Derrick Hutchinson & Srinivas Veeramasuneni “Dr. Vas” - Innovation that is Contractor Friendly
Release Date: 02/21/2023
Show Me the Colors
RoofersCoffeeShop
In this Roofing Road Trips® episode, Megan Ellsworth visits with color expert Kate Smith, president and chief color maven of Sensational Color, to explore how smart roof color choices boost curb appeal and help roofers close more composite roofing sales. Kate shares how her free one‑on‑one homeowner color consultations, “Top Down” color theory and FRESH approach guide selections from DaVinci’s wide range of long‑lasting slate and shake colors, plus how roofers can leverage DaVinci’s online design tools, color palettes, blogs and videos to simplify every color conversation. ...
info_outline
Move Over Asphalt: Composite Roofing Grabbing Homeowner's Interest
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Megan Ellsworth joins Crystal Watterson, CFO of Greater American Roofing, and Trent Lovewell, VP of sales and operations at Weatherguard, Inc., to break down the difference between virgin and recycled composite roofing. With years of experience, 30,000+ squares installed and award-winning projects under their belts, the two share how material quality impacts durability, appearance, and long-term value. You’ll hear real-world insights on...
info_outline
CYA with AI: Avoiding Critical Mistakes
RoofersCoffeeShop
In this episode of Operational Clarity with Lynsey Hull powered by The Coffee Shops, Heidi J. Ellsworth sits down with Lynsey Hull of Tyelus to explore how contractors can approach AI with clarity instead of confusion or risk. The conversation breaks down common mistakes, data concerns and the importance of putting the right guardrails in place before adoption. Listeners will walk away with a practical framework for using AI as a tool to strengthen their business, not expose it. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking...
info_outline
Leveraging Culture to Attract the Right Talent
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Kristin Case from Hi-Peak Staffing to talk about why company culture has become a critical piece of building and retaining strong roofing teams. As contractors continue navigating workforce challenges, employees are looking for more than just a paycheck. They want purpose, communication, opportunity and a place where they feel valued. Kristin shares how roofing companies can turn culture into a competitive advantage by clearly defining who they are, telling their story and showcasing what...
info_outline
Building Trust Beyond AI
RoofersCoffeeShop
In this Roofing Road Trips® episode, host Megan Ellsworth talks with Allison Woslager, owner of Integrity Marketing Group, about how contractors can strengthen their marketing in today’s AI-driven landscape. Allison breaks down answer engine optimization, realistic expectations for digital marketing and why authenticity still matters. From ChatGPT and Gemini to community involvement and outside credibility, this conversation gives roofers practical insight into what it takes to be found, trusted and chosen in a changing market. Learn more at RoofersCoffeeShop.com! ...
info_outline
From Hire to High Performer: HR That Delivers
RoofersCoffeeShop
In this Roofing Road Trips® podcast, Karen Edwards visits with Terri Davidson to discuss HR strategies and company policies in the roofing industry. They cover the foundations of effective HR management, the role of clear policies in company culture and how to navigate workforce challenges. The discussion also explores compliance, employee retention and practical ways to create a strong, people-first workplace. Tune in to learn how thoughtful HR practices can strengthen your business and support long-term growth. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/...
info_outline
Built to Perform When It Matters
RoofersCoffeeShop
In this Roofing Road Trips® episode, host Megan Ellsworth sits down with John Theede of Attic Breeze and Cody Rhea of FIXD Roofing LLC to discuss how homeowner expectations, roof system design and contractor responsibilities have evolved. As material and labor costs rise, reliable products and complete system performance are more important than ever. The conversation explores how attic ventilation can affect comfort, moisture management, callbacks and long-term roof performance. John and Cody also share what contractors should consider when recommending ventilation and how stronger system...
info_outline
Beyond the Roofline: Growing Your Business With Siding
RoofersCoffeeShop
In this RoofersCoffeeShop® Coffee Conversations, Heidi J. Ellsworth is joined by Josh Wilens of QXO, Alex Birnbaum of QXO and Kristina Hill of HomeShield Roofing & Exteriors to talk about how siding is no longer just an add-on for roofing contractors; it is becoming a key part of how contractors build stronger customer relationships, grow project value and deliver complete exterior solutions. During the discussion, these industry leaders will explore the role siding plays in today’s roofing market, from homeowner...
info_outline
Roofing Risks You Can’t Ignore: Shrinkage Explained
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Heidi J. Ellsworth talks with Tawnya MacNeil of IPG about the company’s role in the roofing industry and how they support contractors with critical insights and solutions. Tawnya shares perspective on common challenges contractors may not always consider, including a deep dive into roof shrinkage. She explains what it is, how it occurs and the impact it can have on both contractors and building owners. The conversation explores the standards designed to prevent shrinkage-related issues and highlights what contractors should look for in materials and...
info_outline
How RIIG Brings Real AI to Contractors
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Denver Riggleman, founder and CEO of RIIG, to talk about his journey through the technology space and how it led to building a company focused on AI, automation and real-world problem solving. Denver shares the opportunity he saw in the market that sparked the creation of RIIG and explains how the company fits into today’s rapidly evolving AI and technology landscape. The conversation dives into what makes RIIG’s approach different from traditional tech companies and how their AI solutions are designed to support...
info_outlineHeidi J. Ellsworth meets with USG experts, Dr. “Vas” Srinivas Veeramasuneni, CTO of USG Corporation, and Derrick Hutchinson, Director of Sales, USG Roofing, to discuss USG’s commitment to making contractor’s lives easier. USG’s history of innovation has been instrumental in how they have been able to help contractors through the recent supply chain issues. The well-known high-performing Securock® Brand Roof Board portfolio continues to provide reliable performance and products that are easy to work with, while the USG service model is making roofing contractor’s businesses operate more smoothly and profitably.