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#276-Unlocking Marketing Success: The Latest on Paid Ads in 2023, The Future of Writing, and Can't-Miss Conferences with Nick Shackelford

Wizards of Ecom

Release Date: 02/27/2023

#374 - How Tiktok, AI, and Augmented Reality Are Impacting Buyer Behavior & What to Do About It show art #374 - How Tiktok, AI, and Augmented Reality Are Impacting Buyer Behavior & What to Do About It

Wizards of Ecom

In this episode, we dive into the transformative impacts of TikTok, augmented reality (AR), and artificial intelligence (AI) on buyer behavior. Jake Zaratsian from Jungle Scout shares his insights on how these technologies are reshaping the e-commerce landscape. Jake emphasizes the importance of adapting to these technological advancements to thrive in the modern e-commerce environment. By leveraging TikTok, AR, and AI, sellers can enhance customer engagement, improve their offerings, and ultimately drive growth. In This Episode: [00:20] Introducing Jake [01:35] Jake’s background...

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#373 - China to FBA SOLVED! show art #373 - China to FBA SOLVED!

Wizards of Ecom

In this podcast episode, Jamie Paros of SKUdrop shares his experience and tips for successfully navigating the process of product shipments from China. Jamie as a successful Amazon seller himself knows his way around and what an Amazon seller needs to get a FBA done strategically.    Aside from common challenges he also discussed what changes we expect to see with FBA as he provides valuable insights on how to streamline the process and ensure a smooth transition from manufacturing to selling on the FBA. Jamie’s expertise and practical advice makes this episode a must-listen...

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#372 - 5 Meetings You Should Be Scheduling In Your Business show art #372 - 5 Meetings You Should Be Scheduling In Your Business

Wizards of Ecom

In this podcast, I’d share and discuss what I thought are the 5 crucial meetings that every business owner should be scheduling regularly to ensure the success and growth of their company and themselves. This discussion will also discuss the routine, duration and implementing the meetings.    I hope this will be insightful and as impactful to you as it did to me. By scheduling these five key meetings consistently, businesses can boost communication, accountability, and overall success. So listen in!   In This Episode: [00:25] Inspiration from coaches academy. ...

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#371- Stop Requesting Product Samples - Do This Instead show art #371- Stop Requesting Product Samples - Do This Instead

Wizards of Ecom

Today I’m sharing with you a strategy approach for a product sample that has been a game-changer to me when I started implementing it. So listen in as I will not be sharing the common practice of requesting product samples from suppliers/manufacturers but I’m sure it is a very insightful one.   In This Episode: [00:35] Alibaba strategy [12:40] Inspection [14:45] Implementation   Book Reference:   Links and References: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Wizards of Amazon on Facebook: Wizards of Amazon on...

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#370 - Answering Random Questions Submitted to the Podcast show art #370 - Answering Random Questions Submitted to the Podcast

Wizards of Ecom

Welcome to Wizards or Ecom Podcast and in today’s episode I'm just here to answer the burning questions submitted by our listeners. From topics ranging from scaling to creating content, no question is off limits. I'm here to provide you with some insightful and practical advice to help navigate your businesses’ challenges. So let's jump right into the questions.   Tune in to hear some valuable insights and advice that can help you navigate your own challenges and make informed decisions.   In This Episode: [00:30] Why the topic? [03:30] How do I scale? [10:00]...

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#369 - Should You Hire A PPC Agency or Do It In-House show art #369 - Should You Hire A PPC Agency or Do It In-House

Wizards of Ecom

This episode is a solo episode where we have a very important topic ‘Should you hire an Agency to run your PPC Advertising or do it In-House’. This is what we are going to chat about on this episode, and it is a crunchy topic that is as polarizing as Democrat Republican.  I've avoided doing this episode from the very first release as on one hand, I have made the lion's share of my money as a Seller on Amazon.   In this podcast episode, I’ll help you delve into the debate of whether businesses should opt to hire a PPC agency or manage their pay-per-click advertising efforts...

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#368 - How to Unlock Augmented Reality Experiences on Your Amazon Listing show art #368 - How to Unlock Augmented Reality Experiences on Your Amazon Listing

Wizards of Ecom

In This Episode: In this episode of the podcast, we are joined by Gavin Goodvach, a content expert and VP of partnership at HEXA, a company specializing in creating immersive content for Amazon. Gavin shares his insights on how to incorporate augmented reality experiences into your Amazon listing to enhance the shopping experience for customers. He discusses the benefits of using augmented reality, such as increasing engagement and the ultimate 3X conversion sales and why Amazon is pushing for it.   Gavin also provides practical tips and strategies for leveraging augmented reality...

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#367 - Amazon Video Mastery: Budget-Friendly Tips to Win Big! show art #367 - Amazon Video Mastery: Budget-Friendly Tips to Win Big!

Wizards of Ecom

On Today's episode, we have my good friend, Rafael Veloz, on the show. Rafa is the founder of the award winning creative agency Shareit Studio and a few months back taught an incredible hands on workshop at Wizards of Ecom Miami on creating DIY product photography with smartphones.    In this episode we’ve discussed quite an interesting and timely topic as Rafa shares his expertise and insights on how to effectively utilize Amazon Video to reach a wider audience and increase sales without breaking the bank. From optimizing video content to leveraging it to social media and...

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#366 - The Biggest Thing Holding Back New Sellers show art #366 - The Biggest Thing Holding Back New Sellers

Wizards of Ecom

In this episode, I emphasized on having a community as one of the biggest factors a seller does not hold back. That said, not having a community is one factor holding new sellers back. The absence of a supportive, like-minded community can hinder new sellers from gaining valuable insights, advice and encouragement which is crucial for success in the competitive marketplace.   Additionally, the impact of fees and advertising is also discussed. I hope you gain valuable insights and actionable tips for overcoming challenges faced as new sellers on the platform.   In This...

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#365 - When to Hire a Virtual Assistant show art #365 - When to Hire a Virtual Assistant

Wizards of Ecom

In this episode I am going to share insights on when to hire Virtual Assistant based on what I learned from a coach 15 years ago, from the book Virtual Freedom and my knowledge accumulated in the trenches over the last 15 years.   I also discussed the reasons why hiring a virtual assistant can be beneficial and explore factors to consider when deciding to hire one. This episode delves into the various tasks that VAs can help with and some advice on where to find and how to hire the right virtual assistant you need..   Overall, I hope this episode provides valuable information...

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More Episodes

Tune in to learn from Nick Shackelford, a marketing genius on his journey to success. From being a goalkeeping coach to his first marketing project with PepsiCo. and big global brands.

We’ve also discussed his take on Chat GPT and the future of writers, his recommended best paid ads platform for 2023 and it's not TikTok! And lastly, he shared the best ecommerce conferences to stay ahead of the curve in marketing.

 

In This Episode:

[00:46] Welcoming Nick Shackelford,a partner in konstantkreative.com, structured.agency, geekoutevents.io, and wearelucyd.com, and also an angel and advisor to motionapp.com, northbeam.io, triplewhale.com, marketerhire.com, and a few other marketing-related businesses.

[07:00] Before marketing.

[09:00] Started at PepsiCo contract

[20:50] First experience in paid ads.

[34:10] Most passionate about jobs.

[36:55] On-person conferences.

[38:20] Chat GPT, future of writers.

[43:00] best paid ads platform for 2023.

[46:45] Geek Out rebranded.

[49:35] Top 3 e-commerce marketing space.

 

Guest Links and References:

LinkedIN: https://www.linkedin.com/in/nickshackelford/

Twitter: https://twitter.com/iamshackelford

Instagram: https://www.instagram.com/iamnickshackelford/

 

Book Reference:

Talk Like Ted by Carmine Gallo

 

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/