Bourbon Lens
In this episode of The Bourbon Lens Podcast, Jake and Scott travel to Clermont, Kentucky to sit down with Alex Bowie, Director of Homeplace Experiences at the James B. Beam Distilling Co. The conversation was recorded on location in Beam’s brand-new podcast studio, with Bourbon Lens receiving early access to the space for an exclusive insider look. While working through a few first-day kinks in the new studio, Jake and Scott explore what makes the Beam Homeplace experience unique and dive into the current and upcoming whiskey innovations coming out of the James B. Beam Distilling Co. Alex...
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In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with Chris Fletcher, Master Distiller at Jack Daniel’s Distillery, to discuss several of the most exciting recent and upcoming releases from the historic Tennessee distillery. The conversation covers the debut of Jack Daniel’s Single Barrel Heritage Barrel Tennessee Whiskey, a new year-round offering built around barrels matured at the distillery’s highest elevations. Chris walks through the unique Heritage Barrel program, how lower barrel entry proof and warehouse placement influence flavor, and why this release...
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Bourbon Lens welcomes Jennifer Brian, "Cocktail Evangelist" and founder of , to discuss her upcoming book, , which released in September 2025 from the University Press of Kentucky. Born in the Bluegrass and shaped by deep family roots in Eastern Kentucky, Jennifer’s earliest memories of hospitality, food traditions, and gracious gatherings laid the foundation for her 25-year career in the hospitality industry. From luxury catering and event planning to becoming a nationally recognized cocktail evangelist, her work centers on collaboration, education, and making cocktails approachable for...
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In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with members of the team behind Burnt Tavern Bourbon, a new bourbon developed by William Berkele Distillery in collaboration with renowned whiskey maker Chip Tate. Joining the conversation are Bennett Clark, President of William Berkele Distillery, Royce Blevins, Lead Founder, and Chip Tate, Master Distiller. Together, they discuss the origins of Burnt Tavern Bourbon, the historical inspiration behind the brand, and how William Berkele Distillery is bringing a centuries-old story into the modern whiskey landscape. The episode...
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Bourbon Lens heads to Lexington, Kentucky for an on-location episode at the James B. Beam Institute for Kentucky Spirits, located at the University of Kentucky. We sit down with Alexa Narel, Operations Manager for the Estate Whiskey Alliance, and Landon Borders, Director, to explore how the Alliance is reshaping the future of whiskey grain, sustainability, and transparency. The Estate Whiskey Alliance (EWA) brings together farmers, distillers, researchers, and industry partners to develop scientifically backed standards for estate-grown whiskey. Alexa and Landon break down what “estate...
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In this episode of Bourbon Lens, Jake and Scott sit down with Field of Dreams Whiskey Co-founders Andy Keller and Drew Storen, former Major League Baseball pitcher, to talk about how their shared passion for the game and great whiskey turned into one of the most unique whiskey projects in America. The conversation dives into the origin story of Field of Dreams Whiskey, Drew’s journey through the Major Leagues, and what life looks like after baseball. Andy and Drew share how the spirit of teamwork, community, and nostalgia behind Field of Dreams continues to inspire their approach to whiskey...
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In this episode of Bourbon Lens, Jake and Scott welcome back Pete Barger, Co-Founder and CEO of Southern Distilling Company and Statesville Contract Distilling, for an in-depth conversation about the growth and innovation happening in North Carolina whiskey. Pete shares insights into the distillery’s world-class production operations and how Southern Distilling has positioned itself as one of the largest producers of American Whiskey in the Southeast. The discussion dives into two standout whiskeys from their portfolio — Southern Star American Single Malt Whiskey and Southern Star Bottled...
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Jake and Scott sit down with Shane Armstrong of Westland Distillery to explore the growing American Single Malt movement. Westland has helped pioneer the category through innovation, transparency, and a true sense of place in the Pacific Northwest. The conversation centers on the release of Garryana 10th edition, Westland’s acclaimed limited-edition Garryana American Single Malt Whiskey. Aged a full 10 years, this special release represents the apex of the Garryana story, showcasing the unique influence of Quercus garryana, the rare native oak of the Pacific Northwest. Shane discusses...
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Bourbon Lens is joined by Ari Sussman, Whiskey Maker for Three Chord Bourbon, to talk about the brand’s newly released Volume 2 Series — a refreshed lineup featuring bold new blends, labels, and a creative direction deeply rooted in music culture. The Volume 2 collection introduces redesigned packaging that draws inspiration from classic vinyl records and live concert photography, reinforcing Three Chord’s connection between the worlds of whiskey and rock-and-roll. Ari shares the creative process behind these new blends and how the brand continues to evolve its identity through both...
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In this episode of Bourbon Lens, Jake sits down with Alex Buck, Co-Founder and Managing Distiller of Warfield Distillery & Brewery in Ketchum, Idaho. The two discuss the origins of Warfield, how Alex transitioned from a career in law to distilling, and the inspiration behind the brand’s focus on organic spirits and sustainability. Alex shares insight into Warfield’s American Whiskey, Gin, and Barreled Gin, each crafted with a dedication to quality ingredients and a commitment to transparency in production. They explore what sets Warfield apart in the spirits world — from its...
info_outlineBourbon Lens is excited to play host to a roundtable discussion featuring three organizations aimed at making bourbon accessible for all. We are joined by the Founders of Bourbon Women, Kentucky Black Bourbon Guild, and BIG Bourbon Club. Join us as we discuss some important topics as we seek to pull back the red velvet rope of the Bourbon Industry to ensure everyone feels welcome sharing a pour of America’s Native Spirit.
About the Panelists:
Peggy Noe Stevens - Founder of Bourbon Women Association
- Peggy is a woman of many firsts. She founded PNSA and The Bourbon Women Association. She is the first woman in the world to receive the title of Master Bourbon Taster. Formerly of Brown-Forman, Peggy was their Global Event Planner for iconic brands such as Woodford Reserve. She brings her decades of experiential marketing and professional presence development to PNSA designing and building brand architecture for places and people. In 2019 Peggy was inducted into the Kentucky Bourbon Hall of Fame by the Kentucky Distillers Association and in 2020 she was inducted into the Whisky Magazine Hall of Fame.
- To follow Peggy, check out: PeggyNoeStevens.com.
Robert Beatty - Founder of Kentucky Black Bourbon Guild
- Robert Beatty is the founder of KBBG and a local Lexingtonian entrepreneur. During a summer 2018 tour that Mr. Beatty conducted to three distilleries and a museum in Bardstown KY, the conversation arose about African American and multicultural influence in the industry pre-prohibition. Through many conversations with industry gurus, history buffs and other bourbon societies, the decision was made to form an organization that will educate minority consumers about the spirit and properly acknowledge all of the ethnic groups that contributed to the robust industry it is today.
- For more info on the KBBG, head to the Kentucky Black Bourbon Guild website.
Steve Higdon - Founder of BIG Bourbon Club
- Steve is the Founder of BIG Bourbon Club, which was created as a spinoff his wildly successful TikTok account, Uncle Steve (@60secondbourbonreview) | TikTok. According to BIG Bourbon Club, the club will serve as your passport to the world of bourbon. The club seeks to expand the universe of bourbon lovers by giving access to bourbon how to’s, history, the personalities, barrel picks, distillery tours, tastings, and much more. Through their app, they have created the first virtual Bourbon Club where you can access everything, regardless of where you live. They aim to bring the world of bourbon to EVERYONE. EVERYONE is welcome. Bourbon should not be exclusive.
- For more info on Steve, his explosive growth on TikTok, and BIG Bourbon, check out this feature on VinePair.com: ‘Uncle’ Steve Higdon: The Boomer Taking Over Bourbon TikTok.
Diversity and Inclusion in Bourbon Media Coverage:
- Distilling.com - The Story of Black Distilling Is Being Written Now
- These Women Distillers Are Rising With the American Whiskey Boom - The New York Times
- 5 Female Disruptors Shaping the State of Bourbon in Kentucky
- Old Forester bourbon names first openly gay master taster | Lexington Herald Leader
- How liquor brands are shrugging off the family-run ethos to better diversify their workforces | Fortune
- America’s Largest Distillers Are Losing Their Top Talent, as the ‘Great Resignation’ Hits Bourbon | VinePair
- The Wine Industry Pledged to Improve Diversity, Equity and Inclusivity. Has Anything Changed?
- Black-owned wine and spirits makers you should know about | Fortune
- Women in Whiskey Talk Inclusivity and Representation in the Industry
- Six ways the drinks industry can support racial diversity - The Spirits Business
- Northside Distilling Co. to release bourbon whiskey for the visually impaired
- How the Cofounders of Taste Select Repeat Are Making Whiskey Culture More Inclusive
- This Christmas whiskey ad about trans acceptance is warming hearts around the world - LGBTQ Nation