Strong Starts, Stronger Teams
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In this Coffee Conversations®, Heidi J. Ellsworth is joined by industry leaders to discuss one of the most pressing issues facing roofing and construction companies today: how to successfully onboard, train and retain top talent. As labor shortages continue and workforce expectations shift, companies can no longer afford to treat onboarding as a checklist or training as a one-time event. This discussion explores what a strong first 90-days should look like, how mentorship and leadership shape long-term retention and what metrics truly measure success....
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Found or Forgotten: How Google’s AI Search Impacts Roofers
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In this Read Listen Watch®, Megan Ellsworth sits down with Dan Shurtz, executive vice president and partner at Aletheia Digital, and Nick Knellinger of Eagleview to explore how innovative marketing strategies, unique digital platforms and data-driven campaigns are becoming invaluable assets for roofing contractors who want to lead their markets. As homeowner behavior evolves and AI reshapes search, contractors must adopt a full digital marketing strategy that integrates SEO, paid media, answer engine optimization, structured content and...
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Rejuvenate or Replace? Let the Data Decide
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Fred Castonguay and Shyam Prabhakar of Reworked.AI to unpack the growing role of data in roof rejuvenation. Fred and Shyam tackle the misconception that rejuvenation competes with roof replacement and explain how smart contractors position it as part of a broader roofing strategy. The conversation explores how Reworked.AI analyzes property data to determine whether a roof is a true candidate for rejuvenation or replacement, how better data improves close rates and how homeowner education drives confidence. They also share...
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Stories from The Roof with Ashley and Josh Moss
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In this episode of Stories from the Roof, host Megan Ellsworth sits down with Ashley and Josh Moss of MRS Roof Pros to talk about their journey into roofing and the vision behind their design-focused approach to exterior work. Based in South Carolina, MRS Roof Pros has built a reputation for treating the roof as both protection and an essential design element that can elevate the entire look of a home. Ashley and Josh share how the company began with Ashley growing up in the roofing industry to building a business rooted in craftsmanship, clear communication and a strong customer experience....
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Roofer of the Month - Sutter Roofing
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In this May 2026 Roofer of the Month podcast, host Alex Tolle talks with Michael Black and Aaron Vento of Sutter Roofing about what it takes to lead a large commercial roofing company with consistency, accountability and a long-term mindset. The conversation explores how Sutter Roofing approaches safety, workforce development and operational excellence while maintaining strong customer relationships across complex projects. Michael and Aaron also share insights on leadership growth, industry challenges and what continues to drive their team forward in a competitive market. Learn...
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Investing in Roofing Skills
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In this episode of Roofing Road Trips®, Megan Ellsworth welcomes John Kenney, CEO of Cotney Consulting Group, to talk about how online training is transforming the roofing industry. With decades of experience in estimating and project management, John shares how Cotney’s structured programs help contractors develop stronger estimators, project managers and superintendents. From foundational free courses to advanced certification tracks, listeners will hear how these programs provide contractors with scalable training that delivers real results. Tune in to learn how investing in workforce...
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From Vision to Victory: Women in Roofing
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In this Coffee Conversations®, sponsored by QXO, Heidi Ellsworth hosts a powerful discussion with women who are shaping the future of roofing. They will highlight the Female Roofing Professional of the Year Award — a recognition that honors outstanding leadership, innovation and mentorship among women in the roofing industry along with past and present National Women in Roofing (NWIR) leadership. The panel shares insights on leadership, mentorship and building successful companies and organizations in a...
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A New Chapter at ECA
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In this episode of Roofing Road Trips®, host Megan Ellsworth explores a milestone moment for the Exterior Contractor Alliance with guests Keely Roberts, Lee Lipniskis and Jewels DeCorsey. The conversation centers on Lee and Jewels becoming the first women to serve on the Exterior Contractor Alliance Advisory Board. Keely outlines the board’s purpose, structure and its role as a sounding board and ambassador group for ECA initiatives. Lee and Jewels share their induction at IRE, their paths to the board and why representation at the advisory level matters in the industry. Learn more at...
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On the Road to IIBEC 2026: Building Enclosure Excellence
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On this episode of Roofing Road Trips®, host Heidi J. Ellsworth talks with Brian Pallasch, EVP and CEO of IIBEC, about what to expect at the 2026 IIBEC International Convention and Trade Show. Together, they explore the key education topics shaping building enclosure excellence, the importance of industry‑wide collaboration and how the event supports risk management, building performance and professional development. From insightful educational programming to a dynamic trade show floor, this conversation outlines why IIBEC 2026 is a must‑attend event for...
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Coffee Conversations LIVE From Day 2 of the 2026 International Builders' Show
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Live from the NAHB International Builders’ Show, this Coffee Conversations®, sponsored by SRS Distribution, explores what builders and roofing professionals are seeing right now and how those insights are shaping decisions throughout the year. The discussion covers market trends, labor availability, sustainability, safety and evolving customer expectations, with a focus on practical takeaways attendees can apply immediately. Grounded in real-time observations from the show floor, the conversation highlights how today’s challenges and opportunities are influencing the direction of roofing...
info_outlineAs the labor shortage intensifies, roofing companies are being forced to find new ways to not only recruit but retain labor. John Kenney with Cotney Consulting Group has taken a leading role in developing field leadership crew training that empowers employees and attracts new recruits. His classes provide ongoing leadership training for employees working on the roof. The roofing industry is growing to understand that in order to retain talented field employees, they need to provide strong career paths, along with respect and empowerment that leads to financial, professional and personal success. John explores the culture that is being created from these trainings and how ongoing participation can help roofing companies succeed beyond the labor shortage.