Stories from the Roof with Matt Tyner
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In this episode of Stories from the Roof, host Megan Ellsworth sits down with Matt Tyner of Bone Dry Roofing to explore a career built on grit, curiosity and a commitment to elevating the craft. Matt shares how his journey from the field to marketing leadership shaped his passion for culture, communication and developing strong teams. He offers insights on what drew him to roofing, how purpose-driven storytelling can strengthen a business and why investing in people remains the foundation of long-term success, giving listeners practical perspective on building a meaningful career in the...
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Investing in Roofing Skills
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In this episode of Roofing Road Trips®, Megan Ellsworth welcomes John Kenney, CEO of Cotney Consulting Group, to talk about how online training is transforming the roofing industry. With decades of experience in estimating and project management, John shares how Cotney’s structured programs help contractors develop stronger estimators, project managers and superintendents. From foundational free courses to advanced certification tracks, listeners will hear how these programs provide contractors with scalable training that delivers real results. Tune in to learn how investing in workforce...
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RCS Influencer Randy Chaffee - January 2026
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This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #SourceOneMarketing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop...
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RCS Influencer Aaron Weinstein - January 2026
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This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #Terial #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals...
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Your 2026 Roofing Referral Game Plan
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In this Roofing Road Trips® episode, host Megan Ellsworth sits down with Rebecca Mayo, director of partnerships for gFour Marketing to share how contractors can generate more high-quality leads through customer referrals. From turning every project into a marketing opportunity to using your CRM for smarter follow-up, learn how to train your team, reward your best customers and create a referral system that keeps your crews busy all year long. Kick off the new year with a plan built for roofing success. Learn more at RoofersCoffeeShop.com! ...
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The New Era of Exterior Wall Assemblies
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In this Roofing Road Trips® episode, host Karen Edwards welcomes Dan Ozuna of Tremco CPG to talk about the growing momentum behind panelized exterior wall assemblies. They break down what these systems are, why architects, contractors and building owners are embracing them and how metal composite material panels strengthen performance, energy efficiency and fire safety. The episode also clears up common misconceptions and offers simple first steps for contractors who want to learn more, including how Tremco CPG supports training and installer education. ...
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Roofing Road Trips LIVE from BBW: New Orleans 2026 with Pelican Roofing and CertainTeed
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Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #PelicanRoofing #CertainTeedRoofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Stop Chasing Leads. Start Using Data.
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In this Read Listen Watch®, Heidi J. Ellsworth sits down with Peter Cleveland from Eagleview and Fred Castonguay from Reworked.ai to discuss how high-quality data is optimizing marketing and sales. As contractors head into a new year with tight pipelines and fresh budgets, this conversation explores why traditional lead-generation methods are falling short and how data-driven marketing is changing the game. The panel breaks down the role of data quality, the difference between need and intent, and how practical AI can be used without the hype. Attendees will...
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Turn Strategy Into Execution
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by Pam Torrey of INGAGE to explore why strategy only works when it is fully adopted across sales, marketing and operations. The conversation highlights INGAGE’s Winter Summit 2026 and how it is designed to help leaders turn planning into consistent execution through practical tools and real-world insight. Listeners will gain a clear picture of how adoption bridges the gap between ideas and results for growing home improvement businesses. Learn more at RoofersCoffeeShop.com! ...
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The Dave Harrison Approach
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In this Roofing Road Trips®, Heidi Ellsworth sits down with industry veteran Dave Harrison to map out his decades-long journey in the roofing and building products world and explore what he’s offering now. From his years as a CMO with major manufacturers to founding his own consulting firm, Dave brings strategic thinking and proven leadership to the table. Join them as they unpack how Dave helps roofing contractors and service providers build differentiated businesses, create value and lead with purpose. Whether you’re scaling your operation, sharpening your marketing or tackling culture...
info_outlineAs the labor shortage intensifies, roofing companies are being forced to find new ways to not only recruit but retain labor. John Kenney with Cotney Consulting Group has taken a leading role in developing field leadership crew training that empowers employees and attracts new recruits. His classes provide ongoing leadership training for employees working on the roof. The roofing industry is growing to understand that in order to retain talented field employees, they need to provide strong career paths, along with respect and empowerment that leads to financial, professional and personal success. John explores the culture that is being created from these trainings and how ongoing participation can help roofing companies succeed beyond the labor shortage.