viewed more than 3 million times) has impacted her life
Resources Mentioned in This Episode:
- LeapZone Strategies website
- Isabelle’s TEDx talks
- LeapZone Strategies on LinkedIn
- “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown
- “Effortless: Make It Easier to Do What Matters Most” by Greg McKeown
- “Sitting on the Fence: How To Love Without Limits” by Margarita Romano
- 40 Strategy
- Contact 40 Strategy
- Carl J. Cox on LinkedIn