Energy Prices Set To Rise By 40% - The Daniel Latto Podcast - Season 8 Episode 6
Release Date: 02/14/2023
Scared to post because of what people might say?
The Daniel Latto Podcast Show
Scared to post because of what people might say? That fear is more common than most business owners admit. You know you need to post content, run ads and stay visible, but one negative comment can suddenly make you question everything. The bigger risk is letting that stop you. If you hold back every time you worry about criticism, your business becomes quieter. No content, no ads, less visibility and fewer chances for the right people to find you. Not every comment deserves your energy. Some people will disagree. Some will be rude. Some are simply having a bad day and looking for somewhere to...
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The Two Facebook Campaigns You Should Be Running
The Daniel Latto Podcast Show
There are two types of Facebook campaign and they do completely different jobs. Most business owners run one of them and then wonder why the leads never turn up. In this livestream I explain what each type actually does, how Facebook decides who to show your advert to in each case, and which one you should be running for your business. I also go through the third campaign that most people never set up at all, what it really costs to do this properly, and why plenty of accounts burn hundreds of pounds a day without ever standing a chance. If you're running Facebook ads and wondering why it...
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How we got 16 Leads In 48 Hours For A Mobile Valeting Business for just £1.36 each
The Daniel Latto Podcast Show
One of our clients runs a mobile valeting business. Their adverts went live on the Monday, and by Wednesday they had 16 leads at £1.34 each. In this one I go through what that campaign was actually doing, why local targeting made the difference, and the three things you have to get right before any of it works. I also cover what they were spending a day, why we run these on Meta rather than Facebook alone, and one detail about how Facebook was performing at that point that makes the result better than it first looks. If you run a mobile valeting business, or anything local where you turn up...
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Digital Marketing Stop Wasting The Leads You Paid For
The Daniel Latto Podcast Show
Most business owners pay good money for leads, then leave them sitting for days. I call it the Dead Zone. The longer you leave a lead, the deader it gets. Alex Hormozi works to a 60 second speed to lead time. Grant Cardone has talked about firing people who don't hit it. Meanwhile I'm on calls with clients telling me they haven't rung anyone yet. In this livestreamI go through what actually happens when you don't reply, how the lead is lost and why. I also cover the automation side, so you can automate some of the process and the follow up part. Want a hand with your marketing? Book a free 15...
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The 5 Things Every Business Needs Before Spending a Penny on Facebook Ads
The Daniel Latto Podcast Show
The five things every business needs in place before spending a penny on Facebook ads Too many Businesses blame Facebook or Google when their campaigns don’t work. But most of the time, the real problem started before the ads were ever switched on. There are five things I’d want sorted first. The offer needs to be worth advertising. The landing page needs one clear job. You need a proper conversion mechanism, follow-up that turns leads into money, tracking that tells you whether the numbers actually make sense. And there’s one more thing people forget. You also...
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Is your marketing too inconsistent? Here's what to do.
The Daniel Latto Podcast Show
Is your marketing too inconsistent? A lot of businesses jump from one thing to another. Facebook ads do not work quickly enough, so they stop them. Then they try Google Ads, email, content or SEO for a while before moving on again. **The problem is usually not that every channel failed. The stronger approach is to have several things working together at the same time. Paid ads, organic content, email, SEO, referrals and outreach can all play a part in keeping your business visible. Consistency is what builds momentum. Someone might see a Facebook ad, watch one of your videos, find you on...
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What We're Building For Our Clients This Week (Real Marketing Campaigns)
The Daniel Latto Podcast Show
A brief behind-the-scenes look at what's actually happening inside the Digital Marketing Agency this week. I'm going to quickly walk through SOME of the live client work: Four new landing pages going into production Two brand new Facebook ads clients coming on board, and what their first steps look like A campaign we've switched to client-side after it brought in too many people wanting to become franchisees, and how we're shifting the campaigns to new customers instead. A client who pulled 98 leads in the last four weeks, so now we're tightening his qualification process to handle the volume...
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Your Facebook ads may not be broken just because leads dropped this week
The Daniel Latto Podcast Show
Your Facebook ads may not be broken just because leads dropped this week. Facebook performance naturally moves around. You can have a brilliant week followed by a poor one, and that does not automatically mean the advert, targeting or campaign has suddenly stopped working. The worst thing you can do is panic too quickly. When leads drop, businesses often want to change the advert immediately. But changing it can push the campaign back into learning, meaning Facebook has to start figuring things out again. Sometimes the ad is tired, and sometimes it isn’t. Frequency can be one clue, but...
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5 Things Killing Your Facebook Ads And How To Fix Them
The Daniel Latto Podcast Show
Most businesses running Facebook ads are making the same handful of mistakes, and they are the ones quietly eating the budget. In this livestream, I walk through five of the big ones: why a low daily budget means Facebook barely shows your advert, how you can end up paying more for the management than the ads themselves, the learning phase trap that stops your campaigns ever performing, the right way to ramp your budget so Facebook works out who to show your ads to, and why chasing likes does nothing for your bottom line. Get these right and your...
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Giving Time For Facebook Ads To Work, and client regrets
The Daniel Latto Podcast Show
In this session, I'm going to talk about why you need to give Facebook Ads time to work, and also a client regret! If you're looking for a digital agency to help keep you in the spotlight and generate leads, we can help https://daniellatto.co.uk/
info_outlineEnergy Prices Set To Rise By 40% - The Daniel Latto Podcast - Season 8 Episode 6
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk