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Persevering from a basement full of spiders to building a 7-figure business, with entrepreneur Steven Pemberton

Measure Success Podcast

Release Date: 02/14/2023

AI and Data Strategies for E-Commerce Success show art AI and Data Strategies for E-Commerce Success

Measure Success Podcast

On this episode of the Measure Success Podcast, Carl J. Cox welcomes Matthew Stafford, co-founder of Build Grow Scale. Matt shares how he turned a $1,000 investment in analytics into a billion-dollar path in e-commerce. They dive into the mindset shifts leaders need, how AI transforms data into action, and why profitability matters more than revenue growth. You’ll hear how one client scaled from $10,000 to a $60M run rate in just three years. Tune in for insights you can apply to your business today. 🎧 Listen to the full episode now

info_outline From Chaos to Clarity: Cash Flow Tools show art From Chaos to Clarity: Cash Flow Tools

Measure Success Podcast

Cash flow is more than money in the bank—it’s about clarity, planning, and purpose. In this episode of the Measure Success Podcast, Carl J. Cox talks with Michelle Röse, COO and co-founder of Breakaway Bookkeeping and Advising. Michelle shares how her team helps businesses forecast cash weekly, align budgets with reality, and make faster, smarter decisions. She also dives into why success isn’t only about profit—it’s about purpose, balance, and measuring what truly matters. 🎧 Tune in to learn how to strengthen cash flow and measure success in business and life.

info_outline Thriving in Uncertain Times with Mark Murphy show art Thriving in Uncertain Times with Mark Murphy

Measure Success Podcast

On this episode of the Measure Success Podcast, Carl J. Cox talks with Mark Murphy, CEO of Northeast Private Client Group and top-ranked financial security professional. Mark explains why wealth is created not by holding assets, but by investing in your business, real estate, and smart financing. He shares how leaders can strengthen culture, improve liquidity, and turn volatility into opportunity. Whether you’re building wealth, scaling your business, or seeking financial freedom, this conversation offers practical insights for entrepreneurs and executives. Listen to the full episode now!...

info_outline Scaling Innovation Without Wasting Time show art Scaling Innovation Without Wasting Time

Measure Success Podcast

Innovative ideas often die inside large companies — not because they lack potential, but because they don’t fit the organization’s existing priorities and processes. On this episode of the Measure Success Podcast, Carl J Cox speaks with Jim Bodio and Stephen Rich of BRI Associates, creators of Growth Forge. They share how their platform helps companies de-risk innovation by guiding teams through strategy definition, market evaluation, and execution planning. You’ll hear lessons from their time leading Intel’s new business incubator and discover how to overcome internal friction that...

info_outline Break the $30M Ceiling Using AI Strategy show art Break the $30M Ceiling Using AI Strategy

Measure Success Podcast

Professional services firms often face a growth ceiling — struggling to scale without losing client relationships or service quality. In this episode of the Measure Success Podcast, Carl J Cox sits down with Mohan Rao of KnownWell to discuss how AI can help break through that barrier. Mohan explains how their platform turns everyday communication data into actionable insights, helping firms identify client risks, spot expansion opportunities, and strengthen account management. We also explore the “Playing to Win” strategy framework and how it applies to service-based businesses. Tune in...

info_outline The Curious Leader Mindset show art The Curious Leader Mindset

Measure Success Podcast

What if curiosity was the secret to getting unstuck? In this episode, Jon Bassford — CEO of Lateral Solutions and author of The Curious Leader — shares how leaders can overcome fear, break unhelpful habits, and create a culture of growth. We explore his TEDx talk, how to create operational excellence, and the difference between being busy and being effective. ✅ How to stop doing everything yourself ✅ Why psychological safety unlocks innovation ✅ Simple strategies to save time and money in operations Listen now and start building a more curious, effective organization.  

info_outline How Losing Her Business Launched Her Career show art How Losing Her Business Launched Her Career

Measure Success Podcast

What if a business disaster was the exact push you needed? Nicole Cramer’s story starts with a total digital wipeout: her Facebook group hacked, Instagram accounts stolen, website taken down. Instead of folding, she turned it into fuel for her long-delayed goal—becoming a full-time speaker. In this episode of the Measure Success Podcast, Nicole shares how she pivoted, what she learned from professional speaking training, and how to build trust in an AI-saturated sales world. Key takeaways: How to rebuild after a tech breakdown Building a repeatable, profitable speaking business ...

info_outline AI is Here. Lead Like It. show art AI is Here. Lead Like It.

Measure Success Podcast

Trey Taylor returns to discuss what CEOs are getting wrong about AI—and why lazy usage is worse than no usage at all. From productivity tools to people leadership, this episode challenges leaders to take full ownership over how AI is integrated in their organizations. You’ll also hear how AI is being used in construction, insurance, and even quoting systems—and why quality control still starts with the CEO. 🎧 This is strategy for the future—listen now.  

info_outline How to Create Culture That Actually Works show art How to Create Culture That Actually Works

Measure Success Podcast

Ken Rusk, author of Blue Collar Cash, started in the trenches—literally. Today, he’s built a company where success means everyone wins. In this episode, Ken shares: The power of “timed pathways” vs. vague goals Why blue-collar jobs are an untapped goldmine How culture, transparency, and shared purpose drive retention If you want practical advice on building wealth, culture, and freedom (without a college degree), this one’s for you. 🎧 Tune in and rethink what it really means to succeed.  

info_outline Stop Surviving, Start Scaling with Idan Shpizear show art Stop Surviving, Start Scaling with Idan Shpizear

Measure Success Podcast

What’s more powerful than a strategy? Belief. In this episode, Idan Shpizear—CEO of 911 Restoration—shares how he helps entrepreneurs move from fear and doubt to clarity and execution. He unpacks: The difference between belief and knowing Why your inner world shapes your business results How simple mindset shifts unlock new revenue This is one of our most mindset-driven, actionable conversations to date. 🎧 Tune in and discover how your mind may be the key to your next level.  

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More Episodes

Big, scary, spiders. This is when you know you’ve hit rock-bottom: when you have no other place than to live in a basement full of them! For entrepreneurs, how they respond to that situation (and that location) is often the most important piece of their business journey. 

 

And no one knows the peaks and valleys of the entrepreneurial journey quite like our latest guest. Steven Pemberton is an entrepreneur who’s generated over $3 million in revenue on e-commerce platforms. He now helps coaches and business leaders get in front of their ideal customers to accelerate their impact through a system called “Challenges.”

 

Listen to the full episode for more on Steven’s backstory (from losing all his money and living in a basement, to building a 7-figure business), some of the top characteristics the most successful entrepreneurs have in common, the dangers of pride, and more.

 

Here’s a Glimpse of What You’ll Learn: 

 

  • More about Steven’s approach to helping entrepreneurs grow their impact and increase their sales 

  • Why you don’t have to have a ton of money in order to get started on your entrepreneurial journey

  • An idea of the conversion percentages that Steven’s clients have experienced by using his “offer drop” tactic 

  • More on Steven’s backstory, including he and his wife losing everything and how that first taste of “failure” held him back from getting back into business later

  • How Steven’s wife went from no experience to making $1 million in revenue — and why she convinced Steven to once again go into business 

  • Why gross revenue doesn’t tell the full story of a business

  • Why Steven says success in business can come down to the intersection of skillsets, opportunity, and perseverance 

  • Why pride can get in the way of business success, and why transparency is so important when it comes to gross and net revenues

  • The difference between providing value and ideas, and why authenticity is so important 

  • How Steven measures success in his business and in his personal life

  • Some of the habits that Steven has integrated into his daily life to be at his best

 

Resources Mentioned in This Episode: